Financial Freedom with Real Estate Investing

It’s a common misconception in multifamily investing that you have to start small. But Chris Roberts looked beyond his first deal to envision a multimillion-dollar real estate business. He accelerated his success by thinking BIG from the beginning, acquiring nearly 1,000 units worth $69M in just three years. So, what’s the secret to scaling fast the way Chris did? Chris is the Founder and CEO of Sterling Rhino Capital, where he specializes in commercial debt, managing financials and investor relations. A full-time entrepreneur and investor since 2007, Chris started his real estate career by renovating, flipping and renting dozens of single-family properties. But after attending one of our events, Chris shifted his focus to helping people create cashflow by investing in larger apartment buildings of 100 units or more.  On this episode of Financial Freedom with Real Estate Investing, Chris joins cohost Garrett Lynch and me to share the process he used to scale quickly and achieve financial freedom. He explains why finding the right partner was key in growing Sterling Rhino and describes his team's make-it-personal approach to finding deals and raising money. Listen in for Chris’ insight on investing in mentorship and find out what it takes to build a BIG real estate investing business—in very little time. Key Takeaways  What inspired Chris to invest in multifamily real estate Motivated by money at first Passive cashflow = freedom The mindset shift that propelled Chris into action Realized one person’s decision could change future Would much rather control own destiny The process Chris used to scale quickly Take massive action Invest in tools, mentors for support Chris’ transition from sales and marketing to multifamily Already people person, love business planning Had to overcome fears and bring on team How Chris and his business partner divide roles Paul excels at numbers, analytics and systems Chris focuses on investor relations Chris’ approach to deal flow and raising money Set yourself apart by ‘making it personal’ Create frictionless process of doing business What Chris is doing to handle scaling quickly Software to manage assets and team Grow team Chris’ advice on how to scale fast in multifamily Don’t be afraid to partner Join programs for tools, guidance and networking Connect with Chris Roberts Sterling Rhino Capital  Sterling Rhino on YouTube  Sterling Rhino on Facebook  Sterling Rhino on LinkedIn  Charging Forward Podcast Resources Get Tickets for Deal Maker Bootcamp Learn More About Michael’s Mentoring Program Join the Deal Maker’s Mastermind Register for the Deal Maker Certification Program Buy Michael’s Syndicated Deal Analyzer  Access Michael’s Free Resources in the Freedom Vault Join the Nighthawk Equity Investor Club Review the Podcast on iTunes [Text CONTEST to 66866] Financial Freedom with Real Estate Investing by Michael Blank ActiveCampaign Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

In a culture with an aversion to failure, learning something new is scary. So, what is the best way to build new skills? How much information do you need before you start doing? And how do you keep moving forward when it gets hard? Real Estate Investor and Developer Jerome Maldonado got his start in direct sales and built a six-figure network marketing business in his mid-20’s. He leveraged those skills in team building and sales mastery to pivot into real estate and construction. Today, Jerome runs an eight-figure empire, and he is currently focused on land development and multifamily investing. On this episode of Financial Freedom with Real Estate Investing, Jerome joins cohost Garrett Lynch and me to share his blueprint for getting into a new business and offer advice on how to stick with something when it gets hard. He explains how he developed such a strong work ethic, describing how he built a successful construction business and what inspired his pivot to buying land. Listen in for insight on minimizing risk as a land developer and learn Jerome’s secret to developing new skills as an entrepreneur and real estate investor! Key Takeaways  How Jerome developed a strong work ethic Parents set example growing up Learned from competitive sports What skills most contribute to Jerome’s success Consistency Stay focused through difficult times Jerome’s advice on sticking with something Have faith in what you’re doing Press yourself in multiple ways  How Jerome built a successful construction business Helped brother-in-law take over crew Leveraged sales experience to win big bids What inspired Jerome’s pivot to buying land Met developer at construction site Not afraid to ask questions about business Jerome’s blueprint for getting into a new business Take time to get educate yourself Be a DOER (but be methodical) Jerome’s reduce-the-risk approach to land development Work through entitlements during due diligence Ready to start immediately once land acquired How to learn more about land development Surround yourself with right people Inundate yourself with material Give up equity to veteran partner on first deal Connect with Jerome Maldonado Jerome’s Website  Jerome on Twitter  Jerome on Instagram  Jerome on Facebook  Jerome on YouTube Resources Get Tickets for Deal Maker Bootcamp Download Michael’s Special Report—What's the Best Investment: The Stock Market or Real Estate? Review the Podcast on iTunes [Text CONTEST to 66866]  Access Michael’s Free Resources at the Freedom Vault Learn More About Michael’s Mentoring Program Financial Freedom with Real Estate Investing by Michael Blank Tai Lopez  Grant Cardone on Financial Freedom with Real Estate Investing EP188 Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

We had some inspiring guests on the podcast in 2021, all with their own particular interest or expertise around achieving financial freedom. But the one thing they all have in common is the powerful combination of hard work and passion it takes to achieve next-level success. So, what were some of the highlights from our interviews this past year? What are my top takeaways from the entrepreneurs and real estate investors who appeared on the show? On this episode, I’m sharing the Best of 2021 on Financial Freedom with Real Estate Investing, beginning with Jordan Harbinger’s insight on building relationships BEFORE you need them and Brandon Turner’s simple approach to developing your personal brand. We revisit John Lee Dumas’ dynamic formula for becoming a person of value, Joe Fairless’ perspective on raising capital through a fund and Chad Williams’ thoughts on applying Navy SEAL principles to your multifamily business. Listen in as we look back at Liz Faircloth’s commitment to building the Real Estate InvestHER community, Jenny Gou’s experience of leaving her high-paying corporate job for real estate, and Ronan McMahon’s understanding of opportunities to invest internationally! Key Takeaways Jordan Harbinger’s proactive approach to networking ‘Dig the well before you’re thirsty’ Don’t wait until you need something to reach out Brandon Turner’s insight on building a personal brand Consider how people already think about you Lean into what you’re good at (simplicity is key) John Lee Dumas’ take on what it takes to be successful Hard work + passion wins every time We develop passion for things we’re good at Liz Faircloth's passion for the Real Estate InvestHER community Support women investors, provide role models Thrive better in marriage to have own business Joe Fairless’ insight on raising capital through a fund Con = miss out on ‘lightning in a bottle’ Pro = spread out capital raise over time Chad Williams’ take on applying SEAL principles to multifamily Control emotions regardless of circumstances Take on role of servant leader Jenny Gou’s experience of quitting her job for real estate Inspired by desire to prioritize time with family Left corporate job, grew to 800 units in 10 months Ronan McMahon’s insight on investing internationally Big buying moment always happening somewhere Identify places with significant upside potential Resources Register for Michael’s Deal Maker Bootcamp Access Michael’s Deal Maker Certification Join the Deal Maker Mastermind Learn More About Michael’s Mentoring Program Get Your Tickets for Deal Maker Live Download Free Resources from The Freedom Vault Review the Podcast on iTunes [Text ‘contest’ to 66866] Financial Freedom with Real Estate Investing by Michael Blank Dig Your Well Before You’re Thirsty: The Only Networking Book You’ll Ever Need by Harvey Mackay GoBundance BiggerPockets Dave Meyer’s Data Deli on Instagram Podcast Show Notes Michael’s Website  Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group 

One of the best things you can do for yourself at the end of each year is take time to reflect on what you’ve learned and achieved. Celebrate your wins and apply the lessons learned as you plan for the year to come. On this solo episode of Financial Freedom with Real Estate Investing, I reflect on 2021 through the lens of our core values here at the Michael Blank brands, sharing what I’ve learned about making intentional decisions based on what’s really important to you. I discuss some of the milestones we’ve achieved in the last year, celebrating the launch of our Deal Maker Certification program and the three deals we closed through our investing arm, Nighthawk Equity. Listen in for insight into the market outlook for multifamily in 2022 and find out what we’ve got planned for the new year—and how YOU can be part of our mission to help 1,000 families achieve financial freedom in the next five years! Key Takeaways The benefit of examining your core values Focus on what’s important and make decisions accordingly Align with right partners, team members and community Our core values here at The Michael Blank brands Do what you say Do your best Make a difference Get stuff done The Michael Blank brands milestones for 2021 Onboard several new team members Host Deal Maker Live (first in-person event since COVID) 1,000 reviews of book on Amazon Launch Deal Maker Certification Mentoring students close 1 deal/ week Consolidate free resources at The Freedom Vault Our podcast milestones in 2021 Rebrand to better reflect mission Surpassed 3M downloads Notable guests (Jordan Harbinger, David Meltzer, etc.) Nighthawk Equity milestones for 2021 Closed 3 deals totaling 491 units, $90M Built social media presence on LinkedIn and Instagram Completed value-add renovations at 3 properties My top lessons learned in 2021 Know core values and be intentional Surround self with quality partners The Michael Blank brands plan for 2022 Help 1,000 families become financially free in next 5 years Build out Deal Maker Journey programs Expand team and introduce new faces/voices Why we believe multifamily will continue to do well in 2022 Millennials prefer to rent rather than own Opportunities to increase value of assets Why multifamily prices are likely go up in 2022 Growing inflation and higher incomes Ongoing low interest rates, demand for affordable housing My advice on creating an intentional plan for 2022 Reflect on what worked and what didn’t in last year Write vivid vision and plan goals accordingly Get clear on what financial freedom means to you Resources Get Your Tickets for Deal Maker Live Access Michael’s Deal Maker Certification Learn More About Michael’s Mentoring Program Download Free Resources from The Freedom Vault Join the Nighthawk Equity Investor Club Register for Michael’s Deal Maker Bootcamp Join the Deal Maker Mastermind Review the Podcast on iTunes Uganda Counseling and Support Services Syndicated Deal Analyzer The Core Value Equation: A Framework to Drive Results, Create Limitless Scale and Win the War for Talent by Darius Mirshahzadeh Core Values on Financial Freedom with Real Estate Investing EP292 Navy SEAL Chad Williams Financial Freedom with Real Estate Investing by Michael Blank Nighthawk Equity on LinkedIn Nighthawk Equity on Instagram RIch Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not by Robert T. Kiyosaki The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (by 8AM) by Hal Elrod Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future by Cameron Herold Five Minute Journal App The State of Multifamily on Financial Freedom with Real Estate Investing EP283 Consumer Price Index Podcast Show Notes  Michael’s Website  Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group 

The more truth you put to any problem, the easier it is to solve. So, if you want to quit your W-2 job, start by doing the math. Because once you know how much you need to cover your living expenses, it’s just a matter of building your multifamily portfolio step by step until you achieve financial freedom. Mandy McAllister is Managing Member of Good Fortune Capital and Cofounder of the Aspiring Women Achieving More community. After years of chasing a commission, Mandy retired from her 9-to-5 in medical device sales to pursue multifamily investing full time. Today, she’s on a mission to help others define their own path to financial freedom. On this episode of Financial Freedom with Real Estate Investing, Mandy joins cohost Garrett Lynch and me to share her take on the different levels of financial freedom, describing how she calculated her freedom number—and achieved it 12 months later. She explains why she started small, working her way up to large multifamily properties acquired in joint venture partnerships. Listen in for Mandy's insight on securing debt to match your business plan and learn how to leverage multifamily investing to break free of YOUR golden handcuffs and live a life by design! Key Takeaways When Mandy started thinking about quitting her job Bought fourplex when son was born as college fund Saw potential to retire on cashflow with more deals Mandy’s take on the different levels of financial freedom Cover minimum living expenses Cover current living expenses Replace income Replace income plus buffer How Mandy financed her multifamily deals Use equity in other properties for deals < 20 units Took on partners in JV structures for > 50 units How to decide whether to start small or go big right away Depends on individual goals Advantages to going larger What Mandy looks for in a multifamily deal B class asset with quality long-term debt Size agnostic (less competition for 50-unit deals) What Mandy looks for in a joint venture partnership Someone on same page who you can trust Important to have different strengths Why Mandy sees long-term debt as the ultimate flexibility 15-year loan on recent 53-unit acquisition Terms allow for 3 potential exit strategies What Mandy is doing to ensure consistent deal flow Network with young, hungry investors at Meetup Potential JVs look for deals that fit her criteria Where Mandy is looking to invest right now Strong growth markets in Midwest Drive there and back before dinner How COVID influenced Mandy’s decision to quit her job Did 4 transaction in 3 months with extra time Brought in double W-2 income What Mandy is looking forward to moving forward Impact as many lives as possible Help others remove golden handcuffs Connect with Mandy McAllister Mandy’s Website Good Fortune Capital Aspiring Women Achieving More Mandy on Instagram Mandy on Facebook Mandy on YouTube Mandy on LinkedIn Resources Get Tickets for Deal Maker Bootcamp Learn More About Michael’s Mentoring Program Join the Nighthawk Equity Investor Club Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters Mint Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

What will make you happy? Yes, money gives us the freedom to retire early and spend our days on a beach somewhere. But it doesn't take long to realize that a fulfilling life requires purpose and meaning. That the end goal is not success but significance.  Bestselling author and Top 100 Business Coach David Meltzer is the cofounder of Sports 1 Marketing and former CEO of Leigh Steinberg Sports & Entertainment, the agency that inspired the film Jerry Maguire. David is also the executive producer of the television series 2 Minute Drill and Office Hours and host of The Playbook Podcast. His life’s mission is to empower one billion people to be happy. On this episode of Financial Freedom with Real Estate Investing, David joins cohost Garrett Lynch and me to explain what he learned from his biggest failure, describing the abundance mindset he used to bounce back from losing $100M. He shares his daily habits for achieving success and fulfillment, challenging us to adopt an attitude of gratitude and prioritize what really matters. Listen in for David's insight on reframing failure and learn to engage in the consistent, persistent pursuit of YOUR greatest potential! Key Takeaways  What David learned from losing $100M and going bankrupt When you appreciate what you have, it grows More than enough of everything for everyone David’s quest to empower over 1B people with happiness Teach gratitude, forgiveness and accountability Help people prioritize and apply their WHY David’s daily habits for achieving next-level success Take daily inventory of what you want  Know your what, who and how Know your now (priorities, non-negotiables) Clear any interference between you & God Why David builds his calendar around 5-minute coaching Leads to productivity, accessibility and gratitude Prioritize discussion around what really matters How David’s definition of success has changed over time Used to be defined by bank account Now consistent, persistent pursuit of potential Connect with David Meltzer  David’s Website Email david@dmeltzer.com  The Playbook Podcast Resources  Review the Podcast on Apple [Text CONTEST to 66866] Learn More About Michael’s Mentoring Program  Get Tickets for Deal Maker Bootcamp  Join Michael’s Deal Maker Certification Program Uganda Counseling and Support Services  Financial Freedom with Real Estate Investing by Michael Blank 2 Minute Drill Office Hours with David Meltzer  Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Name in Sports by David Meltzer  Connected to Goodness: Manifest Everything You Desire in Business and Life by David Meltzer with Harrison Lebowitz Bob Proctor Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

How do you get brokers to take you seriously if you’re brand new to multifamily? Savannah Arroyo and her husband Lupe talked to 50 brokers before they found one who was willing to work with them. But that relationship led to three deals in nine months, allowing Savannah to quit her full-time job as an RN! Savannah is the Founder of Networth Nurse, a platform designed to help healthcare professionals stop living paycheck to paycheck. Through the Networth Nurse blog and YouTube channel, she educates and empowers her colleagues around personal finance and multifamily investing. Savannah and her husband Lupe leveraged the Michael Blank Mentoring Program to accelerate their success, partnering with other students in our network to close three syndications and replace her income as a nurse in under a year. On this episode of Financial Freedom with Real Estate Investing, Savannah joins cohost Garrett Lynch and me to explain how she got that first broker to take her seriously. She describes how she and Lupe created a five-year game plan for their real estate business and then put in the reps, taking daily action to realize that vision. Listen in to understand the benefits of investing in your multifamily education and learn how Savannah is scaling her portfolio through partnerships and the Networth Nurse platform. Key Takeaways  The freedom of choice real estate gives Savannah Still works as RN when she wants Very involved in children’s lives What inspired Savannah and her husband to pursue real estate Way to invest that puts money in pockets now Strategy to grow wealth, earn passive income How Savannah and Lupe came up with a real estate game plan Set vision for 5 years out and worked backward Got educated and invested in coaching How Savannah got started with single family rentals Lender told about $100K of equity in home Used debt to buy income-producing assets  Why Savannah transitioned from SFH rentals to multifamily Realized scale necessary to achieve vision Healthcare operations skill set translates to apartments How Savannah pursued real estate while working full time Work on real estate from 8 to 12pm every day Built-in accountability partner in husband How Savannah overcame limiting beliefs around raising money Trusted with leadership role at work  Mitigate risk with research and underwriting How to get brokers to take you seriously as a new investor Be specific about what you’re looking for Provide feedback on deals within 48 hours Savannah’s first multifamily deal $1M 12-unit in Oregon financed through credit union Struggled to raise $350K from friends and family Why Savannah decided to invest in coaching Leverage mentor’s experience to avoid mistakes Momentum to get into first deal much quicker What Savannah is doing to scale the business Partner with other investors to raise capital Build online platform with Networth Nurse How Savannah and her husband share responsibilities Husband does acquisitions and asset management Savannah raises capital and does marketing Savannah’s advice for aspiring multifamily investors Reach out to someone doing what you want Research and get educated with podcasts, networking Connect with Savannah Arroyo  Networth Nurse  Networth Nurse on YouTube  Networth Nurse on Instagram  Networth Nurse on LinkedIn  Networth Nurse on Facebook Resources  Get Tickets for Deal Maker Bootcamp  Learn More About Michael’s Mentoring Program  Register for Deal Maker Live Join Michael’s Deal Maker Certification Program Financial Freedom with Real Estate Investing by Michael Blank The Miracle Equation: The Two Decisions That Move Your Biggest Goals from Possible to Probable to Inevitable by Hal Elrod  BiggerPockets Dave Ramsey Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

John Lee Dumas spent the first 32 years of his life chasing the almighty dollar—with little success. But when he took Albert Einstein’s advice and decided to become a man of value, that’s when JLD got a taste of success. JLD is the host of the award-winning podcast Entrepreneurs on Fire, which has racked up over 100M listens and 3K five-star reviews since its launch in 2012. Through EOF, he has interviewed more than 3K of the world’s most successful entrepreneurs, delivering the inspiration and strategies listeners need to FIRE UP their own entrepreneurial journey. JLD is also the author of The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment. On this episode of Financial Freedom with Real Estate Investing, JLD joins cohost Garrett Lynch and me to discuss his early struggle to succeed and explain how he approaches the podcast as a way to provide value. He reflects on the powerful combination between hard work and passion, sharing the lessons he’s learned from elite entrepreneurs around productivity, discipline and focusing on one path to success. Listen in for JLD’s method of deciding which opportunities to pursue (investment and otherwise) and find out how achieving financial freedom can help YOU bring big-time value to the world. Key Takeaways  Why JLD struggled to succeed prior to EOF Dealt with PTSD after tour in Iraq Chase success vs. provide value JLD’s short career in commercial real estate Commit to one year as junior broker Felt no excitement for closing deals JLD’s approach to starting the podcast Think long-term and be patient 18-month window to earn revenue Why hard work isn’t enough to succeed Hard work + passion win every time Grow to love things you’re good at Why financial freedom is important to JLD Utility of money brings joy Lack causes anxiety and overwhelm The key themes in The Common Path... Steps to make more than you spend Become #1 solution to real problem What JLD is investing in right now Cryptocurrency and NFTs Angel invest in startups JLD’s top takeaways from 3K interviews Focus on producing right content Discipline to execute on plan Focus on one course to success How JLD picks what opportunities to pursue If it’s not a hell yes, it’s a no Miss great opportunities if plate full How JLD decides what to invest in Research and find mentors in space Believe in value company brings Connect with John Lee Dumas  Entrepreneurs on Fire  The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment by John Lee Dumas Resources  Get Tickets for Deal Maker Bootcamp  Learn More About Michael’s Mentoring Program Join the Nighthawk Equity Investor Club  Financial Freedom with Real Estate Investing by Michael Blank Rich Dad Poor Dad by Robert T. Kiyosaki  Hell Yeah or No: What’s Worth Doing by Derek Sivers  CryptoDads  Mutant Punks  Mutant Cats  HEAD DAO NFTs on Fire Podcast  Michael Hyatt’s Desire Zone Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes

Robert Kiyosaki’s Cone of Learning illustrates that while we only remember 10% of what we read after two weeks, we recall a full 90% of what we say and do. And that’s why aspiring investors who work through a simulation of their first deal are so much more confident than those who don’t practice the process beforehand.  But what does it look like to simulate your first multifamily deal? Where can you go to rehearse the steps in the Deal Maker Blueprint and gain the confidence to follow through? On this episode of Financial Freedom with Real Estate Investing, Nighthawk Equity President Drew Kniffin joins me to discuss our upcoming Deal Maker Bootcamp in Orlando this January and explain how the workshop simulates the process of finding and closing on your first multifamily deal. We explore the benefits of simulating your first deal and following a proven process, challenging you to master the critical skill of analyzing deals quickly and accurately.  Listen in for insight on the three kinds of people you need in your real estate network (and where to find them) and learn our top strategies for simulating your first apartment deal and building confidence while you practice in a safe environment. Key Takeaways  Robert Kiyosaki’s Cone of Learning Remember 10% of what we read Remember 50% of what we see and hear Remember 90% of what we say and do The benefits of simulating your first deal Builds confidence Know what to expect if LOI accepted How to simulate your first multifamily deal Practice in throw away market Visit larger properties Build sample deal package The 3 kinds of people you should network with Peer group (Deal Maker’s Mastermind) Mentors who’ve done what you want Partners with complementary skills Why we recommend following a proven process Don’t have figure out next step on own Avoid expensive mistakes The benefit of being able to analyze deals Need for negotiating and making offers Confidence to talk to brokers/investors Connect with Drew Kniffin Nighthawk Equity Drew on Twitter Drew on LinkedIn Resources  Register for Michael’s Deal Maker Bootcamp  Learn More About Michael’s Mentoring Program Join Michael’s Deal Maker’s Mastermind Learn More About Deal Maker Live  Get Michael’s Blueprint to Your First Multifamily Deal Access Michael’s Syndicated Deal Analyzer Join the Nighthawk Equity Investor Club Financial Freedom with Real Estate Investing by Michael Blank  Robert Kiyosaki’s Cone of Learning  Sample Deal Package  The Deal Maker Certification on MB EP262  Podcast Show Notes  Michael’s Website  Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group 

Imagine having the ability to raise $100M for syndication deals in less than 18 months on your favorite social media platform! The fact is, you can take advantage of Facebook, Instagram and even TikTok to reach accredited investors and build connection until they trust you with their money. But how do you create a personal brand and grow an audience online? Brandon Turner is a real estate investor, entrepreneur, speaker and host of the BiggerPockets Podcast. He serves as Founder and Managing Partner at Open Door Capital, a firm that focuses on value-add multifamily properties and mobile home parks. Brandon is also the coauthor of the recently released two-volume series The Multifamily Millionaire.  On this episode of Financial Freedom with Real Estate Investing, Brandon joins cohost Garrett Lynch and me to discuss his recent shift to large multifamily projects, explaining how his platform allows him to raise tens of millions in days on Instagram. He shares his passion for mobile home parks, challenging aspiring investors to ‘follow our fire’ and surround ourselves with the people doing what we want. Listen in for Brandon’s insight on building a personal brand and learn to leverage the power of a platform to scale your syndication business! Key Takeaways  What inspired Brandon’s shift to large multifamily Got in room with investors doing bigger projects Realized not aligned with what could be doing Why Brandon is fired up about mobile home parks Wanted to be at bottom of market in recession Love challenge of hard things (passion = suffering) Brandon’s pivot to large multifamily syndications Bring ability to raise capital to JV partnerships 3 deals worth more than 20 mobile home parks Why Brandon likes building his platform on Instagram Good for getting people to know, like and trust you People choose to invest based on how you live How Brandon would build a following if he had to start over Use Instagram reels/TikTok to reach lots of people Build connection on Instagram, funnel to email list Why Brandon is building his email and text lists Instagram can’t take away addresses or phone #s Reach out to accredited investors (high open rate) Brandon’s insight on building a personal brand How other people feel when think about you Lean into what people say, e.g.: @thedatadeli The pros and cons of investing in small multifamily Less cash required and easier to manage Can only get so big, more competition on deals The pros and cons of investing in large multifamily  More risk, must be good at business Can scale quickly and buy $1B in short time Brandon’s advice to aspiring multifamily investors Option 1—learn with small projects and scale up Option 2—bypass with help of mentor/partner Follow your fire Connect with Brandon Turner  Brandon on Instagram Brandon on TikTok Brandon on BiggerPockets  The Multifamily Millionaire, Volume I by Brandon Turner and Brian Murray The Multifamily Millionaire, Volume II by Brandon Turner and Brian Murray Resources  Find Out More About Michael’s Platform Builders Masterclass Get Tickets for Deal Maker Bootcamp  Join the Nighthawk Equity Investor Club Download Michael’s Free Report—What's the Best Investment: The Stock Market or Real Estate? Register for Deal Maker Live Learn More About Michael’s Mentoring Program  Financial Freedom with Real Estate Investing by Michael Blank Brandon Turner on Financial Freedom with Real Estate Investing EP221  BPCON Brian Murray on LinkedIn  Slybroadcast  Dave Meyer on Instagram  Joe Fairless  Grant Cardone  Michael on Facebook  Michael on Instagram  Michael on YouTube  Apartment Investor Network Facebook Group  Podcast Show Notes