Other Record Labels

Today we talk with Karen Emanuel the founder of Key Production, a UK company who has specialized in manufacturing CDs, tapes, and vinyl for the past 30 years.  In this interview we talk about what is behind the delays in manufacturing, price increases, and materials shortages.  Get the notes from today's episode at http://otherrecordlabels.com/manufacturing Key Production was kind enough to offer our community 5% off their next manufacturing project, when emailing info@breedmedia.co.uk  with the code ORL5%OFF!

Get notes from the episode and a FREE marketing checklist http://otherrecordlabels.com/marketing    

This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book   Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public. A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed. Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap

Get the notes from the show and more at otherrecordlabels.com/niche   Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies. The term “niche” is defined as a specialized segment of the market for a particular kind of product or service. A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.

Learn more and download the free notes and resources from today's episode here: http://otherrecordlabels.com/socialmedia Buy the new book, Record Label Marketing Strategies here: http://geni.us/recordlabelmarketing  

Here's a quick win for you, something easy, free, and helpful that you can start doing TODAY to help you grow your record label and improve your life!  Today, we talk quickly about healthy habits, and the daily habit of creating something every single day! Need more quick wins? Visit: http://otherrecordlabels.com/quickwins

This week on the Other Record Labels podcast, I interviewed Neil from a UK label called ATA Records, which stands for All Things Analog. The name of the label is important because it is an expression of Neil’s love of “all things analog” -- a passion he shares with his dedicated audience.  In this week’s interview episode of the podcast, Neil talks about his newfound love of email marketing, how he had to take over the business side of running a label, and how he’s building upon the old school record label model of a record label with an in-house recording studio…   Download a FREE Record Label Toolkit: http://otherrecordlabels.com/toolkit

Let’s get right to the point: Great things take time! Hard things take time! Which kinda makes sense, otherwise they wouldn’t be hard, and they wouldn’t be great! Let’s look at 3 reasons time is good for us and why we should embrace how long it takes to grow our record labels… Get my free record label toolkit: http://otherrecordlabels.com/toolkit

Sign up here: http://otherrecordlabels.com/insights Feel free to drop me a line: podcast@otherrecordlabels.com

Here's a quick win for you, something easy, free, and helpful you can do TODAY to help you grow your record label: How to regularly audit your record label's website!    More QUICK WINS? Visit: http://otherrecordlabels.com/quickwins