Sales Pipeline Radio

Join us as we talk to Dave Stein, co-author of BeyondTheSalesProcess.com. Sales people are focused on the immediate deal. We get that. You may win that deal, but that isn’t the way to build a long-term relationship with your customer. And we all know that acquiring the next new customer is far more expensive than growing with your exiting ones. Dave and Steven’s book has some very positive and in-depth reviews on Amazon,and it’s certainly clear readers are finding immediate takeaways. Check out their customer-focused book, which includes some top-notch companies and industry leaders from across the globe. Each one talks about a customer, and even brings their customer into their case study. The reader is taken on a journey starring real companies,real people and their real customers. Learn about their 12 strategies that illustrate the Engage/Win/Grow approach. Words like customer, trust and success seem to jump off the pages and this book doesn’t relentlessly focus on closing deals as some sales authors do. On Monday, 5/30, find the full transcript and links at Heinz Marketing.com. Live on Thurs. 5/26, Listen in at 11:30 am PT when the Queen of Social Selling, Jill Rowley joins Matt Heinz live here on Sales Pipeline Radio.  

Guest Jay Baer, to most, needs no introduction.  We know he helps business people fundamentally rethink their approach to marketing and customer service, helping them gain more customers and keep those they’ve already earned. Jay and Matt talk about Jay's book"Hug Your Haters"  Jay Baer is: An experienced pro, having given hundreds of insightful, humorous presentations world-wide to audiences as large as 10,000 A renowned business strategist A popular emcee and event host A New York Times best-selling author of five books An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 32 of the FORTUNE 500 An entrepreneurial success story, having started five multi-million dollar businesses from scratch Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives An active venture capitalist and technology advisor, as well as an avid tequila collector The world’s most retweeted person by digital marketers The world’s #2 most retweeted person by B2B marketers A go-to source for the press including NPR USA Today,Time, Real Simple, CBC Host of the popular Social Pros podcast, named the best marketing podcast in the 2015 Content Marketing Awards

Listen in on Dave Crenshaw's discussion with Influencer,  Matt Heinz as they touch on (among other things): Dave Crenshaw's connection to Chuck Norris Focusing on what you do best Why it makes sense to make your strengths stronger vs. working on your weaknesses How to create a rhythm in your schedule and allocate, protect, and devote time to the things most important to you Keys on how to make the change Why it's not discipline as much as conditioning as a result of repitition What's new with Dave-- is the rumor about a new book true?  Take advantage of the special deal Dave made with Lynda.com (he calls it the NetFlix of training) where you can find, in addition to Dave's 15 short but powerful videos, great training of all kinds-- 30 day free trial (normally 7 days!) go to www.davecrenshaw.com/free.   About our Guest: Dave Crenshaw is the master of helping business owners triumph over chaos. He has appeared in Time magazine, FastCompany, USA Today, and the BBC News. His first book,The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His latest book, The Focused Business: How Entrepreneurs Can Triumph Over Chaos, is also a small business best seller. As an author, speaker, and business coach, Dave has transformed thousands of businesses worldwide. Website: http://www.DaveCrenshaw.com LinkedIn: http://www.LinkedIn.com/in/DaveCrenshaw Twitter: http://www.Twitter.com/DaveCrenshaw

Mark Magnacca joins Matt Heinz on this episode of Sale Pipeline Radio!  Mark is the author of "So What?" and President and Founder of Allego, Inc.  Listen in to see why practice for sales professionals is so important and as Matt and Mark ask the question-- "Are you good enough?". “Allego provides an intuitive just-in-time sales learning platform that boosts sales performance by harnessing the power of mobile devices to transform enablement and training through video content sharing.” Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You." Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a So What Mindset, clients learn to communicate and structure every message according the needs of the listener. Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process. So What? How to Communicate What Really Matters to Your Audience This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple, straightforward idea that will radically change the way you communicate. Learn the skills that George Lucas, Lee Trevino and Walt Disney used to become successful. Read So What? How To Communicate What Really Matters to Your Audience.  

Will this be Trish's last book?  The Sales Development Playbook. Listen in as Trish and Matt discuss the distinctions and blurred lines of inside sales and field sales.  Is one superior to the other? The buyers have changed the game.  Learn what they want and what it means for you.  Originally aired 3/17/16.  

Matt Mayberry, a former NFL linebacker for the Chicago Bears joins Matt Heinz on today's episode.    Matt Mayberry is currently one of the most read columnists for Entrepreneur Magazine, as well as an acclaimed keynote speaker, consultant and peak performance strategist. As the CEO of Matt Mayberry Enterprises, a training and consulting company, he specializes in maximizing the performance of individuals and organizations all over the world. Matt is Indiana University’s current record holder for most sacks in a single game and was the team recipient of the prestigious Howard Brown Award, which exemplifies leadership, courage and work ethic. With a 4.45 forty yard dash, Mayberry was signed by the NFL Chicago Bears in 2010. Reaching the pinnacle of his sport, he suffered a life-changing injury. It was this event that inspired Mayberry to embrace his true passion—his true gift—helping others achieve massive success by learning how to turn failures into gifts. As an in-demand keynote speaker, Matt is known for his innovative ideas on how to dominate, turn failure into gifts, improving sales effectiveness, and elevating human potential. Matt delivers keynote speeches with a strong focus on delivering actionable ideas and strategies designed to maximize business and personal performance. He addresses tens of thousands of men and women each year – on the subjects of peak performance, overcoming adversity, motivation, culture, and teamwork. Growing numbers of people are taking notice of Matt Mayberry. His clients include major corporations, Fortune 500 companies, NFL and NBA teams, government, civic and nonprofit organizations, professional associations, hospitals, and universities. Matt is extremely passionate about creating an unforgettable experience for every audience that he speaks to. He inspires audiences with a combination of powerful stories, current research, and past experiences from his own life and athletic success that resonate long after each event comes to an end. Attendees leave every event with a detailed and specific action plan for applying their new ideas once they get back into their own routine. Matt has been rated one of the top speakers at every event he’s keynoted. Throughout his career, he has been featured on numerous media outlets including NBC, Fox News, Business Insider, MSN Lifestyle, Fox Business, ABC, and ESPN to name a few. A partial list of his clients include Fifth Third Bank, USA Hockey, DuPont, Union Pacific Railroad, and Lowe’s. Matt is writing his first book, Winning Plays, planned for release in September 2016. He currently resides in Chicago, Illinois. His personal interests include sports, fitness, golf, reading, the arts, spirituality, and spending time with his family and friends.

We have a great author, Rick Cheatham a co-author of the new book – Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change. Rick Cheatham leads the US Sales Practice for BTS. He works with clients such as Google, Salesforce.com, and IBM to drive their sales efforts into the future. Rick leads a team of over 20 consultants and conceptualizes many of the BTS solutions deployed in the US. He is passionate about making work a place salespeople come to be successful, is totally pragmatic and experienced in getting results through being a purpose-driven leader, and has an uncommon balance between vision and how things really get done.  Prior to BTS Rick was a sales leader for both regional and global account teams. Ultimately he led the sales force of a $1B business unit through a restructuring and shift in how they sold has shaped his thinking on how organizations can change what and how they sell faster and more effectively.  Rick lives in Austin with his wife, Jen, and four kids.

TRISH BERTUZZI President & Chief Strategist Novelist Jonathan Franzen said, "One-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about inside sales. Trish often remarks how lucky she is to work with an amazing team at The Bridge Group, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, and metrics and measurement. Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts. Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world. Author of the #1 Amazon bestseller:The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

I have a very special guest Meagen Eisenberg, who is the CMO of MongoDB. She has just done so many things in the B2B marketing world. We’ve been featuring guest experts on the sales side,so finally we’re going to spend a little time in the next couple episodes on the marketing side of the business and talk particularly to marketers that are embracing revenue responsibility, that are taking advantage of the opportunity from a cost center into a profit center. It’s so important in B2B marketing these days to make sure that what you’re doing is driving to business results,and I can’t think of a better person to feature than Meagen from MongoDB. Listen to find out what Meagen sees as the trends that will hone how B2Bmarketers focus and where she thinks B2B marketers are going to increasingly need to "lean in" to continue to be successful.  Find out what her marketing stack is and how she built her team.  Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB. She has been recognized as one of the Top 50 most retweeted by mid-sized marketers according to AdWeek and one of the Top 25 B2B Marketing Influencers according to InsideView. In 2014, she won the Marketers that Matter award. Additionally, she won the SuperNova Award in Matrix Commerce from Constellation Research in 2012 and the Marketing Visionary Markie award within the marketing automation field in 2011. Meagen advises for several tech startups and before joining MongoDB, she was the Vice President of Customer Marketing and Demand Generation at DocuSign. She also held previous positions with ArcSight, an HP Company, TRIRIGA (acquired by IBM), Postini (acquired by Google) and IBM. Meagen has an MBA with a focus on marketing and strategy from Yale School of Management and holds a B.S. in MIS with a minor in CSC from California Polytechnic University at San Luis Obispo.

Matt Heinz agrees Josiane Feigon, one of his insides sales world heroes, is scary right when it comes to Inside Sales (aka "Sales") predictions and trends.  Listen in on their conversation to decide for yourself and check out Josiane's FREE trend report below from Tele-Smart.com.  Don't miss the end where she shares what she thinks it takes to stay relevant, focused (and employed) and how sales organizations can keep their talent happy and smart.  Inside Sales Trend Reports There’s never a dull moment in the inside sales world. This rapidly changing profession is exploding today, so how do you keep up, staff up,and prepare for the coming year? Our trend report is 100% accurate – loaded with advice on tactics, tools and talent. Sign up for our newsletter and receive our trend reports as an added bonus. – Download the 16 in 2016 Inside Sales Trend Report here–