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Sales Pipeline Radio

Latest episodes

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Jul 8, 2022 • 16min

How and Why a Bulletproof Sales Mindset Requires Resilience

This week's show is entitled, "How and Why a Bulletproof Sales Mindset Requires Resilience" and my guest is Rhonda Petit, Sales & Business Peak Performance Coach at 3x5 Coaching LLC and the author of "The Spirit of Selling". Listen in to learn: Is resilience something people are born with or can it be acquired? What can introverts offer to selling? How to hire for resilience How to maintain a successful, positive attitude Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Petit"). I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Jun 3, 2022 • 16min

Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era

This week's show is entitled, "Read the Virtual Room! Interpersonal Connection/Relationship Skills for the Current Virtual Era" and my guest is Betty Monroe, Owner at Connective Engagement.  Tune in to hear more about working the virtual room and learn how to: Rebuild rapport Develop interpersonal skills in a virtual environment Be comfortable presenting your authentic self Build genuine relationships with coworkers and clients Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search Monroe).  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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May 13, 2022 • 20min

New Insights & Benchmarks for Customer Experience

This week's show is entitled, "New Insights & Benchmarks for Customer Experience" and my guest is Alan Gonsenhauser, Principal & Founder at Demand Revenue. Tune in to hear more about prioritizing the customer experience and learn: the difference between the infinite loop of prospect experience and lead management the risk of aggressive over-marketing how to utilize NPS to energize your organization how CMOs can avoid common pitfalls through innovation Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting Mon. 5/16/22 (search Gonsenhauser).  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com   
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May 6, 2022 • 18min

How CROs Can Flip the Relationship with Finance

This week's show is entitled, "How CROs Can Flip the Relationship with Finance" and my guest is Jamie Anderson, at Chief Revenue Officer at Xactly. Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about: the metrics you need to prioritize to promote productivity how Xactly helps businesses as a data driven company how to align aggressive yet innovative strategies between finance and marketing key traits to posses when transitioning from a marketing role into a revenue role Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/9/22 (search "Anderson"). I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Apr 29, 2022 • 18min

Making Sales Enablement Stick

This week's show is entitled, "Making Sales Enablement Stick" and my guest is Elay Cohen, CEO at SalesHood Tune in to hear more about how to create stickiness and effectiveness on a sales enablement platform while learning: how sales enablement requirements have evolved with the acceleration of digital how to infuse the buyer's journey into a sales enablement system/program changing company culture and programs to increase that "stickiness" Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 5/2/22 (search "Cohen)".  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Apr 15, 2022 • 19min

Future-Proof Demand Strategies That Work

This week's show is entitled, "Future-Proof Demand Strategies That Work" and my guest is Eric Stockton, VP of Demand Generation at Constant Contact. Tune in to hear more about the relationship between an organization's demand and brand alongside: The holistic process of demand generation How marketers can convey their contribution and impact to an organization to reduce language friction Successes and challenges during an acquisition transition Maneuvering tension and prioritization across business units Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing Blog starting Mon. 4/18/22 at 6am PST (search "Stockton").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Apr 8, 2022 • 20min

Marketing in a Crypto World

This week's show is entitled, "Marketing in a Crypto World" and my guest is Phyllis Lee, SVP, Marketing at Manifold Group Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3 How blockchain technology affects digital advertising and go-to-market standpoints Bridging the gap between web2 users and web3 during a transition How privacy plays a role in the crypto world Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog starting 4/11/22 - 6am PST (search "Phyllis Lee").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Apr 1, 2022 • 20min

Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World

This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about: The psychology and efficiencies of doing virtual events for both attendee and seller How authenticity drives engagement What makes an overall marketing campaign successful Differences between deal acceleration, pipeline building and brand awareness Listen in now, watch the video or read the transcript on the Heinz Marketing blog starting 4/4/22 (search "Keyfactor") Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Mar 25, 2022 • 18min

The New Rules for Managing Remote & Hybrid Sales Teams

This week's show is called "The New Rules for Managing Remote & Hybrid Sales Teams.  My guest is Robert Gitell, VP of Global Sales at LawVu Join in on our conversation to learn about how to navigate the transition between pre-COVID and post-COVID sales leadership, management and organization. Learn more about: How to recreate those “fringe moments” with customers in a virtual world Customizing each B2B customer experience to fit their needs, mannerisms and cultures The importance of mentorship in a sales organization Capturing attention from a lead prospect Listen in now, watch the video, and/or read the transcript below. Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 
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Mar 18, 2022 • 20min

The (Surprising) State of B2B Lead Engagement

This week's show is called "The (Surprising) State of B2B Lead Engagement".  My guest is Doug Bell, CMO at LeanData. Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about: Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked Changing the dynamic of prospecting and lead management strategies Investing in your tech stack and Ops tools The ability to capture a lead and create a new compelling experience Listen in now, watch the video, and/or read the transcript on the Heinz Marketing Blog starting Mon. 3/22/22 at 6am PST (search "Doug Bell").  Sales Pipeline Radio is produced by Heinz Marketing. I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com 

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