Search with Candour - SEO podcast

What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk

Episode 19: Google Shopping support and automated bidding algorithm changes What's in this episode?    Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be offering technical or strategic help with Google Shopping campaigns. Automated bidding changes: Google has made signficant changes to their automated bidding algorithm that could make it easier for new businesses to enter the PPC market. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended. Schema abuse: A quick look at sites that are abusing schema to force rich results in the SERPs Google SERP experiments: A new "people also views" SERP experiment - plus how to share Google experiments you're seeing. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by SearchMetrics on how the Google diversity update is impacting sites Keyword research with Python: A look at a free, new keyword research tool built in Python. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode?    Mark Williams-Cook will be discussing: Latest advice on the Google core algorithm update: Google has provided a few specifics on how webmasters should be looking at the core algorithm update. Should we trust Google? A look at some recent cases were following best practise has not been helpful. Listener Q&A Your questions answered on if where your website is hosted matters and the effect of internal 'jump to' links. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

What's in this episode?  Mark Williams-Cook and Rob Lewis will be discussing the Google core update and a new, unannounced change to Google's location targeting that will be affecting your campaigns. Google core update We'll be covering the data that's come in about the Google update and what we've seen so far. PPC location update Google has quietly updated how location targeting works on all accounts, which may be affecting your campaign costs. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

In this episode, you'll hear from Jack Bamfield of Verve Search on how to run a successful link building campaign from ideation to outreach. Jack gives real-world case studies and provides templates of his own outreach email campaigns. You can watch the full video of Jack's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing how to combat PPC click fraud and what's changing with the new Google SERP. New Google SERP Google are changing how ads look and introducing favicons into search results PPC Click fraud How can you identify and combat click fraud? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk