The Nonprofit Show

American Nonprofit Academy
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Feb 14, 2025 • 28min

Fundraising, Marketing & Board Policies—Surprising Insights!

Love is in the air, and so is wisdom! In this special Fundraisers Friday – Valentine’s Day Q&A, cohosts Julia Patrick and Tony Beall dive into pressing nonprofit leadership questions, blending deep insights with their signature wit and camaraderie.From unexpected board policies to the evolving role of marketing in fundraising, this episode is packed with practical takeaways that every nonprofit leader should hear.One of the most thought-provoking questions came from a young expecting woman: Should boards have a maternity policy for their members? While many policies set attendance rules, they don’t always account for major life events. Tony championed a broader perspective: “Board members bring immense value. A leave of absence policy—rather than just maternity—ensures we retain exceptional talent.”Julia, ever the strategic thinker, mentions the policy implications:“It’s not just about adding another policy; it’s about structuring governance to make room for life’s realities.”This lively conversation also tackles the role of COOs in nonprofit structures. Should Development Directors report to them? Tony lays out a clear organizational map, explaining that a Chief Development Officer (CDO) should ideally oversee fundraising, ensuring alignment with the CEO: “Under the COO, stories are created. Under the CDO, they’re told. That’s why marketing and fundraising belong together.”Julia emphasizes the power of proximity between marketing and fundraising teams:“Get their offices close together—energy happens when storytelling meets donor engagement.”With a mix of heartfelt gratitude and laughter, the episode wraps up with a touching moment where Julia expressed appreciation for Tony’s early belief in The Nonprofit Show. #NonprofitLeadership #FundraisersFriday #StorytellingMattersFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 13, 2025 • 32min

Love & Risk: The Finance Secrets Every Nonprofit Must Know!

Nicole Frisina, from Your Part-Time Controller (YPTC), wraps our arms around the financial realities nonprofits face. With a creative spin on Valentine's Day, this valuable conversation explores the “red roses” of financial health and the “red flags” that can derail nonprofit organizations. "If you fail to plan, plan to fail. You must think ahead—whether it’s securing diverse funding, maintaining reserves, or ensuring financial oversight. Your mission depends on it."Nicole emphasizes a crucial but often overlooked truth: finance teams are integral to a nonprofit’s success. Far from being mere number crunchers, they serve as strategic partners who can make or break an organization’s long-term sustainability. From the importance of segregation of duties to monthly financial reporting and reserve planning, this episode, hosted by Julia Patrick, is packed with actionable insights for nonprofit leaders.One of the biggest takeaways? Nonprofits must diversify revenue streams to safeguard their future. Nicole warns about the risks of relying on a single funding source, recalling how performing arts organizations struggled during COVID-19 when ticket sales—their primary income—dried up. She challenges nonprofit leaders to think creatively: Can you rent out office space? Offer paid online resources? Secure a line of credit when your finances are strong?Another vital part of their discussion is the power of financial transparency and collaboration. Development and finance teams must work hand-in-hand, ensuring accurate financial statements that allow for proactive decision-making. Nicole points to how regular financial reporting and documented policies serve as the foundation for long-term financial health.And the duo don’t let us forget the importance of the IRS Form 990—often dismissed as just another bureaucratic headache. Nicole reframes it as a brochure for potential funders and board members. Filing late—or worse, failing to file—can lead to severe penalties or even loss of nonprofit status.#NonprofitFinance #NonprofitAccounting #RiskManagementFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 12, 2025 • 31min

Nonprofit Leaders: Master Crisis Messaging in Minutes!

Nonprofits, take note: Crisis is not a possibility; it’s an inevitability. And when it hits, your communication strategy can either reinforce your credibility or destroy it. In this powerhouse conversation, Kiersten Hill, Director of Nonprofit Solutions at FireSpring, lays out an unfiltered, practical, and downright essential playbook for crisis communication.Let’s be clear: saying “No comment” is the worst move you can make. As Kiersten puts it, “The last thing you ever want to say is ‘no comment.’ It automatically makes you look guilty.” Instead, she urges organizations to take control, acknowledge the situation, and craft a response that is strategic, transparent, and mission-driven.Beyond just reacting, Kiersten emphasizes that proactive communication with board members, donors, and the public is the best defense against misinformation and panic. She champions a mindset shift: invest more in marketing and communication during a crisis, not less! If your instinct is to cut budgets and go silent, you’re setting yourself up for long-term damage.For every nonprofit leader out there, this is a must-watch. Because let’s face it—crises don’t wait for you to be ready. #CrisisCommunication #NonprofitLeadership #nonprofitCommsFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 11, 2025 • 31min

Lapsed Donors? Here’s How to Get Them Back!

It’s the silent heartbreak of the nonprofit world—lapsed donors. These are the supporters who once believed in your mission, donated enthusiastically, and then… disappeared. But why? And more importantly, how do we get them back? That’s exactly what James Goalder, Partnerships Manager at Bloomerang, unpacks in this power-packed conversation with Julia Patrick and Meredith Terrian.The numbers are sobering: the donor retention rate in the U.S. has been stuck below 50% for years. That means for every ten donors nonprofits attract, at least five don’t come back. The reasons? Some are out of our control—life changes, financial setbacks, or even death. But the more painful reality is that many donors simply don’t know their support is needed. They don’t hear from the nonprofit, don’t see the impact of their gift, and ultimately assume their contribution didn’t matter.And that’s an unacceptable reality. "We spend so much time, energy, and money bringing donors in, but then we let them slip away because we don’t communicate how much they still matter." — says James.As James explains, too many nonprofits focus on acquisition and neglect retention. They throw big fundraising events, pull off emotional appeals, and get people excited to give—only to vanish into radio silence afterward. His solution? Intentional, personalized donor engagement. "People like to see their names," he emphasizes, underscoring how even small touches like personalized thank-you letters can make a massive difference.One of the most compelling takeaways is the art of re-engagement. Instead of treating lapsed donors as ATMs with a one-time appeal, nonprofits should invite them back into the mission—through tours, volunteer opportunities, or even a simple “catch-up” coffee. A meaningful connection beats a generic donation ask every time.For fundraisers, this episode is a wake-up call: Retention isn’t just another metric—it’s a survival strategy. #DonorRetention #NonprofitFundraisingFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 10, 2025 • 32min

5 Generations, 1 Workplace: The Future of Nonprofit Staffing

The nonprofit sector is undergoing a seismic shift, and if organizations don’t evolve, they risk being left behind. Dana Scurlock, Director of Recruitment at Staffing Boutique, paints a vivid picture of the changing labor market, emphasizing that “the only thing you can rely on is that things are going to change quickly.”For years, the traditional nonprofit workforce was defined by long tenures, deep loyalty, and a willingness to power through challenges with minimal flexibility. But that paradigm is being upended. Today’s workers—especially Millennials and Gen Z—are demanding more: flexibility, work-life balance, and meaningful engagement. They aren’t willing to stay in roles that undervalue their contributions or offer limited career growth.One of the most eye-opening revelations is the diverse, multi-generational workforce we now see. With five generations working simultaneously—ranging from young entrepreneurs launching nonprofits to seasoned professionals in their 70s and 80s—nonprofits must navigate a workplace where values, expectations, and communication styles often clash. The challenge isn’t just attracting talent but retaining it in an environment where job tenure is shrinking.Another crucial theme? The rise of self-care as a business priority. Gone are the days when employees were applauded for working while sick. The next-gen workforce sees well-being as a non-negotiable, not an indulgence. Organizations that resist this shift will struggle with retention, as workers now view their personal health and job satisfaction as essential to long-term success.So, where does this leave nonprofit leaders? Adaptation is no longer optional—it’s a necessity. Whether it’s offering hybrid work options, restructuring how tenure is valued, or reframing leadership to emphasize collaboration over hierarchy, nonprofits must stop resisting change and start embracing it. Because in the end, if you don’t take care of your staff, your mission will suffer. #NonprofitLeadership #FutureOfWork #TalentRetentionFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 7, 2025 • 32min

Why Donor Retention Matters More Than You Think

Donor retention is the lifeblood of a sustainable nonprofit. Yet, it’s often overshadowed by the relentless pursuit of new donors. Cohosts Julia Patrick and Tony Beall break down why retention is just as—if not more—important than donor acquisition and how organizations can master it.At its core, donor retention is about stewardship. “The way in which you steward a donor or investor once they’ve offered a gift is really important,” says Tony. Retaining donors isn’t just cost-effective—it builds credibility, strengthens advocacy, and fosters long-term community support. The cost of acquiring new donors is five to ten times higher than keeping existing ones. So why do so many organizations struggle with retention?One issue, Julia notes, is that nonprofits often fail to communicate impact effectively. “If you can’t understand what your impact is going to be, it’s not a very fulfilling relationship,” she points out. Successful stewardship is rooted in consistency, transparency, and engagement. A well-timed thank-you, a compelling impact story, or even a simple check-in call can make all the difference.Tony details how donor retention is about relationships, not transactions. “They want to be seen. They want to be heard. They want to feel like their contributions are meaningful.” From personalized communication to authentic transparency—even when outcomes aren’t ideal—trust is the key to donor longevity.And it’s not just about gratitude; it's also about strategy. Donor retention metrics, such as calculating retention rates, should be a staple in nonprofit dashboards. “Any development officer should be able to share their donor retention rate,” Tony adds. Understanding these numbers gives organizations a roadmap to improve their engagement efforts. #DonorRetention #NonprofitFundraising #StewardshipMattersFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 6, 2025 • 31min

Nonprofit Capital Campaigns: Success Strategies from an Insider

In the world of nonprofit fundraising, few topics carry as much weight—or as much uncertainty—as capital campaigns. In this riveting conversation, cohosts Julia Patrick and Wendy F. Adams sit down with the esteemed Steven Shattuck, Director of Engagement at Capital Campaign Pro, to pull back the curtain on the most pressing capital campaign insights, fears, and strategies that can make or break a nonprofit’s fundraising success.Steven, a leading voice in nonprofit innovation and the author of ‘Robots Make Bad Fundraisers’, takes the audience into the why and how of capital campaigns, exploring feasibility studies, consultant roles, donor engagement, and the key intersection between #AI and fundraising. As capital campaigns often mean a seismic financial undertaking, many nonprofit leaders hesitate, fearing failure, funding shortages, or strategic missteps. In his conversation with cohosts Julia Patrick and Wendy Adams, Steven debunks myths and presents data-driven best practices to demystify the process.A particularly eye-popping moment in the chat is the revelation that ‘96% of nonprofits conducting capital campaigns reported satisfaction with their results—even if they didn’t reach their full goal’. Why? Because the ancillary benefits, from strengthening donor relationships to refining their internal fundraising systems, turned out to be just as critical as the dollars raised.A major takeaway? Feasibility studies are not just about testing fundraising goals—they are an opportunity to connect with major donors and lay the groundwork for campaign success. As Steven describes . . ."You're going to come out of the process having a better idea of what you can raise, because that's what you're doing—you're testing the goal, you're testing the case for support, and you're talking to major donors."From the role of campaign consultants to emerging technology’s influence on fundraising success, this episode is a masterclass for any nonprofit leader looking to navigate the high-stakes of capital campaigns with confidence and more knowledge. #NonprofitFundraising #CapitalCampaigns #FeasibilityMattersFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 5, 2025 • 30min

From Paper Bids to Millions Raised For Nonprofits!

Technology has reshaped the fundraising landscape, and in this conversation, Matthew Burnell, founder and CEO of ClickBid, breaks down how mobile bidding and phone-based tech have revolutionized the way nonprofits engage donors.Gone are the days of frenzied paper-based silent auctions, where donors jostled for position, hoping to scribble down the winning bid. Matthew shares how ClickBid has streamlined the entire experience, making it easier, faster, and more engaging—whether supporters are in the room or across the globe.The shift wasn’t always smooth. When mobile bidding first emerged, skeptics hesitated. Change brings uncertainty, especially in traditional fundraising circles. But as Matthew points out, the data speaks volumes: “Just by adding the auction component, we see a consistent 30% bump in fundraising totals.”Matthew also talks about security concerns, explaining how new tech enhances donor safety. Instead of handing credit card details to a volunteer, donors can now pay securely from their own devices, reducing risk and increasing trust.This sparkly conversation goes beyond just auctions. Fundraising events have always centered around donor engagement, and ClickBid ensures technology enhances rather than replaces the human touch. For example, a real-time paddle-raise feature lets donors see their names flash on-screen during a live event—whether they’re in the ballroom or bidding from their living room.The future? Matthew envisions AI-powered insights that help nonprofits personalize donor interactions in real time—a game-changer in event fundraising. Watch and learn how “Fundraising tech isn’t just about transactions—it’s about elevating donor experiences.” #FundraisingInnovation #NonprofitTech #MobileBiddingFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 4, 2025 • 27min

Feeling Stuck? How ‘Middle-Essence’ Can Transform Your Next Chapter

At what point in life do we stop growing, learning, or pushing beyond our comfort zones? For Lauri Hennessey, the answer is simple: never. Our cohosts welcome Lauri Hennessey, a communications expert, nonprofit leader, and now an educator at the University of Washington. Her journey is nothing short of inspiring—one of reinvention, resilience, and relentless pursuit of purpose.Lauri's story takes us back to her early years at the University of Washington, where she left school without a degree to pursue a career in journalism. What followed was a distinguished professional journey in media, politics, and nonprofit leadership. But beneath her successes, there was always that lingering unfinished chapter—her education. It wasn’t until a colleague’s simple yet powerful question, "Are you dead?" that Lauri recognized the only thing holding her back was herself. So she returned. Not only did she complete her long-abandoned undergraduate degree, but she went on to earn a master’s degree and ultimately became a professor. Through this transition, she discovered a profound connection between the nonprofit world and academia—both sectors fueled by storytelling, impact, and a shared mission for change. Lauri sheds light on a fascinating concept: ‘middle-essence’. Often compared to adolescence, this period between ages 45 to 65 forces individuals to question their purpose, their legacy, and what truly fulfills them. She challenges the inertia that can settle in as we grow older, urging us to remain curious, bold, and open to reinvention.For nonprofit professionals, her story is especially poignant. Burnout is real, talent is being lost, and many feel trapped in an unending cycle of fundraising, board management, and organizational challenges. But Lauri’s journey serves as a testament to the idea that stepping outside one's comfort zone—whether by returning to school, shifting careers, or simply re-evaluating what matters most—can be life-changing. "You can have many acts in life. Don't just accept the story you have now—ask yourself what's blocking you, and take that first step to rewrite it," she says.Her message is a call to action. It’s never too late to pivot, to rediscover passion, and to author the next chapter of your story! #CareerReinvention #LifelongLearning #NonprofitLeadershipFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 3, 2025 • 33min

The Retiring Nonprofit Leader: Navigating the Leadership Shift

The nonprofit sector is facing an unprecedented wave of leadership transitions, and it’s not slowing down. This discussion on "The Retiring Nonprofit Leader" delves into the complexities of executive transitions, the emotional weight of departing leaders, and the structural challenges organizations face when leadership changes hands.Guest Catherine Bradshaw, a leadership transition consultant at EOS Transition Partners, highlights the phenomenon of the "silver tsunami," where baby boomer executives, after years of delays due to economic downturns and global crises, are now retiring in droves. "The younger generation is saying, ‘I’m not going to work 70 hours a week,’ which means we need to redefine leadership roles."Nancy Long, executive advisor and former executive director of 501 Commons, underscores the burden these long-serving leaders have carried. "Nonprofits recover much slower than businesses or government from economic crises. Executive directors have been shouldering the weight, and now many are simply spent."Beyond the emotional challenges, there are significant financial and operational risks. Catherine warns, "A rushed transition can lead to the wrong hire, staff departures, and lost funders." Nancy adds, "A proper transition plan is like a race car pit stop—former executives should step back but remain available for critical guidance."This conversation is a wake-up call for nonprofit boards and executives alike. Proper planning, structured transition support, and a focus on leadership sustainability are key to ensuring organizations thrive through these changes.#NonprofitLeadership #ExecutiveTransition #SilverTsunamiFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

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