Geronimo Unfiltered

'It’ll only take me ten minutes, it’s just easier if I do it myself.''I tried to delegate it but the task just came straight back to me, my team couldn’t do it'If you can relate to the above, you’ve tried delegating before and it hasn’t worked out or you don’t know WHAT to delegate then this episode is for you. As we spoke about in last week’s episode, we’re all about designing a business and lifestyle that you LOVE not hate. But how do you get there if you are still stuck doing the LOW-VALUE tasks in your business? In this episode, Benny and I break down exactly HOW TO DELEGATE properly, and how to do it in a way that the people you delegate to take ownership and do it BETTER than you would do yourself! We, first of all, help you figure out WHAT you need to be delegating and WHY, then we give you our exact method of delegating EASILY (and no, you don’t have to write a 57-page SOP each time!) as well as covering how to identify WHO to delegate which tasks to in your teams. We even share real-life examples from our own team of how we used their strengths to build a WINNING TEAM so we could focus on the $10,000/hour tasks.If you’re ready to give yourself a PAYRISE, make MORE MONEY and build a business you LOVE, listen in, take notes and most importantly TAKE ACTION.You’ll hear:  How to delegate … just by doing what you’re doing  The one thing to include that will get your team to OWN tasks  Examples of tasks that you SHOULDN’T be doing as an owner and those $10,000/hour tasks that you need to be doing more of  … and a whole lot more If you haven’t listened to our episode on designing a business you love not hate, check it out on Apple and Spotify.Ready to identify what your $10/hour and $10,000/hour tasks are? Download the table hereWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

‘I just need to get more members, I should just be spending more time in the studio, I should just ride my team more… Then I’ll be happy. Then I’ll have the business I want.’Sound familiar?We see it time and time again - gym owners that are unhappy, too busy and not living the life they want to be living. Why? Because they are not taking the time to stop and design how they want their lives and businesses to look … so, they end up living their life by default. If you are constantly feeling like you ‘should’ be doing things then I want to ask you why?Why should you do that? Where did that story come from? Does doing ‘that thing’ move you closer to making more money?The most successful people we know understand the value of their time, and the value of their team and leverage both of these to not allow them to do things they LOVE to do but to allow their team to thrive as well. In this episode, Benny and I break down a simple framework you can use TODAY, to design your ideal week and life. If you take action on this, you’ll get to where you want to be MUCH faster by doing the things you LOVE to do and not just the things you think you SHOULD be doing.You’ll hear:  How to know if you are focusing on the WRONG things in your business  The 4-step framework that will allow you to build a business you love  Why you need to stay in your Beyonce zone… (and what it is)  … and a whole lot moreCheck out the D.R.I.P. Matrix and our favourite tool for effective delegation.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The market is too saturated, there are too many competing gyms in your area, this is just what lead-gen is like post-covid. If you’ve been told one of those statements above and you currently have NO leads OR you’ve got leads but no one is interested in buying … you're not alone. Every week we talk to studio owners who are in this situation, spending thousands with agencies who promise leads and conversions, and follow through with excuses on why YOU’RE the problem … and we want to lift the veil today and give you the real talk.You’re not the problem, they are … and we were too. This episode isn’t to sell you on why to use us. We are telling you the ‘industry secrets’ the things that they DON’T want you to know, so that you can do your own audit, so you’re empowered to question the quality of your leads and you can make up your own mind on whether you’re the problem, or they are. You’ll hear:  The CHECKLIST you can use to AUDIT your ad agency and your ads  What your creative NEEDS to have to ATTRACT your DREAM MEMBERS  The reason your current leads aren’t converting and how to get HIGH-QUALITY leads instead  … and a whole lot more!If you’re struggling with the lead flow or not sure about your current ads, request your free ad audit here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

If you’ve ever told yourself that you’re BAD at sales … This episode is for you. Today we’re unpacking the real reason most people suck at sales and why you don’t have to. Joining me is Anna Rudyk, who started out as a membership consultant at our studio back in 2020, broke our sales record on her second day and has since gone on to sell over 4000 memberships and coach over 250 gyms on how they can sell the RIGHT WAY, get RESULTS and not feel like a SLEAZY salesperson. We’re going to talk about the top three reasons why you might be struggling and then 5 reasons why even with the same sales tools, scripts and support some owners succeed and others don’t. Not only will this episode help you to feel more confident with the entire concept of selling, but we’re also sharing HOW you can stand out from the gym down the road and actually convert your leads as well. You’ll hear:  Why running ads ISN’T going to fill up your studio  The MINDSET shifts and reframes you can use to completely change how you feel about selling  And the EXACT strategies and techniques WE use to get our clients from 12% conversion rates to over 50%  … and a whole lot more  Want to see the script we use and give to our clients? Download the S.O.L.V.E.R sales script here WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

*CONTENT WARNING: This episode discusses drug and alcohol use, gambling, addiction and suicide.* If you or someone you love needs support go to beyondblue.org.au, butterfly.org.au or for 24-hour free counselling in Australia, the number for Lifeline is 13 11 14,  Today I’m joined by Travis Young who many of you may know as the founder of million-dollar studio Reborn, a successful dad, husband and member of the Geronimo Community. Trav is one of the most ambitious and determined gym owners I know and there’s so much we could cover with him … but today we’re going to tell his origin story, what it took to become the man he is today and the defining moments along the way. This episode has almost nothing to do with gyms but everything to do with why some studios make it and why some don’t and what it actually takes to win.  Trav’s motto for Reborn is to ‘be the best part of our members' day’ and the culture he has created means that it truly is. I hope that this episode inspires you to find bigger meaning and purpose behind your why and to share this with your community every single day. You’ll hear:  When Trav hit ROCK BOTTOM and the DEFINING MOMENT that led him to a new path  How sharing his story has HELPED and IMPACTED his members  The HABITS and routines Trav implements to ensure he WINS every single day … and a whole lot more You can follow Trav over at @rebornfitnessclub and @travisyoung06.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

What business are you ACTUALLY in?If you’re thinking I’ve lost my mind this week because of course, we’re in the fitness industry, right? WRONG … Over the last month we we’ve been looking at how our million-dollar studio owners ran their businesses and noticed they had a VERY different way of running things … I don’t mean the structure of how they ran their business, it was how they thought about their business entirely. If you are JUST a fitness business, then for your members going to your studio, it probably doesn’t feel much different to them than heading into Woolworths or Coles.So .. we tested this. For those that reframed the way they thought they got more CONVERSIONS, higher RETENTION and they retained TOP TALENT.Want in?Open your notes app and let's dive in. You’ll hear:  Things you can implement in TWO MINUTES that will change the game for your members  How to create a CULTURE people never want to leave (or suspend their memberships from)  What you can learn from GLOBAL brands and implement into your business TODAY … and a whole lot more If you aren’t sure how you can bring this to life in your studio send me an email, I want to help. My inbox is always open heydoza@geronimoventures.comWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

The first thing we notice about studios that fly and exceed all of their targets, is they know what to aim for. For some of you, you might already have some benchmarks that HQ or an industry report has given you, for others if I asked you your rollover % right now you’d have no clue what I was talking about. I opened up an industry benchmark report the other day and the numbers SHOCKED ME, some of them were literally 60% lower than what we set as a target for our gyms and studios to hit. But it makes sense right? The industry average is exactly that. The average number that average studios are hitting, and right now - more than ever before an average studio is just one quarter away from shutting their doors. If you want to outstrip your competition and move forward in your business you need to aim for MORE. So in this episode, we are going to tell you the ACTUAL benchmarks we give to our studios, the numbers they strive for and the things that they focus on to move the needle. If you are ready to make a change and get on track to become a million-dollar studio WHILST also creating a life you love, grab a pen and paper and write down the tips we give you in this one. You’ll hear:  What our studios did to grow by 300 members in ONE MONTH The ACTUAL reason you have a churn problem and how to fix it  HOW to introduce these benchmarks to your team & get them onboard  … and a whole lot more If you want to know the 7 targets 7-figure studios aim for email heydoza@geronimoventures.com with the SUBJECT: BENCHMARKSAnd as a listener of the pod, book in for your FREE 20 minute TUNE UP to get you on the right track here.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

For some of you, today’s topic is going to be hard to hear. I read a statistic the other day and it shocked me, but looking at the businesses around me - felt about right … 80% of all small businesses will fail in the first five years and of those that survive, 80% of those will fail in their second five. So in today’s ep, we wanted to unpack WHY? Why does this happen? And most importantly how can YOU become one of the 2/10 that succeed?I’m going to give you a spoiler here … you DON’T need to do more work! I know for so many of you listening you are working HARD. You’re putting in the reps and you show up every single day … but, if you’re feeling like you could be part of that 80% that do fail - you might just be working on the wrong things.Want to know what the right things are? Tune in to today's Ep to find out. You’ll hear: The number one tell-tale sign of a studio that’s NOT going to make it  What the successful owners have done to overcome ANY of the challenges they were faced with INCLUDING low leads, high churn and terrible retention  Two changes you can make to avoid being one of the 8 that fail  … and a whole lot more!WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

Do your managers show up every day and treat your gym like it’s their own? Do you feel like you’re more of a lighthouse to your team or a tug boat?When we spoke to our clients in The Geronimo Academy, 100% of them at some point in the last 3 months said that team alignment (and how to be a better leader) was their biggest challenge … so we’ve got OUR leadership Coach Rohan Dredge on to give you some tactics and advice that will change the game so you can get the most out of YOURSELF and YOUR TEAM. Rohan is the CEO of Pragmatic Thinking, a behaviour and motivation strategy company; and works with companies like Qantas, Toyota, Siemens, Suncorp, Laminex .. Geronimo and loads more.Not only does Rohan have a master's in educational psychology and over 30 years in leadership development and organisational change - he’s also one of the most passionate people I know in this space and the insights he’s provided for both me personally and for our owners and managers has been life-changing. Rather than just asking any questions we decided to put a question box out to you to see what YOU struggle with the most and what you’d want to know about leadership, so in today’s episode you’ll hear the answers to those along with some unfiltered feedback from Rohan to Ben and I on what WE need to improve as leaders.You’ll hear: How to set KPIs that your team are CLEAR on, EXCITED about and actually HIT targets  The reason your managers aren’t performing and following you (it’s not what you think) THREE things that will set you apart from EVERY other gym and studio owner out there so you can attract and retain better TALENT, and they can attract and retain better MEMBERS for you.  … and a whole lot more!Want to level up your leadership? Check out this free resource that will take you from studio owner or manager to LEADERWANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza

50% of the studio owners we spoke to don’t know one thing … and it's a thing that horrified me and will likely be the reason they fail. This week Soph and I talk through what we’ve seen our clients do that we love, what’s actually made an impact and what we can learn from the lessons they’ve encountered.It’s a short episode, but if you grab your pen and paper (or the notes app in your phone) and commit to taking action on ONE thing. It will change the game for you and your business. You’ll hear: Two questions to ask that will transform your problem with churn  The one thing you need to know that 50% of owners don’t  What we’re loving that our clients are doing right now  If you’re loving the pod or have some feedback for us it would mean the world if you leave a review.WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza