Creatives On Fire® Podcast | Audience Growth & Business Tips for Creative Entrepreneurs

Melanie Ferguson
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Mar 17, 2025 • 28min

How to Sell in Instagram Stories with Sara McDaniel

If you're looking to boost your income using Instagram Stories, this episode is for you! Today's episode is a returning favorite—Sara McDaniel from Simply Southern Cottage! Sara is an absolute powerhouse when it comes to Instagram Stories, and today, she's giving us her best tips on how to use Stories effectively, grow your audience, and increase your income. https://creativesonfirepodcast.com/episode187 The Power of Instagram Stories Instagram Stories are one of the best ways to connect with your audience, build trust, and drive sales. But is there a secret formula for success? According to Sara, it comes down to showing up consistently, being real, and engaging with your followers. She's been using Instagram for over seven years, and her approach is simple yet effective. Let's break it down. How Sara Uses Instagram Stories to Grow Her Brand Sara's strategy is based on authenticity and consistency. Here's how she structures her daily Stories: She Starts the Day with a Greeting: Every morning, Sarah sets expectations for her audience by sharing what's coming up that day. This helps keep people engaged and eager to follow along. She Shares Real-Time, Everyday Moments: Her content isn't staged—it's real-life storytelling that makes her audience feel like they're right there with her. Whether it's pulling a shopping cart out of a creek or overseeing a new real estate project, Sarah takes followers behind the scenes. She Mixes in Affiliate and Promotional Content Organically: About 20% of her content is focused on affiliate links, brand partnerships, or promotions. She sprinkles in these offers between her everyday updates to keep the balance natural and engaging. She Uses a Simple Posting Schedule: 7:30 AM - Posts a reel, carousel, or static post. 9:00-10:00 AM - Starts Stories for the day. Throughout the Day - Updates with real-time events, behind-the-scenes content, and occasional promotions. 6:00 PM - Wraps up the day's content. How to Make Your Instagram Stories More Engaging One of Sara's top tips for boosting engagement is talking directly to your audience. Instead of saying "Hey guys!" or "Hey y'all," she recommends speaking to one person and looking into the camera. Here are a few more engagement hacks she swears by: ✅ Use the Poll and Question Stickers – These keep people interacting with your content. ✅ Encourage Direct Messages (DMs) – Instagram prioritizes Stories that spark DMs, so ask followers to reply instead of just using a question box. ✅ Turn on Story Notifications – Teach your audience how to get notified when you post so they never miss an update. The Instagram Stories Selling Formula Sara has been able to turn Instagram Stories into a profitable revenue stream by integrating affiliate links, brand deals, and strategic content placement. How Much Can You Make Selling in Stories? Affiliate income varies, but it can be a sustainable revenue stream when done consistently. Sara's advice? Only promote products you genuinely love. Your audience trusts you, and that trust translates into conversions. Is There a "Right" Way to Post Stories? Some creators say that letting your Stories reset to zero views for 24 hours once a week can help increase overall engagement. Sara typically does this on Sundays to reset and recharge. To restart her Story cycle, she begins with a text-heavy slide that asks followers to reply in her DMs. This signals Instagram that her Stories are engaging, which helps boost her reach. Final Tips for Selling in Stories Be consistent – Show up every day (or most days) to keep your audience engaged. Batch content when possible – Pre-recording saves time and reduces stress. Test different approaches – Try a mix of storytelling, product promotions, and engagement strategies to see what resonates best. Don't overthink it! – Stories are meant to be casual and fun. Treat them like a conversation with a friend. Want to Learn Even More? Sara is also the co-founder of Pink Creatives, a business retreat where she and Wendy from Chair Whimsy teach women how to scale their businesses. Registration opens April 1st for their next retreat in October.   Get on the waitlist HERE if you're interested in joining them! Take Action! I'm sharing my Selling in Stories on Instagram Complete Guide—a step-by-step resource to help you master the technical side of Stories, optimize your highlights, and increase views and engagement. Plus, I've included a handy calendar template to simplify your selling strategy. Be sure to check it out below! Links Mentioned in the Episode: Sara's Instagram Sara McDaniel Simply Southern Cottage Sara & Wendy's Pink Creatives Retreat Selling in Stories Guide Wendy Conklin's Episode FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Mar 10, 2025 • 12min

3 Hacks to Keep Your Business Running While on Spring Break

Taking a break doesn't mean putting your business on hold. Whether you're heading out for spring break or a much-needed summer vacation, you can still stay productive without sacrificing quality time with your loved ones. In this episode of Creatives on Fire, I'm sharing three powerful productivity hacks that will help you keep your business running smoothly while truly enjoying your time away. https://creativesonfirepodcast.com/episode186 Plan Ahead: Identify Your Non-Negotiables Before you head out on vacation, take some time to define your non-negotiables—the essential tasks that must happen for your business to continue running. The best-case scenario? Batch and schedule as much content as possible before leaving. If you haven't yet explored a scheduling tool, now is the perfect time to try a free trial. Scheduling your social media posts, emails, or blog content ahead of time allows you to focus on your trip without worrying about staying active online. Pro Tip: Check out my previous episode on batching content—linked in the show notes—for a deeper dive into how to prepare your content in advance. Time Management: Set Realistic Expectations Instead of promising yourself you'll work "whenever you find the time" (because let's be honest, you won't), map out a clear plan before you leave. Ask yourself: Will you have any downtime? Are you traveling with a big group, or will there be quiet moments? Would getting up early to work for an hour be realistic? If work is a must, decide in advance when and where you'll fit it in. Choose a dedicated workspace—whether it's a business center at your hotel or a cozy coffee shop nearby. Let your family or travel companions know when you'll be working so there are no unexpected interruptions. Another option? Hire a freelancer for one-time tasks while you're away. Platforms like Fiverr or Upwork allow you to delegate work like video editing, blog writing, or social media scheduling—freeing up your vacation for actual relaxation. Work on Your Business—Without Working Your time away is the perfect opportunity to capture content for future use. Take advantage of new locations, beautiful scenery, and unique experiences to gather B-roll footage or lifestyle photos. These images and videos will be invaluable for future blog posts, social media, and promotional materials. Need ideas? Film short video clips that can be used for Instagram Reels, TikTok, or background visuals for YouTube. Capture behind-the-scenes moments of your trip to share with your audience later. Ask a friend or family member to snap a few candid photos of you in different settings. Even if you're not actively writing or creating, you're still building a content bank that will serve you long after your vacation ends. Enjoy the Break You Deserve Remember, the goal is not to force productivity while you're on vacation—it's to set yourself up for success ahead of time so you can truly relax and recharge. Batch and schedule content before you leave. Decide your non-negotiables and carve out specific work time if necessary. Capture content passively without disrupting your vacation. By planning ahead and making strategic choices, you'll return refreshed—ready to take your blog and business to the next level. Happy travels, my friend. Until next time, stay creative. Links Mentioned in the Episode: 97 | Finding Your Rhythm with Content Creation Batching FUEL Blog Coaching is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Mar 3, 2025 • 9min

Blogger Meetups Can Transform Your Business

is week on Creatives on Fire, we're diving into something that can absolutely transform your blogging and content creation journey—meeting other creators in person! If you've ever felt stuck, uninspired, or alone in your blogging business, this episode is for you. And if you're local to the Dallas-Fort Worth area, you're in luck because we have an amazing in-person blogger meetup coming soon! Let's talk about why meeting other bloggers face-to-face is one of the best things you can do for your business and how you can join us in North Texas for an unforgettable experience. The Power of In-Person Blogger Meetups I sat down with my friend Karianne Wood of Thistlewood Farms to chat about how stepping outside of your comfort zone and meeting other bloggers can be a game-changer for your business. Why It Matters: Nobody understands what we do like other creators. You leave feeling inspired and motivated to keep going. You gain new strategies and insider tips that can help you grow. You build real friendships and collaborations that last for years. How These Relationships Can Impact Your Business When you meet people face-to-face, something shifts. You get to: Build a "Phone-a-Friend" Network – Have go-to people for blogging, Instagram, YouTube, and more. Create Collaboration Opportunities – Work on blog posts, social media content, or even go live together. Capture Content – Get the best photo ops and behind-the-scenes footage with fellow creators. Karianne shared how some of her closest business friendships started at meetups like this. These relationships have helped her scale her business, navigate changes in the industry, and stay motivated year after year. If you're feeling alone in your blogging journey—this is the solution! DFW Blogger Meetup Details—Join Us! Ready to take your blog to the next level and connect with other creators in person? Where: Fairview Farmers, McKinney, Texas When: Thursday, March 6th at 9:30 AM RSVP: Link in the show notes Why You Should Come: Learn from other bloggers & share ideas Gain insider tips on what's working now Capture incredible content in a gorgeous, Instagram-worthy location Enjoy an amazing breakfast (seriously, their omelets come with flowers) Build lasting friendships that will support your blogging journey If You're Nervous About Coming… Karianne says, "I'll save you a seat right next to me!" If you're hesitant about walking into a room full of people you don't know, don't be! This is a warm, welcoming, and fun event where you'll meet creators who understand your business struggles and want to support you. "In this influencer world, no one should be an island. You have to do it with other people." – Karianne Wood So, grab a coffee, push yourself to step outside your comfort zone, and join us for an unforgettable morning of networking, learning, and inspiration! RSVP Now: [Link in Show Notes] I can't wait to see you there! Until next time, stay creative! Links Mentioned in the Episode: Local DFW, TX Blogger Meetup Details KariAnne Wood of Thistlewood Farms FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Feb 24, 2025 • 16min

Facebook is Deleting Live Videos – This is What You Need to Do

Facebook recently announced that it will no longer store live video content indefinitely. Any new live videos will only be available for replay, download, or sharing for 30 days before being automatically deleted. If you have years' worth of live video content, you'll need to take action to save it before it's gone for good. https://creativesonfirepodcast.com/episode184 Why Facebook Is Removing Live Videos So why is Facebook making this change? While they haven't provided an official reason, it's likely tied to server space, platform updates, and a shift toward short-form video content like Reels. This is a crucial reminder that we are all operating on borrowed real estate when we create content on social media. Facebook, Instagram, TikTok, and other platforms own the content we post, and they can change policies at any time. That's why having a strategy to back up and repurpose content is essential for long-term success. Your Options for Saving Facebook Live Videos Facebook is providing three main options once you receive a notification about your live video content: Download immediately – Save videos directly to your device. Archive for 90 days – Keep access to your videos temporarily before making a final decision. Postpone deletion for six months – Get extra time to manage and transfer your content. How to Download Your Facebook Live Videos If you want to manually save your videos, follow these steps: Go to Meta Business Suite at business.facebook.com. Navigate to Content and filter by Live Videos only. Click the three dots next to a video and select Download (SD or HD). For larger libraries, you may need external storage solutions like: Google Drive (free up to a certain limit) Dropbox (paid option) Amazon Photos (free for a limited amount of storage) An external hard drive for offline backup Automating the Process with Repurpose.io If downloading videos one by one sounds overwhelming, a third-party automation tool like Repurpose.io can do it for you. This tool: ✅ Automatically transfers Facebook Live videos to a storage location like Google Drive ✅ Removes watermarks for easy repurposing ✅ Allows you to republish content on other platforms Check out Repurpose.io here. What About Facebook Groups and Membership Content? If your Facebook Live videos are in private groups or memberships, you have additional considerations. Since these videos might be borrowed content from guest creators, make sure you: Download videos using a URL-grabbing tool (linked in show notes) Upload them to YouTube as unlisted videos Share the private playlist link with your members What Does This Mean for Video Creators? One big question remains: Will this impact Facebook video ad revenue? Previously, older videos could continue to generate ad income for creators. Now, without replays beyond 30 days, some creators may see a dip in revenue. Moving forward, you might consider: 📌 Going live on YouTube – YouTube's watch hours and engagement make it an appealing alternative 📌 Streaming with third-party software like Zoom, Streamyard, or Restream 📌 Reposting pre-recorded content instead of relying on live videos Final Thoughts Facebook's decision to remove live videos may feel overwhelming, but you have plenty of time and options to protect your content. Take action now to secure your videos, explore new live-streaming strategies, and continue engaging with your audience. 🚀 Join the Conversation: How do you plan to adapt your live video strategy? Let me know in the comments! 📌 Bonus for Local Bloggers! If you're near Dallas-Fort Worth, join us for a blogger meetup on March 6th at Fairview Farmers in McKinney, TX. Grab your spot here. Until next time, stay creative! 🎨✨ Links Mentioned in the Episode: Repurpose Videos Automatically https://creativesonfirepodcast.com/repurpose Streaming Software https://creativesonfirepodcast.com/streamyard Streaming Software https://creativesonfirepodcast.com/restream Download FB Videos Facebook Video Downloader Download Private FB Videos Private Group FB Video Downloader FUEL Mastermind is HERE Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Feb 17, 2025 • 8min

5 Game-Changing Blog Strategies for 2025 Success

"5 Must-Try Blog Strategies to Stay Ahead in 2025" Blogging has changed dramatically in recent years, and staying ahead means evolving with it. Whether you're just starting out or looking to refresh your approach, these five actionable strategy shifts will help your blog thrive in 2025. Let's dive in! https://creativesonfirepodcast.com/episode183 1. Revamp Your Opening Paragraphs Your blog's first paragraph should engage your readers like never before. Write as if you're having a real-time chat with them—use humor, heart, or stats to hook their attention. This conversational style will create a welcoming space for your readers to feel at home and keep coming back. 2. Shorter, Value-Packed Posts Gone are the days of stuffing your posts with unnecessary fluff. Focus on providing concise, impactful content that directly serves your readers. Skip the overused FAQs and filler paragraphs. Make every word count, so your audience gets straight to the value. 3. Add a Micro About Section Most visitors land on a single blog post rather than your homepage. Include a reusable block within each post—a quick "About This Blog" paragraph that shares who you are, who the blog is for, and how it solves their problems. This subtle introduction can make a lasting impression on new visitors. 4. Master Short, Hooky Titles Blog titles should be irresistible while still optimized for SEO. Work on combining hooks with keywords for titles that stand out in a crowded space. Bonus tip: Add a P.S. section at the end of each post to re-engage readers and naturally integrate additional keywords. 5. Double Down on CTAs Every blog post should include two calls to action: one for a freebie and one for a paid offer. Your freebies might be email signups or downloadable resources, while paid offers could include memberships, digital products, or affiliate links. Each post should act as a "soldier" working to generate income and grow your audience. Fuel Your Blog's Growth If you're ready to implement these strategies and connect with a community of like-minded bloggers, join my group, Fuel! This is your opportunity to collaborate, share insights, and accelerate your blog's success in 2025. 👉 Learn More About Fuel Here Let's make this the year your blog thrives like never before. Until next time, stay creative, my friend! Links Mentioned in the Episode: FUEL Mastermind is HERE Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Feb 10, 2025 • 10min

When Quitting Isn't an Option: How to Stay Committed

Hey there, my friend! Welcome back to Creatives on Fire, the podcast designed to help content creators like you grow your audience and income. This week, we're diving deep into a powerful mindset shift—what happens when quitting is not an option? https://creativesonfirepodcast.com/episode182 Imagine this: You step off a ship, feeling the solid ground beneath your feet. Then your leader turns to you and says, "Burn the boats." That's exactly what historical leaders like Julius Caesar, Alexander the Great, and Cortez told their men. They had no Plan B—only victory or defeat. And guess what? They chose to succeed. Now, let's talk about your business. What if quitting wasn't an option? What if there was no backup plan? How would that change the way you approach blogging? Why Having No Plan B Can Change Everything When we give ourselves a safety net, we often take it. If blogging gets hard, we say, "Well, I can always go back to _______." But what if you removed the escape route? What if you committed, wholeheartedly, to making your blog your primary business? If you're ready to push forward and make blogging work for you, it comes down to three key things: ✔ Conviction – Believing in your blog's purpose ✔ Commitment – Showing up consistently ✔ Conversion – Turning content into income Let's break them down. 1. Conviction: Believe in Your Blog's Purpose The foundation of your success starts with believing that blogging is the way to build your business. It's your home base. Every piece of content—your social media, emails, videos—should lead back to your blog. 🚩 Climb the hill, plant your flag, and claim your niche. If you're confused about your blog's direction, so is your audience. Get crystal clear on who you serve, what you provide, and why it matters. ✔ Who is your audience? ✔ What transformation does your content provide? ✔ What makes your blog unique? 👉 Action Step: Write down your blog's mission statement and post it somewhere visible. Let it be your guiding light. 2. Commitment: Show Up, Even When You Don't Feel Like It Blogging isn't always fun. Unlike social media, where you get instant feedback (likes, comments, and shares), blogging requires patience. The payoff comes weeks, months, even years later. That's why consistency is everything. Your readers (and Google!) need to know they can count on you. 📌 Set Your Blog's Content Schedule How often will you post? Once a week? Twice a month? Whatever you decide, stick with it. 📧 Tell Your Audience Your Commitment Let your email subscribers know how often they can expect new content from you. This holds you accountable and builds trust. ✔ Start Your Blog Today If you haven't started a blog yet, stop waiting! I've created a free guide to help you get started. Grab it here: 👉 creativesonfirepodcast.com/start 3. Conversion: Is Your Content Actually Making You Money? Are your blog posts working for you? Are they bringing in traffic, leads, and income? 🌟 Check Your Numbers Don't just hope your blog is growing. Look at your analytics. What's driving traffic? Which posts convert readers into email subscribers and buyers? 🎯 Strengthen Your Brand Identity A strong, clear brand builds trust. And trust leads to sales. If your blog feels scattered, it's time to refine your focus. 💰 Make Sure Every Blog Post Includes a Call-to-Action (CTA) Every blog post should include: ✔ A freebie opt-in (email list growth) ✔ A paid offer (product, affiliate link, or service) If your blog posts aren't bringing in revenue, they aren't working as hard as they should be. 👉 Action Step: Add a freebie opt-in and a paid offer to your latest blog post. Fuel Your Business in 2025 If you're serious about turning your blog into a profitable business, Fuel is the place to be. 🔥 Fuel is my premium coaching group designed to help bloggers stay focused, grow faster, and make more money. Inside Fuel, you'll get: ✔ Live coaching calls with me ✔ Expert guest trainings ✔ Personalized strategies for your blog ✔ A supportive community to keep you accountable Doors are open NOW! Join us before we close enrollment: 👉 creativesonfirepodcast.com/fuel Burn the Boats & Blog Like You Mean It Blogging isn't an overnight success game. It takes conviction, commitment, and conversion to make it work. But when you go all in, without a Plan B, your mindset shifts. You stop dabbling and start treating it like a real business. So, are you ready to burn the boats and make blogging your future? If so, I'm here to cheer you on every step of the way. What's one thing you're committing to for your blog this year? Links Mentioned in the Episode: 2025 Content Planner for Content Creators Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") FUEL Mastermind is HERE Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Feb 3, 2025 • 26min

How to Grow a Multi-Platform Online Business with Julie Oxendine

If you've ever dreamed of turning your craft into a full-time income, this episode of Creatives on Fire is for you! I sat down with my dear friend Julie Oxendine, the powerhouse behind Julie's Wreath Boutique, to talk about how she built a thriving creative business across multiple platforms. From a humble kitchen table to a full-scale social media empire, Julie has mastered the art of selling, teaching, and growing an engaged audience. https://creativesonfirepodcast.com/episode181 From Hobby to Thriving Business Julie started her wreath-making business nine and a half years ago with no prior experience in social media or online selling. After watching a YouTube video of someone selling wreaths on Etsy, she thought, "I can do that!"—and she did. Her first craft show resulted in $800 in sales, proving there was demand for her beautiful handmade creations. However, by the end of her first three months, she realized she had only profited $500 after expenses. That was the turning point. Instead of giving up, Julie prayed for guidance and set a clear intention: If this business isn't going to change my family's life, I can't do it. That same day, everything started to shift. A blogger discovered her viral sunflower wreath design and featured it on Good Housekeeping, leading to an explosion of traffic to her Etsy shop and social media pages. The Power of Social Media for Creators Julie credits social media with taking her business from a side hustle to a full-time income. She started with Facebook and Etsy, growing her audience organically by engaging with her followers and sharing content consistently. In 2017, she expanded to YouTube, where she quickly monetized her channel and began seeing real profits. Key social media strategies that fueled Julie's growth:Consistent Posting: She schedules posts for Facebook and Instagram using Meta Business Suite to maintain a steady presence. Engagement Over Selling: Instead of constantly pushing sales, she shares valuable, engaging content that her audience wants to interact with. Leveraging Viral Content: She repurposes her most popular reels, tutorials, and projects across different platforms, making each post work harder for her. Multi-Platform Strategy: She now creates content for Facebook, YouTube, Instagram, TikTok, and Pinterest, ensuring she reaches her audience wherever they are. Today, Julie has over 2 million followers across platforms and is a sought-after social media business coach for creatives looking to scale their businesses. Monetization: Making Money Beyond Handmade Products Julie quickly realized that selling handmade products alone would cap her income. To scale her earnings, she expanded into digital products, coaching, and brand partnerships. Here's how she diversified her revenue streams: Selling Digital Products: She created video tutorials that customers can purchase, allowing her to earn without physically making wreaths. Subscription Groups: She launched Julie's Crafting Boutique for hobbyists and Julie's Biz Boutique for creative entrepreneurs looking to grow their businesses. Brand Collaborations: She's worked with Hobby Lobby, Cricut, Amazon, and other major brands, turning her expertise into high-value partnerships. YouTube Monetization: Her tutorials generate ad revenue, creating passive income from content she made years ago. Affiliate Marketing: She recommends tools and materials she loves, earning commissions on sales through her links. Growing an Email List for Long-Term Success One of Julie's biggest regrets? Not starting her email list sooner! Social media platforms can change their algorithms or even disappear, but an email list is yours to control. Julie grew her email list by: Offering Freebies (like a free wreath tutorial) in exchange for email signups. Running Exclusive Giveaways only for email subscribers. Consistently Providing Value so her subscribers look forward to opening her emails. Now, whenever she needs to promote something, she has a direct line to her most engaged fans—no algorithm required. Advice for New Creators Julie's top piece of advice for those just starting out? Believe that you can do it. She started as a stay-at-home mom with no business experience, no audience, and no clue where to begin. Now, she has multiple income streams, brand deals, and the ability to support her family without selling a single wreath. "If you had told me 10 years ago I'd be working with Hobby Lobby, YouTube, and major brands, I would have laughed. But here we are. If I can do it, so can you." – Julie Oxendine Want to Learn From Julie? If you're a creative business owner looking to grow your brand and monetize your craft, check out Julie's coaching programs: Julie's Crafting Boutique – Learn to create stunning DIY wreaths. Julie's Biz Boutique – Get insider business tips and strategies to scale your creative brand. You can also follow Julie online: YouTube: Julie's Wreath Boutique Instagram & Facebook: @JuliesWreathBoutique TikTok & Pinterest: @JuliesWreathBoutique Julie's journey is proof that with hard work, consistency, and smart strategies, you can turn your creative passion into a profitable, sustainable business. Whether you're just starting out or looking to scale, take her advice—work smarter, not harder, and don't be afraid to take that first step. Let us know in the comments—What's your biggest takeaway from Julie's story? Links Mentioned in the Episode: 2025 Content Planner for Content Creators Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") FUEL Mastermind is HERE Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Jan 27, 2025 • 30min

Kara Ward: From Flipping Furniture to YouTube Fame

How Kara Ward Turned Furniture Flipping into a YouTube Empire Welcome to this week's episode of Creatives on Fire! Today, I'm thrilled to introduce you to Kara Ward, the force behind Lemons to Lemonade Furniture. Kara's journey from flipping furniture to building a thriving YouTube channel is nothing short of inspiring. If you've ever wondered how to turn a creative passion into a sustainable business, this episode is packed with actionable tips and insights. https://creativesonfirepodcast.com/episode180 A Story of Resilience and Resourcefulness In 2020, during the uncertainty of the pandemic, Kara and her husband faced an unexpected job loss and $60,000 in medical debt. Determined to make ends meet, Kara picked up a paintbrush and transformed an old piece of furniture. That single act sparked an idea that would lead to a flourishing business. From custom furniture flips to selling unique creations on Facebook Marketplace, Kara and her husband hustled to keep their home and pay off their debt. In just a year, they had not only stabilized their finances but also discovered a new path: YouTube. Why YouTube? Kara credits YouTube for changing her life. Inspired by other creators like Christina Mascari from Pretty Distressed, she decided to document her journey flipping furniture. In just five months, her channel was monetized—a feat that typically takes over a year for most creators. Kara's story highlights the importance of consistency and a business-focused approach to content creation. The Shift to Brands and Diversified Income Once her YouTube channel gained traction, Kara began working with brands. She shares invaluable advice for creators: Know Your Worth: Don't settle for free products; your time and skills are valuable. Be Strategic: Use brand collaborations as a way to supplement and diversify your income. Take Advantage of Opportunities: Kara emphasizes participating in YouTube surveys, which helped her connect with programs like YouTube Shorts and Shop Star. Top Tips from Kara: Consistency is Key: Show up for your audience with regular, high-quality content. Think Long-Term: Build content that is evergreen and can generate income for years. Collaborate with Purpose: Choose brand partnerships and content ideas that align with your goals. Use YouTube's Resources: Participate in surveys and feedback opportunities to unlock unique programs and tools. What's Next for Kara? Kara is transitioning her content to focus on home-related topics and financial freedom, aiming to inspire others to overcome debt and create a life they love. She's passionate about helping people achieve financial independence while staying true to their creative passions. You can follow Kara's journey on YouTube at Lemons to Lemonade Furniture and on Instagram and Facebook under the same name. Want to Start Your Own Creative Journey? If Kara's story has inspired you to explore new opportunities, take the first step by joining my group, Fuel! This community is designed to help content creators like you grow your audience and income with confidence and clarity. Learn more and join us here: creativesonfirepodcast.com/fuel. Until next time, stay creative, my friend! Links Mentioned in the Episode: FUEL Mastermind is HERE Free Guide: Start Your Blog Today Local DFW, TX Blogger Meetup Details You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Jan 20, 2025 • 11min

10 Reasons Blogging is the Best Way to Earn Money Online in 2025

Welcome back, my friend! This week, I'm here to share something near and dear to my heart: blogging. Whether you're a seasoned blogger or just thinking about starting, blogging is one of the best ways to make money online—and I've got 10 compelling reasons why. But first, a quick story. Last week, I was at a beautiful Airbnb during a mastermind retreat in Scottsdale, Arizona. While stepping out early one morning to take photos of the sunrise, I missed a step and broke my foot! 😬 Thankfully, blogging is my full-time gig, and I didn't have to miss a single paycheck. This flexibility is just one of the many reasons I adore blogging—and why you might too. Let's dive in! https://creativesonfirepodcast.com/episode179 1. Low Startup Costs Starting a blog requires minimal investment. You don't need fancy tools or expensive equipment—just a domain, hosting, and a passion for sharing your expertise. If you haven't started yet, grab my free guide to kickstart your blog at creativesonfirepodcast.com/start. 2. Positions You as an Expert Blogging establishes you as the go-to authority in your niche. Whether you're selling products, services, or promoting a personal brand, a blog builds credibility and opens doors to collaborations, speaking gigs, and even book deals. 3. Builds Trust Through Long-Form Content Unlike fleeting social media posts, blog content lasts forever. Long-form posts allow your audience to get to know you, trust you, and connect with your expertise. This trust is what turns readers into loyal customers. 4. Multiple Streams of Income This one's my favorite! Blogging isn't just about ad revenue—there are dozens of ways to monetize, from affiliate marketing to digital products. Some bloggers I know generate income from over 50 different sources. The possibilities are endless! 5. Evergreen Assets Unlike social media posts that disappear after a few days (or even minutes!), blog content lives forever. A post you write today can generate traffic, leads, and sales for years to come. 6. Engages a Loyal Audience Blogs allow you to create a loyal community of readers who return week after week. By providing value and speaking directly to your audience's needs, you can cultivate a dedicated following that's more likely to buy from you. 7. Generates Organic Leads Blogging is a cost-effective way to grow your business organically. By creating valuable content and optimizing it for search engines, you can attract leads without spending a dime on ads. 8. Scalable Business Model Blogging is highly scalable. You can outsource writing, leverage AI tools, or hire a team to help you grow multiple blogs. The more you invest strategically, the more you can expand. 9. Long-Term Growth Unlike social media platforms that can lose momentum or change algorithms, blogs grow consistently over time. By staying consistent and publishing regularly, you'll see steady growth year after year. 10. Time Freedom Blogging is flexible and low-pressure. You can batch content, work on your own schedule, and adapt blogging to fit your life—even during unexpected events, like breaking your foot! Whether you're managing a side hustle or going full-time, blogging works for you. Ready to Start or Scale Your Blog? If you're feeling inspired to take your blog to the next level, consider joining my new group, Fuel. This community is all about helping bloggers like you grow their income, up-level their content, and achieve their blogging dreams. What's Included in Fuel: Bi-weekly Zoom calls with actionable strategies Guest experts sharing exclusive insights Peer hot seats for personalized feedback A supportive network of like-minded bloggers Fuel is now open for enrollment! Learn more and join us at creativesonfirepodcast.com/fuel. Ready to commit to less and grow more? Then Fuel is for you! This exclusive mastermind group will provide monthly coaching, accountability, and peer support to help you achieve your blogging goals. Start Today Whether you're new to blogging or looking to grow, there's no better time than now. Blogging gives you the freedom, creativity, and potential to build a thriving business on your terms. I hope these 10 reasons inspire you to take the next step. Until next time, stay creative! 🌟 Links Mentioned in the Episode: FUEL Mastermind is HERE Start a Blog HERE Local DFW, TX Blogger Meetup You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
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Jan 13, 2025 • 7min

How to Find Success Blogging in 2025

Welcome to 2025, my friend! It's a brand-new year, and there's no better time to reset, refocus, and reignite your blogging journey. Whether you're inching closer to ad monetization with platforms like Journey or Mediavine or looking to gain serious traction this year, let's set you up for success. I just returned from a transformative mastermind retreat where I learned powerful strategies that can help you elevate your blog to new heights. Today, I'm sharing the three key pillars for blog growth: Clarity, Consistency, and Collaboration. Let's dive in! https://creativesonfirepodcast.com/episode178 1. Clarity: Define Your Purpose Clarity is your foundation for success. If you've been feeling lost, wondering what to post or who you're creating for, it's time to step back and get laser-focused. Identify Your Audience Who is your ideal reader? Are they struggling with something you've already overcome? Maybe they're where you were five years ago, and you have the knowledge to help them. Define your niche and understand their pain points and dreams. Plan with Purpose Once you've nailed down your audience, start organizing your ideas. A content calendar will help you map out high-value posts that serve your readers and align with your goals. I've created a Content Planner for Creatives, designed specifically for bloggers. It's a 52-week guide to help you stay consistent, organized, and focused. Get yours at creativesonfirepodcast.com/planner. 2. Consistency: Create Momentum Consistency is where the magic happens. But let's be honest—sticking to a schedule can feel daunting, especially for us creatives. Here's how to make it manageable: Establish Systems and Workflows Streamline your processes so that creating content feels natural. With a solid workflow, you'll build momentum and stay productive without feeling overwhelmed. Make Accountability a Priority Having people in your corner to cheer you on and hold you accountable is a game-changer. This is where community comes in (more on that in a moment!). 3. Collaboration: Grow Together Blogging doesn't have to be a solo journey. In fact, collaboration can be the secret ingredient to faster growth and greater visibility. Find Your Business Buddies Surround yourself with like-minded creators who understand your goals and can help you stay consistent. Share ideas, cross-promote, and learn from each other's experiences. Join a Supportive Community I'm thrilled to introduce Fuel, a group designed to help bloggers like you uplevel your business. This isn't just another group—it's a space for high-quality collaboration, expert insights, and personalized support. Introducing Fuel: Your Roadmap to Blogging Success Fuel is more than a group—it's your launchpad for growth in 2025. Here's what you can expect: Monthly Zoom Calls with actionable strategies and insights Expert Guest Speakers sharing proven tactics Hot Seats to get personalized feedback on your blog A supportive community to help you stay consistent and inspired Our first call starts tomorrow, so don't wait! Join us at creativesonfirepodcast.com/fuel and take the first step toward making 2025 your breakthrough year. Why Collaboration Works: Lessons from the Mastermind During my recent mastermind retreat, I experienced firsthand the power of collaboration. Being surrounded by driven, like-minded entrepreneurs was energizing and inspiring. It's proof that when you share your journey with others who understand your struggles and celebrate your wins, you can achieve so much more. Let's Make 2025 Your Year This year, commit to the three C's: clarity, consistency, and collaboration. Define your purpose, show up consistently, and connect with others who share your vision. Your blog has the potential to not only grow but thrive. Ready to kickstart your blogging journey? Join me and other passionate creators in Fuel today: creativesonfirepodcast.com/fuel. Here's to an incredible year ahead. Until next time, my friend—stay creative! Links Mentioned in the Episode: FUEL Mastermind is HERE   You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")   2025 Content Planner for Content Creators   Free Guide: Start Your Online Business Today Until next time, stay creative! SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

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