
Transforming: Tales of Business Evolution
The Small Firms Philosophy podcast has become “Transforming: tales of Business Evolution", a monthly show designed for firms of any size and scale, exploring innovative operating methods that help organizations adapt to a changing landscape. Hear from industry leaders sharing their experiences of reshaping their business models, delving into the dynamic world of business transformation, and inspiring you to explore new ways to evolve your own organization. "Transforming" started in November 2024 with 4 bonus episodes.
Brought to you by AICPA & CIMA’s Private Companies Practices Section (PCPS).
Latest episodes

Jun 28, 2021 • 13min
Hitting the right notes in small firm client service
How did small firms keep up with the Paycheck Protection Program (PPP), Economic Injury Disaster Loan (EIDL) and other business relief programs to support their clients’ needs? Listen as Steven “The Singing CPA” Zelin, CPA shares how he and his staff educated themselves and assisted their clients during the pandemic and beyond. Resources mentioned in this episode: AICPA Town Hall Series SBA Paycheck Protection Program (PPP) resources for CPAs To learn more about Steven, please visit his website or follow him on YouTube. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour. Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links.

Jun 10, 2021 • 26min
Small firm tax season recap
How did small firms cope with another tax season layered with business relief efforts, COVID, and filing extensions? Listen as Carl Peterson, CPA, CGMA, the AICPA’s Vice President of Small Firms, shares practitioner insights into tax season and where small firms are heading now. PCPS resources mentioned in this episode: Register for the June 23 Small Firm Update Take the Top Issues Survey today! Where opportunity meets value: Business model trends for accounting advisory surveys To learn more about Carl, read his bio or contact him directly by email at Carl.Peterson@aicpa-cima.com or by phone at 651.341.6377. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour. Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links.

May 27, 2021 • 32min
Advancing diversity, equity, and inclusion in small firms
Do you want to promote Diversity, Equity, and Inclusion (DEI) efforts in your firm but don’t know where to start? Listen as Crystal Cooke, Director of the Association’s member-facing Diversity & Inclusion team shares tips, resources, and experiences to help firms advance their DEI efforts. Resources mentioned in this episode: AICPA Diversity and Inclusion Initiatives PCPS Diversity and Inclusion Toolkit The Business Case for Diversity and Inclusion Firm Competency Model Establish the next generation of diverse CPAs In celebration of women’s history month – supporting women’s initiatives in ALL firms Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour.

May 13, 2021 • 33min
Work on your firm now, retire well later
“Succession is easy. It’s a byproduct of running your business well.” Hear this and more practical information as the Succession Institute’s Bill Reeb, CPA and Tommye Barre, CPA discuss the high-level results from the PCPS and Succession Institute Succession Planning Survey. Resources mentioned in this episode: Succession Planning Resource Center Succession Planning Survey Webcasts PCPS Networking Groups Top Issues Survey Growing a Practice in a Pandemic Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out www.aicpa.org/pcps or sign up for a free web tour. To learn more about Bill and Tommye, please visit the Succession Institute’s website at www.successioninstitute.com.

Apr 28, 2021 • 31min
Listen to your clients, grow your firm to meet their needs
Does the thought of starting a new business line keep you up at night? Are you trying to grow your firm but don’t know where to start? Hear how REDW’s Steve Cogan, CPA, managing principal, and Mike Allen, CPA, principal, grew the firm by listening to their clients’ needs and expanding their service offerings. Resources mentioned in this episode: Trusted Client Advisor Toolbox Creating a One Page Strategic Plan Note: If your podcast app does not hyperlink to resources, visit https://aicpasmallfirm.libsyn.com to access show notes with direct links. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour. To learn more about REDW, please visit their website. Steve welcomes phone calls at (505) 998-3256.

Apr 14, 2021 • 29min
Step out of your comfort zone, connect with the profession
Does the thought of speaking in public cause you stress? Do you want to get more involved in the profession but don’t know where to start? Hear how Luke Selvig, CPA and Manager with Boyum Barenscheer went from a reluctant, after work networker to committee chair and speaking in front of hundreds of people. Resources mentioned in this episode: Firm Competency Model PCPS Firm inMotion e-Toolkit Networking Policy and Procedures Template Networking Preparation and Tips Relationship-Building Tracker and Report Out PCPS Networking Groups Note: If your podcast app does not hyperlink to resources, visit aicpasmallfirm.libsyn.com to access show notes with direct links. This episode is brought to you by the AICPA’s Private Companies Practice Section (PCPS), the home of small firms. To learn more about PCPS, check out our membership information or sign up for a free web tour. To learn more about Boyum Barenscheer, please visit their website or read their blog. Attend Luke's session, "Step out of your comfort zone to achieve your maximum potential", at ENGAGE. Follow the Small Firm Philosophy podcast at Libsyn.

Mar 31, 2021 • 15min
Establish the next generation of diverse CPAs
Do you have difficulty finding, retaining, and developing ethnically diverse talent? The PCPS George Willie Ethnically Diverse Student Scholarship & Internship connects PCPS member firms with ethnically diverse accounting students. Tairu Jozaitus, Intern and Michael Jamison, CPA, President - OnTarget CPA, are current participants. Hear their experiences and how diversity initiatives are being advanced through this scholarship program. Learn more about the George Willie Ethnically Diverse Student Scholarship & Internship. To learn more about PCPS, check out the membership information or sign up for a free web tour. To learn more about OnTarget CPA, please visit their website or read their blog.

Mar 17, 2021 • 23min
In celebration of women’s history month – supporting women’s initiatives in ALL firms
Jacquelyn Tracy, CPA, CGMA Co-Founder of Mandel & Tracy, LLC is the Chair of the AICPA's Women's Initiatives Executive Committee (WIEC). Listen as she discusses available resources and toolkits for supporting women's initiatives and the positive impact they have on a firm. Resources mentioned in the show: Supporting You in Women’s Initiatives Start A Women’s Initiative Program Connect with Women in the Profession CPA Firm Sponsorship Success Toolkit Women’s Global Leadership Summit Women’s Initiatives Executive Committee To learn more about PCPS, check out the membership information or sign up for a free web tour.

Mar 3, 2021 • 30min
How COVID has affected small firms
How did 2020 small firm net revenue compare to 2019? How are small firms adjusting their real estate footprint post-COVID? Are small firms planning to decrease or increase hiring in 2021? Hear the answers to these questions and others as Carl Peterson, CPA, CGMA, the AICPA's Vice President of Small Firms, provides the results to the January 2021 AICPA pulse survey. PCPS resources mentioned in this episode: Office Reopening Resources Client Disengagement Letter Succession Planning Resource Center Small Firm Update Webcasts Small Firm Solutions Newsletter To learn more about PCPS, check out the membership information or sign up for a free web tour. To learn more about Carl, read his bio or contact him directly by email at carl.peterson@aicpa-cima.com or at 651.341.6377.

Feb 18, 2021 • 32min
Multiple Service Offerings from One Small Firm
David Peters, CPA, CFP is the Founder and Owner of Richmond, VA-based David Peters Financial Group. Hear how David and his firm’s multiple service offerings has developed closer and more meaningful client relationships. PCPS resources mentioned in this episode: From Administrative Assistant to COO Manager Moving up to Partner To learn more about PCPS, sign up for a free web tour. To learn more about David, please visit David Peters Financial Group.