The Ross Simmonds Show

In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on growth, budgeting, and the essence of marketing. Bryan's extensive experience at IBM offers invaluable insights into constructing a robust marketing engine for large-scale brands while navigating personal growth within the dynamic marketing landscape. From aligning marketing strategies with core brand values to positioning initiatives effectively with leadership, Bryan shares practical wisdom and forecasts the future of marketing in the tech industry, providing a roadmap for marketers aiming for excellence.Detailed Breakdown Constructing a Marketing Engine - Bryan discusses the foundational aspects of building a marketing engine, emphasizing the alignment of marketing strategies with core brand values. He highlights the importance of authenticity over superficial marketing tactics, drawing on IBM's historical legacy and ongoing innovation as examples.Personal Growth in Marketing - The conversation shifts to personal growth within a marketing career, with Bryan sharing insights and tips for navigating career paths. Emphasizing continuous learning, adaptability, and curiosity, Bryan's advice resonates with marketers seeking career advancement and growth opportunities.Positioning Marketing Initiatives with Leadership - Bryan provides a masterclass on effectively communicating marketing strategies to leadership, a critical skill for marketers in large organizations like IBM. He emphasizes the importance of crafting compelling narratives around marketing initiatives and demonstrating their value in terms of business outcomes.Forecasting the Future of Marketing - Bryan shares his predictions and trends shaping the future of marketing in the tech industry, including the integration of AI and machine learning, and the increasing importance of personalization and customer experience. His insights provide a roadmap for marketers aiming to stay ahead of the curve in an ever-evolving landscape.Resources Bryan Casey On Marketing At IBM, Generative AI, Budget Planning & Career Growth - https://foundationinc.co/lab/bryan-casey— 👋🏾 Let's stay connected —╰ Subscribe to my channel:  @RossSimmondsTV ╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn - linkedin.com/in/rosssimmonds— Follow Bryan Casey —╰ Twitter / X: @bryanfcasey╰ LinkedIn - linkedin.com/in/bryan-f-casey/

Tips and strategies for mastering a new industry through customer research, customer obsession, and audience engagement. Emphasis on connecting with customers directly, studying competitors, attending industry events, and leveraging resources like newsletters and sales calls to drive marketing success.

The podcast explores the use of AI in marketing, including content creation, keyword research, and social media. The popularity of AI tools like ChatGPT and Canva is highlighted. The perception of AI-written content is discussed, with some respondents believing it is superior to human-written content. The potential impact of AI on work environments is explored, with over 50% of respondents expressing confidence in not being replaced by AI. The podcast also discusses the positive sentiment towards AI in the marketing industry.

In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.----Here's what we've packed into this must-listen episode:Ahrefs Uncovered: From a powerful suite of SEO tools to generating a staggering $858,000 in monthly organic traffic with their free offerings, discover the strategy that put Ahrefs on the map.Content & YouTube Mastery: With over 21 million YouTube views and content in multiple languages, Ahrefs sets the bar for content marketing. Unearth the secrets of their content strategy that speaks volumes across the globe.Culture of Experimentation: Dive into Ahrefs' unique culture, where experimentation and bootstrapping are the norms. Hear straight from Tim Soulo about their innovative spirit that fuels growth and learning.Strategic Market Moves: Witness how Ahrefs uses its products to tell compelling stories, and how strategic decisions like shutting down their 16,000-member Facebook group align with their scaling ambitions.Key Insights: Ahrefs is not just a tool, it's an empowerment engine for marketers and content creators. Their free tools aren't just free; they're traffic magnets and insight goldmines. Consistency and high-value assets are the pillars of Ahrefs' content success. Embracing experimentation and a product-led mindset isn't a choice; it's a necessity for growth. Their commitment to education is not just admirable; it's transformative. Resources mentioned: Ahrefs website Ahrefs' YouTube channel How Ahrefs Saved US$400M in 3 Years by NOT Going to the Cloud --- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn

In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily replicated by AI-driven competitors.Key Discussion Points:- Unscalable content is crucial for brands that want to rise to the top of search engine results.- The prevalence of mediocre content online- The opportunity for marketers to differentiate themselves from AI-driven content engines- Many brands are producing mediocre content due to a lack of knowledge on how to use AI effectively.- AI can be used to create a large quantity of content, but it often lacks creativity and quality.- The importance of unscalable and laborious content creation. Marketers should prioritize investing in content assets that are difficult for competitors to replicate overnight.- Examples of unscalable content strategies- Unscalable content strategies require more effort and resources, but they ultimately pay off in the long run.Read Ross’ latest blog post “Why Creating Unscalable Content Amidst The Rise Of AI Is The Right Move” hereResource Links:AI Marketing ConsoleAI Marketing Results Blog Post--- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn 

Ross Simmonds, Founder and CEO of Foundation, shares 30+ powerful AI prompts for marketers to steal. Learn how to utilize AI in content marketing, create thought leadership driven content, use ChatGPT for idea generation, and incorporate brand stories to improve results.

In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals for the year.Key Discussion Points:1. Apple's Continuous Success:- Apple is predicted to ride a wave of success without facing any major issues in the coming years.- More acquisitions of B2B tools across different industries and organizations can be expected.2. SaaS Stocks:- SaaS (Software as a Service) stocks are anticipated to reach all-time highs.3. AI Content Creation:- AI-powered content generation will gain prominence in achieving content excellence.4. Movie Trailers:- Movie trailers will be launched on platforms like X and will have the potential to go viral on Reddit and Instagram.5. Marketing Conferences:- A marketing conference will pioneer a groundbreaking achievement that no other conference has done before.- The first Super Bowl ad created using AI will be showcased.6. Box Office Success:- The movie "Bad Boys 4" is projected to earn over $600,000,000 at the box office.- Mister Beach, a relevant figure, will unveil something new, potentially elevating his status to that of a billionaire.7. Diversification and Personal Goals:- Ross discusses plans to diversify by investing in new businesses and launching new ventures.- However, his primary focus for the year will be on execution and delivering excellence.Resource Links:- Foundation - https://foundationinc.co/--- 👋🏾 Let's stay connected╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool  ╰ Twitter / X: @thecoolestcool  ╰ LinkedIn 

Reflecting on the past year and setting goals for the future using the Year Compass tool, discussing personal accomplishments and challenges, and encouraging listeners to dream big and create a personal wish for the upcoming year.

In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it has had on their success.Discussion Breakdown:1. The Importance of Expertise in Content - Bankrate's emphasis on demonstrating expertise, experience, authoritativeness, and trustworthiness in their published content.- Trusting a brand that is written by actual experts.2. History of Bankrate- Bank Rate Monitor founded by Robert K. Heady in 1976.- Transition towards the internet with the establishment of Bankrate.com in 1996.- Bankrate's IPO in 2011 and subsequent acquisition by Red Ventures in 2017.3. Content Strategy and Results - Bankrate's focus on creating valuable content and becoming an authority in the finance industry.- The mortgage rate piece that drives over 1.3 million monthly organic visits to their website.- Satisfying search queries to capture a wide audience.4. Investing in Content and SEO- Strategically investing in content and SEO for business success.- The importance of backlinks to boost website credibility and visibility.Key Takeaways:- Bankrate's success in driving massive organic traffic is attributed to its investment in high-value content and expertise.- The company's long history and trusted reputation have contributed to its authority in the finance industry.- Bankrate's focus on satisfying user search queries through valuable content has attracted millions of monthly website visitors.- Strategic investment in content, SEO, and backlinks can significantly enhance a business's online presence and success.Resources and Tools Mentioned: Bankrate.com The Strategy Bankrate Used to Build a $76.3M SEO Moat [Case Study] --- 👋🏾 Let's stay connected ---╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool╰ Twitter / X: @thecoolestcool╰ LinkedIn

In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets.Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to interactive content and the untapped potential of niche channels, Ross offers valuable insights into the evolving landscape of marketing and engagement. In this episode, we will explore these trends in detail, uncovering their impact on businesses and highlighting strategies for success.Summary of Main Topics:1. The impact of AI on business strategies2. The rise of interactive and engaging content3. Leveraging the power of memes in social media4. The potential of niche content assetsDetailed Breakdown:1. The Rise of AI in Business - AI will revolutionize the way businesses operate- AI enables personalization by allowing the swapping of names and brand names in communications2. Interactive and Engaging Content- Increased focus on interactive content for better engagement- Examples: calculators, quizzes, polls, and immersive experiences- The connection between interactive content and business roles and responsibilities3. Harnessing the Power of Memes - Memes have the potential to spread quickly and generate high returns- Incorporating memes into social media strategies can unlock amazing results4. Niche Content Assets as a Valuable Channel - Underrated and under-invested channels: podcasts, newsletters, Facebook groups, slack communities- Brands should recognize the potential of niche content assets to reach their target audienceKey Takeaways and Insights:- AI will revolutionize business strategies by enabling personalized communications.- Interactive and engaging content, such as quizzes and immersive experiences, will become more prevalent.- Memes can be a powerful tool for social media marketing and should be incorporated into content strategies.- Niche content assets like podcasts and newsletters are highly valuable channels that should not be overlooked.--- 👋🏾 Let's stay connected ---╰ Subscribe to my channel:  @RossSimmondsTV╰ Instagram:  @thecoolestcool╰ Twitter / X: @thecoolestcool╰ LinkedIn