Your Digital Marketing Coach with Neal Schaffer

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Key Highlights [03:21] My Advice to Fresh Graduates Who Want to Enter the Business[04:33] How to Gain Experience?[06:14] How to Build Core Skills[07:38] The Other Way to Build Track Record[09:16] Reaching Out To Local Marketing Agency[10:41] My Instagram Giveaway[11:18] SummaryNotable QuotesI think social media marketing, digital media, influencer marketing a little bit different, but it's easier to be seen, so long as you are trying to build more influence yourself.And what I say to that is there is no better experience than experience right? And what I mean by that is, you need to be able to practice what you learned. You can build case studies, you can take data, and that data you can use when you go into an interview, or if you're trying to pitch a new client. So always starting with your own brand with your own business.But there's nothing like putting this into action. There's nothing like OJT on the job training. You're nothing until you do this. And you have your unique experiences, your unique perspectives, you build your own unique processes. That's when you develop expertise that other companies would want to pay for.That's when you go into an interview. And even though you might not have that work experience that others have, you have a tremendous amount of experience that you can speak to that I guarantee you anyone hiring would be very interested in.So there's a lot of things you can be doing. And when you get those experiences, that's what helps you in fact, if you were to start working for an organization or an agency and they really like what you do, there's a chance that they're going to want to keep working with you.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Key Highlights[00:39] Introduction of Podcast Guest, Valerie Christopherson[01:05] Who Are Global Results Communications?[03:47] Changes In Earned Media[06:36] The Most In-Demand Type of Media Right Now[08:58] Valerie's Recommendation on the Vehicles Which Companies Can Be Hears[13:41] The True Purpose of Press Release[14:35] Why Press Release Is Still Important?[16:09] Valerie's Advice on Corporate Communications[19:17] What Businesses Can Do To Leverage Pandemic[22:59] The Effects of Black Lives Matter Campaign[27:01] Content In Diversity And Inclusion[30:42] Final Advice[31:01] Connect With ValerieNotable QuotesAs PR professionals, we've gotten back to providing facts and reporters, especially in technology, and in health care to report the facts, what are we seeing? What are we doing? And we saw companies band together, and wanting to tell the story from a factual standpoint, and not from the storybook point of view.It's really important that you think through the different mechanisms because people are on the go so make sure that you have some actionable item to a press release on social media. But right now being realistic. If if you can't read it in three minutes, I'm not sure it's getting read in its entirety, which is why I go back to that key takeaway.  There should be an active even if the action item is simply let me think about that. I would use the press release for what it was meant and designed to be in that would be for news. And news being hard news.And the best thing to do in a moment like that, communicates consistently, calmly, and collectively, on an hour-by-hour basis.Links mentioned in the show:Maximizing LinkedIn for Business Free Ebook: https://nealschaffer.com/maximizing-linkedin-for-businessGlobal Results Communications: https://www.globalresultspr.com/Global Results Communications on Instagram: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Key Highlights[02:48] Engaging Employees As Influencers[03:31] How Influencers Are Categorized?[05:44] Entities That Have Most Brand Affinity[06:43] The Way of Looking At Employee Influence[13:26] Why You Should Treat Your Employees Better[15:25] How To Convert Employees Into Influencers[16:33] Legal Issues Related To Employee Advocacy[21:19] The Importance of Employee Influence Training[23:14] Things That Go Into Employee Influencer Training Program[26:49] Leveraging Employees As Part of Content Creation ProcessNotable Quotes They found that how you treat your employees directly impacts job satisfaction, organizational commitment, employee empowerment, supporting your supervisor, and organizational innovation.These what we call employee advocacy programs have turned more into employee engagement programs. In other words, you don't have to share our content. But we want you to engage with it.Because just like influencer marketing, we don't want to treat people like they're programmable ad units. We don't want to treat our employees as if they're automatically going to post anything and everything we share with them to their personal networks on social media.And by providing training, that is putting some skin in the game that if you have employees that love social media, they want to be more active, and by you helping them they'll help you, you can imagine how you're going to get a lot more attention for this program than you were if it's like, hey, share our content.Links mentioned in the show:Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdfFTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in or related to this one:165: Influencer Marketing During COVID-19: Still Worth the Investment?123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]115: How Cathay Pacific Built a Global Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you should use Instagram for personal branding, Instagram specialists Viv and Tash from Ace the Gram will teach you a thing or two new about the platform that can help improve your Instagram TODAY!Key Highlights [02:11] Introduction of Podcast Guest, Viv Conway, and Tasha Meys[05:57] How Viv and Tash Help Businesses In Acing Instagram and How They Started[08:38] The Things Viv and Tash Would Do Differently Today Than They Might Have Done Five/Six Years Ago[10:57] The Way Viv and Tash See Instagram Algorithm Today[12:41] The Role of Interests in Algorithm[16:42] Instagram As Personal Magazine and Business[19:14] The Top 3 Things People Should Focus Efforts On[21:40] When Do Brands Should Start Using Instagram Influencers?[22:30] Discoverability Technique[28:33] The Power of Personal Branding[29:12] The Mistake Personal Brands Makes[30:21] How To Get Started In Instagram Marketing?[32:10] Types of Content You Can Easily Implement[34:12] The Challenge People Have With Instagram[37:01] Final Thoughts[39:41] Connect With Viv and TashaNotable QuotesThe algorithm Instagram has now is value-based. Instagram does have niches that it puts you into. So the more that you can nail your niche and be really specific and provide value to a specific audience, the more Instagram is going to know who you are, who you want to be shown to. And they'll do that for you. So you do have to be more niche these days.Your niche doesn't have to just be food or fitness, it can be the location you live in, what your target audience is interested in. So you don't have to laser focus on yoga, but you can figure out your niche.I think the first thing is obviously designing your intention. So why you're on Instagram, what you want to get out of it, and then your content strategy will come from that.Anyone who invests and the personal brand and whatever kick career they earn you become a hidden shoulder above the rest of your industry. And just because you are investing in there and getting your own audience and you do then become you get that freedom and flexibility and autonomy to be in charge of your own career.But at the end of the day, like, if you just remember, okay, why am I here? And what do I want to achieve? And then just take action, because action trumps everything.Links mentioned in the show:Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Key Highlights [02:53] The Methodology On Measuring ROI[03:21] The Importance of Having A Report[04:51] PDCA Approach[06:22] All About Funnel[08:04] Next Step of the Funnel: Website[08:51] Email Marketing/Marketing Automation[09:29] Conversion Territory[09:45] Why Email Marketing Is Critical[11:48] Building Benchmarks[12:01] The Easiest Social Media Platform For Organic GrowthNotable QuotesIt bears reminding plan, do check action, it's how you manage experiments. It's how you know what you're going to do, how you do it, you're gonna know what to measure when you do it. And then you know what to optimize. And the measurement goes into report.But generally speaking, you need to be able to rationalize all of your activities. And the first way you do that is if we're going to use social media, we want to build a community. And not only is the size of that community important, and the influences of what we do in social is important as well.Influences can help you at every stage here. They can help you expand your community and social they can help you bring more website traffic. And if you include them in your content marketing, they can help you with generating more email signups.Email marketing is still critical and when you need to get multiple touches with someone because people buy from only companies or they do business only with companies that they know like and trust. You need to be able to get them on your list because that gives you multiple touches, because social media doesn't guarantee your touches, and you can't expect them to come back to your website every day.But hopefully, by listening to this podcast, you'll get a better idea as to what to look for, what to measure, and how to display it both organic and paid, aligning with the funnel, all of your digital and social media marketing activities.But at the end of the day, I really want you to think holistically and to be able to do it yourself and only use a tool when it fits everything you're talking about when all these pieces you can plug in and create the perfect report.Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today.Key Highlights [02:32] Introduction of Podcast Guest, John Lee Dumas[05:49] Why John Started Podcast[08:11] Should You Podcast If You Want To Build Influence?[13:27] The Demand Aspect of Podcasting[14:22] The Steps John Took To Become Successful[15:10] Creating Solutions For Your Audience's Struggles[17:33] How To Get Started on Podcasting[18:27] Connect With JohnNotable QuotesI was podcasting four days per month, and doing just a weekly show, which everybody else was doing, it would have taken me forever, if ever to get good, but I was doing it every single day I put in the reps. And I did 2000 episodes in 2000 days, like I bought the work. And you know, it slowly caught on, I stayed consistent. I stayed true to my vision.It is absolutely not too late to start your podcast to build your platform. Because podcasting to me is this, it will always hold a special place in people's days in lives.One of my other favorite things about podcasting, too, is I like to say, podcasts are powerful, because they're free, they're on demand, and they're targeted.I had no products, no services, nothing to offer. When I started. All I said was you know what, I'm going to deliver free, valuable and consistent content. And there's nothing more valuable or free or consistent than a daily podcast that's just as consistent as you can be.Podcast is a great way to build up organic free traffic that knows likes and trusts you this then you know, potentially going to consume your product or your service or invest in that. But if you don't already have a product or a service, do not create one before you start a podcast because you don't know what the heck you're going to create.If you want to get started on podcasting, or just on building your overall brand, you do need to choose a platform like you need to choose a platform where you're going to be sharing free, valuable and consistent content, because that's how you're going to build that audience that knows likes and trust you that you can then ask them what their struggle is, and then create that solution for them.Links mentioned in the show:John Lee Dumas' WebsiteMy interview on Michael Stelzner's Social Media Marketing PodcastMy interview on John Lee Dumas' Entrepreneurs on Fire podcastLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Key Highlights [01:00] Free FreshBooks Conference[05:30] My Take On COVID19 Effect On Influencer Marketing[06:53] Why Influencer Marketing Is Important In Businesses[07:22] The ROI For Influencer Marketing[08:27] Where Media Gets Wrong[10:18] Why I Doubled Down On Content and Relationship[11:20] Another Aspect Of Influencer Relationships[13:39] Influencers As Focus Group[14:34] Where To Find Influencer[16:30] Why You Need To Hire People With Brand Affinity[20:52] SummaryNotable QuotesI think that Coronavirus in some ways is only accelerated more and more people, you know, publishing and consuming more and more content on social media. And the heart of why influencer marketing is important for businesses is all about inciting word of mouth.If you want people to talk about you on social media, and ad is not going to cut it. You really need to incite that word of mouth. And the best way to do that is with other people.Spend that time to foster relationships, because some influencers are also losing money losing business, and you might find that it might be a lot more effective when they're getting fewer and fewer people, contacting them that you will really stick out. And you'll have a chance to build that relationship.So if you're afraid to do advertisements, if you're afraid of saying anything in social media, because of what's going on, that's where you can leverage influencers, who can talk for you through their content.Using tools to find people that are talking about your brand, your customers, your email database, your followers, you know, now's the time to append the data with social media profiles, go digging through and try to find people that are already know like and trust you that are already in your sphere of influenceLinks mentioned in the show:Freshbooks #IMakeaLiving Micro-ConferenceJon Rettinger's YouTube ChannelEpisodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence15Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsKey Highlights [10:13] Introduction of Podcast Guest, Farzad Rashidi[12:11] Farzad's Views On Organic Traffic and Growth And Why It's Important[20:38] What You Should Be Doing To Promote Your Content On  The Internet[22:49] Farzad's Advice About Creating Quality Content[23:50] Opportunity Score[27:26] Reverse Skyscraper Technique[29:44] Two Other Campaigns Farzad Do For Blog Posts[35:31] The Process After Blog Post Gets Published[36:17] Things That Bloggers Don't Take Into Account[39:08] Connect With FarzadNotable QuotesIt's all pieces of the puzzle. You need to have your keyword research, finding opportunities, and writing content that people are actually looking for, and it's somewhat relevant to what you do. And you write a very high-quality piece of content, and put it on your website,  promote on social, send it to your newsletter, do all that good stuff, but to actually set it up on a kind of evergreen type of machine that keeps bringing traffic to our site and to that specific blog post, what we call an 80/20 rule.I always talk about how this isn't about a campaign. It's a commitment. And influencer marketing is the same. It's not about a campaign, but it is something that you do as part of your normal process. It's a line item in your marketing.All of that trickles down to getting quality backlinks for individual blog posts. That's what a lot of bloggers actually don't take into account that even though you have a high domain authority, or domain rating, what really determines the success or basically the failure of your of your content is actually your page authority.If you don't have a process, you don't know anything.What I'm trying to say is that you don't need to have a large team to actually get started. You can start small and scale from there.Episodes and Links mentioned in the show:Ep. 160: SEO and Social: Honing the Skills Needed for a Modern Marketer Ep. 156: How to Pivot Your Marketing During the Coronavirus PandemicEp. 154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus PandemicLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Key Highlights [02:16] Why I Am Passionate About Influencer Marketing[04:04] Paid Social[04:45] How I Leverage Paid Social[07:34] Ad Product On LinkedIn[09:42] How To Create Ad Product On LinkedIn[13:24] My Approach On Making LinkedIn Message Ads[15:27] How I Set Up My LinkedIn Campaign[16:27] My 2 Approaches On Marketing My Book[21:39] Hyper-targeting[25:05] Alternative Outside Facebook Messenger[26:22] ConclusionNotable QuotesWhenever you want to reach a goal. You reach in a paid social, you spend a little money. And inevitably, whatever KPI, whatever metric, whatever outcome you want, it's going to help you reach it.By tapping into these influencers and by having something bigger than my own, it creates something that's more compelling. This is an example of leveraging influencers in terms of this ko content creation.Influencers is not just about paying someone to say something for you. influences. Also, if I get my product in the hands of these people would incite word-of-mouth marketing.The first thing is, if you are going to develop a relationship with someone on LinkedIn, knowing the power that it has, wouldn't you want to give something of value to begin that relationship?So if you want to make these LinkedIn message ads work for you, you need to think of the person receiving it as an influencer. And you need to find a way to add value to them without being able to ask them how you can add value to them.And that's where LinkedIn has its value in all this is that if we're looking for people with titles, that is the premier place to look. And if you think that advertising on LinkedIn has to be expensive, you need to understand how this model of LinkedIn messaging works.Links mentioned in the show:My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/The Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in theLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss:Why drilling down in your niche can help you explode your businessWhy using Instagram and Facebook Groups is GOLD for selling to your audienceThe importance of teaching your audience to buy from youKey Highlights [00:58] Introduction of Podcast Guest, Jillian Tohber Leslie[05:45] What Is Milo Tree App?[07:20] High-Quality Follower Vs Low-Quality Follower[10:50] What Are Niche and Niching Down?[21:58] Jillian's Advice On How To Be Successful On Facebook And Instagram[28:35] DM Me Vs Linking[33:11] Connect With Jillian[34:51] Final Advice[36:16] SummaryNotable QuotesWe think that it's an awesome way to get people to stay to get to know you to build that relationship.The guests that are the most successful, that I interview are the ones that have figured out what their niche is, who their audience is, and how best to serve them.And if you can create a relationship with that person and know what their problems are, know what they're struggling with, know what they're thinking about. That's the way to serve them. And that's the way to sell to them, whether it be a product or a service. So I would keep your stories related to your content, but a little more raw, a little more with a little more personality, not as stylized, like, let people in in your stories.If you don't have a passion for what you do, it's not going to last period. The niches are only relevant when it's a niche that's meaningful to you.People want to be led. I think it's an evolutionary thing. And therefore people want to and it sounds weird, be told what to do.It is a slow build It is all about showing up and being consistent, and it will slowly grow. it's not an overnight thing. It's about patience. And it's about doing the work. And I wish there were a magic bullet. But the truth is, there isn't. It's really you and your, your commitment to building your business.No shortcuts here, people, it takes time to build relationships with people, right. And especially when it's online, it may even take more time. But by showing up and being consistent, you can actually shorten that. Links mentioned in the show:Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/MiloTree: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com