Event Design Collective PODcasts
Event Design Collective
Design at the Speed of Change
Episodes
Mentioned books

May 25, 2023 • 15min
Zulayka Martis + Ruud Janssen Onsite At #IMEX23 #DESIGNtoCHANGE
#DESIGNtoCHANGE - Live PODcast recording with special guests onsite at #IMEX23 - Live from IMEX Frankfurt - An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. This onsite series features spontaneous conversations with #IMEX23 visitors, speakers, Event Design Enthusiasts and Certified Event Designers (CED'ers) as well as team members of the Event Design Collective with an by the authors Ruud Janssen and Roel Frissen. Curious questions to learn from real life current event design experiences to help Event Canvas practitioners elevate DESIGN conversations. Share your experiences and the challenges you face in designing for change. We grow in the direction of the questions we ask, so let's start the conversation at IMEX.
Find out more at DESIGNtoCHANGE.online

May 25, 2023 • 12min
Bregje Frens + Ingrid Rip + Roel Frissen Onsite At #IMEX23 #DESIGNtoCHANGE
#DESIGNtoCHANGE - Live PODcast recording with special guests onsite at #IMEX23 - Live from IMEX Frankfurt - An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. This onsite series features spontaneous conversations with #IMEX23 visitors, speakers, Event Design Enthusiasts and Certified Event Designers (CED'ers) as well as team members of the Event Design Collective with an by the authors Ruud Janssen and Roel Frissen. Curious questions to learn from real life current event design experiences to help Event Canvas practitioners elevate DESIGN conversations. Share your experiences and the challenges you face in designing for change. We grow in the direction of the questions we ask, so let's start the conversation at IMEX.
Find out more at DESIGNtoCHANGE.online

May 24, 2023 • 27min
Yanique DaCosta + Ingrid Rip + Devon Pasha + Ruud Janssen Live At #IMEX23 #DESIGNtoCHANGE
#DESIGNtoCHANGE - Live PODcast recording with special guests onsite at #IMEX23 - Live from IMEX Frankfurt - An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. This onsite series features spontaneous conversations with #IMEX23 visitors, speakers, Event Design Enthusiasts and Certified Event Designers (CED'ers) as well as team members of the Event Design Collective with an by the authors Ruud Janssen and Roel Frissen. Curious questions to learn from real life current event design experiences to help Event Canvas practitioners elevate DESIGN conversations. Share your experiences and the challenges you face in designing for change. We grow in the direction of the questions we ask, so let's start the conversation at IMEX.
Find out more at DESIGNtoCHANGE.online

May 17, 2023 • 57min
Tahira Endean ONstage #DESIGNtoCHANGE with Ruud Janssen
"Events are like Jello" according to Tahira Endean, CITP, CMP, CED (https://www.linkedin.com/in/tahira-endean-citp-cmp-ced-918a868/ ) Not only is she a longtime friend and prolific collaboration artist, author, mentor and teacher, she is also the Head of Programming at IMEX leading the Knowledge Team. In this episode of the #DESIGNtoCHANGE #PODcast she speaks with Ruud Janssen about recent evocative event experiences and peaks and troughs in experience design.
She shares her insights from het latest capstone project of her Masters in Creative Studies at Buffalo State University as well as the multiplicity of roles you hold as an event designer.
She shares generously.
Check out the original event design that Tahira did to become a CED - Certified Event Designer: https://edco.global/edc-vodcast-tahira-endean-designing-bc-tech-summit/
Amongst the items we discuss are the research documents from her cohort:
https://digitalcommons.buffalostate.edu/creativeprojects
Her book Intentional Event Design and her plans for her next writing adventure: https://intentionaleventdesign.ca
A Whitepaper from over a decade ago when we experimented with Hybrid and Live + Online Event Designs in the Event Camp series:
https://eventcampvancouver.wordpress.com/
And her own most recent research piece:
https://digitalcommons.buffalostate.edu/creativeprojects/360/
Enjoy the conversation and meet her in person at IMEX Frankfurt: https://www.linkedin.com/pulse/live-designtochange-conversations-from-imex22-eventdesigncollective%3FtrackingId=Ps%252F1o6HVRDSO00mOLRAUMA%253D%253D/?trackingId=Ps%2F1o6HVRDSO00mOLRAUMA%3D%3D

May 17, 2023 • 19min
Tahira Endean BACKstage #DESIGNtoCHANGE with Ruud Janssen
"Events are like Jello" according to Tahira Endean, CITP, CMP, CED (www.linkedin.com/in/tahira-endean…cmp-ced-918a868/ ) Not only is she a longtime friend and prolific collaboration artist, author, mentor and teacher, she is also the Head of Programming at IMEX leading the Knowledge Team. In this episode of the #DESIGNtoCHANGE #PODcast she speaks with Ruud Janssen BACKstage about recent evocative event experiences and peaks and troughs in experience design.
She shares her insights from het latest capstone project of her Masters in Creative Studies at Buffalo State University as well as the multiplicity of roles you hold as an event designer.
She shares generously. Amongst the items we discuss are the research documents from her cohort:
digitalcommons.buffalostate.edu/creativeprojects
Her book Intentional Event Design and her plans for her next writing adventure: intentionaleventdesign.ca
A Whitepaper from over a decade ago when we experimented with Hybrid and Live + Online Event Designs in the Event Camp series:
eventcampvancouver.wordpress.com/
And her own most recent research piece:
digitalcommons.buffalostate.edu/creativep…ects/360/
Enjoy the conversation and meet her in person at IMEX Frankfurt: www.linkedin.com/pulse/live-desig…00mOLRAUMA%3D%3D

May 11, 2023 • 19min
Ferdinando Buscema #DESIGNtoCHANGE BACKstage with Ruud Janssen
Ferdinando Buscema is a Magic Experience Designer who circumvented the world from Milan, Lombardy, Italy https://www.linkedin.com/in/ferdinando/ Magician-in-Residence, is a Foresight Training Facilitator at the Institute for the Future, Palo Alto California as well as the Experience Designer and Ambassador at Ferrari.
In this episode Ferdinando has a conversation with Ruud Janssen about the parallels between Magic and Events. On negative capability and how mediocre events are like jokes without punchlines. Ferdinando explains how events are like multi player games and hear him elaborate on the importance of closing the experience to deliver the effect effectively.
Mihaly Csikszentmihalyi, Author of Flow and founding father of Positive Psychology described him as follows: “Ferdinando has been able to bring back the noble profession of magic into the 21st century. As he practices this demanding art, he aims not just to entertain, but to use illusion to provoke reflection on how we see and interpret the world. In other words, he is a philosopher—or psychologist—who shows us concretely the limits of our everyday understanding of reality. And he does so in a way that is both elegant and amusing. One wishes all learning was as enjoyable, and all enjoyment as profound.”
Listen to this episode to get drawn into the world below the threshold of consciousness. How events can soften the certainty of certain beliefs and how the magic is made.
Ferdinando can be contacted at : https://www.ferdinando.biz/profile/
The book mentioned in our ONStage conversation “Amaze, the Art of Creating Magical Experiences (2017)” by Ferdinando Buscema & Mariano Tomatis is available at :
https://www.ferdinando.biz/amaze-2017/
Discover the #DESIGNtoCHANGE book on which this conversation is based at: https://designtochange.online

May 10, 2023 • 1h 10min
Ferdinando Buscema ONstage #DESIGNtoCHANGE with Ruud Janssen
Ferdinando Buscema ONstage #DESIGNtoCHANGE with Ruud Janssen by Event Design Collective

May 9, 2023 • 24min
#DESIGNtoCHANGE Oli Bailey IMEX Year +1 BACKstage With Ruud Janssen
#DESIGNtoCHANGE - Year +1 BACKstage PODcast recording with special guests Oli Bailey of the IMEX Group - just weeks before #IMEX2023 in Frankfurt - An open conversation with the creators of #EventCanvas and their new book DESIGN to Change, elevating your ability to look and act beyond the now. Ruud Janssen asks questions to spark the BACKstage conversation with questions to learn from Oli's experience in designing all but 1 past editions of this show. Share your experiences and the challenges you face in designing for change. We grow in the direction of the questions we ask, so let's start the conversation at IMEX.
Find out more about IMEX at at https://imex-frankfurt.com
Find out more at https://DESIGNtoCHANGE.online

May 8, 2023 • 28min
#DESIGNtoCHANGE Mo Husseini Gen City Labs BACKstage With Ruud Janssen
The BACKstage edition with Mo Husseini, (https://www.linkedin.com/in/mohusseini/) Co-Founder & Chief Design Officer at Gen City Labs Designing the UX, Innovating the CX, and Creating the Web3 Future of Community Engagement in conversation with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective.
Below you will find his responses to the #DESIGNtoCHANGE Worksheet on the #HORIZONSofCHANGE (also available at https://designtochange.online/worksheets/ ) :
* How do you involve others in the change you design for?
Mo-> - By asking questions... understanding the problems they have... and helping them articulate their vision of success before we start designing the way to make that change happen!
* How do the events you design become markers of change in your organisation?
Mo ->
I think that every project is an experiment... and like any experiment there are good results and bad results... The power of iterative improvement cycles is about focusing on the analysis of every experiment's results and taking away the lessons that move you forward as you iterate towards 'beautiful.'
* How do you have that conversation with your event owner?
Mo -> It's always about beginner mind with me: coming to every opportunity acknowledging that I don't know everything and working hard to dig deep to understand the problems that the event is trying to solve and the results you are trying to drive with the event. Honesty, curiousity, and a genuine desire to create something greater than the sum of its parts are what I bring to the conversation and I often find that this perspective is the best way to get people to partner with you as you help to design a vision for the future together.
* How do you enable them to express their vision?
M0 ->
Listening and rephrasing... most of the time people know what they want, they just don't necessarily know how to express it. A lot of my work is about taking information in, playing with it, and reframing it back for feedback. Engaging in an honest, open, and respectful conversation back and forth is the best way to hone the articulation and expression of a vision that everyone can actually get behind.
* How do you enable them to connect the vision to the event story?
Mo -> For me, there isn't really a SINGLE event story. If you'll excuse the analogy, I think of events as a choose-your-own-adventure game for the attendee. And what we do when we design an event well (in my opinion) is to build the environment and experiences that can allow many different kinds of people to build their own adventure through the experience and fulfill the needs that they have (for the event) in a way that also manages to get the "message" of the organizer across to the attendee. That takes a lot of deep, granular understanding of multiple personas, and journeys, and their needs and a holistic vision of an experiential symphony that can be experienced many ways
* How do you articulate the value it creates ?
Mo -> For whom? I'm not being glib... I really think that the value is something that the attendee has to co-create on some level... yes, there is an event that we create and design, but ultimately, every attendee will engage (or not) with that journey in ways that are unique and create a individual value for them. How good you are (as an organizer) at enabling that unique and personal journey and empowering it with experience design is what drives value for the attendee. And if you do it well, well then, you're winning :)
Link to Mo's site = https://www.mohusseini.com
Link to Gen City Labs = https://gencitylabs.io
Link to the new book "Harnessing Serendipity" featuring Mo and 654 other Collaboration Artists and Change Makers by David Adler =https://harnessingserendipity.com
Link to "DESIGN to CHANGE "" book = https://designtochange.online

May 8, 2023 • 45min
#DESIGNtoCHANGE Micheal Ackerbauer IBM + Ruud Janssen Year +1
Michael Ackerbauer (https://www.linkedin.com/in/michaelackerbauer/) has been a transformational leader at IBM, in this #DESIGNtoCHANGE PODcast #ONstage with Ruud Janssen he speaks about his experiences in shifting IBM from an engineer thinking to a Design Thinking culture. Micheal is a change leadership thought partner. Learning innovator. Agile & innovation coach. He helps leaders make the most of their agility, versatility & creativity. He also has a terrific podcast at : theprocessbeyond.com
He is an Organizational Consultant and Transformation leader at IBM. Over the last 20+ years Michael has coached executives and managers across a range of environments, including technology, finance, operations, human capital, sales & marketing. His work with organizations has provided employees the structure and freedom to be their best.
He is also a Change Management leader and thought partner helping leaders integrate strategy, structure, and culture to sustainably learn how to achieve exceptional performance.
In his roles at IBM, he is an Innovation Coach and facilitator. Working with 10 business units and hundreds of teams at IBM, he has launched, incubated, and coached teams to explore and capitalize on innovation opportunities to deliver value for our customers and business partners.
But perhaps what he has become known for and aligned his thesis for his Doctorate degree around, is designing and delivering unique educational content combining Creative Problem Solving, Design Thinking, and Agile principles and practices. Teams he has trained get more impactful work done and have more fun doing it.
He shares his insights on applied innovation, constructive conflict, and change leadership at:
https://acklabs.org
https://theprocessbeyond.com
https://instagram.com/ack.labs/
The book he mentioned = The Neo-Generalist = https://www.goodreads.com/book/show/48673921-the-neo-generalist
His articles on Rock Balancing can be found at = https://www.linkedin.com/pulse/principles-balance-michael-ackerbauer-phd/
For your copy of #DESIGNtoCHANGE check out https://designtochange.online


