The Nonprofit Show

American Nonprofit Academy
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Mar 7, 2024 • 30min

Selling Nonprofit Event Sponsorships

How to find corporate and event sponsorships for nonprofit and charity events and galas.  The guest and host elaborate on the misconception that nonprofit’s corporate partnership’s revolve solely around events, pointing out the broader ecosystem encompassing various elements beyond just the event itself. The American Nonprofit Academy CEO, Julia Patrick,  begins with, "It's about all the other things that go on... the nonprofit’s event is one part on the dial, but it's really an entire ecosystem of your nonprofit, it’s mission and the partnership with the corporations." Julia stresses the importance of long-term value and community connectivity for corporate partners, stating, "They want to be associated with a cause or a mission... they want to be perceived more as a community partner and involved with the nonprofit’s success.", going on to highlight the role of marketing departments in sponsorship decisions and the goal of  organizations becoming associated with particular causes that complement them. Julia further elaborates on strategies for maximizing exposure through media partnerships, emphasizing the value of pre, during, and post-event coverage across print, broadcast, and digital platforms. She notes the growing significance of new media, highlighting the need for nonprofits to drive their online presence and content creation for social media platforms. The lively conversation shifts to ad includes innovative sponsorship tactics such as stage introductions, where corporate representatives receive FaceTime without the pressure of delivering a formal speech. Julia also touches upon the importance of quantifying nonprofit outreach and impact numbers, as well as expressing gratitude to sponsors in annual reports, reinforcing the ongoing relationship beyond individual events. This learning episode underscores the holistic nature of corporate partnerships, urging nonprofits to adopt a strategic, long-term approach that transcends event-centric thinking. Through thoughtful stewardship, quantifiable impact, and ongoing communication, nonprofits can cultivate meaningful and lasting relationships with their corporate sponsors.Watch on Video!Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Mar 6, 2024 • 30min

Licensing Nonprofit's Programs (Reduce your fundraising?)

Nonprofits are increasingly exploring innovative revenue streams, and the Children's Treehouse Foundation offers a compelling case study in leveraging specialized programs for financial sustainability. In this video featuring Gregor Debruhl, Executive Director of the Foundation, the conversation centers on the strategic licensing of their signature program, CLIMB, to hospitals and institutions. This model not only expands the program's reach but also generates vital revenue for the nonprofit. Gregor Debruhl outlines the significance of the CLIMB program, designed to support children and families navigating the emotional turmoil of a cancer diagnosis within the family. "CLIMB is a six-week art-based, evidence-based program designed to help children and their families build communication and develop positive coping strategies," Debruhl explains.  This fast-paced discussion sheds light on the practical aspects of licensing nonprofit programs. Debruhl stresses the importance of aligning such initiatives with the organization's mission and capabilities. "For me, it was really important to focus on philosophically why we want to do this. I wanted to escape fundraising... but that's not really enough of a reason to jump into this," Debruhl shares, referencing the need for a deeper strategic fit rather than purely financial motivations. The licensing model presents both challenges and opportunities for nonprofits. On the technical side, establishing a successful licensing framework involves creating and managing infrastructure, marketing, developing pricing strategies, and negotiating contracts. Debruhl's insights into navigating these complexities, coupled with his emphasis on the philosophical alignment of licensing initiatives, provides valuable lessons for other nonprofits considering similar paths. This licensing approach necessitates a delicate balance between financial sustainability and maintaining program integrity. Debruhl outlines the measures used to ensure their  CLIMB program's consistent delivery, including comprehensive facilitator training and feedback mechanisms. This approach ensured the program remains effective and true to its evidence-based roots, even as it expands geographically and financially supports the foundation's mission. mission. The Children's Treehouse Foundation's success with the CLIMB program illustrates the potential of such strategies to both enhance program impact and ensure organizational sustainability.Watch On VideoFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Mar 5, 2024 • 31min

The Millennium Nonprofit Show! (Our 1,000th episode)

The millennium episode of The Nonprofit Show! Celebrating one thousand broadcasts with cohosts Jarrett Ransom and Julia Patrick reflecting on their journey. Jarrett begins with reflecting on the power of consistency in nonprofit success, highlighting the importance of sticking to plans despite challenges, while Julia shares a poignant lesson learned about passion not always guaranteeing success in the nonprofit sector, focusing on the significance of effective management and structure. In this celebratory episode, Jarrett and Julia discuss finding opportunities by returning to basics, mapping out procedures, integrating new systems, and leveraging technology for effective nonprofit management. The cohosts look back and forward on challenging topics like mindset, self-care, and addressing social injustices within the sector, showcasing their commitment to growth and learning, plus touching on the vital role of nonprofits during crises like pandemics, emphasizing the sector's frontline impact and the need for continuous education in nonprofit management. This 1,000th broadcast of the show encapsulates a journey of growth, reflection, and dedication to advancing the nonprofit sector. The hosts, their staff, and the Partners who have supported The Nonprofit Show and the entire nonprofit sector, send their thanks.Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Mar 4, 2024 • 26min

Revving-Up A Unique Nonprofit (Car donation app for nonprofits)

You’ll enjoy this chat with Howard Pearl, the CEO of careasy.org, an organization dedicated to charitable adult rides and services. Careasy.org's work is its innovative approach to fundraising through vehicle and real estate donations. Howard describes how they provide a turnkey solution for nonprofits of all sizes, ensuring they receive support tailored to their needs, serving both major organizations like the American Red Cross and smaller local charities with equal dedication. Howard discusses the “On the Go” program, which offers transportation services for seniors and other communities with transportation barriers. This program addresses crucial needs within aging populations, emphasizing the significance of maintaining dignity and independence for individuals as they age. Throughout the chat, with our host Jarrett Ransom, Howard emphasizes his organization's commitment to supporting nonprofits and communities, sharing how their teams are setup for attracting donors, including leveraging marketing efforts and conducting wealth screenings to identify potential supporters. Howard offers thoughtful words on the privilege of serving diverse nonprofits and communities, highlighting the NPO’s focus on promoting the missions of their partner organizations rather than their own brand. As Howard aptly put it, "It's a privilege to do this job. You're not helping one organization or one person. You're helping so many of them." He encouraged listeners to explore careasy.org to learn more about their impactful work and how they can get involved in supporting various causes.Watch on Video Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Mar 1, 2024 • 29min

Nonprofit's Questions (From DEI accusations to a board chair mutiny)

The cohosts respond to questions from nonprofits about DEI accusations, donor tour etiquette, a potential Board Chairman mutiny and missing the mark on marketing. Julia Patrick and guest cohost LaShonda Williams engage in this fast-paced candid discussion. The first question tackled a sensitive issue involving an accusation of racism within the workplace. LaShonda emphasizes the importance of active listening and fostering authentic conversations to address such allegations. She recommends seeking HR training or reaching out to board members for assistance, stressing the need for professional development to navigate cultural differences and interpretations. They go on to address a query regarding hosting a high-profile donor at the organization's cafeteria. LaShonda encourages embracing authenticity and meaningful experiences, suggesting that the donor might appreciate the opportunity to engage with the organization's community in a different setting. The conversation then shifts to improving board meeting effectiveness. LaShonda highlights the significance of annual retreats for board members to clarify roles and responsibilities, while also suggesting the inclusion of a parliamentarian to ensure smooth meeting operations. Lastly, they discuss the challenge of aligning fundraising and marketing efforts. LaShonda proposes joint meetings to facilitate collaboration and mutual understanding between development and marketing teams, emphasizing the importance of storytelling and reaching donors effectively. Each week these questions bring forth meaningful points to learn from in operating your nonprofit or charitable organization.  Enjoy!!Watch on VideoFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 29, 2024 • 30min

Community-Centered Fundraising (Bringing the donor inside!)

A look into the nuanced differences between donor-centric fundraising and community-centric fundraising, shedding light on the need for evolved donor engagement. Frank Velasquez, Jr., from 4daHood.com, begins with the historical approach to fundraising, which often prioritized donors' desires and overlooked the respect owed to the clients or communities served. Sharing his personal experience, Frank points to the significance of language in fundraising practices. He discusses how terms like "at risk" or "in poverty" can unintentionally marginalize and disrespect clients, illustrating the need for a shift towards more respectful and uplifting language that honors the dignity of the individuals served, sharing, "When you start using descriptive language that ends up not honoring or uplifting, then that's when it doesn't respect the clients." Frank leads us to the essence of community-centric fundraising, where the focus is not solely on donors but on centering the entire community, including donors, as active participants in the mission. He details the importance of storytelling and fostering a sense of belonging to deepen connections and inspire transformative change. Throughout the conversation, Frank stresses the importance of aligning internal language and messaging to ensure consistency across all organizational levels.  Throughout, Frank speaks to the impact of small changes, such as incorporating pronouns or adopting trust-based philanthropy, in attracting donors who align with the organization's values. He encourages organizations to embrace evolving language and practices as a means of authentically representing their mission and fostering meaningful connections with donors and communities alike. Reflecting on the effect of language shifts, he adds , "That little simple change had this effect, and people outside the organization [started] understanding who you are and [that's] attracting those people, so that [was] a microcosm of what we're talking about."Watch on video!Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 28, 2024 • 30min

Nonprofit Budgeting Tips That Count!

Nonprofit organizations are given 'Hot Tips' to improve their budgeting processes in 2024, emphasizing principles of inclusivity, evidence-based decision-making, and proactive planning, with our guest, Justine Townsend, Manager at Your Part Time Controller. Justine begins with the critical importance of laying the groundwork for success before embarking on the budgeting process, ensuring that the budget remains usable and effective throughout its entire lifecycle. She directs us on the need for inclusivity by involving all relevant stakeholders in the budgeting discussions, including program managers and those responsible for smaller financial decisions. Justine humorously shares "A budget should be like a camel, created by committee," highlighting the collaborative nature of the process and the importance of leveraging diverse perspectives to create a good financial plan. She explores the significance of basing budgets on historical data, especially during uncertain times such as post-COVID recovery, suggesting using comparable years to inform budgeting decisions, which may yield a more accurate foundation for financial planning. Justine's advice to "dig into historical data" reflects her resolve for evidence-based budgeting practices, which enhance the accuracy and reliability of any financial projections. Documenting assumptions and pre-planning pivots emerge as crucial strategies advocated by Justine to navigate budgetary challenges more effectively. By transparently communicating assumptions and contingency plans, organizations can create a framework for adaptive decision-making. Justine's shares, "When you plan your pivots, you create a permission structure where you're allowed to not make budget," which fosters a culture where deviations from the budget are viewed as “opportunities for problem-solving" rather than failures. Justine spends time on the reasoning behind converting budgets to accrual-based financial statements to facilitate more accurate assessments of financial performance, which in turn will aid scenario planning and forecasting, enabling organizations to proactively anticipate and respond to changing circumstances.Watch on video: https://youtu.be/nGJ02zFyH78Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 27, 2024 • 31min

Overcoming The Burnout Barrier At Nonprofits!

Anthony A. Dicks Jr., the senior leadership consultant at 180 Management Group, begins his advice on self-care and burnout with the idea,  "It's not selfish to put your mask on first because your asset is your mind, and without those natural elements like oxygen feeding your mind, you won't be in a position to help the helpless."  Anthony recently discussed overcoming the burnout barrier in the nonprofit sector, sharing  that experiencing burnout can actually be a sign of exceptional leadership and maximizing one's capacity. He stated, "If you have reached your capacity, then that means you still have an opportunity to grow and do some more." This perspective reframes burnout as a signal to reassess and adjust one's approach rather than a failure. With his energetic and insightful approach, Anthony shed light on the importance of recognizing burnout early and implementing strategies for self-care and sustainable performance. In the conversation, Anthony emphasizes the need for a proactive approach to self-care rather than waiting until burnout becomes inevitable. He shares the mission of 180 Management Group, a consulting firm specializing in organizational transformation for nonprofits, focusing on operations, leadership, and strategic planning. Anthony elaborates on the importance of developing rituals for rest, reset, and recovery across physical, emotional, mental, and spiritual dimensions. He introduces us to the concept of "right, read, run, rest, review, repeat" as a systematic approach to maintaining optimal performance and avoiding burnout. By scheduling regular periods for reflection and self-care, individuals can effectively manage their energy levels and sustain their impact in the long term. Anthony also points out the significance of using data, such as wearables tracking stress levels, to inform organizational practices and support employee well-being. He underscores the need for leaders to model self-care behaviors and create a culture that prioritizes holistic health.Watch on video: https://youtu.be/mM8G4q5YQr0Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 26, 2024 • 32min

Modern Resumes For The 2024 Digital Age!

We peer into the intricacies of modern resumes in the 2024 digital age with Dana Scurlock, the Director of Recruitment at Staffing Boutique. Dana's wealth of experience and insightful commentary within the nonprofit sector sheds light on resume crafting in today's job market. Dana begins by emphasizing the importance of adapting resumes to the digital era, highlighting the shift from traditional paper-based formats to dynamic, content-rich digital resumes. As she puts it, "I think it's great that everything's digital now. What that lends itself to, though, is that we don't have to confine ourselves to just one page." One key takeaway from Dana's expertise is the significance of quality over quantity. She explains the importance of tailoring resumes to specific job opportunities rather than adopting a blanket approach. "I would rather send out five really high quality, well thought out, tailored resumes to the particular job you're applying to," Dana notes, "than if you're able to crank out 20-25 in a week just to get 20-25 out." Furthermore, Dana provides a look into the role of platforms like LinkedIn in the recruitment process. While acknowledging the utility of LinkedIn profiles, she cautions against solely relying on them in place of traditional resumes. "I think where it can become tricky is when people are utilizing LinkedIn in place of an actual CV or resume," Dana remarks, advocating for alignment between LinkedIn profiles and formal resumes. Throughout the conversation, Dana details the importance of clear, concise formatting and the strategic incorporation of relevant experiences, skills, and accomplishments. Her emphasis on reverse chronological resumes and the inclusion of comprehensive job descriptions resonated deeply with our audience.Watch on video: https://youtu.be/IxiTk6uluLsFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
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Feb 23, 2024 • 28min

What Nonprofit's Wanted To Know This Week!

Insightful responses to questions from nonprofits on various topics, focusing primarily on regional differences in fundraising approaches, performance bonuses for development team members, remote work policies, the significance of the Certified Fund Raising Executive (CFRE) designation, and academic choices for aspiring nonprofit professionals, with Guest host Muhi Khwaja, a trainer with Fundraising Academy and Co-founder of the American Muslim Community Foundation. Muhi Khwaja begins with a question about considering regional and cultural differences when fundraising outside one's city center. Drawing from personal experience, he highlighted variations in dress code and meeting styles across different regions, emphasizing the importance of adapting to the local setting while maintaining organizational standards, with advice to fundraisers to ask open-ended questions and seek guidance from local colleagues to navigate cultural nuances effectively. A question is addressed about performance bonuses for development team members. Muhi discusses his experience at the Red Cross, where bonuses were tied to fundraising goals and regional targets. He also talks about additional incentives such as extra days off or work-from-home privileges, highlighting the importance of clear expectations and communication between employees and management to avoid misunderstandings. On the topic of remote work policies, Muhi expresses his support for flexibility, advocating for a hybrid model that allows employees to work remotely while also facilitating in-person meetings and team gatherings. He stresses the value of having in place responsive and effective communication tools to maintain productivity in a remote environment. Muhi describes the significance of the CFRE designation, noting its potential benefits in terms of career advancement and credibility in the nonprofit sector. While donors may not always inquire about the designation, Muhi explains its value in establishing professional credibility and expertise, and potentially giving the holder a “one-up” on their career. Finally, Muhi provides advice to a college freshman torn between pursuing a nonprofit management program or a business major, suggesting a broader undergraduate degree followed by a specialized master's program to gain versatility and expertise in both nonprofit and business contexts.Watch on video: https://bit.ly/3OZ6771Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

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