The Traffic & Conversions Show

Welcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method. “When you love doing something it’s nowhere near as hard...” At minute 1:50, Teresa fills us in on her journey and a little bit about herself. Hear why it’s important to have a journey for your customers to follow and the 4 key steps to the customer journey and how to get your business seen. (This is the EXACT process Teresa uses in her business!)  “I treat my emails as a different content and every week I add value...” At 12:35, Teresa tells us her content strategy and how she views repurposing content and posting on each platform. Plus, hear her top tips on ways to grab emails AND grow your email list.“The minute I start work I’ll go through every platform and respond to everything…” At minute 24:15, find out how much time Teresa spends on responding to comments, direct messages and emails. She is sharing her work rituals or ‘rules’ as she calls them! She is sharing her secret weapon when she is responding to people and how to convert your audience to buy and give them value after they are on your list.“How is this going to make you stand out and really make that person feel special...” At 37:34, we’re talking about how Teresa connects to her audience and I ask her if she is the one actually responding to customers or if there is a sales team behind it!“How can you either add value or give them something extra or unexpected...” At 45:00, Teresa tells us how to turn your customers into brand advocates with tips on how to do exactly that. Plus, it’s that time again...Michelle’s Hot Minute where I give Teresa a few rapid fire questions! If you want to connect more with Teresa you can find her on Instagram, @teresa_heathwareing and at www.teresaheathwareing.comFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shared your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you and wants to buy from you.“Those who are successful and become the influencers are consistent…” At minute 1:25, we’re diving into the 3 types of posting strategy you are currently doing. Are you a goldmine, engagement or a time suck? Let’s find out! Hear the story of the posting strategy that backfired on me and why we need to be detectives to find out our audiences pains, struggles, dreams and desires.“Everyone needs a little inspiration and motivation daily…” At 11:06, hear the first and second post types to engage your audience.  We’re talking about motivational and inspirational posts plus how to effectively use tools like polls, questions, fill in the blanks and much more! “The key is to acknowledge the actions people are taking…” At minute 19:00, it’s time for post ideas three (appreciation) and four (behind the scenes).  Hear why these posts are what really separates you from your competition.“Get creative and think what would make you want to know more...” At 23:04 is the last two types of post you can use including how to use authenticity, vulnerability and consistency. Plus, how to accomplish the goal of getting people curious of what you’re offering and up to next! Which type of post do you think you do more of? Tag me on instagram, @themichellefernandez and let me hear it!Cheers to creating more powerful posts this year and have your best year yet on social media.Looking to work with me? Check out our Done For You Ads + Funnel and our Done For You Launch Plan. You can apply now and I can't wait to grow your business together!Thanks for listening!If you like what you hear, please share your thoughts and help out the show! Subscribe to the platform you listen on most: iTunes, Spotify, Google Play, Stitcher, FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to episode #5! Today we’re talking about how to stand out from the SEA of posers and take your place as a highly sought after authority in your industry in 45 seconds. I know there are many, many, many people struggling to manage their time on social media figuring out a way to stand out above the noise. The struggle can be real to get attention on social as you’re testing things out and trying to find your way. If you’re relating to the words I just said in any way, shape or form… you’re not alone! Let’s find a way to change that.“There is still an opportunity for you to get in the game and be one of the “firsts”… At minute 0:40, hear why video is the fastest and easiest way to capture your audience’s attention versus a static post. If you want to stay in business from this moment forward, you MUST be doing videos. Period. These videos don’t even have to be more than 5 minutes. Hear why!“How can I possibly say what I have to say within just 45 seconds?…” At 5:43, hear what I’ve been testing with my clients and the Instagram story hack you NEED to be doing. Plus, the 4 components to a 45 second video that will make the process of recording these videos so much easier for you.“It’s important to brand you, set yourself apart from your competition…” At minute 9:45, are the ways you can structure this system at different phases of your sales funnel with the ‘Know, Like Trust’ process. “Are you connecting with the right people who are looking for what you have to offer?…” At 13:21, let’s talk about driving traffic to these videos..the most important part!“I recommend running ads All. the. Time…” At minute 18:25, we’re talking about setting a budget and who you should be targeting with your ads.  We’re wrapping up with the best practices to make sure these videos are perfect!Did you get value from today? I’d love to know if you’re going to try this strategy, so DM me or tag me on social, @themichellefernandez. Links Mentioned In This EpisodeI’ve put together a simple guide that goes into what we talk about today breaking down the 4 components of the 45 second video. So head over to themichellefernandez.com/45 and grab the download.Looking to work with me? Check out our Done For You Ads + Funnel and our Done For You Launch Plan. You can apply now and I can’t wait to grow your business together!Subscribe & Review in iTunesAre you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to episode #4! Today I’m interviewing Martine Williams who is a leader in 31 Gifts and the creator of Choose You. Do you ever feel like on the outside everything looks just fine, but on the inside you are riddled with guilt, overwhelm never feeling like you are enough and unsure how you’ve gotten to this point in life? I’m excited for Martine to share her Choose You message with you today to help reverse the burnout. Let’s dive in!“Getting into entrepreneurship has really grown me as a person...” At minute 0:54, hear about Martine and her journey. You will see just how amazing she is! She shared the one statement that changed the course of her life and what inspired her to start her business.“I personally think that trying to achieve balance is a trap...” At 10:45, is it possible to find balance or live in harmony as a wife, mom and entrepreneur? Martine gives her thoughts!“I want to start my day with gratitude ...” At minute 16:30, Martine gives us a peak into what she does for “me” time and offers advice on if it’s possible to find balance or live in harmony as wife, mom and entrepreneur. Plus, find out what Martine does to make sure she’s actually living life vs just being a robot going through a daily routine.“Your business is only as good as you are...” At 25:30, I ask Martine what the top 3 things that women can do to take care of themselves. Hear a few other quick tips from her about choosing you. We end the show with my favorite thing... Michelle’s Hot Minute! I’m asking Martine rapid fire questions. Don’t miss this!If you want to dive deeper with Martine, make sure to check out her Reverse the Burnout challenge at choseyouchallenge.com. The 5 day free challenge is designed to help you become the wife, mother, business owner and woman you were meant to be.CHEERS to kicking burnout to the curb in 2020!See you next time!Thanks for listening!If you like what you hear, please share your thoughts and help out the show! Subscribe to the platform you listen on most: iTunes, Spotify, Google Play, Stitcher, TuneInFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to episode #2 of the Traffic & Conversions Show! Today’s episode is addressing the #1 question I get asked in my Ads Agency and that is …when should I start running Facebook ads.On this episode we’re going to dive in to 4 ways to know when it’s a good time to start those ad campaigns and if you are already running ads, make sure you have these 4 things put in place before you give up. “It’s so critical to know your ideal customer’s pains, struggles, dreams and desires...” At minute 0:33, let’s get right to the first way to know when to start running ads in your business which is knowing who your customers are. Hear a few tips and different ways you can find these things about your customers.“Your goal is for them to say this was so helpful…” At 5:05, we’re diving into how to make sure you have a way to collect leads. This is so you make the most out of your advertising dollars and get more exposure to you and your brand.“It’s your job to make the sale...” At minute 7:18, hear the third way of when to know when to start running ads... having a proven sales process in place. Let’s talk about a few options of sales processes you could get in place right now.“The goal is to come up with a monthly advertising budget and eventually scale that budget...” At 12:35, the fourth way to know you’re ready is revealed. Find out why being mentally and financially ready to invest is SO important.I appreciate you so much for being here with me today. If you haven’t already subscribed, please do because next week we’re diving into …the 3 components of a converting funnel and it’s not what you think.If you haven’t already subscribed, please subscribe to the show on iTunes to get automatic updates. Also, please leave an honest review for The Traffic and Conversions Show on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.Make sure to check out other episodes that are now available...Episode 3: 3 Components of a Converting Funnel (it’s not what you think)Until next time...Ciao Bella!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome to episode #3! Today’s episode is going to be a good one. It’s all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today...you have to listen in because it’s probably NOT what you think. “We’re always looking for a higher conversion…” At minute 0:34, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is.“Identify their problem and offer a solution to that problem...” At 8:50, have you ever wondered how you get someone who’s never heard of you and is now a buyer? Let’s break down the 3 funnels that you have to have in place and make sure they are working together. The idea is to get a steady flow of NEW prospects into your funnel and most importantly, get you messaging right.“Messaging is everything in business…” At minute 11:32, we’re diving into the second component which is the landing page funnel. Hear why it’s important for you to have a separate platform for your landing page instead of your website. Plus, let’s take a hot minute to breakdown the funnel steps you should have in place.“Put yourself in the prospect’s shoes and ask yourself the questions they would be asking themselves...” At 17:40, it’s all about the sales page where your customers consider the price, benefits, alternatives and reasons why they should buy your offer. Find out the 6 elements your sales page HAS to have.“You nurture them until they’re ready to book a call or purchase…” At minute 23:42 is the third component which is an email funnel. What if your prospect doesn’t make it through the entire funnel and doesn’t become a client? Find out what to do. “Make them feel like they’re looked after...” At 30:30, hear what a nurture or sales sequence should look like with 6 email samples. This may seem a little cray … so I’ve put together a simple guide that goes into what we talk about today with some diagrams mapping out the complete funnel. Grab the free download here!I appreciate you so much for being here with me today so I’m sharing a few of my favorite resources with you so you can get those conversions higher! Use these links to score a discount when you sign up:Click FunnelsKajabiLooking for more? Book a call with me right here and I will see how I can help you and if you haven’t already subscribed, please do so and while you’re there please FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome to episode #1 of the Traffic and Conversions show! I can’t tell you how much I appreciate you joining me today and the upcoming episodes. Today’s going to be a little different than the upcoming episodes because I’m going to share who I am, the formalities of the show and why I decided to create this podcast and more importantly how it’s going to benefit YOU!I’m absolutely loving what I do and what I love most is helping other women entrepreneurs actually live that crazy cool dream that is currently just living in their head. Let’s jump in!“My overthinking was coming from a place of I’m not enough...” At minute 0:33, I’m totally transparent, vulnerable and I am proof that after struggling with many things like figuring out who I wanted to be when I grew up at the age of 43 to all kinds of mindset issues to launching my first product...I grew my business to 6 figures in 9 months after leaving my 30 year career and working my biz full time.“With every breakdown came a breakthrough…” At 3:42, I’m sharing how I made the transition to this business full time. This was the true test of what I was capable of. It came down to...do I really have what it takes to be an entrepreneur?“Decide to put your big girl pants on and jump knowing the net will appear…” At minute 9:29, now that you know about me and my story, let’s talk about what this podcast is all about. Plus, hear the two reasons that I’m really hosting this podcast.I’d like for you to journal this...what you are grateful for? What have you accomplished? Who and what do you have in your life?And if you’d be so kind, I’d love it if you’d share. Declare it on social and make sure to tag me @theMichelleFernandez or send me a DM if you don’t want to share publicly.Thanks for Listening!I can’t thank you enough for being here and going on this ride with me - it’s going to be crazy cool. If you haven’t already subscribed, please subscribe to the show on iTunes to get automatic updates. Also, please leave an honest review for The Traffic and Conversions Show on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.Make sure to check out other episodes that are now available...Episode 2: How To Know When You’re Ready To Start Running AdsEpisode 3: 3 Components of a Converting Funnel (it’s not what you think)Episode 4: How to Measure Your Return on Ad SpendUntil next time...Ciao Bella!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!