Episode 221: Phil Jones - What To Say To Influence And Impact Others (Magic Words) Phil’s passion to “Teach The World To Sell”, now sees him traveling the globe speaking to a breadth of audiences, from small business owners to workforces and mass organizations, spreading his message and sharing his highly credited teachings. To date he’s spoken in 56 different countries across five continents and with his growing popularity, he’s expected to add many more to his roster. Episode 221: Phil Jones - What To Say To Influence And Impact Others (Magic Words) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show "I Learned That Success Leaves Clues." Show Notes: Sustained Excellence: Dogged determination Curiosity - Continue to demand improvement from self Detach self of the outcome - be of service to your customer. Celebrate quietly in the background when the client wins How he learned to hustle: Came from a home without much money... Learned to sell his mom's sandwiches at lunch. Then started a business going door to door offering to wash cars for money He grew to make more money than his teachers when he was 15 "How much money are you making sire?" -- Phil would say to teachers when they criticized him for missing class By 18, he was named the youngest sales manager in fashion retailer Debenhams, history Day to Day Phil delivers 100 keynote presentations a year "Respect is something that is to be earned" Ridiculous goal -- "Get my book in front of one million people" Using Magic words "I'm not sure if it's for you, but..." "Magic words are words that speak right to the subconscious of our brain" If you change 1 or 2 words, it can change everything. You must learn, train, and prepare... Write a script "You still cry at movies... But the actor is reading a script. It's not real. You need to learn to read scripts." Magic Word/Phrase "You wouldn't happen to know..." -- Create a path of least resistance for a referral How has Phil learned what he teaches? "120,000 negotiations. Messing up. Being brave enough to say what works and what doesn't." Magic Word/Phrase "How open minded are you?" -- When you're trying to internally sell a new idea, this works. Everyone wants to see themselves as open minded. This phrase primes the brain to be more open minded to a new idea. It helps people opt in to your idea. How to open a keynote speech? Ask questions of the audience... "Change one word to change everything" (Listen for more in depth story. This was a really good part. Around the 26:30 mark) "Questions start conversations, conversations lead to relationships, relationships lead to opportunities." Methods for prospecting: You don't need to knock on every door A great story on what you would do if you lost a child at a department store (again... must listen) "Go look for who you really want." You must identify those people Define who they are... "You wouldn't happen to know?" How he runs/manages his business and prospects Franchises, MLMs, Healthcare space Referrals, gifts, emails, calls Utilizing Robert Cialdini's method for reciprocity... "They end up thanking ME!" 3rd party credibility and permission Magic Word/Phrase: "Just one more thing..." -- TV detectives in the 80's and 90's This helps both upsells AND downsells (sometimes you won't get the huge deal initially... Must work your way in to build the relationship starting small) Magic Word/Phrase: "Most People..." -- "This helps you tell people what to do without telling them what to do." People love to be led. Example: Yelp reviews When people are stuck being indecisive... "Look, what most people do..." Learning Leader = Leaders are always learning. "You've never arrived. You're always becoming." Good, Better, or Best: What do you want? You want to be better... Always striving to improve "Questions start conversations. Conversations lead to relationships. Relationships lead to opportunities." Social Media: Read: Exactly What To Say Follow Phil on Twitter: @philmjonesuk Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why   Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

The Learning Leader Show Episode 220: Robert Greene - The Laws Of Power & Mastery Robert Greene is an American author and speaker known for his books on strategy, power and seduction. He has written five international bestsellers: The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, The 50th Law and Mastery. In addition to having a strong following within the business world and a deep following in Washington, DC, Greene’s books are hailed by everyone from war historians to the biggest musicians in the industry (including Jay-Z and 50 Cent). "Do Not Speak Unless You Can Improve Upon The Silence." Show Notes: Sustained Excellence: Self Mastery Self Control -- "We are emotional animals, governed by emotions. It can get you in trouble." Self Discipline Flexibility -- Ability to adapt Why Napoleon was successful? He had a front line obsession Writing a book with 50 Cent "Never let your guard down" Law 4 - Always say less than necessary. "Do not speak unless you can improve upon the silence." Learn the power of being quiet If you're upset about an email, do not respond emotionally. Wait 24 hours and then respond with a level head Law 9 - Win Through Your Actions, Never Through Argument. "Demonstrate, do not explicate." Commit to action. Words are devalued "Show them. Don't talk." Law 10 - Infection: Avoid The Unhappy and Unlucky You are the average of the 5 people you spend the most time with "We absorb the energy of other people." Look to "level up" your peer group at all time" How to deal with a person in a power position who you do not like or respect? Do not let them see you upset. Do not show them emotion (when they try to rile you up) Did President Trump read The 48 Laws of Power? He appears to have used some of the laws to help get elected: Law 6 - Court attention at all cost Law 17 - Keep others in suspended terror. Cultivate an air of unpredictability Law 27 - Play on people's need to believe to create a cult like following Very common in business for an "aggressive, loud yeller" to push people around and somehow get promoted... But once they have to actually lead and manage people, they fail miserably Rappers, movie stars, athletes quoting (even tattooing) The 48 Laws. How has that impacted you? Great satisfaction, but even more from "regular" people who email him and said his work helped them start a business or quit a bad job. "Sometimes you don't know what you're intended to do. It pays to have an open mind." -- Robert didn't write The 48 Laws of Power until he was 38 years old "The human brain does not learn unless it is excited" Cesar Rodriguez -- "Trust The Process" -- You must get reps, reps, reps in order to achieve any level of excellence Think long term and put in the necessary work to be great Advice: "You were born with a purpose. Tap into what makes you different and unique. There is tremendous pressure to fit in. You will have success if you dig deep, be adventurous, try things out. Respect your unique-ness, something great will happen." "The Human Brain Does Not Learn Unless It Is Excited." Social Media: Read: The 48 Laws Of Power Read: Mastery Follow Robert on Twitter: @RobertGreene Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why

219: Eric Barker - Everything You Know About Success Is (Mostly) Wrong Eric Barker is a thought leader in the field of success. His humorous, practical blog, "Barking Up the Wrong Tree", presents science-based answers and expert insight on how to be awesome at life. Over 300,000 people subscribe to his weekly newsletter and his content is syndicated by Time Magazine, The Week, and Business Insider. He has been featured in the New York Times, the Wall Street Journal, The Atlantic Monthly, and the Financial Times. Eric is also a sought-after speaker and interview subject, and has been invited to speak at MIT, Yale, West Point, the University of Pennsylvania, NPR affiliates, and on morning television. To Subscribe on Apple Podcasts: www.RyanHawk.net www.LearningLeader.com  Show Notes: Sustained Excellence: Consistent habits and routines Experiment Evolve Learn/Grow Create a feedback loop Steve Martin -- "Being great isn't hard. Being consistent is." -- (Note: Watch the Steve Martin MasterClass) -- Meta principal for how people do things "Hit the ball every time. It's hard." Eric started the blog in 2009 -- He read abstracts, academic research He wanted to focus on things that were applicable to being awesome at life "The future is already here, it's just not evenly distributed." How he went from unemployed --> MBA in 2009 --> Screenwriter in Hollywood for Disney, Fox --> Successful blog/book Advice to people who have a side hustle: "It's a hard road. Give 1 hour per day to it. If you really want to do it, there will be trade offs. You have to measure how you will spend your time and what's important to you." Book writing vs Blog writing -- Book = 5 days per week working on. Blog = 2 days per week. How can we find work life balance? -- "It did not previously exist for me." How to say NO like Warren Buffett Networking -- Who you know is very important... However there is a tradeoff and extroverts waste time "at the water cooler" Nice guys, Givers... There is a tight rope between confidence and delusion There is a problem: "Nobody likes narcissism and hubris, but some confident people have those qualities." When is it a good idea to quit? "It's unrealistic to never quit. We quit things all the time. Show GRIT on the things that are important to you." Make little bets -- Read Little Bets by Peter Sims Learning Leader = Humility "People love having choices... But people hate making choices." Social Media: Read: Barking Up The Wrong Tree Follow Eric on Twitter: @bakadesuyo Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 216: Jim Collins -- How To Go From Good To Great Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why

Episode #218: David Hornik - Why Givers Win Show Notes: Sustained Excellence: Great story-tellers -- Every message is better told as a story Great sales people Why generous people win in the long run -- David is naturally generous He answers every email VC's invest in people more than investing in a product The story of Danny Shader and their daughters' soccer team The many conversations which led to working together after Danny initially turned David down because he thought he was "too nice" -- Why he was wrong The aspect of the job that David doesn't like -- Narcissistic people - "You don't have to be that way" "In the long run, doing the things you like, with the people you like, will be better" What percentage of your job do you love? -- "North of 80% of it. I've been doing this for 17 years. You have to do it with people you enjoy. If not, it's terrible." Do you have a boss? -- "Not really" How to handle a bad loss? -- "We lost $35m at one point. A lot of sleepless nights. It was very hard. This business is not all about succeeding." Why doesn't David use hard end dates on his term sheets like all other VC's? "Investing is a big decision." How to differentiate from other VC's? Money is all the same, does not differentiate "It's about help, guidance. I tell them to speak with every person I've ever worked with. Ask them what they think." "I genuinely care about people I work with" "The Lobby" -- David's annual conference -- "The best values from conferences are the relationships with other attendees." Do work outside at a table in Hawaii -- It promotes better work Best advice for hosting and event?  "Maniacally curate the guest list. It has to be full of givers. If takers are there, it won't work." Start the conference with a fun game Do NOT gather in conference rooms (Hence the name "The Lobby") - The best conversations happen during the breaks in the lobby Goal is to break even on the event. The budget is more than $1m -- Get sponsors, the guests all pay "The goal in life is to have a good time... To have a good life. What's the point otherwise?" "My goal is to surround myself with great people and enjoy my life. See what's out there if you don't like what you're doing." Making a lot of money... Impact? "If I make more, I can give more away."

217: JJ Redick - "You've Never Arrived. You're Always Becoming." Subscribe on iTunes  or Stitcher Radio JJ Redick is an iconic and legendary basketball player from Duke University. He is their all time leading scorer.  JJ was the 11th overall pick in the 2006 NBA draft (Orlando Magic).  He's going in to his 12th NBA season.  He recently signed a 1 year, $23 million contract with the Philadelphia 76ers.  He graduated from Duke with a major in history and a minor in cultural anthropology. He is an extremely thoughtful leader and someone I loved talking to... The Learning Leader Show "There was never any sense that I was done accomplishing things. You've never arrived. You're always becoming." Show Notes: Sustained Excellence: Passion for what they do Coach K has this at Duke, Steve Ballmer has this with Microsoft as well They master the small stuff -- Read The Carrot Seed Being in the weeds everyday Diligence to be in the weeds Adaptability Coach K doesn't have a system. He adapts to his current players. It changes every year. Same is true for Bill Belichick and Greg Popovich "How do I maximize this team's personnel?" "Each year you have to adapt" The power of receiving a daily devotional  "There was never any sense that I was done accomplishing things." The importance of coaches, parents, and friends to never let JJ feel entitled. They would call him out if needed 2nd half of the ACC championship when he was acting like a brat. Chris Collins called him out How do we develop GRIT in our children if we're able to provide anything they could ever want? "The biggest thing I learned from my Dad was he went to work everyday. Then he came home and would work on the house, the yard, and work more. He showed me how to work." Live under your means "Stuff doesn't matter, we care more about having great experiences as a family" Falling Upward -  "to reach the second half of your journey, you need to fail" -- It's necessary Working in an imperfect environment -- "Mastering mechanics in an imperfect environment" "You can't master it unless you've done it over and over and over" "It's very rare that anyone works in a perfect environment" -- You must be able to adapt Mindset going in to free agency? "Wanted stability. Had 15 minutes to decide on the 76ers offer." Being an "over thinker."  "Addicted to information" -- How does that impact him as a shooter? "I am addicted to information. I am a deep dive person." How to handle a slump? --"You have to enjoy the mundane. I love going in the gym and shooting over and over." (Angela Duckworth -- GRIT) Goal setting process -- Each year, write down a list of what you want to accomplish Some examples: Win an NBA championship, get a sleeve (arm) tattoo, have a son, go on a great European vacation. Setting life goals every year -- "How do we include other people on this journey?" A "Words of Wisdom" file on his phone Life after basketball General Manager in front office or creating a media company to tell interesting stories. Building something. Anthony Bourdain is the blueprint. He uses food to tell interesting stories OR the idea of completely reinventing himself. "That idea is both terrifying and exciting at the same time." "The joy of life comes from our encounters with new experiences and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.”  Building relationships and networks in a variety of places Working with and learning from LeBron James and Maverick Carter "The joy of life comes from our encounters with new experiences and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun.”  Social Media: Read: The Carrot Seed  See why over 280,000 people follow JJ on Twitter: @JJRedick  Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 073: Jay Bilas - World Class ESPN Basketball Broadcaster, Toughness, Fixing The NCAA Episode 078: Kat Cole - From Hooters Waitress To President of Cinnabon Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

Episode 216: Jim Collins – How To Go From Good To Great Show Notes: Sustained Excellence: Never go to a meeting without writing down 5 questions prior to the meeting Always follow up the meeting with at least a page of notes -- Share those with your mentor What made you say yes to The Learning Leader Show after 2 1/2 years? It requires intense focus to prepare This is a teaching moment Only say yes if it's going to be impactful. The team determined this show was the right place to do that Always ask yourself -- "How can I make myself useful to the world?" This was advice originally given to him by Peter Drucker A great teacher can change your life in 30 seconds -- Peter Drucker did that for Jim "I am constitutionally unemployable" -- Why Jim feels this about himself His curiosity has led to the success and most importantly... Great questions like: How to turn something into an enduring great company? How someone or a company can go from Good To Great? Jim most admired Peter Drucker when he was 35 years old... The story of their first meeting and how Peter was the curious one... Kept peppering Jim with questions to start the conversation (much like Jim did to me to start this conversation) "The ultimate zen master with bamboo stick" Drucker - "It seems to me that you spend a lot of time worrying if you will survive. You probably will survive. You seem to focus a lot on the question, "how to be successful?" That is the wrong question. The right question is "How to be useful?" What would it have cost Jim to not publish Good To Great after he finished the manuscript? -- More than $100m.  He had to get it out in the world.  He felt it was his responsibility to do so... Another great mentor said to Jim... "When seeking an entrepreneurial path... Cut off all other options and GO." "Everything is driven by by questions" Can a good company become a great company? How? Level 5 Leader Starts with confronting the brutal facts Personal humility and professional will Not what, but who -- Get the right people on the bus Does not happen in one fell swoop or a leap. It happens over time. Flywheel -- Create momentum Understand the hedgehog concept -- An expert in one thing... Knows it very well 3 Parts of the Hedgehog concept Deeply passionate about it Encoded for it... You're really good at it. An expert Economically, you can make money from it Level 5 Leaders: What cause do I serve? Humility to serve... It's not about them Willful -- Able to make difficult decisions For the best Level 5 Leaders... How do they sustain it? It's easier for them because they understand their personal hedgehog -- It helps them remain renewed after many years "Measured Risk" vs. "Burn The Boats" Fire Bullets... Then Cannon Balls For Jim, this was his first two books + his time as a professor at Stanford before he decided to leave to start his own company You must navigate your path.  It doesn't mean you take unfounded risk... Fire bullets first, then cannonballs "If you never fire a cannonball, you'll never make it. "BHAG (Big Hairy Audacious Goal) How to write a good one? Take calibrated, calculated risk -- Have things to keep you alive even if everything goes wrong Productive Paranoia Validation - What are points of success you can look to? Jim's wife Joann committing to winning an Ironman race... She was a consultant at the time.  She was also a runner. She tried biking and was very good at it.  Eventually she practiced, took measured risks, and won the Ironman race "If you were a trial attorney and had to win the case, what evidence would you use?" The Flywheel principle and putting it to use for Jeff Bezos and the Amazon team -- How could they build momentum? After Jim met with Jeff Bezos and his leadership team in 2001, Amazon executives were elated; according to several members of the team at the time, they felt that, after five years, they finally understood their own business.Most important for young leaders -- Jim's advice "FIRST WHO, THEN WHAT?" Who do you want to mentor you? Who do you want to mentor? Who do you want to be your friends? Who do you want to work with? Who do you want to spend time with? The most important question is WHO You don't need to answer WHAT until you answer WHO "The most important question is WHO. First WHO, then WHAT. Who will be your mentor? Who will be your friends? Who will you help? Who will you spend time with? You don't need to answer what until well after you've answered WHO." Social Media: Read: Good To Great Read: Great By Choice Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram. To Follow Me on Twitter: @RyanHawk12       Jim Collins is a student and teacher of leadership and what makes great companies tick. Having invested a quarter century of research into the topic, he has authored or co-authored six books that have sold in total more than ten million copies worldwide. They include: GOOD TO GREAT, the #1 bestseller, which examines why some companies and leaders make the leap to superior results, along with its companion work GOOD TO GREAT AND THE SOCIAL SECTORS; the enduring classic BUILT TO LAST, which explores how some leaders build companies that remain visionary for generations; HOW THE MIGHTY FALL, which delves into how once-great companies can self-destruct; and most recently, GREAT BY CHOICE, which is about thriving in chaos – why some do, and others don’t – and the leadership behaviors needed in a world beset by turbulence, disruption, uncertainty, and dramatic change.    

Episode 215: Chris Fussell -- How To Build A Team of Teams (One Mission) Chris Fussell is a Partner at the McChrystal Group Leadership Institute. He is the author of One Mission: How Leaders Build a Team of Teams, and a co-author of the New York Times bestseller Team of Teams, the first book in the series. He was commissioned as a Naval Officer in 1997 and spent the next 15 years on U.S. Navy SEAL Teams around the globe. He then served as Aide-de-Camp to Lieutenant General Stanley McChrystal during McChrystal’s final year commanding a Joint Special Operations Task Force fighting Al Qaeda around the globe. Since leaving active duty in 2012, Fussell has also served as a Senior Fellow for National Security at New America, sits on the Board of Directors for the Navy SEAL Foundation, is a life member of the Council on Foreign Relations, and teaches at Yale University’s Jackson Institute. Episode 215: Chris Fussell -- How To Build A Team of Teams (One Mission) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show "Remember, your position has little formal authority but massive reach. For many of the organizations we interact with, their entire opinion of our organization will be shaped off the tone of your emails, the courtesy you give their staff, and the respect you show for their Mission." -- General Stanley McChrystal speaking to Chris Fussell immediately following him becoming his Aide-De-Camp Show Notes: Sustained Excellence: A constant intellectual curiosity The interview process to become General McChrystal's Aide-De-Camp A unique window to get that exposure McChrystal trusted that if Chris wasn't qualified, then he wouldn't have been nominated Career goals --> Family situation (could it handle Chris working 24/7 for a year? --> What would Chris enjoy about it? What sealed Chris earning the job?  Chris being incredibly curious about wanting to fully understand how the organization runs at a high level.  General McChrystal loved that about Chris "It was one of the hardest years of my career" It was intense but the exposure was phenomenal "If we've hit a point for 24 hours where we aren't questioning something, or there is no friction, then something is wrong" How to handle issues at UBER? "The issue is putting too much on to 1 person. It's not about 1 heroic leader. There needs to be a cultural shift.  They need to create a leadership culture." Operating Rhythm -- John Heisman 1899: The hurry up offense.  Just because you have a 40 second play clock, doesn't mean you have to use all of it. Chris and team were on a 24 hour operating rhythm.  They re-synchronized every 24 hours.  Had to have a flexible approach to handle the enemy. A sense of shaped consciousness Chris Zook An aversion to bureaucracy Front line obsession Transparency of communication model Senior leaders remain in close contact with issues on the ground without having to put out all of the fires Hybrid model layered into it --> Interconnected model McChrystal's advice to Chris when he first got the job: "Remember, your position has little formal authority but massive reach. For many of the organizations we interact with, their entire opinion of our organization will be shaped off the tone of your emails, the courtesy you give their staff, and the respect you show for their Mission." Chris's career advice: Don't think about money/industry -- Think what matters most to you? Lifestyle -- Coaching little league or being a high level CEO?  Where do you want to be in 5 years? Where do you want to live? Do you want to raise a family? Important to map all of that out and build a profession around those goals. Chris also teaches at Yale and does this exercise Write a letter to yourself -- What type of leader do you want to be in 5 years? Map out your goals "It's a cultural shift. A development of a leadership culture is needed." -- Chris Fussell discussing the changes he would make at UBER Social Media: Follow Chris on Twitter: @FussellChris Read: One Mission: How Leaders Build A Team Of Teams Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Callaway Golf. We have partnered to give away The #1 selling Driver in 2017.  The Callaway GBB Epic Driver.  This club is valued at $499 and we are giving one away to a loyal listener of the show.  To enter the drawing: Tweet (or post on Instagram) a favorite leadership quote from an episode of The Learning Leader Show and tag/@ me on Twitter or Instagram.

Episode 214: Jason Calacanis - How To Turn $100,000 Into $100,000,000 (Angel Investing) Jason Calacanis is a technology entrepreneur and an angel investor. The founder of a series of conferences that bring entrepreneurs together with potentials investors, he was a scout for top-tier Silicon Valley venture capital firm Sequoia Capital and frequently appears in the media. He is the author of a new book, Angel: How To Invest In Technology Startups - Timeless Advice From An Angel Investor Who Turned $100,000 into $100,000,000. Episode 214: Jason Calacanis - How To Turn $100,000 Into $100,000,000 (Angel Investing) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show "I don't need to know if your product will succeed.  I need to know if you will succeed." Show Notes: Sustained Excellence/Key Traits in the greatest Founders Craftsmanship -- Making something, having attention to detail, understanding the why Passion Intentionality Thoughtful - Do they know why they do what they do As an investor, you need to ask short questions "Small Mouth, Big Ears" -- LISTEN. Let the founder talk Are they a missionary or a mercenary? Need to know Why are they doing this? They need to understand that it is really hard Self awareness is a must -- Jason knows that he is a compulsive gambler. He has a risk taking approach. He likes having an edge. But he also has "tilt control." He knows when to lay down a big hand (poker speak for when you have a big hand but still know it's not enough) You need to know who you are and what you enjoy "I love being the guy cutting a check for a founder that nobody else believes in" "I win about once in every 40 investments. I was a poor kid from Brooklyn and now I'm extremely wealthy" "I found a casino called Silicon Valley" "There are a lot of really dumb people who are fabulously wealthy in Silicon Valley" "Investing in this market is like being dealt the Ace of Spades" Winning big poker hands against Daniel Negreanu and Phil Hellmuth Jason covered Travis Kalanick while he was at Scour When Travis showed him Uber, Jason immediately said, "Can I invest?" Were some of the qualities that led to Travis and Uber's success also what led to the problems? He has a fighter mentality. That's why he's been so successful. It's a fair question to ask if that's what has led to these problems as well... Sometimes you have to take a step back and analyze what's happening Getting from A to B, you need to fight.  Going from B to C, you need empathy How do you get paid as an Angel Investor? Go public -- IPO Secondary Shares -- Company buys back shares from early investors (this happened for Jason with Facebook) Company is bought -- WhatsApp, Oculus, Instagram -- Get cash/stock Investing practices How much of your bankroll do you put in play? Build a network -- Technology is the future Ways that everyone can invest Syndicates Angel List Seed Invest Social Media: See why over 286,000 people follow Jason on Twitter: @Jason Read: Angel - How To Invest In Technology Startups - Timeless Advice From An Angel Investor Who Turned $100,000 Into $100,000,000 Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Rhone.  Use the code "Leader" for 15% off.  Rhone... premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.  

Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller) This is Round 3 with best-selling author, entrepreneur, and renowned marketing strategist, Ryan Holiday. If you'd like to listen to our first conversation, go HERE.  If you'd like to check out the second one, go HERE. Brian Koppelman (screenwriter & director: Rounders, Ocean’s Thirteen and Billions) once said, “I don’t have many rules in life, but one I never break is: If Ryan Holiday writes a book, I read it as soon as I can get my hands on it.” I agree.  And I love every opportunity I have to speak with and learn from Ryan Holiday. I'm thankful that he sent me an advanced copy of his newest book, Perennial Seller. And if you care about making work that lasts, I urge you to read it. Episode 213: Ryan Holiday - How To Make Work That Lasts (Perennial Seller) Subscribe on iTunes  or Stitcher Radio The Learning Leader Show "Give, Give, Give, Give... Build Karmic Debt." Show Notes: Sustained Excellence = Pete Carroll and Bill Belichick embracing Obstacle Is The Way and Ego Is The Enemy How to build something that is "timeless" When you build your home, are you thinking about how it will look in 10 years When you cut your hair or wear an outfit, do you think about how it will look years later in pictures? Why write Perennial Seller? It's important not to dive in until you have a path Always think, "How do I make this last?" "Literary greatness is 10 years or more" "I have to follow my own advice" Platform How Kevin Hart built his platform (and email list) every night while on stage People need to think about how they are building their platform long before they launch Kevin Kelly -- 1,000 true fans Who are you launching to? "Kevin Hart was knocked on his ass. He would go to cities where he didn't have fans to build up his platform and email list. This was before he was famous." "People want to have a platform, but they don't want to build a platform." You must build it through giving Ryan Holiday built his email list to 81,000 by recommending books.  He recommended 1,000 books before he asked anyone to buy one of his. "Give, Give, Give, Give... Build Karmic Debt." -- The world is not zero sum The success of Eric Barker and his book Barking Up The Wrong Tree. He built his email list up to 300,000 people by blogging/writing regularly for years. He gave for free, provided value. His book sold many and became a best seller because he built his platform. Jeff Bezos -- "Focus on the things that do not change." - Zoom in on something timeless. "It starts by wanting to create a classic." -- Robert Greene How do we avoid falling for the seduction of short term notability to focus on long term success? The "Lindy Effect" -- Nasim Taleb The Obstacle Is The Way sold 3,000 books the first week, then steadily sold more. Now it sells about 1,000 a week. "What are you making and who are you making it for?" "Marketing is not separate, it's part of the puzzle." Ryan discusses still receiving "hate" for Trust Me I'm Lying Idea --> Execution. Casey Neistat "I don't want to hear about your best idea. The idea is the easy part." Writing Routines -- Why Ryan started studying the routines of other great writers "You have to have a routine. You must treat this creative profession like a profession" Being very descriptive with the work Why being in great physical shape is "part of the job" You should do some form of strenuous exercise every single day Seinfeld -- Chain method. Put an X on the calendar every day for exercise Discipline: Doing it even when you don't feel good. You have to get up and do it "People want to have a platform, but they don't want to build it." Social Media: See why over 190,000 people follow Ryan on Twitter: @RyanHoliday Read: Perennial Seller Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Rhone.  Use the code "Leader" for 15% off.  Rhone... premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.

Episode 212: Max Joseph - Catfish, Leadership, Making It Count, & Pete Berg Max Joseph is one of the creative minds behind MTV's Catfish and the director of the indie film We Are Your Friends, has teamed up with the social media app Vero to launch a new documentary series, Charismatic Thinker.  He started as an editor, then become a director. He has written, directed, or produced over 64 short films including commercials and web videos. He worked with Casey Nesitat for his famous video for Nike titled, "Make It Count."  It has received more than 25,000,000 views. Recently, he released his latest documentary, DICKS: Do you need to be one to be a successful leader?  It has received critical acclaim and I highly recommend it. (We discussed "the making" of that film during this conversation).   Show Notes: Sustained Excellence = Understanding the importance of leading and managing Why make the film about leadership? Max is a nice guy, not a bully... Was one of the bullied He thought, "If I were a dick, would I be more popular?" "Do I need to be a dick to be a good leader?" As the director it is sink or swim... "You're thrown into it. I did not learn how to lead or manage." Sports can be an education in leadership -- If you don't have that growing up, how do you learn how to lead? A Disagreeable Giver -- (Adam Grant) -- Most reduced form of the film. As a protective measure, that is the lesson in being a great leader "I do think you need to, not be a dick, but turn off the empathy meter some..." A leader must Prioritize the greater vision Why he wanted to talk to Pete Berg ("I thought he would say, "You need to be a dick to be a good leader.") Most people said you didn't need to be one to be successful.  Max was looking for someone who said the opposite. His paradigm -- "You need to be a good coach" "All great leaders have a very strong backbone" Max's parents were too supportive "Being a dick is about ego... You're a dick if you're putting people down just to do it." How to make a living as a smart creative:  "I've always wanted to do this. I love all aspects of filmmaking. I went to Hollywood after college to do this." First job was cutting reels for directors -- "Look you're not the next Spielberg, but can you make this DVD?" "I was a curious, excited, young filmmaker" How did he get the job on Catfish? He emailed Neev after the movie came out... The other guy who was supposed to film and be on the TV show dropped out at the last second. Max said yes and the rest is history (6 seasons, 99 episodes) Read the book: The Surrender Experiment "Every time I surrender to my passion, something amazing happens" "Editing is like being a doctor. You need to put things back together after tearing them apart." "I've had to get better at not being a hero" The famous Nike "Make It Count" video with Casey Neistat Max got to LA 13 years ago. Initially he was unhappy. He hated it. He took a vacation backpacking through Europe and thought, "I love editing, there is real passion there" "Just focus on enjoying one thing I love and that will be enough to sustain happiness" Casey called him and asked him to be his first editor He asked him to fly to New York and then travel the world for the Nike video Casey got a tattoo during it... "Do More" Embrace the adventure... Let the project grow from it Advice: "Everyone has a gift... Has a genius for something. I get really unhappy if I don't do what I love for at least an hour a day" Read Big Magic by Liz Gilbert Look up Max on YouTube and Vero Social Media: See why over 468,000 people follow Max on Twitter: @maxjoseph Watch: Make It Count Connect with me on LinkedIn Join our Facebook Group: The Learning Leader Community To Follow Me on Twitter: @RyanHawk12 More Learning: Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon Episode 071: NateBoyer - Green Beret, Texas Football, The NFL Episode 179: How To Sustain Excellence - The Best Answers From 178 Questions Episode 107: Simon Sinek – Leadership: It Starts With Why Episode edited by the great J Scott Donnell The Learning Leader Show is supported by Rhone.  Use the code "Leader" for 15% off.  Rhone... premium activewear engineered with principle, performance and progress for the modern man.  Rhone builds clothing around 3 main tenants: Cutting-edge Performance, Premium Comfort, and Simplistic Style.