Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

How Copywriting Translates into Business Success Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions: What is copywriting, and why is it so important to entrepreneurs and small-business owners? In your book, How to Write Copy That Sells, you refer to the "magic building blocks" of sales copy. What are those blocks, and how do we use them? You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true! Are there any types of businesses that this "copy-centric" approach will not work for? Do Internet product launches still work, or has that gravy train already passed us by? What is the biggest mistake people make when writing copy? Who is Ray Edwards Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Ray's copy and marketing expertise has helped sell an estimated $200 Million or more in products and services. Ray is the founder of Ray Edwards International, Incorporated, which offers: Copywriting Consulting and Coaching Product Launch Management Training and Instruction

How Copywriting Translates into Business Success Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions: What is copywriting, and why is it so important to entrepreneurs and small-business owners? In your book, How to Write Copy That Sells, you refer to the "magic building blocks" of sales copy. What are those blocks, and how do we use them? You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true! Are there any types of businesses that this "copy-centric" approach will not work for? Do Internet product launches still work, or has that gravy train already passed us by? What is the biggest mistake people make when writing copy? Who is Ray Edwards Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Ray's copy and marketing expertise has helped sell an estimated $200 Million or more in products and services. Ray is the founder of Ray Edwards International, Incorporated, which offers: Copywriting Consulting and Coaching Product Launch Management Training and Instruction

How Copywriting Translates into Business Success Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions: What is copywriting, and why is it so important to entrepreneurs and small-business owners? In your book, How to Write Copy That Sells, you refer to the "magic building blocks" of sales copy. What are those blocks, and how do we use them? You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true! Are there any types of businesses that this "copy-centric" approach will not work for? Do Internet product launches still work, or has that gravy train already passed us by? What is the biggest mistake people make when writing copy? Who is Ray Edwards Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Ray's copy and marketing expertise has helped sell an estimated $200 Million or more in products and services. Ray is the founder of Ray Edwards International, Incorporated, which offers: Copywriting Consulting and Coaching Product Launch Management Training and Instruction

Katrina Burrus, Phd, MCC discusses with Marilyn OHearne what lead her to write her new book, "Breaking Free from Bias: Preventing Costly Complaints, Conflict and Talent Loss." Marilyn also answers other questions about her book and her coaching career. What is your vision of the book and programs' impact? Tell us about your coaching career and what distinguishes you from other coaches. What are your other offerings besides Breaking Free from Bias? Marlyn O'Hearne, MA, International Coach Federation Master Certified Coach, is the founder of Breaking Free from Bias programs. She has been helping leaders and coaches achieve breakthrough results since 1998, in 28 countries. She is known for her United Nations Leadership Development Coaching. Her clients move from the overwhelming uncertainty of our rapidly changing world to clarity, focus, and confidence. Marilyn has been described as a "gentle, spiritual soul, and yet powerful and provocative at the same time," by a program participant. Marilyn's numerous articles include columns in The Kansas City Star newspaper and in The Brazil Herald/Latin American Daily Post, and contributions to two books, including Professional Ethics and Legal Issues in Coaching (The Intersection of Culture and Ethics). She is much in demand by and is quoted by media sources and a popular global speaker. Awards include the 2015 Thomas Leonard Achievement Award: Honoring Vision and Innovation.

How Storytelling Can Save and Launch Your Company Dr. Katrina Burrus, MCC interviews Eliot M. Wagonheim and discuss his tips on ways to achieve true greatness. Why are so many companies ineffective at recruiting their next rock star employees? What is the one question you should ask before signing a contract? Why shouldn't companies do annual performance reviews? What is the one key to winning a lifetime of great customers? Who is Eliot Wagonheim ? Eliot is the founder of Wagonheim Law, a business and construction firm based in Hunt Valley, Maryland. Now in his 28th year in practice, Eliot represents small to medium-sized businesses in a wide array of industries in both litigation and corporate matters. Eliot has been selected as a Maryland Super Lawyer as well has having been named one of SmartCEO Magazine's Legal Elite as a "go-to" business lawyer. He holds the coveted AV rating (excellent to pre-eminent) compiled by Martindale-Hubbell and based on peer review for legal ability and ethical values. He is a contributor to the Huffington Post and his blog has been published both regionally and nationally. He is also the author of the Fire, Aim…Ready ebook series designed to teach business people and entrepreneurs how to succeed, minimize risk, crush the competition, and sleep better at night. A frequent public speaker, published author, and SmartCEO columnist, Eliot regularly serves as transactional and litigation counsel in multi-million dollar bet-your-company matters. Excellent Executive Coaching If you have enjoyed this episode, consider subscribing to iTunes. We would love a review on iTunes. The EEC podcasts are sponsored by MKB Conseil & Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Conseil & Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

EEC 090 Reconnecting to our Essence Through Essentials Katrina Burrus, PhD, MCC interviews Nadine Fortin, a Strategic Leadership Coach who works with technical experts to help them becoming strategic thinkers. What is a Strategic Leadership Coaching? What does "detaching from the external results" imply for coaches? What does it mean for coaches to go back to essentials? On what else should coaches and other strategic leaders focus? Nadine coaches technical experts to become leaders and strategic thinkers in their organizations. She feels that her greatest impact is with women who are in positions of influence with a majority of men coworkers. Women in "non-trad" fields face many challenges and must constantly work to push limits. They need a partner whom they trust completely, who will give a voice to their ideas, their emotions, their ambitions, and most important their aspirations. They need someone like Nadine to bring out the special hue of their leadership. Nadine believes that finding the best coach for you should not be limited to geographical location. Indeed, her clients are on four continents, in large technological organizations and among creative entrepreneurs. Since 2004, Nadine has also trained hundreds of new coaches, and in 2016, she shifted her focus to help credentialed coaches grow. Before becoming a coach, Nadine built a strong expertise in systems engineering and project management on large high-tech multi-organization projects. An active business woman, Nadine also contributes to her community as a Scout leader since 2008. She spent three years as the Treasurer on the board of Le District des Scouts de l'Outaouais. Nadine was recently elected to be on the board of the local Project Management Institute chapter (PMI OVOC). Excellent Executive Coaching If you have enjoyed this episode, consider subscribing to iTunes. We would love a review on iTunes. The EEC podcasts are sponsored by MKB Conseil & Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Conseil & Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

EEC 089 When Sports and Coaching Leaders Combine Katrina Burrus, PhD, MCC interviews Anna-Marie Watson, a dynamic and performance coach who is working with leaders who yearn for more and desire balance within their life. What is your professional & personal experience of being a Global Nomadic Leader? How have you drawn from your experience to support your coaching clients & the wider coaching community? What are the main themes that you've observed coaching Global Nomadic Leaders Expat? Anna-Marie is a performance coach who draws from NLP, sports psychology, neuroscience, positive psychology and mindfulness theory to craft industrious and dynamic coaching partnerships with leaders who yearn for more and desire balance within their life. Anna-Marie's specialty is "walking & talking" where the Great Outdoors inspires facilitates deep level insights, encourages different perspectives and ultimately optimises performance. She integrates Analytic-Network (http://www.analyticnetwork.com) and mBraining (http://www.mbraining.com) methodologies to unlock and unleash transformational change. Anna-Marie has been at the forefront of leadership and personal development for over 16 years working with high performing leaders and teams across four continents. Anna-Marie's core values of growth, balance and energy are reflected in her business Reach for More, where improving yourself is an all-round experience. For more information on Anna-Marie's performance coaching services, visit www.rfmcoaching.com

EEC 088 Which Leaders to Develop and How? Why is leadership important now? Who is a leader? Where do we find them? How do we develop a Leader? Is there an ideal Leadership style? Orlando Clua is CEO of Oclua Consulting Group. He has been working for 35 years in the field of Executive Development. He has a degree in psychology from the Universidad Iberoamericana in Mexico City. He is an Honorary Master Coach by Interamerican Society of Coaching, an Academic Coordinator of Human Capital Development at Anahuac University and has written 12 books in the field of Leadership Management and Organizational Development Excellent Executive Coaching If you have enjoyed this episode, consider subscribing to iTunes. We would love a review on iTunes. The EEC podcasts are sponsored by MKB Conseil & Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Conseil & Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

EEC 087 Creating a Successful Digital Magazine for Entrepreneurs Nathan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. What gave you the idea of creating a digital magazine for young entrepreneur? What made you successful? Is it the market ? Did you feel there was a demand for such a magazine? You approached a lot of prestigious people that are difficult to reach. What was your strategy? How did you approach them? What are your futur plans ? What is your next step? Do you coach? How many times do you blog a week? How old are you? How many people are working for you? What do speaking gigs bring you? How did you leverage the last Tropical Think Tank? What tip would you give to entrepreneurs to succeed? Nathan launched Foundr in March 2013 from his bedroom and in a small period of time it has become a top 10 ranked 'Business & Investing Magazine' on the app store. As publisher of Foundr Nathan was a runner up for Publisher of the Year for 2015 in the Digital Magazine awards. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson, Arianna Huffington, Tim Ferriss, Barbara Corcoran, Tony Robbins, Seth Godin and much more.

Katrina Burrus, PhD, MCC asks Matthew Kimberley the following questions: Why do you feel so strongly about "businesses being about people and not "stakeholders" What do you feel is your largest hurdle when working with leadership? On your website you said "It's my mission in life to help you fall in love with selling." Can you explain that a little more? Who is Matthew Kimberley? Matthew Kimberley is the creator of Professional Persuasion and author of the self-help classic, How To Get A Grip. He is former head of the Book Yourself Solid® School of Coach Training.