Gym Business - Business for Unicorns Podcast

Erik Gensler is the President of Capacity Interactive, a digital marketing consulting firm for the cultural sector, whose clients include the country's leading arts institutions. In 2010 Erik founded Digital Marketing Boot Camp for the Arts, the only conference 100% focused on digital marketing for arts and cultural organizations. Erik hosts a podcast series about arts administration called CI to Eye. He is most proud of CI placing #25 on Crain's Best Places to Work in NYC in 2016 and 2017.     In this podcast Michael and Erik discuss: How to think about creating the "right size" company. Erik's best digital marketing strategies. How to create a compelling story in your digital marketing. Why knowing your key metrics is essential for marketing success. How to use Facebook in your marketing funnel. Erik's predictions for the future of digital technology. How to build a values-based culture. How to find the best people for your team and set them up for success. Erik's approach to giving critical feedback.

In this podcast Michael and Mark discuss: How to manage constant change in a growing business. Mark's recipe for continuous learning and personal development. How to treat feedback like a gift and improve your ability to give feedback. The 3 levels of management that we all experience. How to deal with the chronic stress of leadership. How to balance transparency and privacy in your communication. Mark's roadmap to building a personal brand and speaking career. How to use content marketing to attract more of your ideal clients.