Louder Than Words with John Bonini
Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
Latest episodes
May 12, 2015 • 29min
Ryan Holiday: Candy Crush & Porn – How to Compete (& Hack)for People's Attention Online
Bestselling author Ryan Holiday talks about why he dropped out of college, how he landed opportunities with Tim Ferris and American Apparel in his early 20s, and the basics of growth hacking and how to compete for attention.
May 7, 2015 • 30min
Bernadette Jiwa: How to Make People Fall In Love With Your Brand
Bernadette Jiwa has written four #1 bestsellers on the art of brand storytelling. Here she discusses how to make people fall in love with your brand and idea. For more, check our Jiwa's 20 Keys of Brand Storytelling here: http://thestoryoftelling.com/what-is-a-brand-story/
May 4, 2015 • 40min
Johnny "Cupcakes" Earle: Stop Making Excuses & Start Making Stuff
Johnny "Cupcakes" Earle discusses his entrepreneurial upbringing, how he started 16 businesses before he was 16, and why he still gets excited about selling t-shirts.
May 1, 2015 • 47min
Helena Price: Silicon Valley's Most Wanted Photographer
Helena Price quit her job in tech to take photos. Now, just a few years later, she's the most sought after photographer in Silicon Valley, doing work for some of the biggest brands on the planet.
Apr 27, 2015 • 50min
Demian Farnworth: How I Rose From Obscurity & Became Copyblogger's Chief Copywriter
Copyblogger's Chief Copywriter discusses his dark days as an obscure writer, how his passion of writing evolved, and eventually, landed him the job of his dreams.
Apr 23, 2015 • 1h 4min
Oli Gardner: Cofounding Unbounce & How to Convert in the Top 2% of Landing Pages
Unbounce cofounder Oli Gardner chats about the origins of his company, how to execute more effective split testing, and the hardest thing he's ever done.
Apr 20, 2015 • 58min
Elle Luna: Navigating The Crossroads of Should & Must
Elle Luna rose to internet fame in 2014 after posting her article "The Crossroads of Should & Must" on Medium. After 5 million views, a publishing deal, and a brand new book, Elle discusses what it takes to follow your passion.
Apr 14, 2015 • 43min
Justine Jordan: The Miseducation of Email Marketing
Litmus marketing director Justine Jordan chats about bootstrapping, managing a team, and all things email marketing.
Apr 9, 2015 • 49min
Jessica Hagy: How to Be Interesting, Go Viral, & Have The Coolest Job Ever
Jessica Hagy is an artist and writer best known for her award-winning blog, Indexed. In this casual chat, Hagy discusses how she went viral, quit her job in advertising at Victoria Secret, and now has the coolest job ever.
Apr 6, 2015 • 48min
Chris Savage: How Wistia Grew from a $60k Dream to the Industry Standard in Video
Wistia cofounder Chris Savage discusses how the idea for the company was first hatched, their initial aspirations, and the most important things he spends his time on.
