

Redefining Society and Technology Podcast
Marco Ciappelli, ITSPmagazine
Musing On Society, Technology, and Cybersecurity | Hosted by Marco Ciappelli
Let’s face it: the future is now. We live in a hybrid analog-digital society, and it’s time to stop ignoring the profound impact technology has on our lives.
The line between the physical and virtual worlds? It’s no longer real — just a figment of our imagination. We’re constantly juggling convenience, privacy, freedom, security, and even the future of humanity in a precarious balancing act.
There’s no better place than here, and no better time than now, to reflect on our relationship with technology — and redefine what society means in this new age.
Let’s face it: the future is now. We live in a hybrid analog-digital society, and it’s time to stop ignoring the profound impact technology has on our lives.
The line between the physical and virtual worlds? It’s no longer real — just a figment of our imagination. We’re constantly juggling convenience, privacy, freedom, security, and even the future of humanity in a precarious balancing act.
There’s no better place than here, and no better time than now, to reflect on our relationship with technology — and redefine what society means in this new age.
Episodes
Mentioned books

Dec 21, 2023 • 1h 1min
Is the Future Generative, Utopic, Dystopic, and Robotic? Join us for 'Not Your Usual Next Year Predictions Panel' – a Reflection on Generative AI in 2024 | A Redefining Society Conversation Hosted By Marco Ciappelli
Guests: Dr. Rebecca Wynn | https://www.linkedin.com/in/rebeccawynncissp/CISO | Cybersecurity Strategist | Data Privacy & Risk Mgmt Advisor | Board Member | Soulful CXO Show Host | Author | Keynote SpeakerNigel Cannings | https://www.linkedin.com/in/nigelcannings/CTO, Intelligent Voice | RDSBL Industrial Fellow @ University of East London | JSaRC Industry Secondee @UK Home Office | NLP and Speech AI Expert | Innovator | Mental Health Advocate | Passionate Entrepreneur | SpeakerKevin Macnish, PhD, CIPP/E | https://www.linkedin.com/in/kevinmacnish/Managing ethics and sustainability risk in the private and public sectorsDiana Kelley | https://www.linkedin.com/in/dianakelleysecuritycurve/CISO | Board Member | Volunteer | Executive AdvisorJustin "Hutch" Hutchens | https://www.linkedin.com/in/justinhutchens/Award-Winning Speaker | Author | Podcaster | Teacher | Technologist | Security Researcher | Data Scientist | Full-Stack DeveloperLen Noe | https://www.linkedin.com/in/len-noe/CyberArk Technical Evangelist/ White Hat Hacker / BioHackerSean Martin | https://www.linkedin.com/in/imsmartin/Analyst, Writer, Journalist, Podcaster, Professor, Photographer | Co-Founder of ITSPmagazine Podcast Network: At the Intersection of Technology, CyberSecurity & Society™_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast and Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s Sponsors_____________________________Episode IntroductionWelcome to a peek into the yet-unfolded chapter of our digital future!Join us on this Redefining Society episode - a compelling 'GEN AI 2024 Prediction Panel’. If you do not know what to expect from this panel, you are not alone; we didn’t either. This episode is like a canvas where we invite technology enthusiasts, visionaries, and experts to paint their predictions for what Generative AI, simply known as GEN AI, will look like in 2024 and beyond. The goal: unearthing thought-provoking views, sparking meaningful conversations around AI, and above all, bridging the gap between imagination and the potential reality.I can, with certainty, affirm that we nailed it! Whatever that means.Helping us dissect the probabilities and grow our collective understanding are a host of esteemed panelists from different realms of AI. Our dynamic pool of experts includes Dr. Rebecca Wynne, Nigel Cannings, Kevin Macnish, Diana Kelly, Justin 'HUTCH' Hutchens, Len Noe, and, of course, ITSPmagazine Podcast Network co-founder, Sean Martin.Listen to this panel to get an insightful, riveting, and unique perspective on how AI is shifting gears and changing the landscape of the AI journey, with a little sprinkle of prophecy._____________________________Resources ____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Dec 18, 2023 • 8min
Generative AI and the Prometheus Paradox: Facing the Unknown, Wisdom over Knowledge, and Keeping Our Liver Off the Eagle's Menu | A Musing On Society & Technology with Marco Ciappelli and TAPE3 | Read by TAPE3
This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.Sincerely, Marco Ciappelli and TAPE3________Marco Ciappelli is the host of the Redefining Society Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Sean Martin—where you may just find some of these topics being discussed. Visit Marco on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

Dec 17, 2023 • 26min
Cutting-Edge Tech and Societal Impacts with Expert Charlie Fink host of The Immersive AI/XR/AR Media Leadership Panel | | A CES 2024 Event Coverage Conversation
Guest: Charlie Fink, Tech Columnist, Author, Adjunct, ForbesWebsite | https://www.charliefink.com____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesWelcome to the ITSPmagazine Podcast Coverage of CES 2024!In this episode, we dive into the world of consumer electronics and advanced technologies as we discuss the highlights and insights from this year's CES event.CES, also known as the Consumer Electronics Show, brings together industry leaders and innovators from around the globe to showcase the latest technological advancements. From cutting-edge gadgets to groundbreaking advancements in AI and extended reality, CES sets the stage for the future of technology.We are thrilled to have Charlie Fink as our special guest, who not only has a wealth of experience attending CES but is also a prominent figure in the tech industry. Charlie is participating as a speaker and panel leader at CES, sharing his knowledge and expertise on the intersection of advanced technologies and society. This podcast episode is brought to you by ITSPmagazine, the leading online cybersecurity and technology magazine. Our goal is to explore the impact of technology on society and provide insightful conversations with industry experts. Join us as we delve into the world of CES 2024 and uncover the latest trends, discuss the role of AI in Hollywood and advertising, and explore how extended reality is transforming various industries. From healthcare to entertainment, the applications of advanced technologies are reshaping the way we live, work, and play. So grab your most comfortable shoes and join us for an immersive and informative conversation. Welcome to the ITSPmagazine Podcast Coverage of CES 2024!____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqRedefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesImmersive AI/XR/AR Media Leadership: https://www.ces.tech/sessions-events/dhw/dhw07.aspxLearn more about CES 2024: https://www.ces.tech/____________________________For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Dec 15, 2023 • 1h 5min
From Pong to Metaverse: Navigating the Fusion of Real and Virtual Worlds in Gaming | “Once Upon A Time, Tomorrow” A Redefining Society Podcast Series With Recurring Guests Rafael Brown, Carey D'Souza, Sean Martin and Marco Ciappelli
Guests: Rafael Brown, CEO/Founder at Symbol ZeroOn LinkedIn | https://www.linkedin.com/in/rafaelbrown/Carey D'Souza, CEO and Co-Founder at IAMPASS [@iampassHQ]On LinkedIn | https://www.linkedin.com/in/careydsouza/On Twitter | https://twitter.com/carey_dsouzaSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast and Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionWelcome to another fascinating episode of Once Upon A Time, a monthly series on the Redefining Society podcast with Marco Ciappelli. This episode offers a deep dive into the changes in the way we consume entertainment, driven by the advent of technology. It's a conversation that transports us from the era of 8-bit games, through the immersive experiences of modern Virtual Reality, to the potential futures of personalized entertainment. It's an exploration that asks and examines some intriguing questions. How is technology influencing the way we experience stories and interact with narratives? How does nostalgic appeal factor into our connection with games and entertainment? Can we choose not only the stories we consume but also how we experience them? The episode doesn't shy away from these questions, providing food for thought and leaving the listener with something to ponder until the next edition of Once Upon A Time. So sit back, relax, and get ready to take a fascinating journey through time, technology, and storytelling._____________________________Resources ____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Dec 15, 2023 • 25min
Connective Tissue for Smart Cities: The Transformative Impact of Data and AI in Proactive Healthcare within Smart Cities | A CES 2024 Event Coverage Conversation with Gaurica Chacko
Guest: Gaurica Chacko, Vice President and Global Head, Life Sciences Consulting, Wipro Limited [@Wipro]On Linkedin | https://www.linkedin.com/in/gaurica/At CES | https://www.ces.tech/sessions-events/speaker-directory/gaurica-chacko.aspx____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesIn this CES 2024 Event Coverage podcast, Marco and Sean dive into the transformative world of smart cities, guided by Gaurica Chacko, a renowned leader in global life sciences consulting at Wipro. Smart cities represent a leap forward in urban living, seamlessly integrating technology to enhance life in numerous ways. Gaurica sheds light on how technologies like the Internet of Things (IoT), data centers, and edge computing interconnect to create smarter urban ecosystems. This interplay is vital for real-time monitoring of critical elements like air and water quality, and even health-related issues, ensuring cities operate more efficiently and sustainably.The discussion also explores how smart cities are revolutionizing healthcare and wellness. Gaurica emphasizes the role of technology in delivering personalized, proactive care, highlighting advancements in telemedicine and digital health solutions. These innovations are not just about convenience; they are crucial for bridging healthcare gaps and fostering healthier communities. By integrating healthcare into the daily lives of residents, smart cities empower individuals to take charge of their well-being, making healthcare more accessible and effective.However, the journey towards smart urban living isn't without its challenges. The conversation delves into the complexities surrounding data sharing, privacy, and the ethical use of artificial intelligence (AI). Gaurica points out the importance of collaboration among governments, technology firms, and citizens to navigate these issues. Establishing robust regulations, prioritizing data security, and focusing on responsible AI practices are key to unlocking the full potential of smart cities while protecting individual rights.Concluding the discussion, it’s clear that smart cities are more than a futuristic idea; they're a rapidly unfolding reality. The fusion of technology, healthcare, and human-focused design holds immense promise for reshaping our urban landscapes. By fostering innovation and collaboration, we can build smarter, healthier, and more sustainable cities and communities.This podcast invites us to envision and contribute to a future where smart cities enhance the lives of their residents, making urban environments more inclusive, sustainable, and vibrant. What does the future of your city look like? Get involved and help to shape the future.____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqRedefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesConnective Tissue for Smart Cities: https://www.ces.tech/sessions-events/scr/scr04.aspxLearn more about CES 2024: https://www.ces.tech/____________________________For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Dec 14, 2023 • 24min
Feasting on the Future: 3D Printed Food & Robotic Chefs | A CES 2024 Event Coverage Conversation with Jonathan Blutinger
Guest: Jonathan Blutinger, Food Robotics Engineer, Redefine Meat [@RedefineMeat] / Columbia Engineering [@CUSEAS]On LinkedIn | https://www.linkedin.com/in/jonathanblutinger/On Twitter | https://x.com/blutingerAt CES | https://www.ces.tech/sessions-events/speaker-directory/jonathan-blutinger.aspx____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesHey everyone, Marco and Sean here from ITSPmagazine, giving you a quick taste of what's cooking at CES 2024. Get ready for a panel that's set to revolutionize your kitchen: "3D Printed Food & Robotic Chefs." Join us for an insightful session with Jonathan Blutinger, a Food Robotics Engineer from Redefine Meat and Columbia Engineering.Dive into the future of dining as Jonathan shares his journey in the world of digital cooking technologies. With a background in robotics and a passion for food innovation, he's shaping how we think about meal preparation and consumption.This panel, part of CES 2024's must-see lineup, explores the blend of technology and culinary arts, promising to open new avenues in food preparation and presentation. Whether you're a tech enthusiast, a foodie, or just curious about the future of eating, this is a session you won't want to miss.Join us at the Venetian on January 10th, from 10:00 to 10:40 AM, and be part of a discussion that's sure to leave you hungry for more. Remember, to attend, just ensure your CES registration is in order and grab your pass – it's that simple.See you there, where technology meets taste at CES 2024!____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqRedefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________Resources3D Printed Food & Robotic Chefs: https://www.ces.tech/sessions-events/spoon/spoon02.aspxLearn more about CES 2024: https://www.ces.tech/____________________________For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Nov 30, 2023 • 46min
Exploring the Future at Smart City Expo 2023: A Deep Dive into Technological Integration and Societal Transformation driven by Circular Economy and Co-Creation | A Smart City Event Coverage Conversation with Shawn Butler and Kika Von Klück
Guests: Shawn Butler, Co-Founder / VP - Architecture & Analytics at BNS UEP [@bnsuep1]On LinkedIn | https://www.linkedin.com/in/1kindword/Kika Von Klück, VP - Research and Innovation at BNS UEP [@bnsuep1]On Linkedin | https://www.linkedin.com/in/kikavonkluck/____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________Episode NotesWelcome to a new episode of the "Redefining Society Podcast," where we talk about technological innovation and societal transformation, as witnessed at the Smart City Expo 2023. In this episode, we're joined by Shawn Butler and Kika Von Klück, two dear friends that happens to be visionaries in the realm of smart city development and data management.Our conversation begins with a lament for the missed opportunity of in-person interaction, echoing a longing for the tangible experiences that enrich our discussions. Yet, through the lens of Shawn and Kika's insights, we virtually traverse the vibrant corridors of the Smart City Expo in Barcelona.Kika Von Klück, VP of Research and Innovation for BNS, UEP, illuminates our understanding of the complex relationship between data, technology, and urban living. Her role in sifting through technological trends and innovations grants us a glimpse into the future of smart cities – where data becomes the nurturing parent, guiding the growth of sustainable, efficient urban ecosystems.Shawn Butler, VP of Architecture and Analytics at BNS, UEP, takes us further into this world. He bridges the gap between business and technology, focusing on data lifecycle management, security, and monetization. Shawn's passion for creating data models that intertwine key performance, risk, and behavioral indicators offers a holistic approach to understanding and improving urban living.Our conversation meanders through various aspects of smart city development, touching upon the integration of IoT in daily life, the transformation of urban spaces, and the importance of collaboration between government and private entities. We explore how these developments not only reshape our physical environments but also have profound implications on social dynamics and individual well-being.As we wrap up, the discussion transcends the technicalities, inviting listeners to contemplate the broader implications of these advancements on society. The episode is a testament to our unending quest to harmonize technology with humanity, and a reminder that the future of smart cities lies not just in their technological prowess, but in their ability to enhance human experience. Did I forget to mention digital twins modeling, citizens co-creation, and circular economy?____________________________Watch this and other videos on ITSPmagazine's YouTube Channel📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________ResourcesSmart City Expo: https://www.smartcityexpo.com/____________________________Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network

Nov 24, 2023 • 47min
Book | Game Changer: How Strategic Pricing Shapes Businesses, Markets and Society | A Conversation with with Jean-Manuel Izaret | Redefining Society with Marco Ciappelli
Guest: Jean-Manuel Izaret, AuthorOn Linkedin | https://www.linkedin.com/in/izaret/On Twitter | https://twitter.com/izaret____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode’s SponsorsBlackCloak 👉 https://itspm.ag/itspbcwebBugcrowd 👉 https://itspm.ag/itspbgcwebDevo 👉 https://itspm.ag/itspdvweb_____________________________Episode IntroductionIn a world where economic dynamics intricately intertwine with our daily lives, understanding the nuances of strategic pricing becomes imperative. This is the central theme of the latest episode of the "Redefining Society Podcast," where we engage in a thought-provoking conversation with Jean-Manuel Izaret, co-author of "Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society."The episode begins with a reflection on the often-overlooked significance of pricing in technology and societal contexts. We question whether strategic pricing truly belongs in discussions about technology and its societal impact, only to discover its undeniable relevance. As Izaret points out, pricing strategies do more than just set the cost of goods and services; they shape consumer behavior, influence market trends, and even hold the power to dictate the course of society.Izaret, with a rich background in economics and behavioral science, brings a unique perspective to the table. Drawing from his extensive experience in consulting and pricing strategy formulation, he discusses the evolution of pricing from a mere transactional element to a strategic tool capable of influencing societal outcomes. The concept of the Strategic Pricing Hexagon, introduced in the book, serves as a gateway to understanding how strategic decisions regarding pricing can lead to stronger growth and improved financial performance for businesses.The conversation delves deeper into the psychological and sociological aspects of pricing. We explore how prices affect our purchasing decisions, the value we assign to products, and even our perception of brands. Izaret uses relatable examples, like the luxury branding of Gucci or the dynamics of the tipping culture, to illustrate these points. These examples highlight the complex relationship between pricing, consumer expectations, and societal norms.Furthermore, the episode addresses the global impact of pricing strategies. In a world increasingly interconnected, a pricing decision in one part of the globe can have ripple effects elsewhere. This global perspective is crucial in understanding the role of strategic pricing in shaping not just local markets but the global economic landscape.As the conversation unfolds, it becomes clear that strategic pricing is not just about numbers and profit margins. It's about understanding human behavior, societal values, and market dynamics. It's a tool that, when wielded wisely, can contribute to the greater good, promoting sustainable and equitable growth.By the end of the episode, listeners are left with a newfound appreciation for the power of pricing. It's no longer a dry, technical topic relegated to economics textbooks. Instead, it emerges as a vibrant, dynamic field that intersects with technology, society, and human psychology, influencing our lives in profound ways.📖 About the Book:The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers.In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life.With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society._____________________________ResourcesGame Changer: How Strategic Pricing Shapes Businesses, Markets and Society: https://www.amazon.com/Game-Changer-Strategic-Pricing-Business/dp/1394190581#:~:text=%E2%80%9CGame%20Changer%20elevates%20pricing%20from,%2Dto%2Dmarket%20strategies.%E2%80%9D____________________________To see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWatch the webcast version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9Are you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/advertise-on-itspmagazine-podcast

Nov 21, 2023 • 3min
It's That Time of the Year: The Predictions for 2024 Are Pouring In, and Boy, Could I Have Predicted That Myself! Welcome to the Marvelous, Mysterious, and Mind-Bending World of 2024 Predictions with a Twist of 2074 | Read by TAPE3
This story represents the results of an interactive collaboration between Human Cognition and Artificial Intelligence.Enjoy, think, share with others, and subscribe to the "Musing On Society & Technology" newsletter on LinkedIn.Sincerely, Marco Ciappelli and TAPE3________Marco Ciappelli is the host of the Redefining Society Podcast, part of the ITSPmagazine Podcast Network—which he co-founded with his good friend Sean Martin—where you may just find some of these topics being discussed. Visit Marco on his personal website.TAPE3 is the Artificial Intelligence for ITSPmagazine, created to function as a guide, writing assistant, researcher, and brainstorming partner to those who adventure at and beyond the Intersection Of Technology, Cybersecurity, And Society. Visit TAPE3 on ITSPmagazine.

Nov 21, 2023 • 28min
Innovating for a Secure, Connected World | A CES 2024 Event Coverage Conversation with J. David Grossman
Guest: J. David Grossman, Vice President, Regulatory Affairs, Consumer Technology AssociationOn LinkedIn | https://www.linkedin.com/in/jdgrossman/At CES | https://www.ces.tech/sessions-events/speaker-directory/david-grossman.aspx____________________________Hosts: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________Episode NotesIn this episode of the ITSPmagazine On Location Event Coverage series, hosts Marco and Sean discuss the highlights and trends for CES 2024 with J. David Grossman, VP, Regulatory Affairs, Consumer Technology Association (CTA). The trio explores topics such as IoT, food tech, health tech, cybersecurity, autonomous vehicles, privacy, diversity and inclusion, human security, AI, and the over role technology plays in solving global challenges.Together, they emphasize the importance of improving the cybersecurity of consumer connected devices and providing consumers with more information about the security measures in place. They also discuss the need for a national privacy bill to create a consistent privacy framework for protecting consumer data.The conversation delves into the role of AI in the technology landscape and the ethical considerations surrounding AI, as well as the intertwining of AI, data privacy, and consumer protection. It is an exciting innovations in fitness, wearables, gaming, esports, Web3, metaverse, sports technology, and space. The trio highlight the role of technology in addressing global challenges, such as food security, healthcare access, environmental protection, and economic security.Throughout the conversation, there is a focus on the impact of technology on society and the need for a balanced approach to regulating AI while protecting consumer data. The hosts and guest stress the importance of using technology for positive change and fostering societal improvement.____________________________Catch all of our CES 2024 event coverage: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageWatch this and other videos on ITSPmagazine's YouTube ChannelCES 2024 Las Vegas playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTcuvjsP6zvFyZkL7z2D8WZRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllS9aVGdiakVss9u7xgYDKYqRedefining Society Podcast with Marco Ciappelli playlist: 📺 https://www.youtube.com/playlist?list=PLnYu0psdcllTUoWMGGQHlGVZA575VtGr9ITSPmagazine YouTube Channel: 📺 https://www.youtube.com/@itspmagazineBe sure to share and subscribe!____________________________Resources"Conversation with a Commissioner" CES Edition: https://www.ces.tech/sessions-events/ips/ips04.aspxCan a Public-Private IoT Device Certification Process Better Protect Consumers?: https://www.ces.tech/sessions-events/ips/ips02.aspxUnlicensed Innovation - The Impact of Wi-Fi & Beyond on Daily Life: https://www.ces.tech/sessions-events/ips/ips10.aspxLearn more about CES 2024: https://www.ces.tech/____________________________For more CES 2024 Event Coverage visit: https://www.itspmagazine.com/ces-2024-las-vegas-usa-event-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastAre you interested in sponsoring an ITSPmagazine Channel?👉 https://www.itspmagazine.com/sponsor-the-itspmagazine-podcast-network