Financial Freedom with Real Estate Investing

No one knows exactly what will happen in the multifamily real estate market as the Coronavirus pandemic continues to unfold. But the heavy-hitters who have been in the game for a long time can predict, with relative certainty, which markets will thrive, when we’ll see new deal flow, and what the capital markets will look like over the next 12 months. Michael Becker is a Principal at SPI Advisory and Senior Director of Mortgage Origination at Old Capital Lending. A 15-year veteran of commercial real estate banking, Michael has originated and managed portfolios in all the major asset classes. In the six years since he started investing in multifamily, Michael has acquired 10K units and currently manages a portfolio of 6K doors. He also serves as the Cohost of the Old Capital Podcast. On this episode of Apartment Building Investing, Michael joins me to discuss the post-COVID new normal in multifamily real estate. He explains how the pandemic is impacting his business and offers insight around what the recovery might look like—and what that means for us as multifamily investors. Listen in for Michael’s predictions on multifamily capital markets and deal flow in the next twelve months and learn what you can do to be ready when the market turns! Key Takeaways How Michael’s career has evolved over the last several years From 1K to 10K units in Dallas-Fort Worth and Austin Start in workforce housing then sold old, bought new How Michael was able to scale so quickly Access to capital (JV with HNWI, shift to syndication) Leverage technology for efficiency in raising equity The biggest challenges Michael faced as he built SPI Advisory Raise money + find deals while managing portfolio Stay organized as scale (e.g.: send 1,200 K-1 forms) Why Michael’s uses a third-party property management team Geographically concentrated in certain area No interest in accounting, HR or construction How the pandemic is impacting Michael’s business 5% delinquency on rents (4X normal rate) Leasing only down by 15% Michael’s predictions around the post-COVID recovery Multifamily product used more than ever Rent softening (how much depends on market) Supply will constrict, new construction unlikely Increase rental pool as people lose homes Accelerating economic migration to Sun Belt Michael’s predictions around post-COVID multifamily deal flow Few deals in Q3, trickle in Q4 Steady stream of distressed deals starting in 2021 What the capital markets will look like for the next 12 months No hard money, financial contingencies available Challenging to get Fannie/Freddie loans No bridge loans, personal guarantees required What work Michael is doing on the acquisitions side right now Active participant but don’t expect to buy until Q4 Aware of real-time data, ready when market turns Where Michael sees his company going in the next five years 10K units, continue transition to newer assets Team runs day-to-day so Michael can travel Connect with Michael Becker Old Capital Real Estate Investing Podcast SPI Advisory Resources Join Michael’s Mentoring Program Register for Deal Maker Live Join the Nighthawk Equity Investor Club Michael Becker on ABI EP064 The Real Estate Guys Summit at Sea Ken McElroy Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Those of us who enjoy success in the real estate business are typically introduced to a model, an investor operating at a scale we never considered, who gives us an idea for what’s possible and a vision for the future. And if we’re smart, we can learn from their mistakes and leverage their knowledge and experience as a springboard, affording us a more direct path to our own financial freedom. Jacob Blackett is the Founder and CEO of Holdfolio, a platform that connects investors with high-yield investments in the real estate industry, and Syndication Pro, a software company that helps syndicators raise capital and manage investors online. Jacob got his start doing fix-and-flips as a 19-year-old sophomore in college, and today, he has placed over $50M into income-producing real estate, building a portfolio of 600+ units (as the lead sponsor) and a network of 3K registered investors. On this episode of Apartment Building Investing, Jacob joins me to explain how an infomercial inspired his interest in real estate and share his journey from fix-and-flips to wholesaling to SFH rentals to multifamily. He walks us through the steps he took to scale his real estate business, describing why it’s beneficial to have an in-house property management team and how the technology he built to raise capital online became Syndication Pro. Listen in to understand how Jacob overcame losing $40K on his first deal and learn how to avoid his mistakes by joint venturing with an experienced team early on! Key Takeaways What attracted Jacob to the real estate space Free fix-and-flip seminar (sophomore in college) Up to $80K for single flip vs. CPA starting salary Jacob’s experience with his first fix-and-flip Picked up deal on MLS with grandma’s capital Didn’t go as planned, ended up losing $40K Why Jacob pivoted from flipping to SFH rentals Very transactional, no tax benefits Growing portfolio = monthly income stream Jacob’s first AHA moment around scaling his business Create partnerships with investors Build portfolio of 150 SFH rentals quickly What inspired Jacob’s transition to multifamily All rentals in one place with staff onsite Banks/lenders prefer multifamily Jacob’s first multifamily deal 46-unit with fire damage at 50% occupancy Leveraged investor network for capital What surprised Jacob most about multifamily Breath of fresh air (power of all in one place) Had to learn a lot about asset management Jacob’s background working in property management Met investor through wholesale deal Managed all his acquisitions within 2 years The benefits of using in-house property management Generates revenue once reach 500+ units Control and consistency in best practices Jacob’s first steps for scaling his real estate business Implement use of Propertyware software Hire talented leasing agent and COO How Jacob scaled his capital raising efforts Crowdfunding sites caught eye early on Built website to raise money online How Jacob bounced back from losing $40K Resolve to fix mistakes Determined to pay grandma back Jacob’s advice to his 19-year-old self JV on first flips to hedge risk Job at multifamily private equity company Jacob’s advice for aspiring multifamily investors Get on experienced team, see where you fit Think creatively, don’t be afraid to take job Connect with Jacob Blackett Syndication Pro Email jacob@syndicationpro.com Resources Join Michael’s Mentoring Program Register for Deal Maker Live Access Michael’s Syndicated Deal Analyzer Enroll in Michael’s Deal Maker Mastermind Download Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate? Join the Nighthawk Equity Investor Club Propertyware Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Some real estate investments are riskier than others, especially in an economic downturn. Class A multifamily developers, for example, are likely to lose their tenant base in a recession. So, what can developers do to forecast what the world will look like at the end of a build cycle and make decisions accordingly? And what can we ALL learn from this approach that will help us prosper through multiple market cycles?    Scott Choppin is the Founder of Urban Pacific, a real estate development company out of Long Beach, California. With 35-plus years of experience in the business, Scott has led the development of nearly 1,700 units throughout the Western United States. He is also responsible for a recent innovation known as Urban Town House, a middle-income, multigenerational housing product that serves urban families in California. Scott’s work has been featured in Forbes, The Los Angeles Times and Builder Magazine, among many other media publications. On this episode of Apartment Building Investing, Scott joins me to explain how he got his start working for a large development firm, describing the wide range of skills and knowledge he picked up before striking out on his own. He discusses how he leveraged joint venture partnerships in the early days of Urban Pacific, what the company is doing to mitigate risk in a recession, and why he is optimistic about the current circumstances. Listen in for Scott’s insight on transitioning from a W-2 to real estate development and find out what YOU can do to survive and thrive in an economic downturn. Key Takeaways How Scott got into real estate development Family background in industry Work for large firm to learn on job Why Scott chose another firm over the family business No coddling Gain broadest, deepest experience What Scott learned in working for a big developer Fill in broad framework of knowledge Exposure to every aspect of business How Scott transitioned into entrepreneurship Build network of capital contacts Joint venture with other developers The structure of Scott’s early joint venture partnerships Let me manage day-to-day operations of deal Defer to senior partner as guarantor Scott’s advice for shifting out of a salaried position Save 2 to 3 years of monthly income in cash Build developer fees into deal (overhead coverage) The challenges around doing development as a side hustle Best to learn by working in industry Even small, local deal requires daily oversight What kinds of deals Urban Pacific has done Urban infill, residential development From duplex to 453-unit multifamily How Scott thinks about mitigating risk in a recession Watch market signals to avoid oversupply Focus on workforce housing for stable tenant base Why Scott is optimistic about the current circumstances Accelerated leasing velocity + rents holding Lower costs for construction and land Greater availability of labor from shutdown Connect with Scott Choppin Urban Pacific Scott on LinkedIn Resources Join Michael’s Mentoring Program Register for Deal Maker Live Download Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate? Join the Nighthawk Equity Investor Club ‘6 Ways to Build a Career in the Real Estate Development Business’ by Scott Choppin Podcast Show Notes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

How do you become a successful multifamily syndicator when you’re not old enough to order a beer? What does it take to overcome objections around being too young and too inexperienced—and raise more than half a million dollars in capital for your very first deal? What’s it like to achieve financial freedom before you turn 21? Kyle Marcotte is an entrepreneur and multifamily real estate investor with a 119-unit portfolio valued at $5.5M. He was a pre-med student and Division I soccer player at UC Davis when Kyle learned about the potential to generate passive income with real estate. At the age of 20, he raised $600K and closed on his first deal in just four months. Now, Kyle is on a mission to help others become financially free with multifamily investing—regardless of age or experience. On this episode of Apartment Building Investing, Kyle joins me to explain why he burned the boats and quit college to pursue real estate full time. He discusses how he got brokers and investors to take him seriously despite his lack of experience, sharing what gave him the confidence to keep moving forward through hundreds of no’s—until he finally got a YES. Listen in to understand why Kyle went for such a BIG first deal (a joint venture on 107 units!) and learn what he is doing now to build a personal brand and scale his multifamily syndication business. Key Takeaways What inspired Kyle to get into real estate Read Rich Dad Poor Dad, got educated about passive income Quit college to devote energy to multifamily How Kyle realized he had the personality of an entrepreneur Never able to accept being told what to do Always trying to figure out best way What financial freedom means to Kyle Cover expenses with cashflow, residual income Control over what day looks like How Kyle got investors to take him seriously at the age of 20 Own inexperience but sell on grit Deal pitch deck with multiple scenarios in story form The specifics of Kyle’s first joint venture deal 107-unit in Louisville (value-add play) Raised $600K of $1M for $4.5M purchase price Why Kyle kept going after hearing hundreds of no’s Burned boats and had no other option Commit to outcome, eventually someone says YES Why Kyle went after such a large first deal Need 75 units to achieve economies of scale Acquisition harder but affords more control of time long-term The nature of Kyle’s first joint venture partnership Partner focused on underwriting Kyle worked on raising capital How things changed for Kyle after his first deal Silenced critics, feeling of peace and ease Credibility with investors who see as phenom What Kyle is doing to build his investor base Serve as guest on podcast circuit Show up consistently on social media How gave Kyle the confidence to keep moving forward Relationship with higher power for guidance Voice inside stronger than outside resistance Connect with Kyle Marcotte Kyle’s Website Own Your Time with Kyle Marcotte Kyle on LinkedIn Kyle on Facebook Kyle on Instagram Resources Register for Deal Maker Live Join Michael’s Deal Maker Mastermind Join the Nighthawk Equity Investor Club Join Michael’s Mentoring Program Michael’s Ultimate Guide to Buying Apartments with Private Money Rich Dad Poor Dad by Robert T. Kiyosaki Financial Freedom Summit The Miracle Equation: The Two Decisions That Move Your Biggest Goals from Possible, to Probably, to Inevitable by Hal Elrod Divi Mailchimp ActiveCampaign Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

Why are there so few women in multifamily syndication? According to a 2019 study conducted by Merrill Lynch, 61% of women polled cited a lack of knowledge about real estate investing. And the fact that it’s a male-dominated industry is also a contributing factor. So, how do we get more women interested in learning about multifamily—and the financial independence that comes with it? Kaylee McMahon is the Founder of The Apartment Queen, a platform dedicated to ending abuse and codependent relationships by helping women create wealth with real estate investing. A staple of the Dallas real estate scene, Kaylee has purchased $2M in real estate as Key Principal and currently serves as General Partner in 730 units in Texas and Arizona totaling more than $23M in assets under management. She is also the host of #1 Leading Ladies, a podcast about what it’s really like to be a female entrepreneur. On this episode, Kaylee joins me to share her path from real estate agent to multifamily investor, discussing how the childhood abuse she suffered gave her the GRIT to keep going when things get tough. She offers her take on how a lack of knowledge around a male-dominated industry keeps a lot of women out of the multifamily game, describing her mission to help people, especially women, achieve the total independence she enjoys. Listen in for Kaylee’s insight on reversing the beliefs that hold you back and get her advice on how to get started with apartment building investing! Key Takeaways Kaylee’s path to multifamily real estate Got start as agent, apartment locator Move on to house flips + SFH rentals Got into apartments ‘to add zero’ What makes Kaylee a good entrepreneur Autonomous (make decisions on own) Fast learner, good with people Why Kaylee made the transition from agent to investor All-in on decision to achieve financial freedom Not afraid of losing it all, could always bartend Kaylee’s take on the idea of failure Take lessons learned with you to next venture Pivot as necessary (e.g.: rent flip vs. sell) Why Kaylee deals with fear better than others Abuse in childhood built tremendous amount of GRIT Driven by WHY to help others create independence Kaylee’s experience with multifamily syndication Did first 2 deals on own with help of mentor Started partnering with others (raising capital) General Partner in 730 units to date Kaylee’s take on why there are so few women in multifamily Lack of knowledge, limiting beliefs Male-dominated industry (Good Old Boys Club) Kaylee’s advice for aspiring multifamily investors Learn underwriting, how to vet sponsors and market Invest passively but ride along with GP to learn Connect with Kaylee McMahon The Apartment Queen The Apartment Queen on Instagram The Apartment Queen on Facebook Kaylee on Facebook #1 Leading Ladies Podcast Email admin@theapartmentqueen.com Resources Deal Maker Live What’s the Best Investment: The Stock Market or Real Estate? Join the Nighthawk Equity Investor Club Merrill Lynch 2019 Wealth Decisions Study Rich Dad Poor Dad by Robert T. Kiyosaki Scaling Up: How a Few Companies Make It … and Why the Rest Don’t by Verne Harnish Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

No good comes from making decisions out of panic or fear. So, what can multifamily syndicators do to navigate the next couple of months and cover the bills—even if our tenants can’t (or won’t) pay the rent on time? How can we reassure our investors that their money is safe and leverage the available safeguards to make it through the Coronavirus shutdown? Jason Pero is the multifamily investor and syndicator behind Pero Real Estate, one of the leading real estate firms in Erie, Pennsylvania. Jason and his wife bought their first duplex in 2001 and continued to invest in small multifamily properties while he worked full-time in medical device sales. By 2012, Jason had built a 300-unit portfolio and was able to leave his 9-to-5 to pursue real estate full-time. He started syndicating deals in 2018, and today, Jason owns and self-manages 1K units in Erie County. On this episode of the podcast, Jason joins me to discuss why he waited so long to get into syndication and why he self-manages his own portfolio. Jason explains how he is navigating the COVID-19 crisis, sharing the safeguards he has in place to get through the next few months and describing his approach to the situation as both a property manager and syndicator. Listen in for Jason’s insight on the buying opportunities coming on the market right now and find out why this is a good time to invest in yourself! Key Takeaways What inspired Jason to get into real estate Internship with financial planning company School teachers worth $5M (passive income from real estate) Why it took Jason so long to take action on syndication Limiting belief around loss of control Realized could still call shots and serve more people How the Coronavirus crisis elevates Jason’s mission Watched stock market investors’ net worth plummet by 40% Real estate provides predictable long-term investment The safeguards that are helping Jason navigate COVID-19 Withhold distributions to see how next months play out Can still pay bills with 30% economic vacancy Go to forbearance only as last resort Jason’s take on the impact of the Coronavirus as a syndicator Lenders still bullish, agency debt still in play Social distancing poses challenges to due diligence Jason’s approach to the Coronavirus as a property manager Extend olive branch to good tenants Waive late fees, work out payment plan The buying opportunities coming available right now Sellers more flexible with due diligence Willing to consider financing contingencies What makes Jason successful in a rural area Greater metro area of Erie = 350K people Large influx of outside $ (Buffalo, Cleveland and Pittsburgh) Decision to self-manage properties Why Jason self-manages his own portfolio Didn’t know any different in beginning Track record through economic upheaval reassures investors Jason’s advice on navigating a difficult time Don’t freak out, look at situation from practical standpoint Research options (e.g.: SBA programs) Communicate with investors + don’t run out of cash Jason’s advice for aspiring multifamily investors Find mentor or coach who’s been where want to go Keep learning and stay humble Connect with Jason Pero Pero Real Estate Jason on Calendly Jason on LinkedIn Jason on Facebook Email jasonpero@yahoo.com Resources Register for Deal Maker Live Join Michael’s Deal Maker Mastermind Read Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate? Join the Nighthawk Equity Investor Club Join Michael’s Mentoring Program Rich Dad Poor Dad by Robert T. Kiyosaki The Millionaire Next Door by Thomas J. Stanley and William D. Danko SBA Programs for Coronavirus Relief Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

What are you doing to keep your mindset right during the Coronavirus shutdown? Are you making the most of the extra time at home? Taking advantage of the opportunity to invest in yourself and learn something new? Taking care of yourself, your family, your team, your investors and your tenants? Vinney Chopra is a sought-after multifamily real estate expert with 12 years of experience and 28 successful syndications under his belt. To date, Vinney and his team of 67 control and self-manage a portfolio of 4,100 units worth $330M. He is also the bestselling author of Apartment Syndication Made Easy and the host of two podcasts, Syndication Made Easy and the Mr. Smiles Motivation Talk Show. Vinney came to the US 43 years ago with just $7 in his pocket, and he credits his success to the power of positive thinking. On this episode of Apartment Building Investing, Vinney joins me to discuss how his team is dealing with the short-term impact of COVID-19 and what they are doing to support tenants in his properties. Vinny compares his experience in 2008 to the present circumstances, discussing why multifamily is the best business to be in during a recession and sharing his prediction for a V-shaped recovery. Listen in for Vinney’s insight on cultivating a positive outlook and taking care of your physical and mental health through the current crisis. Key Takeaways How Vinny’s team is dealing with the short-term impact of COVID-19 Community managers + leasing agents helping people remotely Keep mind right, remember that this will pass How Vinny’s experience in 2008 compares to the current situation Little money or experience in 2008, start with just 14 units 4,100-unit portfolio today (cash rich and optimistic) What Vinny’s team is doing to support the tenants in his properties Talk to banks, utility companies and authorities for reprieve Look for creative ways to help tenants (e.g.: prorate rent) Educate residents on available government programs Vinny’s take on how the stock market drop will impact multifamily Properties currently on market will decrease in value Lending tough right now, look to individual investors How a V-shaped recovery is likely to play out Short-term cashflow problem resolved in next few months Temporary dip in NOI, use cash reserves to get through How Vinny thinks about buying opportunities in multifamily Change in seller behavior likely to shake loose good deals Investors who lost $ in stock market looking for better asset What Vinny is doing to keep his mindset right Dress up for day and do morning routine as before Make best of time with family, virtual meetups with friends Focus on spirituality, mental and physical health What’s most important to Vinny right now Health of family, team and fellow citizens Giving back to people in need Vinny’s advice on making the most of the extra time we have Hone in on skills Build investor list How Vinny cultivates a positive outlook Feed mind with positivity, make lemonade out of lemons God gives us trying times to grow our inner strength Connect with Vinney Chopra Vinney’s Website Vinney on Facebook Apartment Syndication Made Easy by Vinney Chopra Syndication Made Easy Podcast Mr. Smiles Motivation Talk Show Text LEARN to 474747 Resources Register for Deal Maker Live Read Michael’s Free Report—What’s the Best Investment: The Stock Market or Real Estate? Join Michael’s Deal Maker Mastermind Join the Nighthawk Equity Investor Club Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

So, you understand the power of digital marketing to help you scale your multifamily syndication business. The question is, where do you start? What are the first steps to building an email list and attracting investors online? Amy Porterfield is the award-winning digital marketing expert behind Online Marketing Made Easy and the creator of the Digital Course Academy. After seven years serving as the Director of Content Development for Tony Robbins, Amy became an entrepreneur herself and built a multimillion-dollar business teaching other people how to grow their own platform online. An authority in the realm of social media marketing, growing an email list and promoting and selling courses online, Amy is also the coauthor of Facebook Marketing All-in-One for Dummies. On this episode of Apartment Building Investing, Amy joins me to explain why you need to build an email list, even if you have a strong social media following. She shares the simple steps you can take to attract investors with content and capture their email addresses with the right lead magnet. Listen in for Amy’s insight on using Facebook advertising to grow your audience and learn how to leverage digital marketing to scale your syndication business! Key Takeaways How Amy got into online marketing Started career in corporate marketing (Harley Davidson, Tony Robbins) Became own boss 11 years ago teaching how to grow online business The mistakes Amy made early on as an online entrepreneur Didn’t have expertise in niche Didn’t have email list How Amy decided what to create and who to serve Got clear on expertise (social media, Facebook marketing) Created very specific client avatar Why an email list is better than social media followers Algorithms change, you don’t own social platforms You own email list + can use to build relationships How to start building an email list from scratch Create content on consistent basis Create irresistible lead magnet (freebie in exchange for email) How to choose your lead magnet Must serve as INVISIBLE BRIDGE for audience What avatar needs to know, understand or believe How to get people to sign up for your email list Use content upgrade strategy (if you loved…) Make CTA on social posts, bios, podcasts and blogs What to do if you don’t consider yourself a writer Commit to one medium (e.g.: podcast or video) Don’t try to be perfect, just show up consistently The benefits of podcasting as a medium Easier than writing or video, keep attention longer Podcast platforms promote content for you Amy’s advice on Facebook advertising Keep it simple, start with boosting post Upload email list to target ‘lookalike audience’ Do it yourself before you hire someone else Amy’s top tips for online marketing Start with mindset (i.e.: set small goal of 250 on list) Simplicity is your friend Connect with Amy Porterfield Amy’s Website Amy’s Free Masterclass: How to Start and Grow an Email List (Without the Stress, Tech Confusion, or Crazy Overwhelm Marketing Made Easy Podcast Resources Watch the Replay of Michael’s Platform Builder Framework Webinar Schedule a Call to Learn More About Michael’s Platform Builder Workshop Facebook Marketing All-in-One for Dummies by Amy Porterfield, Phyllis Khare and Andrea Vahl ActiveCampaign Nighthawk Equity Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

What’s the #1 mistake syndicators make in building an online platform? Many put the cart before the horse and promote their business BEFORE the site is ready. They don’t provide a compelling reason to GO to their platform, and they have no way of capturing a visitor’s information once they get there. So, what can you do to score a lead’s email address and grow a substantial list of potential investors? Monick Halm is the creator of Real Estate Investor Goddesses, a platform designed to help 1M women achieve financial freedom through real estate investing. To date, she has built an audience of more than 10K potential multifamily investors! Monique has 14 years of experience as an investor, syndicator and developer, building wealth through apartment buildings, mobile home parks, vacation rentals and ground-up development. Together with her husband and community of investors, she owns 1,300-plus units across 5 states. On this episode of the podcast, Monick joins me to explain what keeps women on the sidelines of multifamily investing and how she is getting more women involved through Real Estate Investor Goddesses. She shares her process for raising money for a deal through the platform, discussing why it’s crucial to capture each visitor’s email address and what she does to drive traffic to the site. Listen in for Monick’s insight on getting educated on multifamily during this unique moment in time and learn what she did to build a list of 10K in a very short period! Key Takeaways Monick’s background in the multifamily space Started syndicating in 2016 (focus on multifamily) Mission to help women achieve financial freedom What keeps women from getting involved in real estate Don’t even know it’s a possibility Don’t know what steps to take Afraid to get cheated, lose money How to get more women involved in real estate investing Provide education to collapse timelines See people who look like them in success stories Overcome limiting beliefs of what wealth means What inspired Monick to build the REI Goddesses platform Got idea at Real Estate Guys event Already coaching women around money Mission + name came as divine download Who Monick attracts through her platform Passive investors + aspiring syndicators Majority are busy professional women The process of raising money for deals with a platform Promote on podcasts, Facebook ads Provide value to list (e.g.: emails, webinars, etc.) Share heart to help and serve How Monick went about building REI Goddesses Start with Facebook group, added podcast and book Facebook ads to build list (500 to 10K in single year) Why it’s crucial to capture a site visitor’s email address Valuable connection you control Provide freebie (i.e.: Real Estate Success Blueprint) How Monick justifies a significant investment in paid traffic Spends $3K to $5K per month for Facebook ads Single program sale covers cost of acquisition Build relationships for life, not just one transaction Monick’s approach to marketing her platform Choose one or two paths to start Hire experts (more than pay for selves) Monick’s advice on navigating the Coronavirus crisis Get educated now to spot opportunities later Take advantage when others running scared Connect with Monick Halm Real Estate Investor Goddesses REI Goddesses on Instagram REI Goddesses on Facebook REI Goddesses on Twitter REI Goddesses Podcast Resources Deal Maker Live Michael’s Platform Builder Workshop Real Estate Investor Goddess Handbook by Monick Paul Halm Pat Flynn on ABI EP210 Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

So, you want to connect with potential investors online. But how do you go about building a thought leadership platform? What kind of content should you create? And how do you best serve your audience so that they are ready to invest when a deal comes up? Pat Flynn is the creator of Smart Passive Income, the premiere learning and development platform for online entrepreneurs. He got into online marketing out of necessity in 2008 when he was laid off from his dream job as an architect. Since then, Pat has built several successful online businesses and impacted millions of people around the world. He credits his success to serving others first, and then building systems to lean into that service even more. On this episode of Apartment Building Investing, Pat joins me to explain how he got into the online marketing space and why he thinks EVERYONE should build a thought leadership platform. He offers insight into the power of podcasting, sharing how YOU can start a podcast of your own for under $100. Listen in for Pat’s insight on what to consider as you create an online platform and get his top tips for producing consistent content that serves your audience! Key Takeaways How Pat got into the online marketing space Let go from dream job as architect in 2008 with no Plan B Inspired by podcast to build website on LEED exam Published study guide, made nearly $8K in single month Started Smart Passive Income to help others start businesses Pat’s response to the Why Me? objection Don’t have to be expert, just few steps ahead of audience Show up as person and connect to build superfans How Pat defines smart passive income Not get rich quick, have to put in work Mechanisms in place to pay back later The business model for an online venture Pick target market, research needs Create platform to demo authority Monetize (sponsorships, ads, products, affiliate marketing or pledge) Why Pat thinks EVERYONE should build a platform online Place to connect (nobody’s like you) Build relationships and authority What to consider in building a platform Choose 1 format to start (e.g.: blog, podcast, YouTube channel) Commit to producing content consistently Pat’s tips for producing regular content Planning session every quarter Focus on questions people ask What Pat loves about podcasting Ease of creation (after initial setup) Build amazing relationships with listeners Evergreen content How to start a podcast Decide on topic and how helps people Establish name, artwork and branding Get mic + hosting service (