

Real Relationships Real Revenue - Video Edition | Invest in Relationships to Build Your Business and Your Career
Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be!
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
Episodes
Mentioned books

Dec 17, 2022 • 24min
The Top Five Meta Lessons for Creating the Life and Business You Want
In the last five episodes of this series, I’m giving you five macro lessons. I’m going meta with these lessons and these are some things I want you to keep in mind as we close out this series. In this episode of Real Relationships Real Revenue, I’m tying it back to the beginning and discussing how business development is a learnable skill, why you should approach BD like a pro athlete approaches training, why habits matter, the most important habit you need to develop, and why getting good at growth gives you control. Topics We Cover in This Episode: Why business development is a learnable skill How we never stop learning How you should be thinking about business development Why you should find a way to measure your BD activities Why habits are so important The types of habits you should develop What you should be doing weekly Why you should pick three things to advance opportunities the next week How to pick what three things to focus on Why getting great at growth gives you more control, not less control The 4 big ways it gives you control I hope you enjoyed these meta lessons. These are the top things that I want you to take away from this series. Getting good at these things and taking business development seriously will get you good at growth. And getting good at growth gives you control over creating the life and business that you want. Resources Mentioned: Listen to my conversation with Dan Pink Listen to my conversation with Kelley O’Hara Listen to my conversation with James Clear Check out BD Habits Check out The Snowball System

Dec 16, 2022 • 5min
Getting Great at Growth
This is the last of the 100 micro power-packed episodes series, and I have saved the best for last. There has been one meta lesson that has been underneath all of the other 99 episodes in this series, and that’s what I’m sharing now. In this episode of Real Relationships Real Revenue, I’m sharing the number one reason why you should be focusing on getting great at growth. And the reason is that getting great at growth gives you control. Topics We Cover in This Episode: Why getting great at growth gives you more control, not less control The 4 big ways it gives you control The idea I want you to leave with in this episode is that if you become great at growth, you're going to get control. Not only to live the professional life you want, but those four big wins also impact your personal life as well. It'll give you control to live the life you want in the way that you want. If you want to go deeper into this topic, make sure to check out The Snowball System. It covers everything we talk about here in greater detail and I know you’ll love it. Resources Mentioned: Check out The Snowball System

Dec 15, 2022 • 5min
How to Set Up Weekly Habits That Will Grow Your Business and Relationships
In the last few episodes, we talked about how business development is a learnable skill and how you should approach it like a pro athlete would approach training. We also talked about the power of habits. In this episode of Real Relationships Real Revenue, I’m talking about the most important habit for you to develop. And that’s your weekly habits. Topics We Cover in This Episode: What you should be doing weekly Why you should pick three things to advance opportunities the next week How to pick what three things to focus on When you choose these three things, I want you to think of B.I.G.. They should be big impact, in your control, and growth-oriented. This is the most important skill because if you do one thing in this whole system, it's the weekly cadence of always making consistent progress that will also give you a double win because your skills are going to improve immensely as well. Head over to bdhabits.com if you want to go deeper into this process and find out how to activate the idea of the weekly habits you need to grow your business and relationships. Resources Mentioned: Check out BD Habits

Dec 14, 2022 • 7min
Creating Business Development Habits for Exponential Growth
In the first few episodes this week, we talked about business development as a learnable skill, and in the second we talked about how I want you to attack your business development skill like a pro athlete would attack their sport. In this episode of Real Relationships Real Revenue, I want to talk about habits and why they are so important. Topics We Cover in This Episode: Why habits are so important The types of habits you should develop Avoid falling into the trap of not mapping out your habits. Just start with one thing. I would recommend starting with weekly habits, which we will go into in the next episode. Don’t let your business development happen willy-nilly. You’ve got to have a system if you’re going to do it well. To learn more about atomic habits and systems, make sure to tune in to my conversation with James Clear. He did a great job in this episode and I really recommend it. Resources Mentioned: Listen to my conversation with James Clear

Dec 13, 2022 • 4min
Why You Should Start Looking at Your Business Like a Pro Athlete
In our last episode, we talked about how business development is a learnable skill, and in this episode of Real Relationships Real Revenue, I’m building on that. You need to think about business development like a pro athlete would think about developing their skills. If they’re at the top of their game, they are focused on improving in any way possible. That’s how you should be approaching business development. Topics We Cover in This Episode: How you should be thinking about business development Why you should find a way to measure your BD activities When you think about these 100 micro lessons, I want you to go back to the ones that were meaningful to you. I want you to go back to the ones that you want to try. I want you to find a way to measure the most important elements of your activities, your business development, and your success. Attack it in a way that you're always striving to get a little bit better. If you want to learn more about this topic, listen to my conversation with Kelley O’Hara. We talk about a lot of things in this episode that apply to business development and how you should approach it. Resources Mentioned: Listen to my conversation with Kelley O’Hara

Dec 12, 2022 • 3min
Business Development Is a Learnable Skill
In the last five episodes of this series, I’m giving you five macro lessons. I’m going meta with these lessons and these are some things I want you to keep in mind as we close out this series. In this episode of Real Relationships Real Revenue, I’m tying it back to the beginning and discussing how business development is a learnable skill. Topics We Cover in This Episode: Why business development is a learnable skill How we never stop learning Don’t fall into the trap of thinking that you have to be born with this skill. You can always improve your skills and that includes business development. We are never done learning. To dive deeper into this topic, make sure to check out my conversation with Dan Pink. We talk about business development as a skill that can be learned because we are all salespeople in some way. It’s a great conversation and I think you’ll really enjoy it. Resources Mentioned: Listen to my conversation with Dan Pink

Dec 10, 2022 • 28min
Creating a Campaign of Helpfulness to Build Relationships That Stick
In this set of videos, we are going to be talking about early-stage relationships. There’s a lot of science around this but in this episode of Real Relationships Real Revenue, I’m sharing tips for getting your interactions just right early in your relationships for momentum that lasts. I share ways to take notes for hireable and human follow-ups, why you should keep them short, and how to develop systems for implementation. Topics We Cover in This Episode: Why your early interactions matter Why following up is so important with new relationships How to take notes when meeting new people Why you need to do this immediately when meeting someone Why you want to focus on human follow-ups too How to show commonality What types of notes to take How to build a plan Why short interactions are better than long follow-ups Why it’s important to have reminders Tools to use to stay organized The time frame to use to send out your follow-ups You have to avoid treating new relationships like you would a relationship that you’ve had for a long time. You need extra care, extra value, and extra attention in the first month or two of a relationship. You don’t have to do this for everybody. But for your most important new relationships, you want to have a system for following up and adding value. Using these tips will help you build momentum and create relationships that stick. Resources Mentioned: Learn more about this study from Dr. Hanan Shteingart Listen to my conversation with Linda Klein Listen to my conversation with Grant Baldwin Listen to my conversation with Dr. Ivan Misner Check out BD Habits

Dec 9, 2022 • 6min
Creating a System to Implement Your Follow-Ups
In the last four episodes, we covered the science of early-stage relationships, and how important it is to have a lot of positive interactions within the first couple of weeks and months that you meet someone, also known as the Campaign of Helpfulness. We also covered how to follow up in hireable and helpful ways. In this episode of Real Relationships Real Revenue, we are talking about how you can map them out and create a time-based reminder system to help you send out those reminders. Topics We Cover in This Episode: Why it’s important to have reminders Tools to use to stay organized The time frame to use to send out your follow-ups Avoid having too few touchpoints during this process. When you do these types of follow-ups for a while, your relationships will stick. You’re showing the other person that you care, you’re paying attention, you’re thinking of them, and trying to be helpful. That is going to be well-received. The key is having systems. To learn more about a great business development system, make sure to check out BD Habits. Resources Mentioned: Check out BD Habits

Dec 8, 2022 • 7min
Why Short Interactions Are the Best Way to Conduct Follow-Ups
In this episode of Real Relationships Real Revenue, I’m pulling from the last few episodes where we talked about orchestrating a campaign of helpfulness for a very important person that you met recently. We covered notes that you can take so that you can follow up in a hireable way and in a human way. Now we are talking about how you’re going to build a plan. Topics We Cover in This Episode: How to build a plan Why short interactions are better than long follow-ups After a business meeting, avoid falling into the trap of sending one email with all of the business-related follow-ups you can think of. This squashes your momentum. It will just be deferred. You want to instead focus on lots of back and forth that builds momentum. If you want to learn more about this, make sure to listen to my conversation with the best networker I’ve ever met, Dr. Ivan Misner. He has a very specific way that he does his follow-ups after meeting someone and I think you’ll enjoy hearing about it. Resources Mentioned: Listen to my conversation with Dr. Ivan Misner

Dec 7, 2022 • 6min
Tips for Human-Centric Follow-Ups
In the last episode, I covered hireable ways that you can follow up with new people that you meet. In this episode of Real Relationships Real Revenue, I’m sharing a second, completely different way to follow up that shows that you’re human. Of course you want to be hireable, but you want to show that you’re human too. Topics We Cover in This Episode: Why you want to focus on human follow-ups too How to show commonality What types of notes to take If you take notes on hireable follow-ups and human follow-ups, then you end up having a big huge list of meaningful ways to follow up. Avoid only using hireable follow-up methods. It is so important to be human too. If you want to learn more about following up in a human-centric way, make sure to listen to my interview with Grant Baldwin. We had a great conversation about it and I think you’ll really enjoy it. Resources Mentioned: Listen to my conversation with Grant Baldwin