Search with Candour

What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode?    Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some recent cases were following best practise has not been helpful. Listener Q&A Your questions answered on if where your website is hosted matters and the effect of internal 'jump to' links. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

What's in this episode?  Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns. Google core update We'll be covering the data that's come in about the Google update and what we've seen so far. PPC location update Google has quietly updated how location targeting works on all accounts, which may be affecting your campaign costs. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing the Google Marketing Live 2019 event announcements including: Discovery ads Google's new native ad format appearing over many properties Gallery Ads Coming out of beta to the top of a SERP near you New Shopping Experience Is Google finally gearing up to go toe to toe with Amazon? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be discussing: Google I/O New features coming to Google Search such as AR and Google Lens updates Evergreen Googlebot What does Googlebot's version update mean for Javascript and SEO HowTo and FAQ structured data Google's support for HowTo and FAQ structured data on search and assistants You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be discussing: Google Search Console bugs There was a 16 day data loss within Google Search Console and errors with manual action reports. Bing Ads rebrand The Bing Ads platform is rebranding to Microsoft Ads and changing focus. Google XSS exploits A newly released zero-day exploit that allows blackhats to inject links and content onto third party website's Google cache. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

In this episode, you'll get some insight into techniques that blackhat SEO that have been used to rank in Google and make the people prepared to do them a lot of money. Listening to Craig Campbell will give businesses insight into what their competitors may be doing, how to protect themselves and maybe some inspiration to think outside the SEO box. You can watch the full video of Craig's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org