Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #355David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue #354Alan Trefler, founder and CEO of the publicly traded Pegasystems, a leader in cloud software for customer engagement and operational excellence, which he founded in 1983. In this podcast with Alan, we discuss the founder story, Pega's mission, the state of AI, Pega's focus on empathy in its CRM solution, the challenges of measuring empathy and the transformation path that Pega is leading its clients on. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #353Adah Parris is a futurist, cultural innovator, keynote speaker and Board advisor. Adah's an enthusiastic curator of people, patterns and stories. In this conversation with Adah, we discuss some of the biggest challenges facing business and society, her take on storytelling, the idea of a human blockchain and cyborg shamanism. A wide-ranging and delightful discussion.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #352Ella Goldner, co founder and General Manager of Zinc VC, which exists to build and scale a brand new way to solve the most important societal problems faced by the developed world. In this conversation, we discuss Zinc's overall mission and business model, a deeper dive into the three first missions -- Mental Health, Globalisation & Automation & Later Life -- that Zinc launched, how to make social impact work, and how Ella leads this highly entrepreneurial and meaningful venture. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #351Sarah Parsonage previously MD at PerformanceIN and publisher of The Memo, founded One Question, a unique event asking all speakers to tackle just one question. In this interview, we discuss the inspiration behind One Question, which was the best one and why, the state of the events industry, how to create great events, what the big challenges business executives face that One Question answers and why to become a member. A passionate conversation.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #350Charlene Li, is the founder & Senior Fellow of Altimeter, a Prophet Company, giving business leaders the insights to thrive in the face of change. Charlene is a celebrated keynote speaker and has written or co-authored six books, the last of which is The Disruption Mindset. In this interview with Charlene, we discuss how disruption itself has changed, when or if you can get too big to be disrupted, the role of bravery and how to go about changing culture.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #349This week's interview is with Nicole Yershon who has been identified by The Drum as one of 25 women who have shaped the British digital industry over the last 25 years. Nicole is founder of the NY Collective, author of Rough Diamond, speaker and in 16 years at Ogilvy, founded the Ogilvy Lab. In this conversation with Nicole, we discuss how to be an intrapreneur -- bringing that entrepreneurial spirit into big business, the challenges for agencies to provide better solutions for their clients, why it's about better not best practices, building a great network and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #348Matt Phelan is an investor, advisor and entrepreneur, having successfully cofounded and sold his 4Ps Marketing Agency. In 2014, he cofounded The Happiness Index, using technology and data to give employees and customers a voice to help transform organisations. In this podcast, Matt reveals a scoop as we discuss the importance and opportunities for business to explore happiness, using data and insights. We look at how to measure happiness, how to view and garner employee engagement and why companies ought to be employee first. A stimulating conversation on an important topic.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #347Dr Michelle Zhou PhD is cofounder and CEO of Juji, an entrepreneurial initiative to help create responsible and empathic chatbots (or AI Helpers)) that can converse naturally, listen actively, and automatically infer users' interests, preferences, and needs to provide personalized guidance. In this conversation with Michelle, we look at how the team have been using AI to understand the other via text-based interactions, what have been some of the key challenges and learnings in the process of developing Juji, and how you 'users' can best implement Juji to create an empathic chatbot for your business.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Gang Lu is the founder and CEO of TechNode, the leading bilingual tech media in China, covering startups and large listed companions, the entrepreneurial community and angel/VC investment activities. TechNode is also the official partner of TechCrunch China. Gang is also the co-founder of OpenWeb.Asia a network of premium blogs that focus on the Asian web industry. In this conversation, we talk about running a business in China, how Gang manages the four different versions of TechNode, the transformation of China, we talk about the competitive environment between the big tech companies in China, insights into some especially Chinese startups and companies, and much more about the exciting evolution of the Chinese market.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)