Leadership, Brand Strategy & Transformation - Minter Dialogue

Social search is all the rage now, but Martin-Luc Archambault is a serial entrepreneur who anticipated the trend and has developed a social search optimizer, WAJAM, which you layer on top of your search requests to get search results from your personal network first.Support the show (https://www.patreon.com/minterdial)

Eyeka is a platform for an international community of 140,000 creative consumers who participate via crowd-sourcing in the co-creation with brands, to help in innovation and consumer insights. Francois Petavy, CEO, describes the service, its benefits and what pitfalls to avoid if you want to use the service successfully.Support the show (https://www.patreon.com/minterdial)

Rachel Weiss began at L'Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA ('professional' brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run the Digital Strategy and Interactive Marketing for L'Oreal USA's entire Professional Products Division. In this interview, we discuss the activities of Redken to see how they have actively sought to bring the offline community online and how their online strategy has contributed to propel Redken to be the number 1 in the US. Rachel is a real dynamo. Her insights and energy should inspire you!If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Interview with Drew Ellis, co-founder of Like Minds, founder of EyetoEye Digital Consultancy and co-producer of the film Orbit. In this interview, we discuss the music industry and the lessons to be learned for businesses looking at social media today. We talk about the importance of video and some key success factors for digital marketing. Drew also gives his four best sources for golden information to keep up to date...Support the show (https://www.patreon.com/minterdial)

Steve Crocker was there at the very beginning. He wrote the seminal RFC (request for comment) which is still in use today. He is a board member of ICANN and also CEO of a startup, Shinkuro (a file sharing service). Here, he speaks about the state of the Internet, ICANN and about his startup. Meet the quintessential geek! This interview was made while at the Netexplorateur Forum 2011, where Steve gave a keynote speech. Meanwhile, you can comment and find the show notes on minterdial.com. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. In this interview, we look at the bigger lessons for marketers from 2010 and what lies ahead for brands. We discuss the differences between marketing in Europe versus the US as well as the challenges for building international brands. Plus, Jonathan talks about his strategy for keeping "out of the box."Support the show (https://www.patreon.com/minterdial)

Interview at LeWeb 2010 with David Sowerby, co-founder of Straker, "the fastest, lowest cost, professional translation services available online." In this interview, David explains his product offering and scope (possibility to translate into 140 languages) and the competitive advantage they are seeking to get with their network of translators around the world.Support the show (https://www.patreon.com/minterdial)

Caught this interview with Gilles Barbier, CEO and co-founder of this French startup, TellMeWhere (DisMoiOu in France). TellMeWhere is a new social search service, made for the mobile platform. Very handy and growing well. Catch up with Gilles in this short interview made at LeWeb 2010, on December 9.Support the show (https://www.patreon.com/minterdial)

Frederic Lardinois, News Writer for ReadWriteWeb out of the US, self-avowed geek and a phD student in Medieval Studies, gives some key highlights from 2010 in terms of new technologies and prospectives for 2011.Support the show (https://www.patreon.com/minterdial)

Here is a quick interview I caught with Ben Parr, co-editor of Mashable US, one of the reference sites in new technology in the US. Ben Parr is a journalist, sci-fi author and a man in the know when it comes to new techologies and digital media. Here, Ben responds to what were the highlights in new technology for 2010 and what to look for in 2011.Support the show (https://www.patreon.com/minterdial)