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Design Better

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Jul 25, 2023 • 54min

Georg Petschnigg: Product design and storytelling at The New York Times

Subscribe to the Design Better Podcast on Substack to get episodes a week early and other bonus content: https://designbetterpodcast.com/Show notes: https://designbetterpodcast.com/p/georg-petschnigg-product-design-and#details***The New York Times has gone through many challenges and evolutions during its storied history. Founded in 1851—when it was called the New-York Daily Times—it faced draft riots during the Civil War, received the first telegraph transmission from a naval battle in 1904, and was involved in libel suits in the 1960’s that helped establish freedom of the press through the US Supreme CourtBut it’s within the past 25 years or so that the “Newspaper of Record” has undergone some of its most radical transformations: shifting much of its focus away from the printed page to the web and app ecosystem, and expanding into food with NYT Cooking, consumer product reviews with The Wirecutter, and podcasts with The Daily.Today we chat with Georg Petschnigg, SVP of Product Design at the New York Times, about what it takes to balance the tension between the rich legacy of the Times with the rapidly evolving digital landscape. We also talk about designing across products and platforms for a more unified experience, creating a tight coupling between design and engineering, and what the future holds for news products in a world where AI and ML can facilitate content creation but also manufacture deception.Before we get to the show, we wanted to let you know about a cool project that our friend Felix Lee started called ADPList.If you’re early in your career, or if you’re in the midst of a transition, you might want to connect with top-notch professionals in design.Well, now you can now tap into the knowledge and wisdom of some of the most prominent figures in the design industry. And best of all, it's completely free! ADPList is a community platform on a mission to democratize mentorship for all, with over 16,000 verified mentors contributing worldwide; opening up an entire world of possibilities for mentorship and networking.Join ADPList today—for free—and accelerate your career growth.Visit https://dbtr.co/adplistBioGeorg Petschnigg is an executive, entrepreneur, and product leader. He feels most comfortable at the intersection of design, technology, and business. He currently serves as Head of Product Design at The New York Times.Throughout his career, he’s created products that changed how people work, create, and see the world. He believes technology needs to serve the human need to create. Georg co-founded FiftyThree in 2011 and served as CEO until WeTransfer’s acquisition in 2018. FiftyThree are the makers of Paper®, the fast and beautiful productivity app for getting ideas down, Paste® the fastest way for teams to share and gather around their ideas, and Pencil, the award-winning stylus. Internationally recognized for design excellence and innovation, they’ve received awards from Apple, IDSA, Communication Arts, and IxDA. FiftyThree’s products reach more than 30 Million creative thinkers worldwide and defined mobile creativity. This episode is brought to you by:Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓 : https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.comLinksGeorg Petschnigg on Design Matters by Debbie Millman
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Jul 6, 2023 • 43min

Eileen Fisher, Rewind: How design principles and systems guide a clothing company

Show notes: https://designbetterpodcast.com/p/rewind-eileen-fisher-embracing-imperfectHi Folks-We hope that everyone is enjoying their summer so far. We’re taking a few weeks off to be with our families, and to prepare for an exciting announcement that we plan to share soon. In the meantime, we’re rewinding to one of our favorite episodes with Eileen Fisher, founder of her eponymous fashion brand Eileen Fisher, Inc. Enjoy the episode, and we’ll see you in a few weeks.You can subscribe to our Substack to receive episodes a week early, our monthly newsletter with job opportunities and career advice, and more bonus content: https://designbetterpodcast.com/We’d also like to give a huge thank you and shout-out to our sponsors so far this season. Please help us continue to bring you great guests by visiting the links below:Fable: Build inclusive products: https://makeitfable.com/designbetter/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds 🤓 : https://methodicalcoffee.com/ (use code "designbetter" for 10% off of your order).Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/Cruise: Cruise is a team of researchers and designers creating a self-driving transportation service for the people and cities we love. Visit design.getcruise.com to learn more about how you can help design the future of transportation! In his book The Laws of Simplicity, John Maeda says that “simplicity is about subtracting the obvious, and adding the meaningful.” Our final guest this season, Eileen Fisher, is a master at making the simple, meaningful.Eileen is the founder of her eponymous and iconic fashion brand Eileen Fisher, Inc., which is known for its ethical & sustainable practices, and elegant yet simple clothing. She started the company in 1984, and grew it from her first sale of $3000, to annual revenue of over $300 million.We speak with Eileen about her design principles, how she thinks about form, function, and sustainability, and how systems thinking has helped her develop a brand that stands the test of time.We’re so glad you joined us for the sixth season of our show, and hope you were inspired along the way. Stay tuned for the next season, and in the meantime, we’ll be sharing some of our best episodes from past seasons, in case you missed them. Thanks for listening.Bio Eileen Fisher founded her women's fashion brand in 1984, with $350 of startup money. It's since grown into a company with over 1200 employees and hundreds of millions of dollars a year in revenue.The company focuses on producing simple, timeless clothing, with sustainability initiatives including selling used pieces in excellent condition, resold through their Renew take-back program, as well as a Waste No More program which transforms damaged clothes into a new felted fabric, used to create wall hangings, pillows, and other accessories.
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36 snips
Jun 20, 2023 • 48min

Donna Lichaw: The leader’s journey

Show notes: https://designbetterpodcast.com/p/donna-lichaw-the-leaders-journey“Management is a job, whereas leadership is a quality you have to earn,” as we learned way back in Episode 21 from our guest Julie Zhuo. Today, we’re diving deeper into the topic of leadership with Donna Lichaw, author of the new book The Leader's Journey: Transforming Your Leadership To Achieve the Extraordinary Donna is also the author of The User's Journey: Storymapping Products That People Love. We chat with Donna about why leadership often gets conflated with management, how to find your own narrative, and why your product isn’t the hero. One more thing before we get to the show: our newsletter this month is going to feature a new column by Margaret Lee, who founded the UX Community & Culture program for Google's global User Experience organization, and who is now an executive and leadership coach.If you’re looking for solid leadership advice from someone who’s been in the trenches, subscribe at designbetterpodcast.com so you get the newsletter when it comes out later this month. Thanks for subscribing, and for listening.BioDonna Lichaw is an executive coach, keynote speaker, and author of the bestselling books, The User’s Journey and much-awaited follow-up, The Leader’s Journey. She helps high-growth startup CEOs, tech executives, and senior leadership teams scale their leadership so that they can amplify their business growth and make a positive impact in the world.Before coaching, she was a product leader and consultant working with some of the most successful companies on the planet. What she found was that teams would bring her in to help solve product problems…and that their biggest challenges were actually people problems that could be easily solved with a little bit of design thinking, psychology, and ingenuity.This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds: https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.comLinks SCARF: Status, Certainty, Autonomy, Relatedness, Fairness The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure by Greg Lukianoff and Jonathan Haidt
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4 snips
Jun 6, 2023 • 53min

Robert Brunner: The design giant who hired Jony Ive

Show notes: https://designbetterpodcast.com/p/robert-brunner-where-art-and-commerceOur guest today, Robert Brunner, once joked that his tombstone will say: “Here lies the guy who hired Jonathan Ive.” But there’s much more to Robert than that. He did indeed build out the industrial design team at Apple in the 90’s, but he’s also been a partner at Pentagram Design, and was the chief designer of Beats by Dr. Dre, a brand that sold to Apple for $3 billion dollars.We talk with Robert about the arc of his career, what it takes to run a successful design consulting business, and why great products are more about ideas than objects.Before we get to the episode, we’ve got something new to share. We just released the first issue of our monthly newsletter. It includes a guest post from April Luelling, former Senior Product Design Recruiter and Program Manager at Meta, who shares tips on working with recruiters as well as current job openings in the design world. We also share highlights from some of our recent interviews, and links to interesting tools and summer reads. You can subscribe for free to the newsletter, and also get the podcast a week early, at designbetterpodcast.com. Thanks for subscribing, and for listening.BioRobert Brunner is an industrial design leader with broad experience in consumer electronics, personal computers, communications, and appliance industries. He was the co-founder of Lunar Design and former Director of Industrial Design at Apple Computer. Robert was also a Partner at Pentagram Design in San Francisco, after which he formed Ammunition LLC, a product design and brand development group in San Francisco, CA. He co-authored the book Do you matter? How great design will make people love your company, published by Financial Times Press.This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds:https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Cruise: Cruise is a team of researchers and designers creating a self-driving transportation service for the people and cities we love. Visit design.getcruise.com to learn more about how you can help design the future of transportation!Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural:https://freehandapp.com/Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.comLinksRethinking Everyday Things - Robert Brunner keynoteHow Design Drives The World's Best Companies w/ Robert Brunner | Chase Jarvis LIVEDo You Matter? Robert Brunner, Stewart Emery, Russ Hall
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71 snips
May 23, 2023 • 35min

John Maeda: AI + Design

Show notes: https://designbetterpodcast.com/p/john-maeda-ai-designToday we welcome back John Maeda, who is currently Vice President of Design and Artificial Intelligence at Microsoft. You’re probably familiar with John’s work, but if not, take a listen to Episode 42 of this show, where he talks about the arc of his remarkable career.In today’s episode, we talk with John about his role at Microsoft, what’s most misunderstood about AI, and his optimistic take on what the future holds for designers who embrace these new tools. One more thing before we get to the show…if you can take a moment to leave us a review on Apple Podcasts, or rate the show on Spotify, that will help us reach new people. Go ahead and hit the pause button right now and leave your review, we’ll wait for you. 😉 Thank you for listening, and thanks for your support.BioJohn Maeda is an American technologist, designer, engineer, artist, investor, author, and teacher. He is currently the VP of Design and Artificial Intelligence at Microsoft. He’s the author of five books including a gentle intro to AI/ML "How To Speak Machine (Penguin)" and the "Laws of Simplicity (MIT Press)."John is represented in the permanent collections of the Museum of Modern Art, NYC, and the Cartier Foundation, Paris. He’s the first recipient of the White House’s National Design Award for algorithmically-generated visualizations informed by data. Maeda serves on the Board of Sonos and the Cooper Hewitt Smithsonian Design Museum. He has held positions with Automattic, the parent company of WordPress.com; the venture capital firm Kleiner Perkins; served as president of the Rhode Island School of Design; and began his early career at the MIT Media Lab at the intersection of computer science and visual art. Named as one of the “75 Most Influential People of the 21st Century” by Esquire, Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and MBA-community translator to bring people and ideas together at scale. ***This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds:https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural:https://freehandapp.com/Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com
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15 snips
May 9, 2023 • 40min

Sheena Iyengar: Decision making and innovation myths

Show notes: https://designbetterpodcast.com/p/sheena-iyengar-choose-to-think-biggerWe may not think about it all that often, but the choices that we make often end up defining who we become. Dr. Sheena Iyengar, the S.T. Lee Professor of Business at the Columbia Business School, makes the psychology of choice and decision-making the focus of much of her research. She wrote a best-selling book called The Art of Choosing, and just published a new book called Think Bigger.We talk about Sheena’s new book, and dive into why decision-making has become a focus of her career. We also have a lively discussion about design thinking and its shortcomings, and talk about some of the myths associated with innovation.Join our Substack to get access to episodes a week early, post-show discussions, and other bonus content: https://thecuriositydepartment.substack.com/BioSheena S. Iyengar is the S.T. Lee Professor of Business at the Columbia Business School. She graduated with a B.S. in Economics from the Wharton School of the University of Pennsylvania and received her Ph.D. in Social Psychology from Stanford University.Dr. Iyengar’s research focuses on the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She has also tackled issues in the business world through the lenses of network analysis and diversity-inspired ideation. She studies the processes used by both groups and individuals in making choices to see how we can improve on innovation, problem-solving, and leveraging business relationships.Dr. Iyengar currently sits on the board of the Asian University for Women and is looking to expand her work on further board opportunities. She is also a member of the Ashinaga Kenjin-Tatsujin International Advisory Council. She is a blind, first-generation Indian-American who lives in New York City.***This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural:https://freehandapp.com/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds:https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com
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57 snips
Apr 25, 2023 • 1h 6min

Matt Mullenweg: WordPress, AI, and jazz

Show notes: https://designbetterpodcast.com/p/matt-mullenweg-wordpress-ai-and-jazzMatt Mullenweg started out as a jazz saxophonist, and went on to create WordPress, which is the platform behind an astonishing 42% of the websites in the world.We chat with Matt about his journey from musician to developer to entrepreneur, his perspective on distributed work, and his thoughts on the transformative capabilities of the latest generation of Generative Artificial Intelligence.We also come back to Matt’s roots in jazz and his continued love for music and musicians.Get the show transcript, bonus content, and access to episodes a week early on our Substack: https://thecuriositydepartment.substack.com/Bio(via Wikipedia)Matthew Mullenweg is an American entrepreneur and web developer living in Houston. He is known for developing and founding the free and open-source web software WordPress, and its parent company Automattic.After dropping out of the University of Houston, he worked at CNET Networks from 2004 to 2006 until he quit and founded Automattic, an internet company whose brands include WordPress.com, Akismet, Gravatar, VaultPress, IntenseDebate, Crowdsignal, and Tumblr. ***Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com*** This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural:https://freehandapp.com/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds:https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order).Cruise: We’re a team of researchers and designers creating a self-driving transportation service for the people and cities we love. Visit design.getcruise.com to learn more about how you can help design the future of transportation!
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4 snips
Apr 11, 2023 • 49min

Kevin Bethune: Innovation lessons from a nuclear engineer turned Air Jordan designer

Show notes: https://designbetterpodcast.com/p/kevin-bethune-reimagining-designNot many people can say they’ve gone from being a nuclear engineer to helping design Air Jordans at Nike. But that’s part of Kevin Bethune’s story, and today we chat with him about his journey from engineering to design.Kevin also published a best-selling book last year called Reimagining Design: Unlocking Strategic Innovation. We talk about what he hoped to learn from writing the book, and discuss a critique of design thinking, the role of rigor in creativity, and the rewards and challenges of working with multidisciplinary teams. BioKevin Bethune is a Design and innovation executive leader serving, scaling and leading creative teams as large as 30+ nationwide, and influencing global teams as large as 70+ in the definition of design functional excellence and innovation best practices while respecting local differences.He’s also an entrepreneur and founder of dreams • design + life, a “think tank” combining strategic design and industrial design to address human-centric and holistic opportunities to solve latent needs across industries that benefit from integrated physical, digital and service-oriented experiences.Kevin is a globally recognized speaker who’s given talks at TED, DMI, IDSA, AIGA, MIT, Northwestern, Carnegie Mellon, Notre Dame, ArtCenter, Lucerne, Nike, BCG and Google Design. *Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com* This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds: https://methodicalcoffee.com/(use code "designbetter" for 10% off of your order). Athletic Greens: Build a foundation for better health: http://athleticgreens.com/designbetter
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50 snips
Mar 28, 2023 • 55min

Tony Fadell: iPhone inventor on how to build the future

Show notes: https://designbetterpodcast.com/p/tony-fadell-how-to-build-the-futureFor many of us, being the co-creator of two of the most transformative products of the early 21st century—the iPod and iPhone—would be enough for one career. But Tony Fadell was just getting started.After his time at Apple, Tony went on to start Nest Labs, known for its smart home products like thermostats and fire alarms, which sold to Google for over 3 billion dollars. He’s authored more than 300 patents, and with his newest venture, the Build Collective, he’s investing time and money to help engineers and scientists build a greener world.He’s also written a book about what he’s learned over the years called Build. In this interview, we chat with him about what some of his early failures taught him, why the best teams are multigenerational, and how to deal with the different types of—for lack of a better word—a*holes you might encounter in your career.BioTony Fadell started his 30+ year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the investment and advisory firm Build Collective, which invests its money and time to help engineers and scientists build a greener world, in which every person enjoys a longer, richer life.*Help us make the show even better by taking a short survey: www.dbtr.co/surveyIf you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.comIf you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com*This episode is brought to you by:Fable: Build inclusive products: https://makeitfable.com/designbetter/ Freehand by InVision: The intelligent whiteboard that's half the price of Miro and Mural: https://freehandapp.com/Methodical Coffee: Roasted, blended, brewed, served and perfected by verified coffee nerds: https://methodicalcoffee.com/ (use code "designbetter" for 10% off of your order). Athletic Greens: Build a foundation for better health: http://athleticgreens.com/designbetter 
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8 snips
Mar 14, 2023 • 51min

Judy and Daniel Wert: Surviving the tech layoffs

Show notes: https://designbetterpodcast.com/p/judy-and-daniel-wert-challengingIt’s a challenging time in tech right now. Chances are, if you haven’t been directly affected by the layoffs, you know someone—or many people—who have. In today’s episode, we’re welcoming back Judy Wert, along with her son and colleague Daniel. At their executive search firm Wert & Co, they’ve guided many leaders through navigating career changes. We discuss the layoffs, and strategies for dealing with changes in your own career when the environment is as difficult as it is right now.We’ll also discuss what skills you need to cultivate as an individual contributor if you want to advance your career, and the ins-and-outs of transparency when it comes to salary policies. Thanks for joining us, and we hope it’s helpful wherever you are in your career.BiosJudy WertJudy has been working with the leadership of innovative companies for over 25 years. She has earned an international reputation as a pivotal force in executive search. A trusted authority in the world of design and business, Judy is also known for bringing an added dimension to her work—a humanistic approach—fostering deep relationships through empathy, intuition, and curiosity. Daniel WertWith an intimate understanding of venture-backed start-ups, Daniel has developed expertise in recruiting at scale, executive search, and in the people operations that hold businesses together. He has spent the last decade in-house, building companies, managing cross-functional teams, and coaching executive leaders to better understand the value of both people and design.

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