This Much I Know - The Seedcamp Podcast

In this week’s podcast, we are proud to welcome Michael Wolfe, co-founder of Gladly. Michael is a serial-founder and has been through the full range of experiences from exponential growth, raising hundreds of millions through venture funding, taking companies to IPO and secondaries. Michael is currently an acting portfolio advisor at Point Nine Capital, working on company-building, scaling and recruiting. Tune in to hear the set of patterns Michael has developed through his years of experience, which he refers to as the “startup operating system”. If your company has reached a point with initial traction so you are looking to grow, but feel a bit lost, the concept will help you align the guiding principles for successful growth. Slides: https://www.slideshare.net/MichaelWolfe/the-startup-operating-system Links: Michael - LinkedIn: www.linkedin.com/in/wolfemichael/ Michael - Twitter: twitter.com/michaelrwolfe Michael - Website: medium.com/@michaelrwolfe Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal Carlos - Twitter: twitter.com/cee Carlos - Medium: sdca.mp/2entVR3 Gladly: www.gladly.com Seedcamp: www.seedcamp.com

There’s no better way to kick-off 2019 than with an exclusive, behind-the-scenes look at the story of portfolio company and fintech unicorn, TransferWise, as told by Co-founder and CEO, Kristo Käärmann. As part of the first ever Seedcamp podcast recorded in a sauna, Kristo tells us the story of how two Estonian friends went from exchanging money over a Skype chat to sending more than €3 billion across the world every month. Now valued at more than $1.5 billion, TransferWise has received backing from leading venture capitalists like Index Ventures, Valar Ventures, IA Ventures, Andreessen Horowitz, IVP, Baillie Gifford, and Sir Richard Branson, among others. Tune in for a unique insight into one of the flagship companies in the fintech ecosystem and hear first hand from Kristo as he shares some of the challenges faced along the way in building a global giant in the currency exchange category. And if you want to be a part of TransferWise's mission to create money without borders, there are more than 130 openings at the company around the world! Links: Kristo - LinkedIn: https://www.linkedin.com/in/kkaarmann Kristo - Twitter: https://twitter.com/kaarmann Kristo - Website: http://kaarmann.com Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal Carlos - Twitter: twitter.com/cee Carlos - Medium: sdca.mp/2entVR3 TransferWise: https://transferwise.com Seedcamp: www.seedcamp.com

This week we have Joe Furr, founder and creative director at Point Studio, deconstructing his thought process on web design and soulful branding. Aged just 28 years old, Joe has more than a decade worth of experience and has worked with brands such as Thriva, Oinky and Seedcamp, among others. On tailoring an identity, Joe notes: “You are thriving for something that’s timeless, but a brand is never finished.” Tune in to hear what goes on behind the scenes of a design studio, why it is important to work with clients who understand their vision and how to navigate your look in a constantly evolving environment. Links: Joe - LinkedIn: www.linkedin.com/in/joe-furr-85446826/ Joe - Twitter: twitter.com/whatthefurr Carlos - Medium: sdca.mp/2entVR3 Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal Carlos - Twitter: twitter.com/cee Point Studio LDN: www.point.studio Seedcamp: www.seedcamp.com

Hiring and retaining talent is one of the most severe challenges of early-stage companies. Employee stock options are a fair, but often misunderstood tool for aligning interests between early employees. Fortunately, the Director of Talent at Index Ventures, Dominic Jacquesson has combined knowledge from both sides of the Atlantic and created a comprehensive guide called “Rewarding Talent”. In the podcast, Dominic shares his findings on the differences between European and US startups and gives tips for early-stage founders on building sustainable long-term relationships with its employees. “We are very much advocates of giving something to everyone. It might be a small amount, but as you scale, try to make everyone an owner.” Seedcamp: www.seedcamp.com Index Ventures: https://www.indexventures.com Carlos: medium.com/@cee www.linkedin.com/in/carloseduardoespinal twitter.com/cee Dominic: https://medium.com/@domjacquesson https://www.linkedin.com/in/dominicjacquesson/ https://twitter.com/domjacquesson Rewarding Talent: https://www.indexventures.com/rewardingtalent Rewarding Talent (online version): https://www.indexventures.com/rewardingtalent/handbook/rewarding-talent Rewarding Talent (quick guide): https://www.indexventures.com/blog/rewarding-talent-quick-guide Index Ventures OptionPlan: https://www.indexventures.com/optionplan

Thomas Kristensen, Principal at LGT Capital Partners, brings 14 years of experience in the venture capital realm. He reveals how asset managers like LGT evaluate VC funds, emphasizing the significance of identifying talented teams capable of spotting billion-dollar opportunities. Kristensen discusses the intricate dynamics of fund structures and the lengthy return cycles in venture capital. He also touches on investment misses, cognitive biases, and the balancing act between immediate gains and long-term strategies, offering a nuanced perspective on the future of venture funding.

Malcolm is the co-founder of a British sportswear company Zaggora, where he bootstrapped the company to $40 million in sales in 18 months. He’s also an expert in residence at Seedcamp, where he advises companies on all things growth and marketing. LinkedIn: https://www.linkedin.com/in/malcolmstuartbell/ Twitter: https://twitter.com/malcolmbell Zaggora: https://uk.zaggora.com Seedcamp: www.seedcamp.com

Mulenga is the founder and CEO of Growthcurve, with more than 10 years of experience in growing businesses and building products. Prior to founding Growthcurve, he was the Vice President of Marketing and Growth at Monese and a Digital Project Manager at FCB Inferno. In his talk he focuses on a systematic approach to growth and points to several KPIs often overlooked. LinkedIn: https://www.linkedin.com/in/mulengaagley/ Medium: https://medium.com/@InTheScript Growthcurve: https://growthcurve.co Seedcamp: www.seedcamp.com

As part of our Marketing Summit our Head of Marketing, Natasha Lytton, sat down with Laurence Bret-Stern, CMO @ Pipedrive, Charlotte McCrum, Founder @ Harper Gray and Max Ottignon, Founder @ Ragged Edge to discuss the power of storytelling. Tune in to hear this panel discussion which covers everything from forming a brand, maintaining consistency and prioritisation in the early days to the importance of internal and external communication and emphasises the combination of rational and emotional in creating an image. Charlotte's LinkedIn: https://www.linkedin.com/in/charlottewinder/ Charlotte's Twitter: https://twitter.com/charlottemccrum Harper Gray: http://harper-gray.com Laurence's LinkedIn: https://www.linkedin.com/in/laurencebret/ Laurence's Twitter: https://twitter.com/lbret Pipedrive: https://www.pipedrive.com/en-gb Max's LinkedIn: https://www.linkedin.com/in/maxottignon/ Ragged Edge: https://raggededge.com Natasha's LinkedIn: https://www.linkedin.com/in/natasha-lytton-02bba627/ Seedcamp: www.seedcamp.com

In this fireside chat recorded live at our Marketing Summit, Richard Reeds speaks to Natasha Lytton about the amazing growth story of innocent drinks, the company he co-founded in 1999 with two friends at a market stall and grew into the most loved juice brand in Europe. From extreme hustling in the early-days of innocent to the acquisition by Coca-Cola in 2013, Richard shares how they overcame many of the problems faced in the early days and the importance of brand and storytelling in everything they did. Following the acquisition by Coca-Cola, Richard and his innocent co-founders went on to launch JamJar Investments, a consumer-focused VC firm that has backed the likes of Deliveroo, Graze.com and Babylon Health and places him in a unique position where he understands the power of consumer products from the perspective of both an entrepreneur and an investor. Richard's LinkedIn: https://www.linkedin.com/in/richard-reed-65351517/ Richard's Twitter: https://twitter.com/richardreedinno Innocent: https://www.innocentdrinks.co.uk JamJar: http://www.jamjarinvestments.com Natasha's LinkedIn: https://www.linkedin.com/in/natasha-lytton-02bba627/ Natasha's Twitter: https://twitter.com/Natashalytton Seedcamp: www.seedcamp.com

In this week's episode of This Much I Know, Carlos speaks to our very own Head of Marketing & Communications, Natasha Lytton, about investing in your brand and the importance of getting the whole team aligned with what you do. Reflecting on her experiences as Head of Marketing & Communications at Savsé, a drinks business that became the fastest growing smoothie brand in the UK & her experience as CMO of full-stack food delivery business, Pronto, Natasha speaks with great conviction when she says, firstly, you need to know internally, ‘Who you are, what you do & who you do it for’, and only then, can you start to communicate this externally through marketing campaigns. She provides tangible takeaways for early stage companies, like giving advice on how to work with agencies as well as providing a framework on how to think creatively as a company. Tune in to hear more about building your brand as well as how she overcame challenges using strategic, creative & analytical thinking. Show notes: Carlos Medium: sdca.mp/2entVR3 Natasha Medium: https://sdca.mp/2OGF02E Seedcamp: www.seedcamp.com Slideshare: slideshare.net/NatashaLytton/how-to-build-a-brand-118987689/ Related bio links: Carlos Twitter: linkedin.com/in/carloseduardoespinal / twitter.com/cee Natasha Twitter: https://twitter.com/natashalytton