21 Hats Podcast
21 Hats
The 21 Hats Podcast presents an authentic weekly conversation with small business owners who are remarkably willing to share what’s working for them and what isn’t. Unlike many business podcasts, which tend to talk to highly successful entrepreneurs whose struggles are in the past, the 21 Hats Podcast features a rotating cast of business owners who are still very much in the trenches fighting the good fight. Every week, our regulars gather to talk about the kinds of important issues many owners won’t even discuss behind closed doors: whether their businesses are as profitable as they should be, whether they are willing to give up some control to an investor in order to grow faster, why they had to lay off employees, how they wound up with way too much inventory, why they don’t have a succession plan, and even why they are concerned about their own mental health. Visit 21hats.com to hear all of our podcast episodes, read episode transcripts, and learn more. The show is produced by Jess Thoubboron, founder of Blank Word.
Episodes
Mentioned books
Jan 17, 2022 • 19min
Dashboard: Is There Anything That Can't Be Sold?
This week, Loren Feldman and Gene Marks talk about how Hormel is somehow selling more Spam than ever. Plus: What will small businesses do now that there’s no vax-and-test mandate? Why Buy Now Pay Later is a good deal for small retailers (but potentially risky for their customers). And why you shouldn’t use your customer relations platform for email marketing—even though CRM providers say you can.
Jan 11, 2022 • 44min
Maybe It’s Not the Marketing
This week, in episode 91, we introduce a new member of the 21 Hats Podcast team, Shawn Busse, who tells Jay Goltz and Laura Zander about an intriguing challenge he faces. Twenty-two years ago, Shawn co-founded a marketing firm called Kinesis, but now he’s trying to convince clients that it takes more than just marketing. Sometimes, it’s not enough just to drive more leads. Sometimes, you have to step back and take a deeper look at your business, which not every client is ready to do. In fact, it took Shawn 10 years (and the Great Recession) to do it with his own business.
Jan 10, 2022 • 20min
Dashboard: Why Gene Marks Thinks Blockchain is the Story of the Year
This week, Gene Marks tells Loren Feldman that he expects blockchain technology to spawn an explosion of digital transactions and a whole new economy. Does this mean business owners need to understand what a non-fungible token is? And would you buy an NFT of this podcast episode? Plus: tips for inflation-proofing your business. And is the Qualified Small Business Stock exemption a ridiculous loophole or a boon to small businesses?
Jan 7, 2022 • 48min
Bonus Episode: Who’s Running the Business?
This week, in a special bonus episode, we talk to Steve Krull and Dan Golden, co-founders of Be Found Online, a digital marketing agency based in Chicago. In the second quarter of 2020, as COVID hit and their clients stopped advertising, Krull and Golden watched helplessly as their agency lost 40 percent of its revenue. And then things got much worse: By the end of the year, both of their wives would be diagnosed with cancer. This is a conversation about how Krull and Golden have coped with matters big and small, personal and professional, throughout an experience they compare to being in a knife fight in the middle of a forest fire.
Jan 4, 2022 • 54min
When Fred Warmbier Wanted to Quit, Deming Brought Him Back
This week, in episode 90, we have a special guest, Fred Warmbier, owner of a metal-finishing business he founded in Cincinnati in 1998. About 10 years ago, Warmbier was ready to walk away from that business. “It just never seemed like I could have the type of business that I wanted,” he says, “where things worked properly and our employees were happy and our customers were happy.”That changed when he discovered the Deming Management Method through a consultant, Kelly Allan, who helped him tame the chaos. Where does one start with Deming? “You start,” says Allan, who is chairman of the Advisory Council of The W. Edwards Deming Institute, “where the pain is.” As it happens, and as he discusses in this conversation, Fred Warmbier has experienced more than his share of pain.
Dec 21, 2021 • 1h 24min
This Is What It Takes to Build a Business
This week, in episode 89, our last episode of 2021, we take a look back at the conversations we’ve had this year about the rewards and responsibilities of business ownership, including what it’s like to sell your business, to fire an employee, to risk your own home in order to get financing, to have to make a bet-the-company decision, and to deal with mental health issues, even thoughts of suicide. In this bonus episode, we highlight some of our happiest, smartest, funniest, and most difficult exchanges from the past year.
Dec 20, 2021 • 20min
Dashboard: How Concerned Should Businesses Be?
This week, Loren Feldman and Gene Marks talk about the arrival of omicron. With holiday parties getting canceled, sporting events getting canceled, offices either closing or postponing plans to reopen, it’s starting to feel a lot like—well, not Christmas, but more like March of 2020. Are businesses in for another rough patch? Or is that just COVID hysteria? Plus: Gene admits he likes ABBA.
Dec 14, 2021 • 41min
The Vomit List
This week, in episode 88, Jay Goltz and William Vanderbloemen talk about what it takes—in the throes of an unprecedented labor shortage—to hold on to your best people, the ones whose departures might send you looking for a trash can. They also discuss whether “hire slow” still works, whether it’s a good idea to rehire a former employee, whether it’s still possible to do a meaningful reference check, how to use 360 reviews and personality tests, and finally, whether Jay and William would be ready to sell their business if someone were to come along and offer them twice what they think it’s worth.
Dec 13, 2021 • 16min
Dashboard: A Tax Break Just for Business Owners
This week, Loren Feldman and Gene Marks talk about how some 20 states are giving business owners a special workaround that helps them evade the federal cap on state and local taxes. If you live in one of these states and have a pass-through corporate structure, it could be worth a lot of money. They also talk about reports that businesses are budgeting to give their employees big raises next year and why industrial space in some places is now worth more than office space. Plus: the latest Consumer Price Index inflation report is not looking very transitory.
Dec 7, 2021 • 44min
Are You Playing Offense or Defense?
This week, in episode 87, Paul Downs, Dana White, and Laura Zander talk about the lessons they’ll take from 2021 and what they’re hoping to accomplish in 2022. Paul thinks he’s found an alternative sales channel that will lessen his dependency on Google. Laura, who built Jimmy Beans Wool on ecommerce, is planning a renewed emphasis on brick-and-mortar retail. And Dana White is working on building the team that will help her pursue her remarkable opportunities with franchising and the military. Plus, we talk about how comfortable the owners feel showing up at work in a brand new car.
