Unleashed - How to Thrive as an Independent Professional

Will Bachman
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Feb 26, 2024 • 46min

560. Russell S. Reynolds, Jr. Building a World-class Professional Services Firm

Show Notes: Russell Reynolds, founder of Russell Reynolds Associates and RSR Partners, shares his story of starting his own executive search firm in the 1960s. He served in the Air Force and later joined JP Morgan. After working there for six or seven years, he joined William Clark Associates. However, shortly after, he decided to start his own firm with his friend OB Clifford and a few other friends. They collected $50,000 and started Russell Reynolds Associates. He also decided to invite his friend Lee to join the firm as partner. The firm was established in 1969, and the partnership worked well. Today, Russell Reynolds Associates is one of the largest search firms in the world. As a big producer, Russell believes that success in a service business is about doing a good job and connecting with clients. He was introduced to the senior partner of Oppenheimer and company; they became great friends which eventually led to many more clients. Key Factors in Hiring Talent Russell states that it is important to look for people who are well adjusted, positive, and excited about the future. He believes that integrity is the single most important ingredient for success, and if people are honest and try to do the best they can, they will prevail. He shares the key points he looks for in people, including whether they are givers or takers and the questions he asks candidates. When hiring for Russell Reynolds Associates, one of the key questions is whether the person has integrity or adapts to their style of client service. Russell asks for samples of their writing, because communication skills are so important, and he also asks about family relationships and what they do on weekends. He also emphasizes the importance of taking them off base to see how they really behave, and allows him to see how well they are prepared and how they can be receptive to new ideas. Russell believes that bright young people are the key to success in a business because they are motivated, hungry, and want to please you. Building the Board and Expanding the Firm Russell discusses the role of an external board of advisors, which included prominent business leaders from JP Morgan and Shell. He shares the firm's approach to governance, and how it was run like a public corporation. He also discusses the institutions and practices set up to develop people. The firm grew through branch offices, and rules established by each branch, but there were certain rules that were set up across all branches, and he explains what they were and certain aspects which were encouraged such as involvement in charitable and political activities. Russell shares stories of when he was involved in fundraising for both charitable and political campaigns, including meeting then Prince Charles, and time spent raising funds for George H.W. Bush and Ronald Reagan. Success Factors of the Firm He talks about maintaining and building relationships and shares a few tips on maintaining positive client relationships and how his firm offered new ways of providing value to clients. The firm's search businesses are broken down into practice areas such as healthcare, financial services, wealth management, consumer, industry, board, and recruiting. He also talks about building a service firm and practice management. In 1993, Russell sold his shares in RSR Associates and decided to start RSI Partners. The firm expanded into executive search, which is still going well today. He explains why he made this decision. He is now chairman emeritus, and although he is not directly involved, he is on the board. He shares why he sold RSR Associates and why he decided to come out of retirement to start a new company. The conversation turns to career mistakes and Russell recounts a story of being charmed and betrayed, why he believes physical fitness is important in the assessment of a candidate, why he's leary of academic achievers, and what he considers valuable assets. Professional Career Advice Russell advises young college graduates to focus on developing their skills and investing in them. He suggests attending seminars, conferences, and listening to podcasts to learn new skills. He emphasizes the importance of having a balanced life, including vacations, family, and relationships. He also suggests being on outside boards, both charitable and for profit, for educational and helpful experiences. For those building a professional services firm, Russell suggests not taking no for an answer, not to be limited by one's imagination, and the importance of being grateful, humble, respectful, and recognizing that they are not the most important person in the world. He emphasizes staying in good health physically and mentally. However, he also recognizes that the advice depends on the individual's interests and goals. Timestamps: 05:37 Leadership, client service, and hiring practices in professional services 16:01 Leadership, governance, and talent development in a consulting firm 24:42 Political connections and relationship-building in the recruitment industry 31:43 Career development, business growth, and leadership lessons 40:46 Career development, leadership, and success Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 19, 2024 • 19min

559. Paul Gaspar: AI Project Case Study

Show Notes: In this episode of Unleashed, Paul Gaspar discusses his experience working with artificial intelligence at a major global insurance conglomerate in Japan. The company faced pressure to streamline operations and reduce costs within its auto business. Paul, who was in a role leading the data science function, suspected that the claims area in insurance was a target-rich environment for delivering value with advanced analytics and technology. He found that similar processes were being utilized on claims regardless of the size, leading to the opportunity to put analytical rigor behind the claims estimation process. AI Use for Processing Insurance Claims Paul and his team looked at information flows at various points in the process, specifically evaluating how information collected at the time of the accident could be used to provide insight on losses. Using this information, they built predictive models using AI techniques that would allow them to predict the ultimate value of these claims from a $1 perspective, using a subset of the initial information collected at the time of loss. By building models that could do this quickly and accurately, they were able to set thresholds that would allow for automated processing and payment of claims amounts on about a quarter of the total claims volume. This reduced the workload for the team handling claims and sped responsiveness to customers with smaller claim amounts. The Process of Assessing Information Paul explains the process of assessing the quality, consistency, and reliability of information for a client. This involves assessing the types of information, blending them with data analysts experienced with using different modeling techniques and programming languages. Paul and his team used Python to investigate particular approaches, and testing results to identify useful data elements for creating meaningful insights. This process is not necessarily feasible for a data analyst with minimal data science knowledge. Instead, a step-by-step approach involves evaluating the data, considering viable modeling techniques, and experimenting with them to ensure accuracy, speed, and processing power. A team of experienced data scientists can help guide the technical approach and modeling techniques used in the case. This approach is essential for evaluating claims and determining the appropriateness of claims based on the available data. To ensure precision across various claim types, it is crucial to segment claims by value and look at the ones with the lowest value. This helps identify potential risks and minimizes leakage, which is the risk of overpaying for claims relative to processing costs. Predictive analytics is a complex art and science, and it is essential to be careful about how and where to use it, ensuring that risks are well understood and balanced against the benefits of the process.To turn a scalable business process into a working scalable business process, Paul states that change management work must be done across various functional areas. This includes ensuring that information is passed into payment systems, how automation impacts existing processes, and how to contact customers and inform them of potential benefits. Building AI Algorithms to Prevent Human Errors In the claims process, Paul states that human errors can be a significant issue, as they can lead to false positives and false negatives. To prevent human errors, AI algorithms should be trained to match human judgments and set error tolerance thresholds. This is a time-consuming part of the process, and it is essential to work with claim handling professionals to assess the performance of the models and identify errors. He also mentions that risk management is crucial in ensuring that systems make accurate decisions and avoid making mistakes. Machine learning operations (ML ops) have emerged as a concept that accounts for model performance over time, and it is crucial to continually monitor and adjust models as needed. To ensure that the model does not become overly sympathetic to human errors, it is essential to conduct testing and monitoring over time. Companies that excel in this field have developed software programs that allow for systematic monitoring of decisions. By setting thresholds and balancing processing time and error, companies can set acceptable thresholds and auto-process claims at risk-acceptable levels. The Evolution of Predictive AI Paul discusses the evolution of predictive AI, specifically generative AI, which uses existing knowledge bases and training models to generate content that is most likely to be related to an end user's query. This is the basis of foundational models used by open AI and Perplexity to create a new paradigm and use case for predictive AI. The accessibility, power, and intuitive nature of these models make them exciting for experimentation. Generative AI tools have become multimodal, allowing them to take textual, voice, image, or video inputs and respond to queries about that type of content. This allows for an incredible range of possibilities, even in the mobile first world. For example, in the case of auto claims, the estimation process could change from a low value subset to a higher value and sophistication of claims. The multimodal input, the ease of interaction with providing information to these tools, and the ability to access from both practitioner and end user perspectives are key game changers in the future of predictive AI. Paul emphasizes the importance of change management in implementing AI tools in corporations. Timestamps: 01:04 Implementing AI in claims handling at an insurance company 08:34 Using predictive analytics in claims processing 13:41 AI-powered claims processing and error management 18:25 Generative AI's transformative potential in various industries Links: LinkedIn: https://www.linkedin.com/in/paulmgaspar/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 18, 2024 • 22min

558. Astrid Malval-Beharry: AI Project Case Study

Show Notes: In this episode of Unleashed, Astrid Malval-Beharry discusses an AI case study with a top 50 homeowners insurance carrier in the US. Astrid was approached by their underwriting and innovation teams to digitally transform their underwriting workflow. Astrid shares an overview of the industry at present. The industry is facing challenges due to an increase in natural catastrophes, inflation, disruptions in the supply chains, and policyholders who prefer to have an Amazon or Uber experience with their insurance carrier. The client had three goals for the digital transformation project: increasing the level of straight-through processes, improving risk assessment, and realizing greater investment in inspection. Astrid explains what straight-through processing is and how it works using data analytics and AI-based and technology solutions. The second goal was to improve risk assessment by analyzing the location of the property, the condition of the property, and the policyholders themselves. The client wanted to know how AI solutions could help enhance risk assessment, reduce premium leakage, and charge the right price for coverage. The third goal was to improve the inspection process, which currently costs carriers a lot of money but only yields a few actionable insights. To achieve this, Astrid's team shadowed underwriters across both regions and senior IDI to understand how consistently underwriting guidelines are being applied. The team also interviewed and benchmarked against competing carriers, InsurTech carriers, and carriers that look at the underwriting workflow with a different lens. This allowed them to see the art of the possible and make informed decisions about their underwriting practices without disrupting the workflow. Employing AI Solutions for Insurance Companies Astrid talks about what follows the research and benchmarking exercise and how they mapped the workflow and the ideal future state. Premium leakage occurs when insurance companies charge less for a policy than the actual premium should be to reduce losses and charge the right price for the coverage. The inspection process is often done by agents or license inspectors, leading to a lack of actionable insights. To address this issue, a preferred digital transformation engagement was conducted by shadowing underwriters across both regions and senior IDI. This allowed the team to understand the consistency of underwriting guidelines and the impact of different levels of underwriters on the process. Competitive intelligence benchmarking was conducted against carriers with similar profiles and InsurTech carriers. This allowed the team to map the workflow as the ideal future state from an underwriting workflow perspective. However, the change should not be too abrupt, as the procurement process in the insurance industry is notoriously long. A middle ground was identified by analyzing claims activities on the book of business NIS to identify the biggest losses and how implementing AI solutions would give the highest return on investment. Change management is also important, as it involves both technology and people and processes. The organization's readiness to implement new digital tech-driven solutions is also crucial. Astrid also touches on the convergence of people and processes when implementing technological solutions in change management. Questions to Ask an AI Vendor Astrid shares a list of questions to ask an AI vendor, including accuracy, model explainability, model bias and fairness, and scalability. She has experience working with insurance carriers, analytics, technology vendors, and private equity firms, giving her a deep understanding of what solutions work and don't work. When selecting an AI vendor, it is important to understand a series of fundamentals about the solution. The first question is about the accuracy and performance of the AI model. It's crucial to understand how the vendor measures accuracy and how they handle situations where the model may not perform as expected. The second question is about model explainability, which is crucial in the highly regulated insurance industry. The third question is about model bias and fairness, and how the vendor addresses and mitigates biases in their AI models. The fourth question is about scalability. While some solutions are considered vaporware, and Astrid explains what vaporware is, there are legitimate, enterprise-grade solutions that have legitimate AI technology. By asking these questions, clients can better engage with the right AI vendor and ensure the right decision-making process. She states that licensing data from a vendor is the right path due to the ongoing maintenance required. AI vendors are now incorporating large language models, such as chat GPT, into their AI models. However, this is not the core competency of an insurance carrier, which is to assess risk. Astrid stresses that results should not be expected too quickly. However, she does mention that they are already seeing results. She mentions a project that has been 16 months in development, and it is not expected that a solution will immediately bring new business or reduce expenses. However, the results have been significant, with a client seeing a 75% increase in straight-through processing and reduced manual injury interventions. Operational efficiency has also soared, and better risk assessment has been achieved. Timestamps: 01:02 Digitally transforming underwriting workflow for a top 50 US homeowners insurance carrier 03:08 AI solutions for insurance industry digital transformation 07:14 AI implementation in insurance industry 13:42 AI model accuracy, explainability, bias, and scalability in insurance industry 17:54 Evaluating AI vendors for insurance industry use cases Links: Website: https://www.stratmaven.com/ LinkedIn: https://www.linkedin.com/in/astridmb/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 17, 2024 • 19min

557. Julie Noonan: AI Project Case Study

Show Notes: Julie Noonan shares a case study on using AI while working with a top 15 global pharma company to get the most insight from the data and reduce time to market or time to development of their particular molecules and drugs. In early 2022, the pharma company was using artificial intelligence and machine learning to analyze clinical and research data. The organization Julie worked with was a digital and data concentration alongside data scientists and computer scientists. Julie shares where this organization placed focus and what their goal was with regards to using AI and machine learning(ML), and the role she played in developing this center of excellence. Company Use Cases of AI and ML Most of the early use cases involved clinical data and research data. Clinical groups were conducting the first clinical trials with animal populations, and recording their data in various tools. They were studying a specific model molecule to understand its implications across projects. For example, they were studying a molecule for one disease indication and wanted to predict its relevance for another project that another team was working on. AI and machine learning prompts were used against the data, allowing them to organize and prompt data to return potential other indications that could be tested with the collected data. Julie talks about how companies are grappling with the rapidly evolving AI technologies, and a center of excellence can be a solution. However, concerns may arise about adding bureaucracy and slowing down innovation. She explains how she helped her client deal with these concerns. The company culture of this global organization highly values entrepreneurialism, and allows data ownership within its group, allowing for experimentation unless it directly impacts patients. She mentions that they were able to educate interested groups about the importance of patient safety and ethics. The organization rewards innovation by publicly recognizing those who come forward with project ideas. Even if the project is not great or a failure, it is a lesson learned. The company's top priority is the patient, and they reward those who come forward with ideas without imposing penalties or shutting down projects. The organization also stresses the need to comply with correct procedures to avoid ethics violations. Inspiring a Company Culture of AI and ML Innovation Julie talks about how her role in change management helped inspire innovation within the company. They used polls to encourage innovation and encourage change. They run exciting advertising, competitions, and partnerships with universities, allowing for the introduction and excitement of new AI technologies. This approach helps companies navigate the challenges of AI adoption and ensures that their innovation is not stifled by bureaucracy. Julie explains that for change to be successful, leader support plays a key role. The center of excellence (COA) is a key change management initiative within an organization. It involves making people aware of AI and machine learning, which can be achieved through various marketing strategies. The organization chose a name that aligns with its culture and annual message from the CEO, highlighting the future and benefits of AI and machine learning in drug delivery. The COA also held pop-up events where individuals could access learning materials, certifications, and practice using fake data. Office hours were provided for those who had no idea about IT architecture or how the organization operated. Newsletter articles, posted posts, and video monitors were used to promote the COA's existence. A community of practice was formed, which met monthly for educational sessions and discussions on AI usage. Julie also explains how they monitored ethics and DEI to represent the target patient population. Measuring the Efficacy of the COA Measuring the effectiveness of the COA is challenging due to the lack of metrics. Julie talks about measuring awareness, and how the organization has grown from six members to a global community of over 1500 people. She also mentions accessing use of the learning, accessing use of the sandbox, and the number of projects brought into be evaluated, focusing on their metrics. For example, in the first year, 10 projects were part of a competition with a local university, where teams of university and company employees worked together to implement AI/ML elements in their projects. The project metrics included surprises, opportunities, and lessons learned. This success was significant in the pharmaceutical industry, as more drugs and experiments fail than succeed. Over the last two years, the number of data scientists has grown dramatically, and the COA has become a vital tool for the organization's digital transformation efforts. Timestamps: AI use cases in pharma company 06:33 Balancing innovation and governance in a large organization 11:29 Marketing a new AI center of excellence internally 15:47 AI and ML center's effectiveness measured through awareness, access, and project metrics. Links: Website: www.jnoonanconsulting.com LinkedIn: https://www.linkedin.com/in/jnoonanconsulting/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 16, 2024 • 19min

556. Markus Starke: AI Project Case Study

Show Notes: Markus Starke, an advisor for cybersecurity and digital process transformation, has recently been working in cybersecurity for the AI applications that corporations are using. Marcus explains that, AI plays a significant role in work, particularly in intelligent process automation. This concept involves combining technologies like robotic process automation, process mining solutions, chatbots, Optical Character Recognition, and more advanced forms of machine learning and generative AI to build end-to-end processes. However, cybersecurity issues can affect these automation systems, especially as more users use them individually. Safety Measures with AI Automation Markus talks about several dimensions of cybersecurity with AI automation. To ensure the safety of AI-related automation situations, clients are asked to review their setup from a Target Operating Model perspective. A framework is created to guide this process, including governance, secure development processes, and creating awareness about potential risks. Governance involves governing roles and responsibilities, access, user rights, and other aspects of the system. Secure development processes ensure that solutions only access the data they should access, store data securely, and use encryption. Securing the platform is another dimension, involving standard frameworks for cloud-based solutions. Awareness about the human factors in reducing risk levels is crucial for achieving good cybersecurity. And lastly, monitoring and reporting ensure that the environment is controlled to a degree. Examples of Cybersecurity Threats Using AI Tools Markus discusses cybersecurity threats with AI tools, such as generative AI (GPT) for working on company data. One example is a human user extracting data from their corporate data pool and sending out an email with this data, and sending it to their private email account, which could be used in a public chat GPT instance. This can be controlled by creating awareness and setting up standardized IT security control mechanisms to limit data extraction from corporate networks. Another example is using proprietary corporate data for advanced data analytics on GPT, which could expose it to a potential attacker. Private computers are typically less secure than corporate ones, making them more prone to being attacked or losing data to an attacker. Corporations generally want to limit the type of data that is made publicly available in generative AI applications. He states that it is not always clear what happens to the data that is input to AI applications. Markus also discusses the risks associated with using consumer versions of chat GPT, as any data uploaded could potentially be put into its training data. However, there are options for setting up AI applications in a limited way for specific corporate use cases, but it is important to evaluate these solutions on a case-by-case basis to ensure they fulfill specific needs and governance. With Gen AI, it is crucial to balance between limiting too much while maintaining control. AI Tools Retaining Data The discussion revolves around the use of AI tools, such as Zoom, which may be retaining data on calls or transcribing them without letting users know. This raises concerns about the accessibility of information to organizations. It is essential to ensure that these tools align with cybersecurity standards and are compliant with protection requirements. However, this may be a case-by-case consideration, and Markus emphasizes that it is always necessary to question security processes. In addition, he mentions that it is crucial for independent consultants to raise awareness about cybersecurity and AI. Basic rules apply to the use of AI, such as ensuring data is stored in controlled instances and using strong protection mechanisms like passwords, access rights, and encryption. When working with clients, it is important not to make their lives too simple by creating AI solutions for specific business problems. Cybersecurity can sometimes be perceived as slowing down businesses, but it is an essential control that must be maintained. Independent consultants should review these aspects and not make their work too easy. Markus strongly recommends that consultants should be aware of active and forthcoming regulations that apply to AI when setting up solutions for clients. Timestamps: 0:03 Cybersecurity risks in AI-powered process automation 03:10 Governance and security for AI-related automation 05:53 Cybersecurity risks with AI tools and data 10:48 AI data security and control 14:47 Cybersecurity and AI in business Links: Freelance Website: http://starkeconsulting.net/ Company Website: https://www.ten-4.de/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 15, 2024 • 20min

555. Cheryl Lim Tan: AI Project Case Study

Show Notes: Cheryl Lim Tan discusses her experience working with a financial wellness product powered by AI. The client was early in their journey and needed to raise awareness of their product. They needed to refine their product further and gain more users to gain feedback and make adjustments to its features. Cheryl was brought in to take care of the entire marketing function. Cheryl's approach involved figuring out the company's brand, target audience, and value proposition. She also focused on articulating the unique value proposition of the product compared to free tools like Chat GPT. By addressing these aspects, the consultant was able to create a clear framework for the client's marketing function and reach investors. Prompting AI Tools Cheryl highlights the importance of education in the AI world, as AI tools are prompt-driven and consumers may not know how to interact with the interface and how to prompt it. To address this, they developed a suite of YouTube videos on how to prompt the tool for different situations or information. Another key aspect of targeting the client was developing personas. These personas were identified and distilled into a framework that included the top three messages, pain points, and expectations for each persona's customer journey. Consumer Education and AI Tools Cheryl emphasizes the importance of consumer education in the AI world, as it helps to draw the right audience in and ensures the success of the product.She also shares consumer insights about the types of users who are open to using AI tools, such as Gen Z, who are digital natives and more likely to adopt AI in their everyday lives. The proliferation of AI in 2023 has helped AI companies get in front of their target audience and engage with them. Gen Z is likely to be one of the highest adopters of AI, while millennials and Gen X are more cautious and hesitant. To ensure AI adoption applies to their market, companies must be clear about their personas and target audience, and consider using colors and layouts that appeal to the everyday consumer rather than catering to programmers. SEO and AI In terms of SEO, search engine optimization, and paid search, Cheryl highlights the importance of being conscious about who they are trying to reach and how to present their brand accordingly. She also discusses the challenges faced by early AI startups in figuring out who they are targeting and how to signal their preferences. She shares their marketing mix, which includes SEO, content marketing, working with influencers, an affiliate program, email marketing, and discord communities. They found that email marketing still works and was a great way for them to pick up new users. They also mention brokers for finding AI email lists that are a good fit for their brand and audience. The Benefits of a Discord Community Cheryl talks about the importance of having a dedicated Discord community related to your product to gather information, which is valuable for marketing and product refinement. She explains how Discord can be used, and how she has used it in marketing. She emphasizes the need for authenticity in inserting oneself into conversations and promoting the product. Reddit, she believes, is taking over Google in terms of cost for acquisition, with a cost per click down to $1 compared to Google's $4-6. Reddit also allows for targeted placement in relevant conversations, making it more cost-effective than Google. Timestamps: 00:03 AI-powered financial wellness product and marketing strategy 04:00 AI marketing strategies for consumer education 07:45 Targeting audiences for AI technology 11:13 Digital marketing strategies for a startup 14:14 Marketing an AI product using Reddit and Discord Links: Website: https://www.cheryltanconsulting.com/ LinkedIn: https://www.linkedin.com/in/cherylltan Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 14, 2024 • 17min

554. Barry Saunders: AI Project Case Study

Show Notes: Barry Saunders, a digital expert at McKinsey, discusses his background in the firm and his experience in AI-related projects. He worked in the LEAP practice, which built platforms for video streaming, preventative maintenance, and optimization tools. He left McKinsey to become Chief Product Officer at an Australian fashion company and recently joined MXA, a strategic digital technology company in Australia. Barry suggests a two-by-two typology classification scheme for AI-related projects. The first quadrant focuses on understanding patterns of behavior, while the second quadrant focuses on predictive behavioral modeling, third is more about text orientated and understanding meaning. The fourth quadrant focuses on regenerative AI and content creation. Barry believes that combining these quadrants can lead to personalized content for different customers and valuable insights and can unlock interesting value. AI Use Case Study Barry and his partner have been working on an AI toolkit to automate time-consuming work for management consultants. They developed a startup called First Things, which uses Gen AI to create classic McKinsey storylines from unstructured data. This tool has helped executives work through their strategies and report outcomes. They have also worked with clients on the AI journey, especially regulated industries. They have found that some tasks can be done more effectively with AI. One project they did was analyzing insurance policies for large-scale agricultural businesses, which are often complex and drift in meaning as language is updated. They created a tool that would analyze these policies, extract semantic meaning, and identify where drift took place, allowing them to align documents and simplify policies. One of the projects they are currently working on is simplifying lending policies for banks. In Australia, many lenders do home lending as their primary base, but the technical platforms used by banks and non-bank lenders are ancient and difficult to navigate. They are working on simplifying policies and offering home loans more simply. Building AI Tools The level of effort required to build a tool like this is not limited to building it. Many of the tools available are free, and there are many software as a service tools available that can perform similar tasks. To build a tool like this, one should be clear on what they are trying to do, such as simplifying a policy or comparing two different policies. The AI toolkit has proven to be effective in automating time-consuming work for management consultants and other clients. It is essential to be familiar with the tools and their capabilities to effectively utilize AI in various aspects of business operations. The legal space offers a vast array of tools for generating and analyzing contracts, including software as a service tools. To use these tools effectively, it is essential to be familiar with the large language model and the tool being used. Tuning these tools to get the desired response requires understanding the chain of logic and the outputs. To build a production-oriented tool, consider using large language model operations (LLM ops) or large language model operations (LLM ops) in a broader software architecture or workflow. Google, AWS, and Microsoft offer guides on how to integrate these tools into their software stack. It is crucial to be clear about the tasks and outputs of these tools, and to work with teams who are familiar with these systems. Using AI Applications Barry discusses his work on AI applications, specifically RF cues and analyzing large documents. He built a proof of concept using a tool called mem.ai. He talks about a template he built to analyze questions in RFQs, which are often templated and consistent across government agencies. The system is particularly useful for handling open-ended questions and generating text about your company's services, processes, etc. This speeds the process of applications, and the system can be used to set the tone for the next step in a project. Timestamps: 00:03 AI projects and experience at McKinsey with Barry Saunders 01:57 Using AI to analyze text data and create personalized content 05:23 Simplifying complex insurance policies using AI 09:06 Building a tool for analyzing and comparing legal documents 12:31 Using AI to automate RFQ response generation Links: Whitepapers: https://www.mxa.com.au/whitepapers Company Website: https://mxa.com.au/ LinkedIn: https://www.linkedin.com/in/barrysaunders/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 13, 2024 • 22min

553. Phil Bellaria: AI Project Case Study

Show Notes: In this episode of Unleashed, Phil Bellaria shares a case example of building a Chat GPT using open-source large language models. The client was a large telecommunications company with an immense amount of unstructured data, including customer feedback, feedback from employees through surveys, and transcript transcripts from millions of phone conversations and text chats. The problem statement was to derive insights and understand the state of the business, identify trends and topics as quickly as possible. The process took place through 2018-2020. Working with a data scientist, and using Google's BERT methodology for natural language processing, the team coded an algorithm that identified topics and classifiers from the unstructured data, scored each topic and phrase on sentiment (positive or negative comments) and created a short summary of customer or employee comments related to each topic. The process of building and running the model was processing intensive, and the first step was testing and iterating the model on smaller samples of data. The company held employee surveys, which was processed through the test model, the data was reviewed by HR business partners and business leaders to check for accuracy. The model was trained on all the information in Wikipedia, but other specific information and words were added to refine it. Over six to eight months, the model was able to accurately represent what employees were saying. Using AI to Improve Sales Pitches Phil discusses the use of AI in business applications and how it can be used to improve sales pitches. He explains that the problem was to understand why sales agents were not pitching a strategic product effectively. By feeding data from conversations with customers about the product, the algorithm was able to identify words and phrases associated with successful sales and non-successful sales. This information was then used to train sales agents on the right expressions and words to use when pitching the product. Phil shares some phrases that work well and those that don't, such as promoting a streaming product by associating it with popular shows. He also discusses the challenges of building AI models and securing and protecting data. He also addresses the cost of building an AI model. Using AI for Next Best Customer Actions Phil shares one example of AI-related projects which used AI algorithms to predetermine the next best action for a customer that can be used in real time to learn the best approach in customer interaction. The AI engine uses reinforcement learning to improve the power of the recommendations. The process involved building the right APIs into existing systems and ensuring SLAs in terms of responsiveness. The algorithm itself uses sophisticated statistical modeling techniques, but the main challenge was integration and timeliness. Challenges Implementing AI Phil talks about the challenges of implementing this process. He emphasizes the importance of defining the business problem and getting the technical team involved early in the process. He talks about time spent translating the problem into technical applications, allowing technical personnel to use their skills to solve the problem. He also shares a timeline for starting a recommendation algorithm. The process includes writing, pulling in data, creating a data environment, scoring, and algorithms. Another consideration is change management which involves limited pilots and controlled AB tests across the population, and time allotted to roll out and testing. Phil discusses the power of AI in data analysis, stating that it can provide insights and interactions that are not always available before. The real power lies in bringing new agents to speed up the process and elevating the performance of middle-tier agents. The lower performing agents often wouldn't use the tool, so they don't see as much impact. Timestamps: 00:02 Using AI to analyze unstructured data for business insights 03:23 Using AI to analyze customer feedback and sales data 08:14 AI-powered next best action engine for sales 12:16 Implementing AI-powered customer service tool 16:43 Using data and analytics in call centers Links: Company website: https://www.cdaopartners.com/ Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 12, 2024 • 37min

552. Diane Flynn, Coaching a Growth Mindset

Diane Flynn, a multi-talented professional and author of two books and two popular courses on Udemy, Growth Mindset and Communicating with Confidence, has been working with her company, Reboot Excel, for the last decade. The company aims to help women feel current with technology, connected with a professional network, and confident in their return to work. She has had thousands of people go through their programs and continues to offer resources on their website and coaching workshops. Diane talks about her experience of returning to the workplace after taking a long hiatus, and how she became aware that many women wanted to return to careers but found it difficult to do so for a variety of reasons. She observed that many women returning to work are immensely talented and capable, but they often face a confidence crisis when trying to get back into the workplace. Consequently, she was inspired to start Reboot Excel with four friends. The company was successful, and through her work, she found that many people in the workplace also needed the same leadership skills. She launched her own company and started working in the B2B space. Today, she coaches executives to build more inclusive workplaces and empower people to do their best work. Helping Women Return to the Workplace As a stay-at-home mom, Diane met many intelligent, skilled, and immensely talented women who had been successful in their prior careers but had lost confidence. To help women regain confidence, she encourages them to reframe their achievements and skill sets based on what they have done, whether they received a paycheck or not. Many of these women have since landed amazing careers, and some have even held significant roles at Stanford University. Diane also worked closely with Carol Cohen, founder of I Relaunch, who works with companies like McKinsey, JP Morgan, Morgan Stanley, and Goldman Sachs. They offer a return-ship program, similar to an internship for someone returning to their career, which is usually three months long and provides extra mentorship. Diane uses this program daily to help women navigate the latest workplace technologies and navigate the culture they'll be working in. Typically, 80% or higher of the women who go through these returnships are hired into full-time roles. Diane recommends checking out I Relaunched.com for more information on their work in this area. Working As an Instructor at Modern Elder Academy She mentions that Chip Conley, an instructor at Modern Elder Academy, founded the program to help people stay relevant, purposeful, motivated, and energized in midlife. She shares what motivated Chip to start the program or, as it is also known, the first modern wisdom school. The course is designed for women aged 45 to 70, but can accommodate older and younger individuals. The focus is on helping participants identify their strengths, sparks of joy, drains, impact they want to have, and who they want to work with. The most important aspect of the program is focusing on core non-negotiable values, as they are crucial for finding fulfillment in one's job. The program includes various exercises, one-on-one coaching, and meals together. The alumni program has thousands of people who come back for reunions and support each other. Chip is also launching his newest book, Learning to Love Midlife, which shares his story. Women Helped by the Program Diane talks about some participants who have found their purpose and passion and decided to pursue new career paths, such as a corporate executive who wants to become a coach. Another participant, a young woman in her mid-30s, decided to start a new type of university and seek funding and advisors. This is an exciting example of how people can take time to reflect on their goals and motivations and explore opportunities outside their current career. Many people are going through transitions, such as divorce, widowhood, or moving geographically, and it is essential for them to take time to reflect on what they can bring into the world and what impact they want to have. By taking time to reflect on their goals and motivations, companies can better serve their needs and create a more fulfilling and fulfilling life. How the Program Helps Women Diane discusses the exercises he uses to help people find their purpose and passion at home. She recommends that anyone interested should visit her website (see below) and where they can find two-pages of questions to take personal inventory and help them start the process. She talks about aspects of the inventory, including identifying what fills your tank, what drains you, your non-negotiable values, strengths, and many other areas for development. She encourages people to ask their friends what they think they do well and what they do not. This exercise helps them understand their strengths and weaknesses, which can help them develop their skills and pursue opportunities in their chosen fields. Diane also emphasizes the importance of getting feedback, as it is crucial for growth and development. The conversation revolves around personal inventory, reflection exercises, and the importance of having a north star and a mantra Diane shares her mantra, which is to engage in creative collaboration with people she respects to change lives and build community. She describes what's important to her and how she applies it to work. This is a creative process that she finds fulfilling and helps her say yes or no to opportunities. Diane suggests that after completing these inventories, individuals can gather insights and advice on how to find their purpose and passion. She suggests finding an accountability partner, hiring a coach, attending workshops, or using the Japanese concept of Ikigai to help move forward in the right direction. The Growth Mindset Course One of Diane's courses on Udemy, "Growth Mindset," focuses on the importance of changing one's mindset and getting out of their comfort zone. She describes a fixed mindset as defined by playing it safe, not taking risks, not asking for feedback, and worrying about failure and goes on to explain how this limits growth, on the other hand, a growth mindset is an uncomfortable space that requires stepping out of one's comfort zone to make great things happen. The course covers six key roadblocks that hold people back from having a growth mindset. These include fear, lack of confidence, fear of failure, fear of success, perfectionism, inertia, and not knowing what to do. By addressing these barriers, individuals can tap into their passions and find meaningful activities that bring them joy, after which, through the course they develop strategies to overcome these barriers. In conclusion, Diane's personal inventory exercise and Udemy course on growth mindset offer valuable insights for individuals and organizations seeking to improve their lives. By addressing the six roadblocks and tapping into the joy that comes from finding meaningful activities, individuals can find their passion and purpose in their lives. Timestamps: 04:13 Rebooting careers and hiring experienced professionals 08:42 Modern elder Academy and finding purpose and passion in midlife 13:54 Finding purpose and passion through self-reflection exercises 19:16 Self-awareness and personal growth 25:11 Self-reflection and career development 29:23 Growth mindset and overcoming obstacles to achieve success Links: Company website: https://www.rebootaccel.com/ Modern Elder Academy: https://www.meawisdom.com/ Udemy Profile: https://www.udemy.com/user/diane-flynn-2/ Books on Amazon Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.
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Feb 5, 2024 • 35min

551. Making Aid Count: Terry Roopnaraine on Development Consulting

Show Notes: Terry Roopnaraine, a technical consultant for international development projects, has been working in the field for about 25 years. He provides technical services to support projects funded by bilateral donors, UN agencies, and multilateral agencies like the World Bank. Over the last decade, an increasingly important area of the practice has been working with foundations. Terry's work involves providing services that are required to make these projects work and deliver the best impacts on the ground for the beneficiary populations they serve. There is a huge accountability chain because these projects are often funded through the public purse of one country or another, so there must be some kind of proper accountability and evaluation. The Role of a Technical Consultant Terry talks about the roles a technical consultant might play. He divides his work into two broad areas: project implementation and management, and learning evidence and evaluation. The implementation side of technical consulting focuses on getting a project up and running, recruiting staff, putting in inputs, designing activities, and ensuring that things are run according to time and budget. The learning evidence and building the knowledge base aspect of technical consulting is also crucial, as it ensures that a program is delivering on time, not leaking funds, and has robust monitoring systems in place to capture change systematically. Evaluation of effectiveness is another dimension of technical consulting, as it is about delivering the best impact for the beneficiary population. Research and Evaluation in Technical Consulting Over his career, Terry has worked more in the research evidence and evaluation side of technical consulting, which is partly an artifact of being a refugee from academia. His intellectual and academic orientation was research-directed, and when he moved to development work, he focused more on research evaluation and evidence building. One of his early projects was Conditional Cash Transfer Evaluations in Latin America, which were an aid instrument that aimed to incentivize uptake of health and education services. These programs were popular throughout Latin America and were easy to evaluate quantitatively. However, there was a growing awareness that the program's effects were not as expected. To understand why the program didn't have the expected effects, Terry began conducting ethnographic and qualitative research. He worked with other qualitative researchers to push the idea that understanding the voices of people who were benefiting from these programs was important. Terry talks about the projects he worked on during the early 2000s in Nicaragua, El Salvador, and Peru and how his background in anthropology influenced his approach, and how they conducted research differently from previous projects. Challenges of Conducting Ethnographic Research Terry explains the challenges of conducting semi-structured interviews for management consultants and how they approach this process. The interviews were conducted in a way that was more accessible to anthropologists than for management consultants. Terry talks about the process of conducting ethnographic research in a short training workshop format. He highlights the complementarity between quantitative research findings and qualitative research findings. Survey work is broad and generalizable, while qualitative research is done over a smaller sample and is more in-depth. For example, in Nicaragua, an iron supplement for children was given out for three years, but blood tests showed no effect. In the next round of community field research, the researchers asked questions about the iron sprinkles and found that it was commonly believed that the sprinkles had a terrible reputation due to alleged health risks, and no-one wanted to pass them out. The Importance of Household and Nutrition Research Terry also discusses the importance of household research in nutrition research. Household research is crucial because it helps observe people preparing food, feeding children, hygiene, sanitation practices, dietary diversity, and meal frequency. One example is in Cambodia, where an organization gave eligible families chickens to supplement their meat-poor diets with eggs and animal protein. However, people were not increasing their consumption of chicken and eggs, instead selling the chickens to buy bulk staples like rice. Recently, a project in Rwanda for UNICEF found that people living in resource-constrained circumstances are looking for bulk heavy foods, such as maize meal, sorghum, cassava, or rice, as the first thing they look for because they are concerned about financial or food security, and these foods provide bulk and store well. This approach allows for a deeper understanding of the issues faced by people in these communities. He discusses the importance of a sufficient and diverse diet for children, particularly under two years old, in remote areas. Terry shares his experience with personal safety in various countries, including rural areas where he has worked. And while he has taken a Hostile Environment training course, he believes that shared humanity is the most effective safety mechanism, as most people have no desire to do harm. By being receptive, respectful, and engaging with people in a positive way, most places are generally safe. Effectiveness in Development Aid and Philanthropy Programs Regarding the effectiveness of development aid and philanthropy programs, he states that the appropriateness and relevance of a program to an area are crucial, as it should address specific needs in a direct way. He identifies how certain approaches are ineffective, and stresses that a direct relationship between needs on the ground and the program is more likely to succeed. The design of the program should be simple and efficient, as most successful programs are simple and straightforward. The context of the program is also important. The more functioning the governance context, the more likely the programs are to succeed. For example, in Rwanda, a country that has experienced genocide, the efficiency of food distribution was impressive. Terry talks about how initiatives worked in Rwanda and the importance of collaboration with government ministries to deliver health, nutrition, or education projects, as they are more likely to produce impact. However, in countries with weak governance, the government may not be a viable partner in delivering development programming. To scale up projects, the government must be involved. Timestamps: 00:04 Technical consulting in international development 05:32 Technical consulting in development projects 12:35 Anthropological research methods in cash transfer programs 20:35 Ethnographic research methods and findings in global health 27:18 Food security, safety, and anthropology in various countries 33:18 Development program effectiveness with a development economist Links: UNICEF Ethiopia study: https://www.unicef.org/ethiopia/reports/unicef-generation-el-nino Paper on El Salvador's Conditional Cash Transfer program: https://www.tandfonline.com/doi/full/10.1080/00220388.2015.1134780 Paper on nutrition in Rwanda: https://onlinelibrary.wiley.com/doi/10.1111/mcn.13420 Study on Peru's CCT in indigenous communities: https://publications.iadb.org/es/pueblos-indigenas-y-programas-de-transferencias-condicionadas-ptc-estudio-etnografico-sobre-la-0 Suggested readings: Rossi, Lipsey, Freeman: Evaluation, a systematic approach (not terribly exciting, but a real wealth of evaluation info) Olivier de Sardan & Piccoli: Cash transfers in context: an anthropological perspective (this collection contains an essay I wrote together with my collaborators on the Peru project) Lewis, Rodgers and Woolcock: Popular representations of development: insights from novels, films, TV and social media (fun read, one of the authors is a good friend of mine) Amartya Sen: Development as freedom (still a classic) Paul Richards: Ebola: a people's science helped end an epidemic (fascinating study, quite anthropological, of the community response to Ebola in Sierra Leone) Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

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