Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Feb 14, 2015 • 37min

Talking creative agencies and digital transformation with Tim @Sparkey at Congregation Partners (MDE133)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes for running campaigns, the language of digital in business and much more. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 13, 2015 • 36min

Michal Eitan - expert on design management at Bezalel Academy of Arts and Design (MDE132)

Minter Dialogue Episode #132 — This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at the Bezalel Academy of Arts and Design in Jerusalem. Michal is also part of the UNESCO Netexplo Advisory Board. In this interview, we talk about the role and importance of designers in today’s business world. How the design process has changed and how to improve design thinking and process. Considering the amount of new tech coming out of Israel, Michal is at one true epicentres of tech innovation of the world. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Feb 3, 2015 • 38min

Interview with @TedRubin, talking about real CMO challenges and building relationships (MDE131)

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 25, 2015 • 48min

Scott Monty - ex Global head of social at Ford and now EVP at SHIFT (MDE130)

Minter Dialogue Episode #130 — This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott was instrumental in driving a successful digital strategy under Alan Mullaly’s reign, he recently joined the premier agency SHIFT Communications. Scott has been ranked by the Economist as one of the top 5 social business leaders and by Forbes as one of the top 10 influencers on social media. Experienced in execution and generous in spirit, you should definitely enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 17, 2015 • 39min

David Meerman Scott - on Marketing the Moon and the new rules of sales and service (MDE129)

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t already. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 10, 2015 • 30min

Pierre-Loic Assayag, founder and CEO of Traackr, for better influence marketing (MDE128)

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Jan 4, 2015 • 42min

Interview with David Ohayon, Chief Digital Officer at John Paul, concierge services (MDE127)

Minter Dialogue Episode #127 — This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain executives in a company, John Paul has a service and technology whose purpose is to provide reliable, customized services for consumers of higher end brands. David is responsible for both marketing and IT at John Paul and shares with us his experience in driving the business through the digital lens. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Dec 19, 2014 • 36min

Daniel Burrus - Predicting the future of new technology and the impact on business (MDE126)

Minter Dialogue Episode #126 — This interview is Daniel Burrus, speaker, strategist and author of 6 books, including the NYT and WSJ best seller, Flash Foresight. Daniel is one of the world’s leading futurists on Global Trends and Innovation. He is a premier influencer on Linkedin and the NYT identified him as one of the top three business gurus for speaking. In this interview, we discuss all manner of new tech trends, such as the Internet of Things, the cloud, big data, Moore’s Law, and, importantly, how companies should be looking at these trends to make business decisions. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Dec 14, 2014 • 34min

Nathalie Nahai, Web Psychologist - how to master online influence and web marketing (MDE125)

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, known as the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online persuasion. In this interview, we discuss how brands can improve their online presence, the challenges that brands face in creating engagement and issues of aligning brand values with online conversation. Nathalie provides us with lots of great insights and practical tips. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)
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Dec 6, 2014 • 56min

Interview with Ludovic Dujardin, co-founder of Petit Bambou, the little zenmaster (MDE124)

Minter Dialogue Episode #124 — This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million fans, Petit Bambou, which he manages personally. Few are the community managers who have created and manage such a large number of fans. Ludovic gives us the history of the site, launched in Jan 2012, and some tips and tricks as to how he manages such a large community and some lessons for social media managers. Warning: it’s a lot about attitude and mindset!If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

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