

The Born Primitive Podcast
Born Primitive
On the new Born Primitive Podcast, you’ll hear from Born Primitive co-founder and CEO Bear Handlon, VP Tony Strasiser, core members of the Born Primitive team, as well as athletes, business leaders, thinkers, entrepreneurs, and others about ways you can take your life and pursuits to the next level.
Episodes
Mentioned books

Jan 30, 2024 • 57min
Anson Frericks: Former Anheuser-Busch Executive on What Went Wrong - Ep. 26
On this episode of the Born Primitive Podcast, Strive Asset Management President Anson Frericks joins Bear and Tony as they discuss how corporate America became woke and shifted its focus from shareholder interests to pushing DEI (Diversity, Equity, and Inclusion) requirements. Anson is the former President of Anheuser-Busch Sales & Distribution Co., and co-founded Strive Asset Management with Vivek Ramaswamy. Is a graduate of Yale University and holds an MBA from Harvard.
Anson talks about Strive, an alternative to asset management companies like BlackRock, Vanguard, and State Street, and how you can ensure your investments are prioritized over social agendas.
To learn more about Anson Frericks and his asset management firm, Strive, visit strive.com and follow him on Instagram @strivedunds or on X at @StriveFunds.
To check out our brand visit: https://bornprimitive.com/Follow us on @bornprimitiveSubscribe to our YouTube Channel: @BornPrimitiveApparel

Jan 23, 2024 • 1h 40min
Defending America’s Meat Supply Chain from Complete Disaster (with Brooke Ence and AJ Richards) - Ep. 25
On this episode of The Born Primitive Podcast, CrossFit athlete and Hollywood actress Brooke Ence and combat veteran and rancher AJ Richards join Bear and Tony as they discuss the degradation of American agricultural independence and their business plan to build back self-sufficiency in America’s meat supply chain.
To learn more about Brooke and AJ’s movement, Feed the People by the People, visit feedthepeoplebythepeople.com, or follow them on Instagram @brookeence and @a.j_richards.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Jan 19, 2024 • 59min
Top Takeaways from Building a Multi-Million Dollar Brand - Ep. 24
As Born Primitive celebrates ten years in business as a multi-million dollar brand, Bear and Tony discuss key takeaways and the importance of building and staying true to brand values and personality.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Jan 19, 2024 • 1h 7min
Mental Toughness in the Backcountry and In Life (with MTNTOUGH Founder Dustin Diefenderfer) - Ep. 23
This episode features Dustin Diefenderfer, the founder of MTNTOUGH Fitness. He discusses the evolution of the backcountry hunter and his passion behind preparing hunters mentally and physically for the challenges of backcountry hunting, as well as leadership advice for anyone leading a team.
To learn more about Dustin, visit mtntough.com and follow MTNTOUGH on Instagram @mtntough_fitness.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Jan 2, 2024 • 1h 14min
How World Series MVP Ben Zobrist Mastered the Mental Game (and How You Can Too) - Ep. 22
On this episode of the Born Primitive Podcast, Ben Zobrist joins the Born Primitive team to discuss one of the highlights of his career, winning the 2016 World Series with the Chicago Cubs and earning the MVP title after hitting the game winning double during extra innings of Game 7. Ben gives advice on dealing with fear, thriving regardless of success, and addressing our greatest enemy - ourselves.
Ben had 13 Seasons in MLB, playing for the Tampa Bay Devil Rays, Oakland Athletics, Kansas City Royals, and the Chicago Cubs. His teams played in three World Series, winning two consecutively in 2015 for the Kansas City Royals and in 2016 for the Chicago Cubs, also earning the title World Series MVP during his 2016 season.
To learn more about Ben’s non-profit, Champion Forward, visit https://championforward.org, follow them on Instagram @championfoward, and follow Ben on Instagram at @benzobrist18.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Dec 26, 2023 • 1h 2min
Get the Life You Want: Wagon Pullers vs. Wagon Riders - Ep. 21
Join Bear and Tony as they discuss the difference between wagon pullers, those who take control of their destiny and contribute to society, and wagon riders, those who take advantage of others’ hard work and are not present in family and relationships.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Dec 19, 2023 • 1h 15min
The Mindset That Made Jason Khalipa a CrossFit Legend - Ep. 20
On today’s episode of the Born Primitive Podcast, Bear and Tony sit down with an OG in the CrossFit community, Jason Khalipa, and talk about how fitness prepares you to deal with adversity, and the intrinsic value of community in our culture today.
Jason is the founder and CEO of NCFIT gyms and TRAIN HARD online training. He is a CrossFit Games Champion and 3x Team USA CrossFit member. Jason is also a pediatric cancer advocate after his daughter was diagnosed with Leukemia in 2016, host of the Jason Khalipa Podcast, author of As Many Reps as Possible, and a Brazilian Jiu-Jitsu brown belt.
To learn more about Jason Khalipa and NC FIT, his training and fitness program, visit www.nc.fit or follow Jason on instagram: @jasonkhalipa.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Dec 12, 2023 • 1h 10min
Why Sacrificing Short-Term Comfort Leads to a Happier Life (w/ NYT Best Selling Author Michael Easter)- Ep. 19
This episode features a conversation with New York Times best-selling author and speaker, Michael Easter.
Michael talks about the need to address the cause behind unhealthy habits and how to rewire the brain to form a positive lifestyle. He emphasizes the need to reject a comfort-centered mentality for a task and skill based methodology that will enhance your quality of life in the long run.
To order Michael's books Scarcity Brain and The Comfort Crisis and subscribe to the 2% newsletter, visit www.eastermichael.com or follow Michael on social media @michael_easter.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Nov 27, 2023 • 1h 22min
UFC Champ Miesha Tate: Finding Strength to Stand - Ep. 17
On today’s show, Bear and Tony speak with UFC Women’s Champion, Meisha Tate.
Meisha is the former UFC Women’s Bantamweight Champion and Strikeforce Women’s Bantamweight Champion. She is currently ranked 12 in the UFC Women's Bantamweight Rankings.
On today’s show, Meisha addresses the polarizing emotions fighters face, why she walked away, and how she has discovered the value of putting family first.
You can follow Miesha on Instagram @mieshatate.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel

Nov 21, 2023 • 1h 16min
CrossFit Champion Rich Froning: Faith, Family, and Fitness - Ep. 16
In this show, Bear talks with 10x CrossFit Champion, Rich Froning.
Rich is known in the CrossFit community for winning four back-to-back CrossFit Games championships as an individual and six Affiliate Cup Championships. He is the founder of CrossFit Mayhem and Mayhem Athlete, based in Cooksville, TN.
Rich shares his thoughts on the future of CrossFit, his hunting passion, and why faith and family have made him who he is today.
You can follow Rich on YouTube @Crossfit Mayhem, on X @RichFroning, and on Instagram @RichFroning.
To check out our brand visit: https://bornprimitive.com/
Follow us on @bornprimitive
Subscribe to our YouTube Channel: @BornPrimitiveApparel