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Marilyn Surber - Advisory Team - Tenstreet - Tulsa, OK Learn more about your ad choices. Visit megaphone.fm/adchoices

Donny Gilbert - Director of Customer Solutions - FreightWaves Tony Mulvey - Senior Analyst - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Baudendistel - Head of Intermodal Solutions - FreightWaves - Dallas, TX Learn more about your ad choices. Visit megaphone.fm/adchoices

Donny Gilbert - Director of Customer Solutions - FreightWaves Tony Mulvey - Senior Analyst - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Howard - Senior Product Marketing Manager - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Donny Gilbert - Director of Customer Solutions - FreightWaves Tony Mulvey - Senior Analyst - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

John Kingston - Editor-at-Large - FreightWaves - Carle Place, NY California has been well ahead of the curve when it comes to promoting zero emission vehicles, what does this new rule mean for California Trucking Companies? There are some ambiguities here, especially when it comes to used trucks. ATA President Chris Spear was not pleased with this news with the added costs being put on trucking companies….have there been any other vocal opponents of this rule or does it seem to have moderate to solid support in California? This rule is expected to follow suit in other states including Washington, Oregon, Massachusetts, Vermont, New Jersey and your state of New York with the port of NYNJ - how do you think this rule will be received given what’s in this rule for drayage trucks? What is going to be the financial impact of a bill like this when it comes to trucking companies and their compliance in getting Zero emission trucks? Learn more about your ad choices. Visit megaphone.fm/adchoices

Donny Gilbert - Director of Customer Solutions - FreightWaves Tony Mulvey - Senior Analyst - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Tony Mulvey - Senior Analyst - FreightWaves Learn more about your ad choices. Visit megaphone.fm/adchoices

Joel Bennett - VP for Product - Metafora - Denver, CO What is Product and why does it matter? Product with a capital “P” is the focus on the collaborative approach to solving users problems through better, more enjoyable interactions with software. Product is the entire ecosystem of product dev, which includes product managers, software engineers, architects, customer service. If you can build a healthy ecosystem, this is how you innovate. How do you leverage your product team to truly innovate? Innovation comes from inclusivity, not exclusivity. This is where “Product” with a capital “P” is different from the product team. As you discover problems to be solved from market research, info from sales, feedback from operations team, carrier reps, outside investment, leadership, you should be developing solutions for those problems with input from all these areas as well.  Your product development team should be an integral part of this process. This is different from just giving your developers a list of things to do. The collaborative process is key to identifying the best possible solutions for the product you are building. What are Software Development Best Practices? Software development best practices are essential for creating high-quality products that meet customer needs. Best practices include things like code reviews, automated testing, continuous integration, and deployment, and version control. By adopting these best practices, companies can reduce bugs and improve the quality of their products. They can also improve collaboration between developers and other stakeholders, making it easier to catch issues early in the development process. Getting Buy-In? Buy-in to making these changes is key. First, you need the organization to buy in. This is from the leadership level. Improving your SDLC best practices and getting teams more involved will raise your overall efficiency and allow you to deliver higher quality work at a faster pace. Think of it almost like applying automation to your development cycle. Everyone wants to identify automation tools, or ways to automate processes, and improving your team is the same. Good developers will always buy-in to these improvements. Many times they’ll lead the effort to make them. While many individuals might be resistant to change, the best employees will embrace opportunities to improve their work. Key Elements: Discuss the importance of rapid development Explore Software Development best practices Explore the importance of a product ecosystem to lead innovation Examine the risks and rewards associated with tech Understand the roles & responsibilities that best facilitate an atmosphere of progress, innovation, and adoption Receive tips on how to incentive change Learn more about your ad choices. Visit megaphone.fm/adchoices