Financial Freedom with Real Estate Investing

Should you self-manage your multifamily portfolio? Or is it better to outsource to a third-party? If you do choose to outsource, what should you look for in a property management team? Tony LeBlanc is the author of The Doorpreneur: Property Management Beyond the Rent Roll, a book that redefines the potential of property management businesses. Tony grew up inside the industry, watching his mother manage the building where he was raised. Ten years ago, he started his own property management company, and today, it is one of the largest on Canada’s East Coast and supports seven subsidiary businesses from landscaping to commercial cleaning to a real estate brokerage. On this episode of Apartment Building Investing, Tony joins me to explain how he developed The Doorpreneur Way and what it meant for his property management company in terms of productivity and profit. He offers insight around how to hire a third-party property manager, what the ideal investor-property manager relationship looks like, and why it can be difficult to manage to a pro forma. Listen in for Tony’s innovative ideas for driving additional revenue and learn when it makes sense to self-manage your portfolio and when to outsource the job. Key Takeaways Tony’s extensive experience in property management Mom was resident manager, VP of management company Started own company 10 years ago (3 locations, 2K doors) What inspired Tony to write The Doorpreneur Way Building out other companies created new level of respect Help others make business more productive + profitable Tony’s advice on hiring a third-party property manager Investors need hands-on experience to develop empathy Learn enough to ‘manage the managers’ The ideal relationship between property managers and investors Get to know each other up front Engage minimum of once a month to review financials Tony’s approach to working with sophisticated investors Weekly call to discuss vacancies, major maintenance issues Monthly financial call to review budget vs. actuals What makes it difficult for property managers to stay on budget Lack systems + processes for managing to pro forma Pressure to please tenants, don’t look at expenses Failure to include staff in financial discussions Tony’s Doorpreneur Model Determine where subbing out most work Market research in new area Cut teeth on own properties Open door to general public Tony’s best practices for property managers Proactive communication with investors Proper accounting + due diligence Educate owners on new trends, tech Innovative ways to increase revenue and reduce expenses Transition from coin machine to card-based laundry Offer internet service for units Smart apartment technology Tony’s insight around personal development practices Develop self-awareness with meditation, journaling Self-reflection allows us to better serve others Connect with Tony LeBlanc Doorpreneur Doorpreneur on Facebook Doorpreneur on Instagram Resources The Doorpreneur: Property Management Beyond the Rent Roll by Tony LeBlanc Save Water Co The Leader Who Had No Title by Robin Sharma Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Sponsor The Investor Incubator Mentorship Program

Are limiting beliefs stopping you from becoming a multifamily investor? When Sterling White got his start in real estate, he was crashing in a friend’s den. He had no money in the bank and zero credit. But Sterling DID have a willingness to learn, and he understood that the best way to approach a potential mentor was to provide value. Today, Sterling is a seasoned real estate investor and philanthropist based in Indianapolis. He got his start in 2009, building a portfolio of 150 SFH before transitioning to multifamily in 2017. To date, Sterling owns a total of 587 single- and multifamily units, and he is a frequent contributor to BiggerPockets. He also serves as the host of The Real Estate Experience podcast and author of From Zero to 400 Units: How I Found Another Path & Discovered Freedom Through Real Estate. On this episode of Apartment Building Investing, Sterling joins me to explain how he got his start in real estate, working for a mentor (for free!) to find SFH buy-and-hold deals. He discusses his transition to multifamily, sharing his bold approach to finding off-market deals and the resources he uses to get in touch with property owners. Listen in for Sterling’s insight on providing value to attract investors and learn how to overcome the limiting beliefs that are keeping you from achieving financial freedom with multifamily investing! Key Takeaways Sterling’s journey to real estate investing Grew up in Section 8 housing with single mom Natural entrepreneur, figure things out on own Work for free with mentor to build SFH portfolio Shift to multifamily in 2017 (587 units total) How Sterling developed an interest in real estate Work construction for college roommate’s dad Liked seeing transformation of distressed asset Learned that most successful owned portfolio How Sterling provided value to his mentor early on Hustle to find SFH deals Assist with digital marketing Sterling’s first SFH investing deal $25K property + $25K in renovations (financed by mentor) Responsible for everything else associated with transaction What inspired Sterling’s transition to multifamily Economies of scale (multiple doors at one location) Ability to control own destiny, influence value Sterling’s first multifamily investing deal 46-unit seller financing deal ($200K down on $900K) Brought on SFH investors to raise $ for renovations How Sterling hustles to find new deals Approach owner directly, pitch on cold call Strategic follow up (e.g.: birthday card) Sterling’s resources for finding owner contact info CoStar, Reonomy and ListSource Skip trace or directory of business filing Sterling’s advice on marketing to attract investors Connect through BiggerPockets Appearances on podcasts The evolution of how Sterling raises money for deals Friends and family through fund for SFH Preferred return to start with multifamily Now straight equity (85% to LPs, 15% to GPs) The limiting beliefs that hold aspiring investors back Need large amount of own capital Fear of failure OR success Sterling’s insight on the value of time Pay someone to do low-value activities Willing to spend extra to save time Connect with Sterling White Sterling on BiggerPockets Resources Earl Nightingale Rich Dad Poor Dad by Robert T. Kiyosaki LoopNet CoStar Reonomy ListSource BeenVerified TruePeopleSearch LexisNexis Fiverr Upwork BiggerPockets The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss Grant Cardone on Lewis Howes’ Podcast Michael’s Free Webinar: How to Do Your First Apartment Deal (Without Experience or Using Your Own Money) Michael’s Mentorship Program Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

If you want to raise money, I mean REALLY raise money, you need a thought leadership platform. Yes, at the beginning of your career, you will onboard passive investors one at a time. But once you’ve exhausted your network and you’re ready to scale, you’ll need to leverage online marketing techniques to expand your investor base and raise millions for multifamily deals—on a very short timeline. Josh Cantwell is the CEO of Strategic Real Estate Coach, a program dedicated to giving real estate investors and agents the most advanced training in the business. Josh is the top real estate investor in his community, buying and selling more than 600 properties since 2003, and he regularly partners with other investors to close deals all over the US. He is also the author of The Flip System: Your Real Estate Investing Playbook to Create Financial Freedom and Peace of Mind and the CEO of Freeland Ventures Private Equity and Direct Real Estate Lending, helping investors get funding both residential and multifamily deals. On this episode of Apartment Building Investing, Josh joins me to explain how his experience with pancreatic cancer changed his personal and professional life, sharing the strategies he uses to be more purposeful with his time and put his family first. He discusses why he chose capital raising for multifamily over syndicating deals and describes his process for raising millions of dollars—in just a few hours. Listen in for Josh’s advice to aspiring capital raisers and learn his four steps to building an online platform that attracts multifamily investors. Key Takeaways How Josh’s bout with pancreatic cancer changed his life Focus on being family man first Invest in things that pay in perpetuity The strategies Josh uses to be purposeful about his time Mornings for strategic thinking Activities that give energy in afternoon (e.g.: investor calls) Josh’s multiple business ventures Private + hard money lender for residential real estate Raise capital for multifamily via crowdfunding platform Joint venture to raise capital for multifamily The limiting beliefs that kept Josh away from multifamily Not educated, smart enough Surgery forced out of comfort zone Why Josh chose raising capital over syndicating deals Background in raising money (funding = freedom) Joint venture with experienced investors How Josh raises millions of dollars for multifamily in hours Share potential deals in discovery interviews Create scarcity in webinar (e.g.: 400 invites, 12 spots) Josh’s tips for creating an online platform to raise capital Start with an irresistible offer Identify your investor avatar Be strategic about networking Reach out with regular content Josh’s advice for aspiring capital raisers Put yourself in second position Raising money not a ‘forever business’ Stay in front of potential investors Educate without asking for money People will test with small investments Connect with Josh Cantwell Strategic Real Estate Coach The Flip System by Josh Cantwell Josh on Facebook Resources Michael’s Free Masterclass Dr. Oz’s ‘The Power of a Nap’ Jack Petrick on ABI EP123 National Real Estate Investors Association Michael’s Platform Page Michael’s Free eBook Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

When Phil Capron went through special ops training for the US military, he noticed that the recruits who made it to the end weren’t necessarily the strongest or the fastest or the smartest. So, what differentiated the 20 who succeeded from the thousands vying for the job? They simply refused to quit. And Phil believes that the same principle applies to making it in multifamily investing. Phil is a former Special Warfare Combatant Craft Crewman in the US Navy and current full-time multifamily real estate investor. To date, he owns a 245-unit portfolio worth $15M in Coastal Virginia and shares his understanding of the space as a Senior Mentor with the Michael Blank Organization. Phil specializes in revitalizing distressed and underperforming assets to ensure profitability for his team and change neighborhoods for the better. He is also the author of the new release Your VA Loan: And How it Can Make You a Millionaire. On this episode of Apartment Building Investing, Phil joins me to explain how taking advantage of a VA loan sparked his initial interest in real estate. He walks us through his transition from working in a brokerage and flipping houses to full-time multifamily investing, sharing his advice around when to quit a W-2 job for real estate. Listen in for Phil’s insight into what differentiates his successful mentoring students from those who don’t progress and learn how the grit he developed in military special ops training informs his investing career. Key Takeaways How Phil got started in real estate Enlisted in US Navy at age 24 Bought 4BR SFH with VA loan Friends rented rooms (live for free) Real estate license, flip houses What inspired Phil’s transition to multifamily Trying to sell 13-unit for commission Buyer turned down owner financing Phil bought himself, rent checks roll in Proved economy of scale concept When Phil started investing full-time 18 months into multifamily Established 200-unit portfolio Phil’s advice on when to quit your job Make decision and write down plan Save up 9 months of living expenses Phil’s take on why people don’t take action Perceive quality of life as good enough Fear of success leads to self-sabotage How Phil spends his days as a full-time investor Look for deals + manage portfolio Work with students on their deals Surf, skydive and travel Phil’s insight on why your story matters Experience with bank (decision based on team) Get gritty about not giving up Connect with Phil Capron Phil’s Website Phil’s Podcast Phil on Facebook Resources Your VA Loan: And How It Can Make You a Millionaire by Phil Capron VA Home Loans BiggerPockets FHA Loans Tyler Sheff Drew Whitson Financial Freedom Summit Michael’s Mentorship Program Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Real estate investing conferences are one of the few places where there is no line to the women’s restroom. And while that may be a relief to the female entrepreneurs in attendance, it can also be very discouraging. Why are there so few women playing in the multifamily space? And what can we do to encourage more women to become entrepreneurs and investors? Olenka Cullinan is the Business Coach behind #iStartFirst, a platform dedicated to inspiring women to achieve their full potential. Through her online bootcamps, #iStartFirst Bossbabes Summit and national speaking engagements, Olenka empowers women to up-level their mindset, overcome their fears and build successful careers. On this episode, Olenka joins me to explain why there are so few female entrepreneurs and what she is doing about it through #iStartFirst. She speaks to the limiting beliefs many women share and describes how the female mind works differently when it comes to making deals. Listen in for Olenka’s insight around the power of mentorship to help you start or scale your business and learn why you don’t necessarily have to be in the limelight to be a leader! Key Takeaways Olenka’s entrepreneurial journey Move to US from Russia at 21 with $450 Struck by lack of women in venture mentorship program Olenka’s advice to her younger self Get mentors early Bring in people to share vision The story behind #iStartFirst Inspired to fix lack of women entrepreneurs Listen to people serve for next iteration Why there are so few female entrepreneurs Women shy to make moves, hold back ideas Socialized to supportive role as wife + mother Olenka’s insight around building your brand It’s about messenger, not message Selfish NOT to share The limiting beliefs many women share Imposter syndrome Feel like not enough How women differ from men in making deals Long-term commitment once decision made ‘Everybody wins’ community mentality The idea behind #iStartFirst Can’t view men as financial plan Must start saving ourselves Olenka’s take on women in supporting roles Don’t have to be in limelight to be leader Affirmations lead to breakthrough Olenka’s idea client Women who want to start/scale business Up-level mindset to grow in career What women learn at Olenka’s bootcamp ‘I can do anything’ Balance personal + professional life Olenka’s concept of an Alpha Woman Try to be like men Get into drive zone, lose feminine side Olenka’s advice to aspiring female entrepreneurs Already have everything needed inside you 90 seconds of fear will elevate to next level Connect with Olenka Cullinan Olenka’s Website iStartFirst Resources Stop Preparing Start Doing eBook Rising Tycoons Olenka’s TEDx Talk Tony Robbins John Maxwell Robert Kiyosaki Passionistas: Tips, Tales and Tweetables from Women Pursuing Their Dreams by Olenka Cullinan et al. Purpose, Passion & Profit by Olenka Cullinan et al. Michael’s Mentorship Program Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Do you have your money right? Or are you handing it over to Wall Street and hoping for the best? What if I told you that the secret to true wealth is to STOP saving your money and START using it to invest in real assets—like multifamily real estate! Grant Cardone is the CEO of Cardone Capital, a multifamily real estate investment firm with more than $1.36B in assets under management. He is also an international speaker and bestselling author, well-known for creating the 10X Movement and 10X Growth Conference. Grant was named the #1 marketer to watch by Forbes, and he is a widely respected entrepreneur who owns and operates seven privately held companies. On this episode, Grant joins me to share what he’s investing in now, discussing what kind of returns he expects on multifamily deals. He walks us through a day in the life of Grant Cardone, sharing his secret to work-life balance, his definition of true wealth, and his thoughts on the importance of spirituality. Listen in to understand what is driving Grant to build a legacy and learn how his Reg A fund serves non-accredited investors. Key Takeaways What Grant’s investing in right now $473M portfolio in 5 properties, 2K+ units Well-located and institutional quality Deals with competition (list of buyers) Why Grant avoids value-add multifamily deals Lack of salary growth in America ‘Value-add story will hit limits’ The returns Grant expects from multifamily investments 5 to 6% cashflow, 15% IRR $40M down becomes $135M in 30 years Why Grant started a Reg A fund with $5K minimums Moral issue to support ‘little guy’ Not true that < sophisticated, more trouble A day in the life of Grant Cardone Time for gym, self-improvement Shut down work at 6pm for dinner Grant’s secret to work-life balance Don’t invest in anything with potential to lose No worry more important than high returns How Grant’s approach to money has changed Used to scrounge, act like miser Now use money to make life easy What drives Grant to keep growing Legacy for family, change community Produce something of value = live forever Grant’s insight on taking it to the next level From $90M deal to $900M Good friends will challenge Grant’s definition of wealth Money, time, love, health and purpose Continuous learning = expansive The role of spirituality in Grant’s life Spirit comes before and after body Best ideas come from beyond mind Grant’s advice for ABI listeners Get your money right (use, don’t save) Invest in real estate with someone you trust Connect with Grant Cardone Grant’s Website Cardone Capital Resources Cardone University 10X Growth Conference Grant on Lewis Howes’ Podcast in 2017 The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone The Millionaire Booklet: How to Get Super Rich by Grant Cardone Robert Kiyosaki on Apartment Building Investing EP160 The Real Estate Guys What’s the Best Investment: The Stock Market or Real Estate? Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank

Raising capital for multifamily real estate deals strikes fear in the heart of many an aspiring syndicator. But what if you didn’t have to chase leads? What if you could ATTRACT high-net-worth individuals and bring in investments of $100K (or more!) with a single phone call? It IS possible, provided you commit to consistent content creation and position yourself as a thought leader in the space. Hunter Thompson is the Managing Principal at Asym Capital, a real estate investment firm that helps clients build a diverse portfolio around low-risk cashflow production. With nearly 10 years of experience in fund management, Hunter is a prolific writer on the finance of commercial real estate and the host of Cash Flow Connections. His new book, Raising Capital for Real Estate, teaches aspiring operators the art of establishing credibility, attracting investors and funding deals at scale. On this episode of Apartment Building Investing, Hunter joins me to share his experience raising capital for real estate deals and building a thought leadership platform to attract passive investors. He explains how to get started with content creation, what to do if you’re not a great writer, and why content is crucial if you want to scale. Listen in for Hunter’s insight on picking a niche that fits with who you are—and learn his process for building an infrastructure that attracts and nurtures high-net-worth investors. Key Takeaways Hunter’s journey to multifamily investing Stock market volatility motivated to try real estate Raise capital for opportunities across asset classes What Hunter looks for in a joint venture partner Best-in-class operators with $100M under management Systems in place but haven’t built out investor relations Hunter’s experience of writing Raising Capital for Real Estate Wrote in < 3 months, editing process takes much longer Outlines process of creating platform to attract investors Hunter’s advice on how to get started with content creation Brainstorm list of 100 potential articles and rate top 10 Identify and mimic industry leaders for topic ideas What to do if you’re not necessarily a great writer Practice regularly, build up to 1K words per hour Ask friend to interview you and transcribe with Rev How to develop a commitment to consistent content creation Start small and schedule 1 post every 2 weeks Consider blocking off time to batch content Hunter’s take on why content is important Scalable way to attract + nurture new leads Build credibility, close with single phone call How to define the kind of investor you want to attract Biproduct of being yourself Don’t try to appeal to everyone Hunter’s process of building a thought leadership platform Started with writing articles in 2013 Add podcast in 2016, book this year Hunter’s advice for starting your own real estate platform Pick a niche (okay to pivot later) Use free content to get leads into infrastructure Connect with Hunter Thompson Raising Capital for Real Estate Cash Flow Connections Real Estate Podcast Intelligent Investors Real Estate Conference Email info@raisingcapitalforrealestate.com Resources Hunter on ABI EP087 Raising Money Summit Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Best Ever Apartment Syndication Book: A Four-Part System for Raising Money and Buying Apartments by Joe Fairless and Theo Hicks Rev Corey Peterson Jeremy Roll on Cash Flow Connections EP001 Investor Mindset Podcast What’s the Best Investment: The Stock Market or Real Estate? Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank

W-2 jobs give us a sense of security. But what happens if you lose your job or can’t work due to illness or injury? Spencer Hilligoss wanted to play financial defense and build enough passive income to keep the lights on for his family should something unexpected happen. And though real estate gets a bad rap for being a risky investment, Spencer discovered that multifamily is actually very predictable. In fact, it’s the best kind of boring!  Spencer has 13 years of experience in tech startups, building high-performing teams across five companies—three of which valued at more than $1B. He currently serves as the Senior Director of Professional Development for LendingHome, the largest residential flip lender in the country. Spencer is also the Cofounder and Principal at Madison Investing, a real estate education platform dedicated to helping busy professionals build passive income, and a contributing writer and member of Forbes Real Estate Council. On this episode, Spencer joins me to explain how the ‘dark decade’ he endured as a young man inspired him to pursue passive income through real estate. He shares his approach to financial planning, describing how he and his wife set goals and analyze deals together. Listen in for Spencer’s insight around the benefits of passive investing in multifamily over SFH strategies and learn exactly what he looks for in a sponsor, a market and a deal. Key Takeaways What’s keeping Spencer at his W-2 job Take care of team at work Don’t want to pull ripcord too soon How Spencer got into real estate Dad was top-performing real estate broker Brother’s death + parent’s divorce led to bankruptcy Pursue real estate to play defense financially The Silicon Valley wealth playbook Join early stage tech startup for equity Work 16-hour days Pray for liquidity event Save for retirement (can’t access) Spencer’s path to multifamily investing Tech startup lends to real estate investors Get educated and compare strategies Built SFH portfolio of 7 (not passive) How passive investing in multifamily differs from SFH Analyze deal and build relationships up front Double money in 5 years, don’t lift finger to manage Spencer’s approach to financial planning Based on being great parent, giving back Work toward $8K/month passive income What Spencer looks for in a sponsor Track record (trustworthiness, grit, etc.) Approach Team Communication Spencer’s advice for new syndicators Leverage partnerships and coaching Borrow credibility from experienced investors What Spencer looks for in a market Strong job growth Employers = counterweight to correction What Spencer looks for in a deal Specific plan to add value Firsthand photos/videos beyond pro forma What’s next for Spencer More active to accelerate timeline Scale impact through educational platform Connect with Spencer Hilligoss Madison Investing Email spencer@madisoninvesting.co Spencer on LinkedIn Resources Rich Dad Poor Dad: What the Rich Teach Their Kids About Money—That the Poor and Middle Class Do Not by Robert T. Kiyosaki City-Data Department of Numbers What’s the Best Investment: The Stock Market or Real Estate? Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank

Technology has succeeded in disrupting several industries. Think about what Uber has done to the taxi business. Or how Airbnb has changed hotels. These innovations work because they create a frictionless experience for consumers. So, how might #proptech disrupt multifamily? And how can apartment investors leverage technology to better the resident experience and compete in the market of the future? Patrick Antrim is the Founder and CEO of Multifamily Leadership, a thought leadership platform that researches the best in innovation and leadership in the multifamily space. He has 18 years of experience managing the portfolios of some of America’s most influential real estate entrepreneurs and business titans, including Forbes billionaire George Argyros. Patrick is also the host of the Multifamily Leadership Podcast and the creator of the Multifamily Leadership Summit. On this episode, Patrick joins me to share his take on shifting renter expectations and explain why investors of the future need to understand technology. He describes how we can use tech to improve the tenant experience and why class B and C operators shouldn’t dismiss tech as a luxury amenity. Listen in for Patrick’s insight around current trends in multifamily and learn how his organization is exploring the intersection among technology, leadership and resident journey.   Key Takeaways How Patrick got into the asset management space Retire from playing for New York Yankees Apprentice to former Mariners owner (5K multifamily units) Grew relationships with HNWI to manage $1.2B portfolio Patrick’s take on shifting renter expectations Look at multifamily as consumer category Unique opportunity for operators to add value Why investors of the future need to understand technology Lift on revenue (e.g.: $55/month for smart home) Compete with luxury developments Future valuations based on tech in buildings Save up to $100K/year on expenses How we can use tech to improve the tenant experience AI voice assistant to answer calls Upgrade leasing journey (i.e.: digital applications) Smart appliances, IoT devices in units Patrick’s insight on tech in class B and C properties Consumers quick to adopt tech (e.g.: Wi-Fi) Impact operational inefficiencies like keys, work orders Eliminate need for leasing agent at small properties Why property management companies are slow to adopt tech Investors already winning, don’t have to think ahead Patrick’s thoughts on current trends in multifamily Talent as last competitive advantage Resident experience drives returns Discussion around affordable housing Patrick’s mission with Multifamily Leadership Collision of tech, leadership and resident journey Design co. to attract talent, residents + investors Patrick’s advice for aspiring multifamily operators Focus on creating value long term Make sure incentives aligned Connect with Patrick Antrim Multifamily Leadership Multifamily Leadership Podcast Patrick on LinkedIn Resources Michael’s Mentorship Program George Argyros John Saunders LeaseHawk SmartRent PointCentral Vivint Smart Home Urbandoor STRATIS IoT BIM Technology Shadow Summit Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank

So, you’re getting into the business of multifamily real estate. Like it or not, you’re also getting into the business of marketing and promotions. But how do you build a platform online and attract the capital you need to grow? Kyle Wilson is a marketing icon in the personal development space, promoting the likes of Og Mandino, Les Brown, and Robin Sharma, just to name a few. For 18 years, he served as Jim Rohn’s business partner, taking Jim from 20 speaking events per year at $4K each to 110 events at $25K—and creating Jim Rohn International along the way. Today, Kyle does high-end coaching and consulting and hosts the Kyle Wilson Inner Circle Mastermind. He has helped more than 200 thought leaders become published authors with multiple bestselling books. On this episode, Kyle joins me to explain how he got into the personal development space and reflect on the top lessons he learned from working with legends like Jim Rohn, Zig Ziglar and Brian Tracy. He shares his best marketing principles for building a brand, discussing how tactics have changed over time but principles haven’t. Kyle walks us through an exercise for finding your secret sauce and describes the 4 things that he looks for on a website. Listen in for Kyle’s insight around building a platform and learn how to promote yourself as a multifamily real estate investor! Key Takeaways How Kyle got into the personal development space Moved to Dallas at age 26, attended seminar Offered job making cold calls + selling tickets Started own venture and partnered with Jim Rohn The top takeaways Kyle learned from Jim Rohn Key to better future is YOU Success is predictable Be a student, not a follower How can I bring value? Kyle’s marketing principles for building a brand Connect the dots Tactics change but principles don’t Great product Customer service Consistent Relational Be strategic (one thing knocks down ALL dominoes) Leverage ‘the wheel’ How marketing tactics have changed over time From commodity products to free content Start with social media + build email list What Kyle wants to see on a website Mystique Taglines Social proof Creative opt in Kyle’s favorite lessons from his newsletter It takes time to build something great Pay the price now Never do good deal with bad guy Prime time is big time Why Kyle came out of retirement Unhappy, open to personal development Connect talented people with right audience How to find your own secret sauce What am I good at? What do I enjoy? What are my successes? How do others see me? What am I FOR? What am I AGAINST? The challenge around putting yourself out there Tendency to diminish own story How much influence do you want to have? Connect with Kyle Wilson Kyle’s Website Inner Circle Mastermind Kyle’s Book Program Resources Michael’s Free Webinar: How to Do Your First Apartment Deal (Without Experience or Using Your Own Money) Uganda Counseling and Support Services Jim Rohn Zig Ziglar Brian Tracy Mark Victor Hansen Darren Hardy Og Mandino John Maxwell SUCCESS Store Chris Widener Ron White Earl Nightingale Tony Robbins Les Brown Passionistas: Tips, Tales and Tweetables from Women Pursuing Their Dreams by Erika De La Cruz et al. The Real Estate Guys Seth Mosley Phil Collen John Assaraf Resilience: Turning Your Setback into a Comeback by Kyle Wilson, Lisa Haisha, Keith Elias, Ron White, Nick Bradley, Chris Widener, Steve Fitzhugh, Nathan Ogden & Michael Blank Chicken Soup for the Entrepreneur’s Soul: Advice & Inspiration for Fulfilling Dreams by Jack Canfield, Mark Victor Hansen & Dahlynn McKowen Newy Scruggs Hal Elrod Deal Maker Live Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group Financial Freedom with Real Estate Investing: The Blueprint to Quitting Your Job with Real Estate—Even Without Experience or Cash by Michael Blank