

Search with Candour - SEO podcast
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Episodes
Mentioned books

8 snips
Feb 20, 2023 • 32min
SEO News: ChatGPT vs Bard, 'Trending' label on People Also Ask and 'Content Ideas' in Google Search Console
In this week's episode, Jack Chambers-Ward is joined once again by the one & only, Mark Williams-Cook.
This week’s topics include:
Bing & ChatGPT vs Google & Bard
A new trending label on People Also Ask results
The experimental ‘content ideas’ feature is being tested in Google Search Console
All the links and show notes are available at https://search.withcandour.co.uk/

Feb 13, 2023 • 50min
Five mistakes that rule websites out of Google's Knowledge Graph with Sodiq Ajala
In this week's episode, Jack Chambers-Ward is joined by Sodiq Ajala, Technical SEO Analyst at Second Eclipse. Sodiq gives his top five recommendations of mistakes that will rule your website out of Google's Knowledge Graph.
An incomplete Google Business Profile
Thin, poorly-researched content
Getting low-quality backlinks
Neglecting the technical 'health' of your website
Under-utilising Google Search Console information & data
For full links, show notes and transcript visit search.withcandour.co.uk.

Feb 6, 2023 • 1h 3min
How to create quality content and avoid burnout with Alice Rowan
On this week's episode, Jack Chambers-Ward is joined by freelance copywriter extraordinaire Alice Rowan to talk about how to create content while not burning out. Jack & Alice discuss:
Ways to plan your content campaigns
How to repurpose one piece of content across multiple platforms
Why gatekeeping in SEO needs to go away
and much more!
For the full links and episode transcript go to search.withcandour.co.uk

Jan 30, 2023 • 45min
Ecommerce pagination with Goodness Azubuogu
Goodness Azubuogu, Technical SEO Specialist at Trek Marketing, discusses the importance of proper pagination on ecommerce websites. Topics include common mistakes in pagination, the impact on SEO, and effective implementation strategies.

Jan 23, 2023 • 55min
The importance of cultural understanding in SEO with Sarah Presch
In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:
Should you get your content and keywords translated?
How to be aware of your cultural biases
How to approach ethnic marketing within your home country
Understanding different elements of culture
Check out the full show notes and transcript at search.withcandour.co.uk

Jan 16, 2023 • 58min
Being a digital marketing generalist in 2023 with Tom Marriott
On this episode of Search With Candour, Jack Chambers-Ward is joined by Tom Marriott, Digital Marketing Director at Ina4 and also known as The SEO Punk.
Tom joins Jack to discuss something they have in common, working in SEO, and the digital marketing industry as a whole, as a generalist.
What does it mean to be a generalist in digital marketing?
Why does it seem like there are fewer generalists now than ever before?
What is the most effective role for a generalist in an agency?
For all the links, transcript and show notes go to search.withcandour.co.uk

Jan 9, 2023 • 17min
ChatGPT coming to Bing Search, a new Bingbot and Google to introduce chatbot for healthcare queries
Welcome to the Search With Candour podcast, the first episode of 2023! Jack Chambers-Ward is riding solo this week to bring you the latest SEO news including:
Microsoft launches new Bingbot
Microsoft to add ChatGPT features to Bing search
Top non-profit domains that grew in visibility in 2022
Google to introduce ChatGPT-like model for healthcare
For full show notes, links and transcripts go to search.withcandour.co.uk.

Dec 26, 2022 • 1h 5min
2022 SEO year in review and 2023 predictions
In the final episode of 2022, Jack Chambers-Ward and Mark Williams-Cook discuss the highlights and lowlights of 2022 including:
All the Google Ranking System updates in 2022
The arrival, and limitations, of ChatGPT
The launch & growth of AlsoAsked
Google Search Console URL Inspection Tool API
E-E-A-T
SISTRIX's December 2022 TrendWatch and Trend of the Year
Mark & Jack also make some predictions for 2023:
The future of Spambrain
Google will announce their equivalent of IndexNow
Multi-modal search and MUM integration will become more & more prevalent
Thank you for listening to Search With Candour during 2022, see you in 2023!

Dec 19, 2022 • 1h 2min
Entity SEO with Sara Taher
In this week's episode, Jack Chambers-Ward is joined by Sarah Taher, an SEO consultant and speaker based in Canada. Sara joins Jack to discuss all things entity SEO including:
What is an entity?
How can we "optimise our entities"?
How important are entities in SEO at the moment?
How can schema help tie into entity SEO?
You can find full show notes and transcripts at https://search.withcandour.co.uk/

Dec 12, 2022 • 42min
SEO news: Crawl budget optimisation, site accessibility and continuous scroll
In this week's episode of Search With Candour, Jack Chambers-Ward is joined once again by Mark Williams-Cook to discuss the latest SEO news, including:
Google clarifies a few things about crawl budget optimisation
How to conduct a site accessibility audit
Continuous scroll is coming to desktop (in the US)
The latest Helpful Content system update has begun rolling out
For full show notes and transcript, go to search.withcandour.co.uk.