Financial Freedom with Real Estate Investing

What are you doing to keep your mindset right during the Coronavirus shutdown? Are you making the most of the extra time at home? Taking advantage of the opportunity to invest in yourself and learn something new? Taking care of yourself, your family, your team, your investors and your tenants? Vinney Chopra is a sought-after multifamily real estate expert with 12 years of experience and 28 successful syndications under his belt. To date, Vinney and his team of 67 control and self-manage a portfolio of 4,100 units worth $330M. He is also the bestselling author of Apartment Syndication Made Easy and the host of two podcasts, Syndication Made Easy and the Mr. Smiles Motivation Talk Show. Vinney came to the US 43 years ago with just $7 in his pocket, and he credits his success to the power of positive thinking. On this episode of Apartment Building Investing, Vinney joins me to discuss how his team is dealing with the short-term impact of COVID-19 and what they are doing to support tenants in his properties. Vinny compares his experience in 2008 to the present circumstances, discussing why multifamily is the best business to be in during a recession and sharing his prediction for a V-shaped recovery. Listen in for Vinney’s insight on cultivating a positive outlook and taking care of your physical and mental health through the current crisis. Key Takeaways How Vinny’s team is dealing with the short-term impact of COVID-19 Community managers + leasing agents helping people remotely Keep mind right, remember that this will pass How Vinny’s experience in 2008 compares to the current situation Little money or experience in 2008, start with just 14 units 4,100-unit portfolio today (cash rich and optimistic) What Vinny’s team is doing to support the tenants in his properties Talk to banks, utility companies and authorities for reprieve Look for creative ways to help tenants (e.g.: prorate rent) Educate residents on available government programs Vinny’s take on how the stock market drop will impact multifamily Properties currently on market will decrease in value Lending tough right now, look to individual investors How a V-shaped recovery is likely to play out Short-term cashflow problem resolved in next few months Temporary dip in NOI, use cash reserves to get through How Vinny thinks about buying opportunities in multifamily Change in seller behavior likely to shake loose good deals Investors who lost $ in stock market looking for better asset What Vinny is doing to keep his mindset right Dress up for day and do morning routine as before Make best of time with family, virtual meetups with friends Focus on spirituality, mental and physical health What’s most important to Vinny right now Health of family, team and fellow citizens Giving back to people in need Vinny’s advice on making the most of the extra time we have Hone in on skills Build investor list How Vinny cultivates a positive outlook Feed mind with positivity, make lemonade out of lemons God gives us trying times to grow our inner strength Connect with Vinney Chopra Vinney’s Website Vinney on Facebook Apartment Syndication Made Easy by Vinney Chopra Syndication Made Easy Podcast Mr. Smiles Motivation Talk Show Text LEARN to 474747 Resources Register for Deal Maker Live Read Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate? Join Michael’s Deal Maker Mastermind Join the Nighthawk Equity Investor Club Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

So, you understand the power of digital marketing to help you scale your multifamily syndication business. The question is, where do you start? What are the first steps to building an email list and attracting investors online? Amy Porterfield is the award-winning digital marketing expert behind Online Marketing Made Easy and the creator of the Digital Course Academy. After seven years serving as the Director of Content Development for Tony Robbins, Amy became an entrepreneur herself and built a multimillion-dollar business teaching other people how to grow their own platform online. An authority in the realm of social media marketing, growing an email list and promoting and selling courses online, Amy is also the coauthor of Facebook Marketing All-in-One for Dummies. On this episode of Apartment Building Investing, Amy joins me to explain why you need to build an email list, even if you have a strong social media following. She shares the simple steps you can take to attract investors with content and capture their email addresses with the right lead magnet. Listen in for Amy’s insight on using Facebook advertising to grow your audience and learn how to leverage digital marketing to scale your syndication business! Key Takeaways How Amy got into online marketing Started career in corporate marketing (Harley Davidson, Tony Robbins) Became own boss 11 years ago teaching how to grow online business The mistakes Amy made early on as an online entrepreneur Didn’t have expertise in niche Didn’t have email list How Amy decided what to create and who to serve Got clear on expertise (social media, Facebook marketing) Created very specific client avatar Why an email list is better than social media followers Algorithms change, you don’t own social platforms You own email list + can use to build relationships How to start building an email list from scratch Create content on consistent basis Create irresistible lead magnet (freebie in exchange for email) How to choose your lead magnet Must serve as INVISIBLE BRIDGE for audience What avatar needs to know, understand or believe How to get people to sign up for your email list Use content upgrade strategy (if you loved…) Make CTA on social posts, bios, podcasts and blogs What to do if you don’t consider yourself a writer Commit to one medium (e.g.: podcast or video) Don’t try to be perfect, just show up consistently The benefits of podcasting as a medium Easier than writing or video, keep attention longer Podcast platforms promote content for you Amy’s advice on Facebook advertising Keep it simple, start with boosting post Upload email list to target ‘lookalike audience’ Do it yourself before you hire someone else Amy’s top tips for online marketing Start with mindset (i.e.: set small goal of 250 on list) Simplicity is your friend Connect with Amy Porterfield Amy’s Website Amy’s Free Masterclass: How to Start and Grow an Email List (Without the Stress, Tech Confusion, or Crazy Overwhelm Marketing Made Easy Podcast Resources Watch the Replay of Michael’s Platform Builder Framework Webinar Schedule a Call to Learn More About Michael’s Platform Builder Workshop Facebook Marketing All-in-One for Dummies by Amy Porterfield, Phyllis Khare and Andrea Vahl ActiveCampaign Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

What’s the #1 mistake syndicators make in building an online platform? Many put the cart before the horse and promote their business BEFORE the site is ready. They don’t provide a compelling reason to GO to their platform, and they have no way of capturing a visitor’s information once they get there. So, what can you do to score a lead’s email address and grow a substantial list of potential investors? Monick Halm is the creator of Real Estate Investor Goddesses, a platform designed to help 1M women achieve financial freedom through real estate investing. To date, she has built an audience of more than 10K potential multifamily investors! Monique has 14 years of experience as an investor, syndicator and developer, building wealth through apartment buildings, mobile home parks, vacation rentals and ground-up development. Together with her husband and community of investors, she owns 1,300-plus units across 5 states. On this episode of the podcast, Monick joins me to explain what keeps women on the sidelines of multifamily investing and how she is getting more women involved through Real Estate Investor Goddesses. She shares her process for raising money for a deal through the platform, discussing why it’s crucial to capture each visitor’s email address and what she does to drive traffic to the site. Listen in for Monick’s insight on getting educated on multifamily during this unique moment in time and learn what she did to build a list of 10K in a very short period! Key Takeaways Monick’s background in the multifamily space Started syndicating in 2016 (focus on multifamily) Mission to help women achieve financial freedom What keeps women from getting involved in real estate Don’t even know it’s a possibility Don’t know what steps to take Afraid to get cheated, lose money How to get more women involved in real estate investing Provide education to collapse timelines See people who look like them in success stories Overcome limiting beliefs of what wealth means What inspired Monick to build the REI Goddesses platform Got idea at Real Estate Guys event Already coaching women around money Mission + name came as divine download Who Monick attracts through her platform Passive investors + aspiring syndicators Majority are busy professional women The process of raising money for deals with a platform Promote on podcasts, Facebook ads Provide value to list (e.g.: emails, webinars, etc.) Share heart to help and serve How Monick went about building REI Goddesses Start with Facebook group, added podcast and book Facebook ads to build list (500 to 10K in single year) Why it’s crucial to capture a site visitor’s email address Valuable connection you control Provide freebie (i.e.: Real Estate Success Blueprint) How Monick justifies a significant investment in paid traffic Spends $3K to $5K per month for Facebook ads Single program sale covers cost of acquisition Build relationships for life, not just one transaction Monick’s approach to marketing her platform Choose one or two paths to start Hire experts (more than pay for selves) Monick’s advice on navigating the Coronavirus crisis Get educated now to spot opportunities later Take advantage when others running scared Connect with Monick Halm Real Estate Investor Goddesses REI Goddesses on Instagram REI Goddesses on Facebook REI Goddesses on Twitter REI Goddesses Podcast Resources Deal Maker Live Michael’s Platform Builder Workshop Real Estate Investor Goddess Handbook by Monick Paul Halm Pat Flynn on ABI EP210 Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

So, you want to connect with potential investors online. But how do you go about building a thought leadership platform? What kind of content should you create? And how do you best serve your audience so that they are ready to invest when a deal comes up? Pat Flynn is the creator of Smart Passive Income, the premiere learning and development platform for online entrepreneurs. He got into online marketing out of necessity in 2008 when he was laid off from his dream job as an architect. Since then, Pat has built several successful online businesses and impacted millions of people around the world. He credits his success to serving others first, and then building systems to lean into that service even more. On this episode of Apartment Building Investing, Pat joins me to explain how he got into the online marketing space and why he thinks EVERYONE should build a thought leadership platform. He offers insight into the power of podcasting, sharing how YOU can start a podcast of your own for under $100. Listen in for Pat’s insight on what to consider as you create an online platform and get his top tips for producing consistent content that serves your audience! Key Takeaways How Pat got into the online marketing space Let go from dream job as architect in 2008 with no Plan B Inspired by podcast to build website on LEED exam Published study guide, made nearly $8K in single month Started Smart Passive Income to help others start businesses Pat’s response to the Why Me? objection Don’t have to be expert, just few steps ahead of audience Show up as person and connect to build superfans How Pat defines smart passive income Not get rich quick, have to put in work Mechanisms in place to pay back later The business model for an online venture Pick target market, research needs Create platform to demo authority Monetize (sponsorships, ads, products, affiliate marketing or pledge) Why Pat thinks EVERYONE should build a platform online Place to connect (nobody’s like you) Build relationships and authority What to consider in building a platform Choose 1 format to start (e.g.: blog, podcast, YouTube channel) Commit to producing content consistently Pat’s tips for producing regular content Planning session every quarter Focus on questions people ask What Pat loves about podcasting Ease of creation (after initial setup) Build amazing relationships with listeners Evergreen content How to start a podcast Decide on topic and how helps people Establish name, artwork and branding Get mic + hosting service (

Imagine being able to raise millions of dollars for a syndication deal in just a few days, with very little effort on your part. If you build it right, an online platform allows you to do just that, scaling your capital raise business by 10X in just 12 to 18 months! Kate Buck is the Director of Marketing for us here at The Michael Blank organization. With nearly 15 years of experience in social media management and content production, Kate has worked with some of the top names in the digital marketing space and led strategic social media campaigns for global corporations, films, entrepreneurs and nonprofits. On this episode, Kate turns the tables to ask me some questions about building an online platform to raise capital for multifamily syndications. We discuss what it takes to build an effective digital marketing platform and why you DON’T have to be a writer or a tech genius to do it. Listen in for the 4 things your platform needs before you try any of the more advanced marketing strategies (like paid advertising) and learn how I leveraged our online platform to raise $8M in 3 days! Key Takeaways Kate’s extensive background in digital marketing Work with pioneers in online marketing space Expert in social media and content production How I learned the value of online marketing to raise capital Struggled to raise money for deal 18 months ago Realized not engaging list beyond lead capture Started producing weekly content for audience Able to raise $8M in 3 days for recent deal Why syndicators need to create an online platform Scale capital raising business (10X in 12-18 months) Impact and serve more people, grow influence The function of an online platform for syndicators Attracts certain kind of person/investor Capture information (e.g.: email address) Serve audience with educational material Lead audience to some transformation The biggest mistakes syndicators make in creating a platform No way to capture lead on website No follow-up to make leads deal ready Overwhelmed by process, do nothing Think every element must be perfect Why ANYONE can build an online platform to raise capital Can create original content without being writer Never been easier to use technology Easy to outsource content production The 4 things your platform needs before you try advanced strategies Method of capturing leads Series of automations to welcome and indoctrinate System for onboarding to investor club Infrastructure + commitment to produce regular content Some advanced marketing strategies for promoting your platform Promote lead magnet at Meetup, on podcasts Shout out lead magnet on YouTube channel Suggest next best action (e.g.: book + companion course) Paid traffic through Facebook The business case for building an online platform to raise capital Invest at least 20% of acquisition fee in marketing machine Convert industry standard 1 investor for every 32 leads Earn about $2,100 for average investment of $70K each Connect with Kate Buck Kate’s Website Kate on LinkedIn Kate on Twitter Kate on Facebook Resources Deal Maker Live Sign Up for Michael’s Live Webinar—April 15 at 8pm EST Michael’s Spreadsheet & Blog Post on Building a Platform Temi Financial Freedom with Real Estate Investing by Michael Blank Join the Nighthawk Equity Investor Club Joe Fairless Dan Handford Neal Bawa Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Beyond the risks it poses to our health, the Coronavirus is causing chaos in our economic system as well. Businesses have closed their doors and many Americans have lost their jobs or had their hours cut. And the stock market is on its way down. But what does it all mean for us as multifamily investors? Is the sky falling? Or are there things we can do to protect ourselves and serve our tenants in this challenging time?   On this episode of Apartment Building Investing, I’m sitting down with an expert panel of multifamily operators that includes Drew Kniffin, Brian Burke, John Cohen, Reed Goossens, Andrew Cushman and Ellie Perlman to discuss what we are doing to protect our investments and our investors through the Coronavirus pandemic. We share our strategies for income preservation and expense reduction, explaining how we are supporting tenants through the crisis and what programs we are leveraging to keep our employees on payroll. We go on to address how COVID-19 is likely to impact passive investors and offer insight on what they can do to take advantage of the shift to a buyer’s market. Finally, we explore the short-, medium- and long-term implications of the economic fallout from the Coronavirus and describe the incredible wealth-building opportunity available to savvy real estate investors in the months to come. Listen in to understand what defines a good deal in the current environment and learn how to use this time to prepare for the next up cycle! Key Takeaways What Andrew is doing as an owner to protect his investments Put together resources for tenants Negotiate with service providers to cut costs Apply for Paycheck Protection Program Flexible with tenants, reward early payment No increase in rent on lease renewals How John’s team is navigating the Coronavirus crisis Reach out to tenants with message ‘here for you’ Focus on tenant retention, mitigating expenses Ellie’s insight on tenants who can’t pay vs. tenants who won’t CARES Act prohibits evection whether lost job or not Depends on prior relationship with tenants, location The additional things Ellie’s team is doing to navigate COVID-19 Offer furnished model units to traveling nurses Security deposits to pay rent, replace with insurance The additional things Brian’s team is doing to navigate COVID-19 Refer tenants to Project Porchlight financial counseling Postpone rent or amortize over next several months $50 grocery gift card if reach out to explain situation Brian’s insight into the Paycheck Protection Program SBA loan to cover 2.5X payroll if keep employees May not apply to third-party property manager Reed’s perspective on the Coronavirus crisis Keep hysteria manageable, get good info to tenants Share maintenance tech across portfolio How Drew and Brian think about the risk for passive investors Money safe if deal well-capitalized + plenty of reserves Most sponsors halt distributions next quarterly cycle Little/no rent growth and reduced occupancy for awhile John’s insight on how the crisis will change lender behavior Vet sponsors harder moving forward Require 12-plus months of reserves The overnight shift from a seller’s market to a buyer’s market Must assess risk of unknown (focus on #s, not emotion) Buyers ask for discount based on current financials What passive investors should do in the short-term More opportunity to invest in quality deals Conduct proper due diligence on operator Our predictions around what to expect in the short term All feel pain as transaction velocity grinds to halt Be proactive, lenders willing to work with us Our predictions around what to expect in the medium term Take time for income and job growth to recover Wealth building opportunity if not too anxious Our predictions around what to expect in the long term Look back and laugh in years to come Grow and get stronger from weathering storm How to stress test acquisitions in this new environment Over-raise for operations and capital expenditures Reduces IRR but money on hand for rainy day events Why it’s hard to underwrite deals right now No good info on change in economic vacancy rates Year-on-year rental growth will take massive hit How student housing may be affected by the Coronavirus crisis Protected if parent guarantee in leases, semester vs. year Consider reaching out to hospitals to provide extra beds How the stock market crash will affect our ability to raise capital Some investors not as liquid due to stock market losses Those with capital to deploy may prefer real estate What the average investor should be doing right now Get educated and line up investors Start underwriting deals, develop parameters Choose markets likely to come back quickly Don’t get too excited but be ready for up cycle The moratorium on evictions due to COVID-19 Local governments not processing evictions at this time Forbearance requires not evict anyone over term of loan The potential growth of secondary and tertiary markets Less dense = safer than tight, urban environments Also depends on economic makeup of area What defines a good deal in this environment 60- to 90-day due diligence No hard money down, financing contingency Mitigate risk with conservative underwriting Retrade with integrity if value goes south The 5 steps for making a successful shift to entrepreneurship Singular focus Measurable action plan Proper time management Understanding of finances Accountability Connect with the Expert Panel Drew Kniffin Brian Burke John Cohen Reed Goossens Andrew Cushman Ellie Perlman Resources Deal Maker Live Deal Maker Mastermind Michael’s Products & Programs Michael’s Mentoring Program Nighthawk Equity The Hands-Off Investor: An Insider’s Guide to Investing in Passive Real Estate Syndications by Brian Burke CARES Act Paycheck Protection Program Project Porchlight   Josh Thomas Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Are you working a W-2 job that leaves you depleted? Even if you love what you do, it’s likely that the stress of the commute on top of the work itself means you have little left to give to your family at the end of the day, never mind making a significant impact on the world at large. Krista Wilper was tired of being too tired to engage with her husband and sons, so she leveraged multifamily investing to quit her corporate job. And she credits her success to a daily effort to keep her mind in the right place. Krista is the creator of Synergy Invested LLC, a real estate education and investing platform based in Golden, Colorado. She retired from her executive position at an adult beverage company at the age of 38, walking away from a six-figure income to pursue real estate full time. Now, Krista and her husband own $2.2M in single and multifamily investments, and she is on a mission to help others achieve financial freedom and get control of their time and energy through real estate investing. On this episode of Apartment Building Investing, Krista joins me to explain why she quit a job she loved to pursue real estate, sharing the series of conversations she had with her husband and what she loves most about not working a 9-to-5. She discusses why she took action when so many others don’t and explores why there are so few women in the world of multifamily. Listen in for Krista’s insight on the value of hiring a coach, getting the right support system in place, and training your mind for multifamily investing! Key Takeaways Why Krista made the decision to quit a job she loved Stress around being both mom AND executive No energy to discipline son caused tension with husband What the conversation with Krista’s husband was like Planned on retiring in 5 years, counted on her income Doubted that she could get him out with real estate Why Krista took action when so many others don’t Ability to push outside comfort zone + manage fear Surrounded self with encouraging people Kept returning to numbers when emotions came up Daily effort to keep mind in right place Something bigger than self to keep on track What Krista loves most about not working a 9-to-5 Energy to juggle responsibilities as mom Time to focus on helping other people Krista’s primary real estate investing goals Double net income Allow husband to retire in 3 to 5 years The first steps Krista took to reach her investing goals Hired a coach (helped think BIG) Eliminated naysayers from circle Krista’s insight on overcoming both internal and external challenges Find something bigger than yourself to chase Train your mind (stop comparing, listening to excuses) Understand your relationship with money + limiting beliefs Take action even when you don’t know what you’re doing Hire coaching Come back to numbers Krista’s take on why there aren’t more women in investing Brains operate differently (spaghetti vs. waffles) Ego in thought leader communication = turnoff for women Krista’s advice for aspiring multifamily investors Get coach Get mind right Get support group in place (includes partner and team) GO Connect with Krista Wilper Krista on LinkedIn Synergy Invested on Instagram Synergy Invested on Facebook Resources You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero The Real Estate Guys Michael’s Mentoring Program Deal Maker Live Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Once you’ve exhausted your sphere of influence, where can you go to raise capital for multifamily deals? You might be surprised to learn that LinkedIn is one of the best places to connect with high-net-worth individuals (HNWI) and introduce them to the benefits of apartment building investing. Yakov Smart is the creator of LinkedIn Lead Enterprises, a platform designed to help business owners find clients on LinkedIn. An internationally recognized LinkedIn expert, Yakov teaches top CEOs, bestselling authors and real estate syndicators how to transform their LinkedIn profiles into priceless, relationship-building assets. Yakov is also the author of Disrupting LinkedIn: The Definitive Guide to Generating Leads, Receiving Referrals and Attracting High-End Clients Through Marketing on LinkedIn. On this episode of Apartment Building Investing, Yakov joins me to explain why LinkedIn is the best social platform for finding investors and raising capital for multifamily. He shares the biggest mistakes syndicators make on LinkedIn and walks us through his SPOT formula for finding leads through the professional networking platform. Listen in for Yakov’s insight on the tools available for building lists and learn how YOU can connect with the right people, send the right message, and scale your marketing efforts with LinkedIn. Key Takeaways Yakov’s take on the availability of capital for real estate HNWI not on traditional social media channels Use LinkedIn to find + educate right people Why LinkedIn is the best platform for finding investors Average household income = $115K Use to expand professionally and build wealth 40M direct decision-makers, 100M influencers Why LinkedIn works well for raising capital More interactive since bought by Microsoft Make connections and learn on own time How Yakov discovered LinkedIn as a lead source Used to generate new business (software sales) Market to hard-to-reach individuals The biggest mistakes people make on LinkedIn Being unintentional Profile not up-to-date, all about you Pitch everyone with same message Focus too much on content creation Yakov’s SPOT formula for finding leads on LinkedIn Start with your list Position self as authority Optimize for what THEY want Transition relationship offline The four ways to build lists on LinkedIn Free search Search by groups Sales navigator search Paid traffic How to scale your marketing efforts on LinkedIn Use AI to automate custom follow-up Respond manually only when raise hand How to convert investors from stocks to real estate Use information-based marketing Build LinkedIn groups Connect with Yakov Smart LinkedIn Lead Enterprises Yakov on LinkedIn Resources Michael & Yakov’s LinkedIn Webinar Disrupting LinkedIn: The Definitive Guide to Generating Leads, Receiving Referrals and Attracting High-End Clients Through Marketing on LinkedIn by Yakov Savitskiy Yakov’s Irresistible Profile Cheat Sheet Meet Edgar Michael’s Platform Builder Framework Webinar What’s the Better Investment: The Stock Market or Real Estate? Nighthawk Equity Michael’s Investor Incubator Deal Maker Live Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

What is your true, God-given calling in this life? Most of us are limited by time and money, so we don’t even dare to dream about fulfilling our purpose. But what if multifamily investing could give you the freedom to pursue your calling? To live a life of significance? And to make a real impact in the world? Ellis Hammond is the founder of Kingdom Capitalists, the #1 mastermind for Christian real estate entrepreneurs. In 2018, when Ellis was serving as a full-time college pastor, he and his wife invested in a $600K duplex in San Diego. Nine months later, he added a 144-unit multifamily property in Memphis to his portfolio. Today, he manages a network of investors seeking passive income opportunities across the US with the goal of increasing their income and impact. On this episode of Apartment Building Investing, Ellis joins me to discuss what inspired him to get involved in real estate, sharing his AHA moment around the relationship between capital and impact. He opens up about the limiting beliefs he struggled with early on, describing the mindset shift that helped him get comfortable asking investors for very large sums of money. Listen in for Ellis’ insight on the power of community in real estate investing and learn how multifamily can give YOU the freedom to pursue your true calling. Key Takeaways What inspired Ellis to get involved in real estate Running Christian nonprofit in San Diego Team member struggling to buy groceries The Christian community’s limiting mindset around money Seen as root of all evil Ministry needs capital to create greatest impact How Ellis’ approach to real estate investing evolved Bought and renovated $600K duplex in San Diego Introduced to syndication (leverage money raising skills) The limiting beliefs Ellis struggled with early on Thinking had to be millionaire to do multifamily Scared to go big, ask for 10X sums of money Ellis’ concept of creating margin in your life Real estate gives freedom of time or money Use to fulfill God’s calling on your life What allowed Ellis to quit his job to pursue multifamily Support of wife and team in ministry Realized okay to pursue different calling What Ellis is passionate about right now Launch mastermind for Christian investors Increase income + impact to change world Why Ellis loves the community of real estate investing Don’t have to love everything about process Accelerate goals with just ONE connection Ellis’ advice for aspiring multifamily investors Figure out + leverage your superpower Don’t have to do it alone Connect with Ellis Hammond Kingdom Capitalists Ellis’ Website Ellis on LinkedIn Email ellis@kingdomcapitalists.co Resources Rich Dad Poor Dad by Robert T. Kiyosaki Uganda Counseling and Support Services Deal Maker Live Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

If you’re looking to scale your efforts at raising capital with an online platform, you may be curious what you can and cannot do to market your business. What exemptions do you need to file in order to legally advertise a multifamily offering? How do you build the ‘preexisting and substantive’ relationship with investors the SEC requires for the 506(b) when you’re connecting online? Gene Trowbridge is the managing partner of Trowbridge Sidoti LLP, a California law firm that specializes in real estate syndications and crowdfunding. Gene has extensive experience in commercial real estate investment, and in the last six years, his firm has authorized securities offering documents for more than $1.5B of equity raised. He is also the author of It’s a Whole New Business, the definitive book on securities for multifamily investors. On this episode of Apartment Building Investing, Gene joins me to discuss the two methods for legally advertising a real estate syndication (online or otherwise), the Reg A and 506(c). He explains why the 506(b) is more popular than the 506(c) and offers advice on proving a preexisting and substantive relationship with investors per the rules of the 506(b). Listen in for Gene’s insight on doing a 1031 Exchange in a syndication and learn how to leverage the tenant in common agreement to bring on new investors. Key Takeaways The two ways to legally advertise a real estate syndication Regulation A+ Regulation D 506(c) What syndicators need to know about the Reg A Costs $50K to $100K and takes 4 to 6 months Works for syndicators with huge social network Why more investors don’t do a 506(c) Most sophisticated sponsors have enough investors Requires third-party verification of accredited investors The SEC rules around the 506(b) Not allowed to advertise offering Must show substantive + preexisting relationship What it means to have a substantive + preexisting relationship More than just collecting email address More interactions = easier to prove Gene’s advice on proving a preexisting relationship Develop record-keeping system to track interactions Use introductory questionnaire (sign and date) How to work with an investor with 1031 Exchange money Cannot invest in LLC (must be deed to deed) Make them tenant in common in new ownership structure What to do when some of your LPs want their money from a sale Interview investors prior to sale re: potential for 1031 Open two separate escrow accounts (one for holdouts) How to bring on new investors in a 1031 Exchange project Operating agreement may allow for new investors in LLC Two separate LLCs as tenants in common (= partnership) Connect with Gene Trowbridge Trowbridge Sidoti LLP It’s a Whole New Business by Gene Trowbridge, Esq. CCIM Resources Regulation A Regulation D No Action Letters 1031 Exchange Gene’s TIC (Tenant In Common) Epidemic Webinar Opportunity Zones How to Raise Millions in Days with the Platform Builder Framework Deal Maker Live What’s the Best Investment: The Stock Market or Real Estate? Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group