The Traffic & Conversions Show

Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling System®.  She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.Crista has been helping businesses achieve accelerated and sustainable results and increased profitability for more than two decades. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications. Crista is often described as high energy, super passionate, and very practical – you won’t get a lot of fluff or hype!Today is all about why you need to simplify to scale!In this episode we cover:What led her to leave her corporate job and start her own business! The top 5 areas where businesses are leaving money on the table.The biggest mistakes entrepreneurs make when scaling their business.Why it's important to narrow down and focus on less rather than more.The 4 critical components to simple sustainable scaling in business.The difference between lean strategic planning vs traditional planning.How we can move the needle and progress in business instead of being busy but stuck in the same place.Scaling with a team and Crista shares her favorite techniques that will give us time back in our day!SHOW NOTES: https://themichellefernandez.com/podcast/167FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show!  Have you ever spent months and weeks on end getting ready to launch your offer, or hours creating that TikTok, only to second guess yourself and scrap the whole thing? Getting all up in our heads is nothing new for entrepreneurs (myself included) and it can most definitely hinder our ability to make decisions and take action. No action means no growth, which means nothing changes, so it’s vital for the sustainability of our business to recognize when our mindset needs attention. In this episode, I’m sharing how to finally put the mental chatter to rest so you can gain clarity, stop holding yourself back, and see the growth you’re after. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can see your post and shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services at https://themichellefernandez.com/work-with-michelle/​Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy.When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method! Let’s talk about...How to captivate the audience with the content you’re creating. How to connect and how to showcase case studies of your customers.My tips and tricks on how to invite customers to your launch.SHOW NOTES: https://themichellefernandez.com/podcast/165/Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here. FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Today we’re talking about the iOS 15 updates and how they will most definitely impact your business. Yes, keeping up with the changes across platforms and technology can feel like a full time job, but it’s a necessary evil to ensure you’re not leaving money on the table. After all, everything has changed (again)! And so you must make changes to the way you drive traffic to your business, approach your email marketing, and capture leads and sales.Today’s episode is a must listen, and if you don’t know what I’m talking about or don’t know how to translate what the iOS changes mean for you, it is crucial you put the information I’m sharing into action.  I’m breaking all the tech jargon down for you in easy to understand language, and giving you tangible to-dos to ensure you won’t fall behind. If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Get your ticket to the Predictable Growth Summit today at predictablegrowthsummit.com, so you can work through how you might be sending the right message to the right person at the right time. You’ll walk away with a 90 day “triple your traffic” plan that will make it well worth your time.Don’t forget to leave a 5 star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you ready to dominate the rest of the year? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? I did an episode where I shared my top 3 takeaways from funnel hacking live, however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful and my self awareness was on a whole other level. So today I’m sharing the real secret to digital domination!Let's talk about…What self awareness is and what this looks like for me.Integrity and adherence to moral and ethical principles with myself.The 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.How you can stop negotiating with yourself and allow yourself to step into the unknown.Why you have to let your family go and let go of the past.Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.SHOW NOTES: https://themichellefernandez.com/podcast/163FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!In this episode we talk about… The benefits of doing reels is and what makes a GOOD reel!3 sure fire ways to get more engagementWays to get people to stay on a reel longerWhere to start if you’re new to reelsBEST TIPS for creating reelsSHOW NOTES: https://themichellefernandez.com/podcast/162Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

If you really think about it, content is no longer a marketing tactic, it’s brand currency. If you’re like most marketers, you get stuck in the rhythm of creating content asset after content asset and move on to the next.Can you imagine yourself creating content where it gives your audience on the edge of their seats just waiting for you to put out your next content asset out for them to consume?Let’s talk about…5 essential components to create your content ecosystem working together in harmony5 steps to start building your content ecosystem todaySHOW NOTES:  https://themichellefernandez.com/podcast/161Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?!Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode!So today is all about running Facebook ads for your local business!Let’s talk about…Why Facebook is one of the best ways to get in front of your target audience3 Facebook Ad Mistakes that local marketers make and how to avoid them3 different types of content that is awesome for generating leads and cultivating a loyal followingWhat kind of campaign objectives you should be using to run FB ads for this type of contentSHOW NOTES: https://themichellefernandez.com/podcast/160Join the Live Virtutal Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Hey there! Joining me today is Melissa Rose!In 2009 Melissa Rose started her business, The Dancing House,  in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.  Along with running a successful brick and mortar business, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.  When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.  So today is all about the 3 C's of collaboration and the compound effect! Let's talk about...What mindset we have to have to pull off a successful collaboration.When we should collaborateWho we should collaborate withWays we can collaborate How collaboration helps directly and indirectly with SEO3 steps for making a collaboration successful SHOW NOTES: https://themichellefernandez.com/podcast/159FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

How many times have you said to yourself, “Why isn’t this funnel working?” or, “I know this is good, why aren’t people opting in or buying?”Today’s episode of The Traffic & Conversions Show is all about getting to bottom of it. We’re talking about tracking your funnels and not only tracking but knowing precisely WHAT you’re tracking and how to fix it.This step is essential to your bottom line, as it enables you to identify the gaps in your funnel so you’re not leaving money on the table!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!