Event Design Collective PODcasts

Live from buzzing and immersive IMEX 2023 in Las Vegas, USA, Ruud Janssen hosts a series of on-site podcasts with inspiring guests. IMEX America is the largest trade show in the US for the global meetings, events, and incentive travel industry. In this episode, we have Staceyann Doria, founder at The Event Narrative together with Stefanie Simmons, Senior Meeting Planner Professional —> https://www.linkedin.com/in/staceyanndoria/ https://www.linkedin.com/in/stefaniepettigrewsimmons

Marie-France Watson, CED, DES shares her exciting news on a personal level, which is obviously connected with the professional career change she talked about in the ON STAGE edition of the podcast.

We set goals based on what we know, which is incredibly small. When we choose to run fearlessly toward new experiences, sometimes what we gain is a million times greater than what we can imagine. (Credit: Sebastien Sassville) This quote inpired Marie France and in hindsight, this explains a lot about her horizon of change she shared with us two years ago. Marie-France Watson, CED,DES is Business Development and Event Manager at LaunchLabs. (https://www.linkedin.com/in/marie-france-watson-ced/)

Want to hear why Dr. Amanda Cecil - Professor at Indiana University–Purdue University Indianapolis & Consultant, GBTA and PCMA Board Member (https://www.linkedin.com/in/amanda-cecil-7932111/ ) believes the Event Design LAB℠ is a Think Tank on steroids? Roel Frissen and Amanda speak about their experiences in having the Event Design Certificate Level 3 Program at Purdue University in the Event Design LAB℠. Amanda and her colleague (and fellow CED’er) Erica Schonkwiler were the lead change makers for introducing the EDC Young Professionals Program (https://edco.global/for-universities/ ) at their program at Indiana University - Purdue University Indianapolis (https://shhs.iupui.edu/undergraduate/bachelors-degrees/tcem.html ) and have been a enabling their Bachelor degree students to become EDC Level 1 Certified through their capstone projects. Both were also instrumental in hosting the epic Meeting Professionals International World Education Congress in Indianapolis #WEC18 https://edco.global/how-mpi-redesigned-their-flagship-event-wec18/ (another EDC Level 3 Project that has come to life by CED’er Miranda van Brück and the team at MPI and MPI Indianapolis Chapter. Curious to learn more about the College of Extraordinary Experiences that Amanda and Roel spoke about? Check out the EventCanvas of that event series here: https://edco.global/project/college-of-extraordinary-experiences-2017/ Finally the link to the video https://youtu.be/ay4ghAR1DD0 of the prototype for the opening of the 2024 Summer Olympics in Paris that Roel and Amanda spoke about which was used as the Dry Run example for the use of the #EventCanvas - https://www.paris2024.org/en/ceremony/ Learn more about becoming a CED - Certified Event Designer at https://edco.global.ced Learn more about the #DESIGNtoCHANGE book at https://designtochange.online

In this episode, Carrie Hoppenjans and Sarah Ponsler speak with Roel Frissen of the Event Design Collective at the Event Design Certificate Level 3 Program at Purdue University in the Event Design LAB℠. Carrie Hoppenjans - https://www.linkedin.com/in/carrie-hoppenjans-0922b12/ - is the Senior Manager for Event Management at Wabash. She is responsible for the development and execution of an enterprise event marketing strategy encompassing corporate events, trade shows, NASCAR race experiences as well as senior-level meetings. LinkedIn Login, Sign in Sarah Ponsler - https://www.linkedin.com/in/sarah-ponsler-676b3945/ - Director, Talent and Organizational Effectiveness at Wabash is specialised in relationship building, leadership development, team building, communication and continuous improvement Wabash (NYSE:WNC) is the visionary leader of engineered solutions for the transportation, logistics and distribution industries that is Changing How the World Reaches You®. Headquartered in Lafayette, Indiana, the company enables customers to thrive by providing insight into tomorrow and delivering pragmatic solutions today to move everything from first to final mile. Wabash designs, manufactures, and services a diverse range of products, including: dry freight and refrigerated trailers, flatbed trailers, tank trailers, dry and refrigerated truck bodies, structural composite panels and products, trailer aerodynamic solutions, and specialty food-grade processing equipment. Learn more at https://www.onewabash.com Keen to learn more about becoming a CED - Certified Event Designer? Check out more at https://edco.global.ced Learn more about the #DESIGNtoCHANGE book at https://designtochange.online

Meet Tim Willard, CED is the founding partner at navigate in Cape Town South Africa, https://www.linkedin.com/in/linkedintimwillard/ as he speaks with Ruud Janssen of the Event Design Collective about his Horizons of Change and Claiming Time for change conversations. navigate is a management consulting agency working at the intersection of strategic planning, organisational culture and growth innovation. Tim works with leaders and their teams to navigate positive change and accelerate growth - 'helping change happen' , designing and supporting strategy development and activation processes and in so doing helping clients scale with success. In the podcast episode we address several of Tim's activities and below you will find a listing of the links they relate to: -About navigate... www.navigate.co.za -About Tim www.timwillard.co.za -About SHAWCO (UCT Student Health and Welfare Centres Organisation) https://shawco.org/ -About Cape Town Cycle Tour https://capetowncycletourtrust.com/ -About scenario learning ... and creative mornings.. https://www.navigate.co.za/navigatescenarios PS: Cape to Cape Cycle Tour Challenge Tim mentioned = www.point2pointchallenge.co.za And below you will see the answers to the questions we discuss in the Onstage PODcast episode answered by Tim in the worksheet below: - Worksheet 6. Claiming Time - Design to Change page 146 has a new response: * What did you do previously, whereby you were not being taken seriously when event owners were having the conversation about change?
 I was 'unconscious' to their needs ... didn't spend enough time seeing their world from their perspective and invested too much energy in trying to force them to see their world from my point of view... 

In a sense, they may have felt I both was and would be wasting their time... * When asking yourself: “Why are people not taking the design process seriously?”
 I'd not enabled the design team to understand why the process was important, through lack of 'claiming time'.... 
So perhaps my values and needs to get it done got int the way of other participants needs... * What buttons are you pushing to get what you need?
 Having a very clear appreciation for the Event Owner's values set...
Getting the Event Owner to articulate that value set...
Introducing values that are perhaps not in the Event Owner's value set which could replace those in their current set... which will support shift/change...
Giving Event Owners a clear understanding of what is at stake should they not provide time i.e. the need to allocate time
(Perhaps counterintuitively) not pushing any more buttons... providing the Event Owner with the space to think/reflect and come to their own conclusion... to push the button! * How can you and your team zoom out and empathize with the event owner to address their required outcomes?
Having claimed time, holding the process so they can trust it, and being committed...
Engaging respectfully...
Active listening... 
Delivering quality... conformance to requirements... * Is your event owner not ready or are you as the event designer not ready?
Its possibly a bit of both... but without both being 'ready', delivering a positive outcome will be challenging...
Implicit in readiness, is trust... and the journey can only successfully continue if we both put our full trust in the process... Keen to find out more about #DESIGNtoCHANGE? Check out the microsite at https://designtochange.online

Nick Bonora, CED, CMM - Director of Events & Conference and the Event Design LAB℠ at Purdue University ( https://www.linkedin.com/in/nicholasbonora/ ) speaks with Roel Frissen onsite at the Event Design Certificate Program Level 3 Cohort 46. Since becoming a CED-Certified Event Designer Nick has brought the concept of social change to life at Purdue University to life connecting academic research to social change using the Event Design using the #EventCanvas Methodology. Purdue University is a vast laboratory for discovery. The university is known not only for science, technology, engineering, and math programs, but also for our imagination, ingenuity, and innovation. It’s a place where those who seek an education come to make their ideas real — especially when those transformative discoveries lead to scientific, technological, social, or humanitarian impact. Founded in 1869 in West Lafayette, Indiana, the university proudly serves its state as well as the nation and the world. Academically, Purdue’s role as a major research institution is supported by top-ranking disciplines in pharmacy, business, engineering, and agriculture. More than 39,000 students are enrolled here. All 50 states and 130 countries are represented. Add about 950 student organizations and Big Ten Boilermaker athletics, and you get a college atmosphere that’s without rival. . Connect to Nick Bonora, CMM, CED at https://www.purdue.edu/conferences/about/directors/nick-bonora.php Learn more about #DESIGNtoCHANGE at https://designtochange.online

Meet Tim Willard, CED is the founding partner at navigate in Cape Town South Africa, https://www.linkedin.com/in/linkedintimwillard/ as he speaks with Ruud Janssen of the Event Design Collective about his Horizons of Change and Claiming Time for change conversations. navigate is a management consulting agency working at the intersection of strategic planning, organisational culture and growth innovation. Tim works with leaders and their teams to navigate positive change and accelerate growth - 'helping change happen' , designing and supporting strategy development and activation processes and in so doing helping clients scale with success. In the podcast episode we address several of Tim's activities and below you will find a listing of the links they relate to: -About navigate... www.navigate.co.za -About Tim www.timwillard.co.za -About SHAWCO (UCT Student Health and Welfare Centres Organisation) https://shawco.org/ -About Cape Town Cycle Tour https://capetowncycletourtrust.com/ -About scenario learning ... and creative mornings.. https://www.navigate.co.za/navigatescenarios PS: Cape to Cape Cycle Tour Challenge Tim mentioned = www.point2pointchallenge.co.za And below you will see the answers to the questions we discuss in the Onstage PODcast episode answered by Tim in the worksheet below: - Worksheet 6. Claiming Time - Design to Change page 146 has a new response: * What did you do previously, whereby you were not being taken seriously when event owners were having the conversation about change?
 I was 'unconscious' to their needs ... didn't spend enough time seeing their world from their perspective and invested too much energy in trying to force them to see their world from my point of view... 

In a sense, they may have felt I both was and would be wasting their time... * When asking yourself: “Why are people not taking the design process seriously?”
 I'd not enabled the design team to understand why the process was important, through lack of 'claiming time'.... 
So perhaps my values and needs to get it done got int the way of other participants needs... * What buttons are you pushing to get what you need?
 Having a very clear appreciation for the Event Owner's values set...
Getting the Event Owner to articulate that value set...
Introducing values that are perhaps not in the Event Owner's value set which could replace those in their current set... which will support shift/change...
Giving Event Owners a clear understanding of what is at stake should they not provide time i.e. the need to allocate time
(Perhaps counterintuitively) not pushing any more buttons... providing the Event Owner with the space to think/reflect and come to their own conclusion... to push the button! * How can you and your team zoom out and empathize with the event owner to address their required outcomes?
Having claimed time, holding the process so they can trust it, and being committed...
Engaging respectfully...
Active listening... 
Delivering quality... conformance to requirements... * Is your event owner not ready or are you as the event designer not ready?
Its possibly a bit of both... but without both being 'ready', delivering a positive outcome will be challenging...
Implicit in readiness, is trust... and the journey can only successfully continue if we both put our full trust in the process... Keen to find out more about #DESIGNtoCHANGE? Check out the microsite at https://designtochange.online

Meet Lane Velayo - https://www.linkedin.com/in/lanevelayo/ who joins Roel Frissen in the brand new Event Design LAB℠ at Purdue University in Cohort 46 of the Event Design Certificate Level 3 Program 27-29 August 2023. Lane Velayo is a partner at Mattison. An organisation that believes in the power of not for profit organizations to change the world. They exist to help strengthen those organizations through thoughtful conversations, honest partnership and approachability. In this episode he shares his experience of being a participant in the Event Design Certificate Level 3 cohort 46 at Purdue University and how it creates value for him and his organisation in the current market dynamic. The Event Design LAB℠ that just opened at Purdue University in collaboration with the Event Design Collective is the setting and event design is the topic. We hope you enjoy this conversation and to learn more about #DESIGNtoCHANGE see https://designtochange.online

Keen to know how "80% of change is reversible" yet "hugging the Cactus" and "Flipping the script" are the key drivers for Tim Luepke - https://www.linkedin.com/in/timluepke/ - Director of the MPI (Meeting Professionals International) Academy? Check out this episode where he speaks onsite with Devon Pasha and Roel Frissen onsite at Cohort 45 of the Event Design Certificate Level 3 Program hosted 25-27 August 2023 at Concordia University in Montreal, Canada. Find out how Tim perceives changes from his experience at the World Bank, US Patent & Trademark Office for Sodexo and as Director at the MPI Academy.