
This Much I Know - The Seedcamp Podcast
This Much I Know is the podcast from Seedcamp, Europe’s seed fund.
Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.
Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.
Latest episodes

Mar 18, 2020 • 34min
Johnny Boufarhat & Devin Hunt on how to interact and learn in an online-only world
As the future sets to become fully digital in the next few months, what are the fundamentals required to enable the offline event market to successfully move online?
Joining Carlos to discuss the topic this week is Johnny Boufarhat, founder of our portfolio company Hopin, the first all-in-one live online events platform who recently announced their $6m seed round, led by Accel, and Devin Hunt, our Venture Partner on all things product and design, who recently published ‘The Workshop Survival Guide’ on how to effectively create educational experiences.
Together they explore how major events can be transformed from offline to online, without compromising on connection or experience, and how to manifest the learning of ‘The Workshop Survival Guide’ on online platforms, to offer better interactivity and engagement.
Tune in to hear more about how to rethink the entire strategy of an event from a digital perspective, how to design sharp and unambiguous content, and how Hopin can help you tackle problems such as audience interactivity and network, sponsor engagement needs and creating premium digital experiences online.
Links:
Johnny Boufarhat - twitter.com/johnnyboufarhat
Hopin - www.hopin.to
Devin Hunt - https://twitter.com/hailpixel
The Workshop Survival Guide - https://workshopsurvival.com
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com

Feb 27, 2020 • 38min
Marin Jankovski, GitLab's first engineering hire, on how to build and scale distributed teams
Recorded live at our Seedcamp People Summit, Marin Jankovski recalls the beginnings of GitLab and how the company grew to become one of the largest distributed workforce, with 67 locations around the world and not a single office space for their 1200 people.
In the session, featuring an inspiring introduction by Ben Gateley CEO and cofounder of our portfolio company CharlieHR, Marin explains the two most crucial pillars their team depends on when working remotely: communicating async - “it’s inclusive and it allows people on different times to contribute and not be left out”; and to always be able to individualise the single source of truth.
Tune in for practical insight on how to build an efficient remote team, how to convince investors to follow in this mission, and how to include people in important decision-making processes.
Links:
Marin Jankovski - linkedin.com/in/marin-jankovski
GitLab - gitlab.com
GitLab Handbook - https://about.gitlab.com/handbook/
Seedcamp - seedcamp.com
CharlieHR - charliehr.com
Ben Gateley - http://twitter.com/Gateley

Feb 12, 2020 • 25min
Marina Gorey on the importance of empowering people in your team as you scale
This week Carlos is joined by our brand new lead on all things talent and people, Marina Gorey, who we are incredibly excited to have join us to support our portfolio companies in helping them think about how they shape the most critical part of their organisations: their people.
Prior to joining us at Seedcamp, Marina co-founded and was Chief People Officer at pioneering Kidtech company, SuperAwesome. In this podcast, she discusses some of her key learnings on how to actively empower the people in your team, and create communication structures that will prevent teammates from leaving at critical stages.
Listen in to learn who and how to hire when scaling your company, the right time to invest in people management and people management tools, and how important it is to document your culture when onboarding new remote teams.
Links:
Marina Gorey - linkedin.com/in/marinagorey/
Super Awesome - https://www.superawesome.com/
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com/
Blog Post - https://medium.com/@marinalgorey/startups-scaling-people-operations-what-breaks-as-you-scale-31308179ce2d

Dec 11, 2019 • 47min
Daniel Burka on why product testing should be deeply ingrained in your design process
This week Carlos is joined by Daniel Burka, Director of Design at Resolve to Save Lives, which he joined nearly two years ago to support the mission of saving 100 million lives from cardiovascular disease and to prevent epidemics.
In conversation with Carlos, Daniel walks through his journey from the early age of seventeen when he founded his first company Silverorange which this year celebrated its 20th anniversary. Since then he’s been leading on design across various organisations including Digg, Milk, and Google Ventures. Now he runs product and design in digital product initiatives at Resolve to Save Lives.
Listen in as Daniel shares what he’d do differently with hindsight, the importance of testing and sifting through various ideas to spot the good ones, and how to manage the relationship between design and engineering teams.
Links:
Daniel Burka - https://twitter.com/dburka
Resolve to Save Lives - https://www.resolvetosavelives.org/
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com/

Nov 27, 2019 • 53min
Simon Beckerman, founder of Depop, on community building for Gen Z
This week Carlos is joined by Simon Beckerman, founder of Depop, the leading app for Gen Z shoppers boasting 16 million users, nearly 20 million items listed on the platform, and around one million active users per day. Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things. In conversation with Carlos, Simon shares what sparked the business idea and how it became one of the fastest-growing communities.
Prior to founding Depop, Simon immersed himself in industrial design and arts but eventually decided to steer towards entrepreneurship. Simon shares with Carlos the advice he would give to his younger self in the early days of Depop.
Tune in to discover how Simon overcame the early challenges in community building, when is the right time to hand the stewardship of a community to the community itself, and how and when to move aside as a founder and hire your first CEO.
Links:
Simon Beckerman - https://twitter.com/simonbeckerman
Depop - https://www.depop.com/
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com/

Nov 14, 2019 • 22min
The future of personal health - Live panel at Seedcamp Breakthrough 2019
Last month we launched 'Breakthrough' an interactive event showcasing a cross-section of companies gearing up to raise their Series A in front of a packed room of growth stage investors.
As well as hearing from select companies across everything from distributed computing to using advanced scanning technology for early-cancer detection, Carlos also hosted a number of panels to dive deeper into sectors where we’re seeing particularly advanced innovation and where we’re making a high number of investments.
HealthTech is an area we’ve been particularly interested in and proactively investing across for many years now. Carlos sat down with a cross-section of founders we’ve backed across the sector including Lina Chan, Co-founder of Adia Health; Hamish Grierson, Co-Founder of Thriva and Diego Cantor, Co-founder of Ezra to discuss everything from proactive versus reactive healthcare, the disconnect between mental and physical health, empowered patients, and the importance of integration with current healthcare systems.
Tune in to hear how founders think the evolution of healthcare will look like in two years time.
Links:
Adia: https://adiahealth.com
Thriva: https://thriva.co
Ezra: https://ezra.com
Breakthrough 2019: https://seedcamp.com/events/breakthrough/
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com

Oct 24, 2019 • 1h 4min
David Rowan on what makes Non-Bullshit Innovation
“Innovation is not a repeatable formula. Innovation is this messy thing that depends on the culture of the organisation; its heritage and its values.”
In this week’s podcast, Carlos is joined by David Rowan, Founding Editor-in-chief of WIRED UK as he walks through the professional journey that fueled the creation of his new book: “Non-Bullshit Innovation: Radical Ideas from the World’s Smartest Minds”.
From DJ-ing at a pirate radio station to interning at The Times and eventually going on to lead WIRED UK, David has always had an entrepreneurial approach to journalism.
Tune in to discover how after eight years at WIRED and angel investing in 58 startups, including Improbable, David followed his curiosity to discover what sets real innovators apart.
Links:
David Rowan - https://twitter.com/iRowan
Buy your copy of Non-Bullshit innovation: https://www.amazon.co.uk/gp/product/1787631184/
Carlos Espinal - twitter.com/cee
Seedcamp - https://seedcamp.com/

Oct 10, 2019 • 16min
Freddy Ward on building HelloFresh’s marketing engine
Freddy joined HelloFresh as employee number 5 and left as Marketing Director, managing budgets to the tune of £25M. Tune in as Freddy shares the journey with Natasha and dives into the importance of hiring, keeping teams motivated and channel diversification along with key lessons learned and applied to his new business, Wild.
Links:
Natasha: https://twitter.com/Natashalytton
Freddy: https://www.linkedin.com/in/freddy-ward-32074a56/
HelloFresh: https://www.hellofresh.co.uk
Wild Cosmetics: https://www.wilddeo.com/

Oct 10, 2019 • 14min
Sam Grant on how to make your brand the system 1 choice
In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung.
Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience.
Links:
Sam: https://www.linkedin.com/in/samgrant1/
Natasha: https://twitter.com/Natashalytton

Oct 10, 2019 • 15min
Andy Young on seven growth lessons from Silicon Valley
In this talk recorded live at the Seedcamp Marketing Summit our own EiR, Andy Young walks us through the seven tried-and-tested growth lessons he learned from Silicon Valley. Andy dives into the importance of having the right mindset and following the appropriate process in order to figure out how you can grow.
Some of the materials Andy refers to:
- 10,000 feet view exercise: http://bit.ly/10kftview
- Subscription board dashboard: http://bit.ly/kpi-sheet
- User testing script: http://www.sensible.com/downloads/test-script.pdf
Links:
Andy: https://twitter.com/andyy