Your Digital Marketing Coach with Neal Schaffer

Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light on the importance of fostering better understanding and accessibility in the digital world, emphasizing the real-life impact of inclusive practices.We dive deep into the critical importance of digital accessibility, highlighting the ongoing challenges faced by individuals using screen readers like JAWS. Hear Mellissa's candid accounts of navigating various platforms, from the frustrations with inaccessible sites like Facebook to the praise for more accessible ones like LinkedIn and Twitter. We also explore the broader implications of creating inclusive digital spaces, emphasizing both the ethical and economic incentives for businesses to prioritize accessibility. Tune in to understand why ensuring digital content is accessible to all is not just good business but a fundamental right.Guest LinksUniquely Abled PodcastMellissa's WebsiteConnect with Mellissa on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features, from auto framing and text editing to its AI-generated content capabilities, and how it has transformed my content strategy, allowing me to churn out high-quality videos for YouTube shorts, Instagram reels, and TikTok with minimal effort.LinksOpus ClipLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to driving more conversions with well-structured blog articles and targeting buyer-intent keywords. Learn how seven and eight-figure DTC brands optimize their blogs to not only attract organic traffic but also convert visitors into customers. Andrew shares practical tips on conducting CRO audits, adding custom banners, promoting products, and incorporating effective pop-ups and sidebars, ensuring your blog acts as a powerful conversion tool.Navigating Google's ever-changing algorithm can be challenging, but we've got you covered. We discuss the importance of producing high-quality, well-researched content and the role of human oversight in AI-generated writing. Andrew Maff also dives into the common friction between SEO and CRO teams, offering strategies to balance these efforts for optimal results. Whether you're leveraging Shopify's features or refreshing old content, this episode is a treasure trove of actionable advice for e-commerce businesses aiming to enhance their digital marketing strategies.Guest LinksBlueTuskrConnect with Andrew on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even personal life. Ever thought AI might make us lazy? Think again. Learn about Perplexity AI and other tools that are revolutionizing productivity without compromising human oversight. With major updates from tech giants Microsoft and Apple, the integration of AI into our daily workflows is inevitable. I'll explain how tools like ChatGPT can transform blog posts into engaging video scripts and refresh your online content, ensuring it stays relevant and optimized for SEO. I will also explain in detail how Chat GPT saves me countless hours and enhances content quality. At the same time, I will also talk about my commitment to maintaining a human touch in content creation, despite the advancements in AI technologyJoin me as we explore how AI can help you work smarter, not harder, freeing up time for what truly matters.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine industry giants and co-founding the Content Marketing Institute with Joe Pulizzi. We also touched upon how the latest advancements in AI, including ChatGPT 4.0 and Claude AI, are revolutionizing content strategies and what these mean for businesses. We dissect Google's latest algorithm changes and explain why long-form content and a data-driven approach remain vital to staying ahead in the SEO race.We'll explore how the landscape of content marketing has evolved, why personal branding is crucial for small businesses, and the innovative integration of AI in marketing strategies. Robert emphasizes the need for a clear content process before adopting AI, illustrating through real-world examples like the legendary weather predictions of A Plus Roofing. We'll also discuss how content marketing now focuses on holding attention and creating meaningful customer relationships, using unique stories and value propositions to differentiate in saturated niches.Stay tuned as we unravel the secrets to a successful content marketing framework and share practical tips on aligning your strategy with the customer journey. Plus, hear about Robert's book "Content Marketing Strategy" and his insights on the rising role of content entrepreneurs. Let's dive in and master modern marketing together!Guest LinksRobert Rose WebsiteRobert on LinkedInContent Marketing Strategy on AmazonLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster, smarter, and scale like never before. From optimizing your processes with AI-generated content to automating repetitive tasks and beyond, we’re diving deep into practical steps you can take to stay ahead in this rapidly evolving landscape. So stay tuned to this next episode of the Your Digital Marketing Coach podcast.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer research, actionable strategies for a devoted customer base, and the vital role of AI and ChatGPT in reshaping your approach to efficiency and paid media.Embrace the ecosystem of your customer's world! This episode takes you beyond mere demographics to understand the psychographics that truly drive your audience's behavior. Discover how to craft experiences that resonate deeply with your customers by avoiding stereotypes and focusing on the tasks they're trying to accomplish. Learn how businesses of all sizes can—and must—deliver exceptional customer experiences. I'll also share personal perspectives to underline why understanding the individual beyond the data point is essential for your marketing strategy.Guest LinksCustomers Know You Suck (affiliate)Debbie on LinkedInDelta CXLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry.  This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape.We’ll explore everything from the importance of understanding your audience’s psychographics to effectively leveraging TikTok for business growth. You’ll hear from experts like Abigail Pumphrey and Michael Stelzner on creating impactful digital products and the challenges of keeping up with changing algorithms. Plus, we'll discuss the critical role of AI in content creation and how it can enhance efficiency and quality.My adventure yielded an abundance of insights—from AI's role in honing business efficiency to the subtle art of engaging your audience with digital products. You'll discover how leveraging tools like Guidde's AI for SOPs and Creator.io's smart chatbots can redefine your online engagement, and how embracing the 'no rules, just vibes' approach might be the game-changer you've been seeking.Let's navigate the dynamic tides of TikTok together, where I unpack the secret behind Kenya Kelly's meteoric rise and lay bare the content strategies that resonate across ages and cultures. I'll walk you through TikTok Shop's success saga and share how starting small with digital products can lead to grand victories. With anecdotes from Teachable's and Thinkific's mavens to Justin Welsh's incremental approach for LinkedIn mastery, you'll learn the mantra of engaging your audience with content that promises quick wins.As we draw the curtains on this episode, I'm left with more than just a hoarse voice—I'm buzzing with the drive to share techniques that keep you ahead of the digital marketing curve. Whether you're seeking to fine tune your strategies or dive headfirst into the digital realm, remember my virtual door is always open for your queries and epiphanies. So, until next time, keep pushing the boundaries and remember that every voice, every story, and every follower counts in the grand theater of digital marketing.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity. As we navigate the Partnership Economy, you'll be fascinated by the story of Ticketmaster's Michael Chua and his innovative API integrations that connect music fans with live events through platforms they love, like Spotify and YouTube.Prepare to shift your perspective on traditional digital advertising as we pull back the curtain on its inherent shortcomings and illuminate the emergence of customer acquisition channels that truly resonate with user interests. You'll hear first-hand my critical thoughts on the evolving role of AI in content creation, underpinned by the need for expertise, authority, trustworthiness, and experience. Learn how Impact.com and other forward-thinking businesses are creating a single platform for various partnership types, turning the voices of creators and influencers into powerful tools for genuine consumer engagement.Finally, discover why brands like Avocado are turning to niche content creators for authentic connections and the compelling reasons why transparency in these partnerships is non-negotiable. We highlight the growing trend towards hybrid compensation models, offering stability and performance incentives for a win-win scenario. By the end of our insightful conversation, you'll be inspired to forge a community of engaged customers and passionate partners, building new marketing muscles by embracing the transformative power of the partnership economy.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's the right approach to TikTok amidst potential bans or understanding the diminished role of backlinks in SEO. I also discuss the importance of enriching your content beyond SEO-focused writing, emphasizing quality and relevance to meet human needs rather than just algorithms. Tune in as we explore these dynamic changes and how small yet strategic pivots can significantly enhance your digital marketing effectiveness.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com