

The Blueprint for Financial Freedom
Dan Crosby
Dan Crosby, a serial entrepreneur, real estate investor, and car enthusiast, serves as CEO of CanadianProtein.com, a leading e-commerce supplement brand in Canada. Additionally, he leads Coachwood Capital, a real estate investment firm, overseeing a real estate portfolio exceeding $100 million. His channel features valuable insights on business, real estate, entrepreneurship, and mindset.
Ready to become a millionaire yourself? I want to give you the tools for FREE! Simply go to: https://dancrosby.com/
Ready to become a millionaire yourself? I want to give you the tools for FREE! Simply go to: https://dancrosby.com/
Episodes
Mentioned books

Mar 24, 2021 • 50min
How to Finance First Investment Property | Episode 18
In the 18th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente discuss financing when purchasing real estate. Dan and Scott cover different methods of obtaining financing based on different situations, such as the individual obtaining the financing, or the type of property the financing is being obtained for. First-time home buyers, listen up! This episode is full of financing tips to make your experience easier for you!
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Mar 22, 2021 • 31min
How to Deal with Negative People When Investing In Real Estate | Episode 17
In the 17th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente discuss how to deal with negativity. Dan shares a recent interaction he had, and how he dealt with it. Dan and Scott both share how they have dealt with different scenarios throughout their entrepreneurial career, and advice they have for new investors.
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Mar 17, 2021 • 42min
Location vs. Strategy - Tips for Beginner Real Estate Investors | Episode 16
In the 16th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente give advice to beginner real estate investors, and the approach they should take when looking for their first property. Dan and Scott have a debate on whether you should pick a market to invest in first, or an investment strategy first. Beginner investors, listen up! You don't want to miss this one.
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Mar 13, 2021 • 30min
Does the BRRRR Strategy Still Work? Part 2 | Episode 15
In the 15th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente talk all about the BRRR Strategy when investing in real estate. Dan and Scott talk about how in a hot market, the BRRR strategy might not always be the most effective approach - and how you should take what you hear gurus on YouTube say with a grain of salt.
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Mar 6, 2021 • 53min
What to Expect When Buying Your First Property | Episode 14
In the 14th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente talk all about managing expectations when investing in real estate. They discuss strategies and mindset for beginner investors, and for those that already have some properties under their belt. Dan and Scott also talk about adapting to current market conditions, and how strategies that worked in the past may not be viable in the current market!
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Feb 27, 2021 • 1h 2min
Why is Windsor Real Estate So Expensive? | Episode 13
In the 13th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente are joined by Paul Germanese of the AW4U Real Estate Group! Paul has been a Real Estate Agent in Windsor, Ontario for about the same amount of time that Dan has been investing in real estate here. Dan, Paul, and Scott dive deep into the fundamentals of the market in Windsor, and market changes have forced changes to investment strategy! From the 2008 recession until now, the real estate market has seen quite the change.
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Feb 24, 2021 • 25min
10 Tips to Become a Millionaire | Episode 12
In the 12th episode of the Pull the Trigger Podcast, Dan Crosby and Clark Wiebe talk about characteristics that lead to success. Clark has worked closely with Dan on a daily basis for well over a year now, and had a list of reasons why Dan is successful, without knowing this video would ever happen.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Feb 20, 2021 • 1h 12min
Real Estate Market 2021 Outlook | Episode 11
In the 11th episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente talk about the impact the virus has had on the real estate market in Canada. Dan and Scott have both continued buying real estate over the past year, and share their insight on the current state of the market. They talk about how different markets in Canada have been impacted differently, and how those markets may change for buyers in the future. They also discuss future implications, and the influence they will have on their investment strategies.
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative. I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back. I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing. It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Feb 13, 2021 • 28min
Why Location is So Important in Real Estate Investing | Episode 10
In the tenth episode of the Pull the Trigger Podcast, Dan Crosby and Scott Innocente talk about buying real estate for cashflow vs. location/appreciation. As seasoned real estate investors, both Dan and Scott have lots of insight on this topic - and both owned/have owned properties that fall into both categories!
Here's a little about Scott:
Hi I’m Scott Innocente, a real estate investor and investor-focused real estate agent in Windsor Ontario. A little about myself, I worked at a government job for 11 years, needless to say, I was unfulfilled. I was caught with the terrifying prospect of working at this job for 35 years and retiring having never gained financial freedom. I thought about ways to get out, another job, maybe? But every time I thought of another job, the same problem reared it’s ugly head: 35 years of working for somebody else all for a relatively mediocre paycheck. I realized that I didn’t want another job, I wanted something for myself, something challenging, exciting, and something potentially lucrative.
I stumbled upon Rich Dad Poor Dad and that was the beginning of a shift in my mindset. I finally realized that there was another way. I didn’t HAVE to work for 35 years. I didn’t HAVE to stick it out a job that was unfulfilling to me. I didn’t HAVE to stay in the middle class forever. I CAN get out of the rat race if I just do a few specific things, buying real estate being one of them. Once my mindset shifted, it was over, I could never look back.
I started buying real estate in 2016. I set a goal for myself of $4000/month of passive income and I’m 75% of the way there. I got my real estate license in 2017, I quit my job that same year and started helping others see the light and achieve their dreams of financial freedom. Dan and I have since started collaborating to help others “pull the trigger” on life, to stop thinking and start doing.
It’s all about mindset, if you can just get the click to happen, it’s over. One the click happens then it’s a matter of PULLING THE TRIGGER. Once you start pulling the trigger, then financial freedom becomes simply becomes a matter of time. I’m here to help you get that click, and once you get the click, I’m here to help you accelerate your mindset shift to higher and higher levels, because mindset and action is what it’s all about.
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo

Jan 31, 2021 • 55min
Should I Buy GameStop Stock? Advice From a Millionaire | Episode 9
In the ninth episode of the Pull the Trigger Podcast, Dan Crosby and Clark Wiebe talk about the recent events in the stock market, particularly with GameStop and r/wallstreetbets. Dan and Clark the pros of cons of the stock market and real estate market, and what someone looking to invest should do in the current economy!
Here's a little about Dan:
Dan Crosby is a real estate investor, serial entrepreneur, and car enthusiast. Dan is the founder and CEO of Canadian Protein, one of Canada's largest e-commerce supplement brands with a market capitalization of more than $100 million, and Coachwood Capital, a real estate investment firm with more than $100 million in assets under management. Dan also owns Coachwood Golf & Country Club as well as the limo company Luxxis VIP. Dan discusses business advice, entrepreneurship, and the mindset that led him to a $200 million net worth and how he plans to get to $1 BILLION on this channel. Follow Dan on his path to a $1 BILLION net worth! Links to Dan’s businesses: https://linktree.com/dancrosbyceo