Your Digital Marketing Coach with Neal Schaffer

Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s targeting capabilities fell short. Dive into the innovative strategies that propelled this B2B product forward in a rapidly evolving digital landscape, emphasizing real-time collaboration and productivity for remote teams.This episode also delves into the mechanics of influencer marketing success. We dissect the role of performance-based payment structures, the challenges of multi-device attribution, and the synergy between brand and performance marketing. Learn how specific user targeting, like SMB owners and remote work executives, can significantly boost your campaigns. We wrap up with expert advice on scaling influencer strategies, leveraging AI for SEO, and the importance of finding the right creators whose content aligns with your brand’s vibe. Don’t miss this chance to elevate your digital marketing game!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundamental steps to effectively leverage digital marketing, including the importance of having a solid product, creating and repurposing content, building an email list, and utilizing SEO and social media strategies. Tune in to learn how to build a core platform, develop a warm audience, and explore the potential of podcasting and video content to elevate your digital presence.Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable advice you won't want to miss!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging communities, and driving fundraising efforts through digital channels. Our conversation highlights the universal applicability of these strategies, making this episode a must-listen for both nonprofit and for-profit professionals.Embrace the power of authentic storytelling and innovation in a post-pandemic world that values raw, unscripted content. Learn from companies like Candid and initiatives like the Malala Fund’s Assembly, and discover the art of leveraging email for meaningful two-way communication. We also tackle the challenges of transitioning to short-form video content and utilizing AI responsibly, ensuring your digital initiatives are not just effective but also credible and trustworthy. Join us for an episode packed with actionable insights and real-world examples that can elevate your digital marketing strategy to new heights.Guest LinksConnect with Nicholas on LinkedInBuy Engage with Impact on AmazonVisit Nicholas' WebsiteLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag use, crafting compelling three-second hooks, and innovatively transforming photos into Reels for better visibility. Plus, get creative with Instagram's voiceovers, text-to-speech, and sound collections to elevate your content.Don't miss out on these actionable tips to elevate your Instagram game and grow your brand.LINKS MENTIONEDSign Up to My Newsletter HereOpusClipSocialBeeDigital Threads (Free Preview)Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, reduce stress, and drive unprecedented growth in your business. In fact, it's so crucial that I have an entire chapter devoted to it in my book, Digital Threads. From overcoming emotional hurdles to leveraging the right platforms and people, we'll provide actionable strategies to help you delegate with confidence.In our conversation, we delve into Dave's transition from Likeable Media to his new venture, Apprentice. Learn how connecting entrepreneurs with talented college students for business tasks has proven to be a game-changer. Dave shares why effective delegation is crucial for both personal and professional growth, and how it can help you scale your business while reclaiming precious time for personal passions and family. Overcoming the fears and challenges associated with delegation is also a focal point, with practical advice on taking the first steps, including using platforms like Upwork to find the right fit for your needs.We also tackle common objections to delegation, such as budget constraints, by highlighting cost-effective solutions like Upwork and Fiverr. Explore the "share model" for delegation and learn about the five C's of empowered delegation, starting with choosing the right person carefully. This episode is packed with actionable strategies to revolutionize your marketing and business through smart delegation, so you won't want to miss it!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Explore the evolving landscape of digital marketing and how the pandemic reshaped consumer behavior. Discover the necessity of a digital-first approach for businesses today. Learn about balancing traditional marketing principles with modern strategies for authentic customer connections. Dive into the mindset shifts required for success in SEO, email marketing, and social media. Plus, get a sneak peek into a tactical playbook aimed at empowering small businesses and entrepreneurs.

Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies.In our conversation, Bob Moore takes us on a journey from his early days as a data enthusiast to his groundbreaking work dismantling data silos with Crossbeam. Gain a deeper understanding of how B2B marketing has evolved since the 90s and learn why traditional account mapping methods are no longer sufficient in today's digital age. Bob shares how Crossbeam's platform enables companies to leverage shared data, enhancing decision-making, growth, and collaboration. We'll also examine the rise of ISV partnerships driven by the API economy and the cloud, highlighting how secure, third-party data escrow solutions can offer a competitive edge.Explore the power of ecosystem-qualified leads (EQLs) and how they can boost customer lifetime value by integrating insights from various partners. Bob and I discuss how shared market intelligence allows smaller businesses to compete with industry giants and the strategic benefits of publishing a book as part of a multi-year marketing plan. Learn how platforms like Crossbeam facilitate data-driven collaborations, showcasing the limitless possibilities for growth in a data-driven world.Guest LinksCrossbeamBuy Ecosystem-Led Growth on AmazonConnect with Bob on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon.Learn how to leverage Kickstarter to create buzz and drive engagement for your next big project. I'll share my personal journey through self-publishing and crowdfunding, highlighting the strategies and decisions that led to this launch. Discover the importance of exclusive access, special discounts, and unique services for your business.Gain insights into the benefits and drawbacks of self-publishing versus traditional publishing, and get a sneak peek into my Kickstarter campaign's exclusive early bird specials and unique offerings. Embrace the power of experimentation in your marketing efforts and stay ahead of emerging trends.Whether you're an entrepreneur, marketer, or simply curious about digital marketing, this episode is packed with valuable insights. Let’s get into it!And if you're ready to back my campaign, please go to https://nealschaffer.com/kickstarter. Thank you!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light on the importance of fostering better understanding and accessibility in the digital world, emphasizing the real-life impact of inclusive practices.We dive deep into the critical importance of digital accessibility, highlighting the ongoing challenges faced by individuals using screen readers like JAWS. Hear Mellissa's candid accounts of navigating various platforms, from the frustrations with inaccessible sites like Facebook to the praise for more accessible ones like LinkedIn and Twitter. We also explore the broader implications of creating inclusive digital spaces, emphasizing both the ethical and economic incentives for businesses to prioritize accessibility. Tune in to understand why ensuring digital content is accessible to all is not just good business but a fundamental right.Guest LinksUniquely Abled PodcastMellissa's WebsiteConnect with Mellissa on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features, from auto framing and text editing to its AI-generated content capabilities, and how it has transformed my content strategy, allowing me to churn out high-quality videos for YouTube shorts, Instagram reels, and TikTok with minimal effort.LinksOpus ClipLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com