

Business, Spoken
WIRED
Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.
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Jan 10, 2019 • 6min
Juul’s Answer to Its PR Crisis? The Millennial Marlboro Man
Say you were a villainized e-cigarette startup, with a $13 billion cash investment from the tobacco giant that owns Marlboro, and blamed for kicking off a vaping epidemic among teens. You’d lay low, right? Maybe play nice with the FDA. Log off Instagram. Throw a few coins at a youth prevention campaign. Juul, however, is opting for a more aggressive route. Juul Tuesday confirmed that it plans a national TV ad campaign, featuring ex-smokers who used Juul to help them quit traditional cigarettes.
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Jan 9, 2019 • 9min
Here's What Happens When News Comes With a Nutrition Label
As tech giants figure out how to keep users from engaging with fake and misleading news online, a new Gallup poll suggests one potentially effective approach. In the survey, which was commissioned by journalism startup NewsGuard and its investor, the Knight Foundation, more than 60 percent of respondents said they were less likely to share stories from sites that were clearly labeled as unreliable. They were also more likely to trust stories from websites marked as credible.
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Jan 9, 2019 • 6min
The Buzz Behind an App That Can Monitor Beehives Remotely
You've probably heard by now that bees are dying in record numbers. They're being poisoned by pesticides while urbanization encroaches on bees' natural habitats, leaving them with fewer places to live and fewer wildflowers to feed on, says Harvard biologist James Crall, who studies bumblebees. The die-off comes as the world’s human population is expected to grow from 7 billion in 2010 to 9.
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Jan 8, 2019 • 7min
How Health Care Data and Lax Rules Help China Prosper in AI
At Wake Radiology in North Carolina, roughly 50 doctors scrutinize x-rays and other images for local medical providers. Within a few weeks, they should start to get help on some lung CT scans from machine-learning algorithms that highlight potentially cancerous tissue nodules. Although Wake is based in a region known as the Research Triangle, for its intensity of high-tech R&D, the lung-reading software hails from elsewhere—China.
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Jan 7, 2019 • 6min
Blockchain Can Wrest the Internet From Corporations' Grasp
As the internet has evolved over its 35-year lifespan, control over its most important services has gradually shifted from open source protocols maintained by non-profit communities to proprietary services operated by large tech companies. As a result, billions of people got access to amazing, free technologies. But that shift also created serious problems.
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Jan 4, 2019 • 6min
Forget the iPhone Shortfall. Apple's All About Services Now
Only a few months ago, Apple was crowned the first company to be valued at more than $1 trillion. Now, in the wake of a surprise profit warning, its entire future is being questioned. Both reactions are extreme. A victory lap wasn’t warranted last summer, nor is a eulogy now. The company is at an inflection point. Apple, like others before it, is attempting to navigate the shift. It’s fair to wonder if it can; it’s premature to conclude that it can’t.
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Jan 3, 2019 • 6min
The Silver Lining in Apple’s Very Bad iPhone News
Apple Wednesday warned investors that its revenue for the last three months of 2018 would not live up to previous estimates, or even come particularly close. The main culprit appears to be China, where the trade war and a broader economic slowdown contributed to plummeting iPhone sales.
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Dec 31, 2018 • 4min
The Best Tech Quotes of the Year
Most years, I round up the news of the year in technology through a collection of quotes, arranged roughly by some combination I make up of their importance and how much I like them. Here they are for 2018. 14. “He was that kind of guy. You know, an asshole. But a really gifted one. Our asshole, I guess.” —A coworker at Google about Anthony Levandowski, the controversial self-driving car engineer. Published October 22 13.
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Dec 31, 2018 • 6min
California Could Soon Have Its Own Version of the Internet
The Chinese internet is not like the internet in the rest of the world. More than 150 of the world’s 1,000 most popular internet sites are blocked in China, including Google, YouTube, Facebook, and Twitter. Instead, domestic platforms like Baidu, WeChat, and Sina Weibo thrive.
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Dec 27, 2018 • 7min
2018 Was the Year That Tech Put Limits on AI
For the past several years, giant tech companies have rapidly ramped up investments in artificial intelligence and machine learning. They’ve competed intensely to hire more AI researchers and used that talent to rush out smarter virtual assistants and more powerful facial recognition. In 2018, some of those companies moved to put some guardrails around AI technology.
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