
Ahead of the Game
Want a taste of the real-life digital marketing game? Supercharge your marketing skills and sharpen your mindset with incisive insights from industry experts. The Ahead of the Game podcast is brought to you by The Digital Marketing Institute, hosted by Will Francis.
Subscribe to all DMI Ahead of the Game podcasts on Apple Podcasts, Spotify or watch on video at YouTube. And check out the DMI's extensive knowledge library and join up for free. https://my.digitalmarketinginstitute.com/auth/register?podcast
Latest episodes

Jun 12, 2020 • 50min
Experiences of Leadership
This lively discussion on the meaning of leadership covers it all - from early mentorship to loneliness at the top, learning humility and being authentic, with Orla Nugent discussing starting her career as a female engineer and Declan Power's experiences grounded in the military. We even hear mention of Bruce Springsteen and, of course, David Brent (from The Office). Host Will Francis brings it all together in this three-way chat about leadership.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

May 29, 2020 • 51min
What is Voice Search?
People are searching with their voice more and more. So brands need to start listening! In this episode Will Francis chats with digital marketing expert Clark Boyd about the different approaches being taken to voice search around the world and the opportunities marketers have yet to grasp.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

May 15, 2020 • 48min
Productivity Tips for Freelance Marketers
Time management and productivity tips from freelance marketing trainer and consultant Joe Williams, based in rural Wales.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

May 1, 2020 • 45min
How are Brands Coping with Covid-19
How are brands coping in this time of crisis, and how can they think about the future? How can their messaging move on from "we're here for you" to really connecting with their customers? In this episode of Ahead of the Game, Will has a fascinating discussion with brand strategist Jørgen Helland, of Los & Co, who brings unique insight from the Norwegian perspective, looking at examples from around the world. (Recorded by video chat on April 29 2020)
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Apr 17, 2020 • 49min
The State of ECommerce Today
An in-depth look at what matters and what drives success in ecommerce today. Host Will Francis chats with digital analyst and ecommerce expert Cathal Melinn.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Apr 3, 2020 • 46min
How to Foster Social Media Communities around your Brand
How can brands create real value in their social media presence and earn a loyal community? Will Francis talks to social media consultant Alison Battisby, founder of Avocado Social.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Mar 12, 2020 • 1h 12min
How does SEO really work?
SEO is often misunderstood but it's really quite simple. Will Francis chats with SEO veteran Joe Williams.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Mar 12, 2020 • 39min
How does a career coach manage his own time?
Career coach Kevin Reid advises people on how to manage their career and work life, but how does he organize his own time? He chats with Will Francis to explain.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Mar 12, 2020 • 47min
What is Leadership?
What is a leader - in the corporate world, in everyday management and in conflict situations? Will Francis meets senior leader and trainer Orla Nugent and security and defence analyst Declan Power.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!

Mar 12, 2020 • 1min
Ahead of the Game Trailer
The Digital Marketing Institute brings you a biweekly podcast that focuses on real-life experiences from digital marketers at the peak of their game.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!