Ahead of the Game

Conversational Commerce (C-Com) is about using smart automation and conversational tactics in your marketing. Host Will Francis chats with expert Paul Ace of Amplify C-Com about how the conversation should work as a deft balance of human vs automated experience, how it applies through the funnel both for B2B and B2C, micro-commitments, and, as always, the importance of data. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Does one misspelled tweet cause a crisis? How do you keep control when a crisis hits on social media? In this episode, host Will Francis hears from social media trainer and founder of Small Wonder, Julie Atherton how to spot, evade, manage, and survive a social media crisis. And, how to emerge from it wiser and stronger. Julie's eBook on the same topic goes into even greater detail on preparation, with checklists, examples, and sage advice on how to prepare and manage a social media crisis. Download it today.   The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Have we now reached the point where the average internet user accepts that good content is worth paying for? Host Will Francis and digital marketing expert and author Clark Boyd dissect the emergence of email newsletters and subscription services, and the rise of the "passion "economy", such as the popularity of Patreon.  The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

In this episode, host Will Francis captures some insights and tips on the world of copywriting from three experts from diverse backgrounds. Pamela Foley of AOU Creative talks about the magic of writing effective copy for SEO. Tom Doorley, columnist and writer, offers sage advice on how to improve your writing. Kerry Harrison of Tiny Giant discusses the impact AI is already having on copywriting. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Is the app Clubhouse worth the hype around it? How are podcasts evolving? When will voice search be fully functioning? Host Will Francis chats with digital marketing expert and author Clark Boyd all about the rise of audio in the digital and social media landscape. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Is now a good time to specialize in your career? Should you change jobs or move up in your current job? How can you make your profile stand out? Host Will Francis discusses the realities of job searching in 2021 and evergreen career advice with Morgan Cummins (TalentHub) and Paul Farrer (Aspire). The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Ever feel stuck for ideas for your brand’s blog or Instagram posts? Host Will Francis chats with digital marketing trainer Andrew Davis about how anyone can be creative. From testing your ideas to reusuing content across different platforms to making your audience get involved, you’ll be inspired after this episode. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Get your career search or development off to a great start in 2021 with brilliant tips, key insights, smart goals, and new ways of looking at yourself and your career path.  Focussing on how to improve your personal or “soft” skills, Will and guests Morgan Cummins (director of TalentHub) and Paul Farrer (founder of Aspire) discuss the importance (or not) of values, getting support from within your current job, inclusion issues, and the dreaded “imposter syndrome”. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

What's in store for digital marketers in 2021? We had a chat with seven experts - previous guests and DMI folks -  covering all the key areas of digital marketing. What's in store with Google Analytics 4? How much more popular can short-form video get? And why is 2021 the year you really need to optimize for mobile and think about your social media community? Host Will Francis is joined by Ken Fitzpatrick (DMI), Clark Boyd, Julie Atherton, Alison Battisby, Cathal Melinn, Joe Williams, and Jamie Ritchie (DMI), The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!

Ready to start planning your own podcast? In this bonus episode, the DMI podcast team - Will, Emma and Brian - talk you through what you need to know to get in the podcast game. We cover it all, from researching your niche to types of microphone, budgeting to promoting and sharing on your social channels. The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today. And if you enjoyed this episode please leave a review so others can find us!