Your Digital Marketing Coach with Neal Schaffer

A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement.What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy.It's simple: The more data you have, the more effective your marketing will be.If you don't have enough data, it is worth investing in acquiring it.This is a short and sweet episode but I wanted to inspire you to put emphasis on data in your marketing.Key Highlights [02:49] Why Everything You Do Should Be Data-Driven As Possible[03:43] My First Experience With Understanding How Powerful Data Can Be[05:04] You Need to Experiment More[07:48] Be Aggressive in Getting the Data[08:44] How Data Can Help You Make Informed Decisions[09:15] I Encourage You to Spend A Little Money in Terms You Can Get More DataNotable QuotesBut we talk about in marketing a data driven strategy, I believe that everything we do should be as data driven as possible. Obviously, it's hard to do almost everything data driven. But there's a lot of things that we can do.They could relatively predict as to how a given campaign will perform. That is extremely powerful, because we want to know where to invest our money as business owners, entrepreneurs and marketers, and what is going to be Return on assets. And then we can compare and contrast.It's not always clear cut, but the more data we have, then the more we can predict these things.The more you do this, across different social networks, different follower size counts, you begin to understand the market price for working with influencers.It all comes down to this data, this first party data, the more we know, the more informed our decisions can be, the more things become predictable, the bigger impact we can have with the same marketing budget, because now we can pick and choose what are going to be the avenues that have the best chance of success. So I wanted to throw it out there and encourage you, it's okay to spend a little money or, you know, to engage with influencers to publish a little more content, whatever it is, if you're looking to get that data to use going forward in a lot of different ways, especially if you're trying to compare and contrast different channels -- that's going to be really, really important to get as much data and to really leverage that data as part of a data driven approach to digital content, influencer, social media marketing, whatever brand of marketing that you choose to do today. Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should.And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to measure it.If you are in either of these boats, you will get A LOT out of this interview with Bobby Klinck, author of Email Marketing That Doesn't Suck, who will school you on everything you wanted to know about email marketing in this episode!Key Highlights[02:12] Introduction of Podcast Guest, Bobby Klinck[05:50] How Bobby Began Using Email Marketing[11:05] Shifting from Legal Industry to Marketing[17:13] How Bobby Finds Stories to Tell[17:58] Why Stories Are Powerful[22:00] How to Know If the Email is Impacting the Business In A Positive Way?[29:31] Why Email Is Stil the Best Platform[33:12] The CATCH Framework[39:15] Nurturer to Welcome[40:26] What Made Bobby Decide to Write A Book[47:37] Final Advice[51:17] Connect with BobbyNotable QuotesI think just a lot of stuff is recycled down once a thought becomes mainstream, everybody just sort of clings to it. I think it's always, you know, important that we have fresh ideas.But really, what I tell people is their stories everywhere.The key is to get in the practice of finding them. And you don't start with a story, your email start with what is the message or lesson that I want to get across?For most people, what I suggest is you're going to have a few different themes you're going to use over and over again, in your business and your message, whatever it is that you're talking about. Keep story journals about those things, and you don't write the whole story out.It's hard in this online marketing world where everyone wants quantifiable. Prove to me that this works right now. And this and I'm like, you can't necessarily do that. Because this is true marketing of building brand equity, building that type of thing. So that over time, you will ultimately have a brand where people just buy from you. And that's what you're shooting for.A really great framework to think about the email as an extension of a relationship as if it was in person. It's not an email address. It's an actual person on the other side of the email address. And how would you engage with them if you were in the same room with them?It is the only channel where you can really curate The messages like when it comes time to sell the messages you want people to receive in the particular order you want them to receive.That's what email and marketing are about, establishing that relationship.Understand that when you make the shift and start thinking aboutLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks.But how does one get backlinks? And are the more links the merrier?I believe that the SEO industry - or at least many companies offering SEO services - assume that the more the better, and they base the value of a link on the "domain authority" of the website. This is similar to valuing influencers just by the number of followers.Are many companies flat out doing SEO wrong? Here's my take - would love to hear what you think.Key Highlights[02:11] My New Mission Statement[05:20] Why SEO Is Important?[06:05] How Does Library of Content Help Your Business?[07:33] Off-page SEO[08:49] Will Content Alone Get You Ranked?[10:05] Critical Things to SEO[11:36] How Does Google Know Authority On Sites?[13:11] SEO Backlinks[13:26] Ways to Build Backlinks[18:48] Importance of Relevance[20:07] Only Get Backlinks and Guest Blogs From Where You Have Authority [24:24] My First Good Search Engine Ranking[25:22] The Power of Relevant and Authoritative Links[26:52] External Links VS Internal Links [28:42] How to Know if A Site Is Relevant or Not to My Site?Notable QuotesBut once your content is indexed, Google always wants to serve the best content, the most relevant content, the most relevant and best content to everybody's unique search query.But the fact that you are able to guest blog on a platform, especially if that platform has a lot of authority is a good thing. And you can see how search engines will reward you and that will help you over time, build up more authority.I think relevance is really, really important. And I think if you're going to go out of your way to guest blog, or somehow generate backlinks, there are many ways to do it right.I think search engines are really smart, especially to people Google. They're using AI and machine learning. And I think that any unnatural link or any collect unnatural links over time are not going to serve you well.You only want to try to get backlinks and guest blog, or perhaps accept guest bloggers, it's got to be related to where you are in authority because if it is, and the other site also has authority in that subject, I believe that that link might be worth 10 200 times more valuable than just a backlink from some random website.The beautiful thing about all this is once you jump up the search engine rankings, assuming your content is good, then obviously, you can continue there. Links Mentioned:Guest Blogging Guide EbookLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing.Key Highlights[03:09] Introduction to Podcast Guest, Kate Ahl[05:33] How Kate Started on Pinterest[07:12] Special Characteristic of an Average Pinner[09:33] Companies That Would Best be Served by Pinterest[13:11] Understanding Pinterest Analytics[14:14] The First Steps You Should Do With Pinterest[15:33] Pinterest Guided Search[16:09] Pinterest Lens[18:28] What Makes Some Pinterest Accounts More Successful than Others?[22:51] Pinterest Image Trick[24:16] Pin Formats[29:33] My Pinterest Data[32:05] Why You Should Advertise on Pinterest[35:13] What to Look Out for on Pinterest in the Upcoming Months[42:12] Connect with KateNotable QuotesPinterest is a great informer of purchases.But oftentimes, what people fail to realize is that if you're already creating content, or you're writing articles, with Pinterest, it's just a simple switch of an image.What we tell people, if you're going to think about approaching the platform right away, is to get your profile set up, get a business account, get your profile set up, and think of it as how can I showcase who I am and what I do in this very top of the profile piece so people know right away.Images really need to be where your branding shines.But I think that people the power of sharing amongst the people is real. So people want to see it, they're gonna see it.one of the things that you and I had talked about before is Pinterest still drives so much traffic, compared to all the other platforms that have really shut it off, for the sake of the pay-to-play. Pinterest still is an environment where you can just do organic marketing, you don't have to necessarily go into the pay to play.Our goal is to make Pinterest marketing accessible for everybody in a way that does not confuse them in a way that does not overwhelm them but gets them straight to the heart of what they need to know, as well as keeps them informed.Guest Links:Simple Pin Media: https://www.simplepinmedia.com/ Connect with Kate on Instagram:  https://www.instagram.com/simplepinmedia/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!Key Highlights[03:50] Democratization of Content[05:56] What is Web 3.0?[06:09] The Sharing Economy[07:10] What is Blockchain[08:20] Where Blockchain Started to be Implemented[10:08] Sharing of Digital Ownership[14:14] Why Would I Want Creators to Invest in Their Communities?[18:12] Utilitarian Example of Monetizing Personal Brand[22:23] What to Do Now?[28:50] What is NFT?Notable QuotesBlockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership. I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain.So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing.With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing.Intrigued? Learn all about partnership from co-author, Matt Wool, who wrote the book on partnership marketing, Moving to Outcomes, and is also the CEO of the leading partnership marketing firm Acceleration Partners.Key Highlights[02:21] Introduction to the Podcast Guest, Matt Wool[03:42] How Matt Got Into Marketing and Writing Book[06:48] The Issues Matt Found With Affiliate Marketing[10:47] The Emergence of Influencer and Creator Economy[14:30] Affiliations on NFTs and Cryptocurrencies[16:57] What Prompted Matt to Write the Book[20:39] What is Partnership Marketing?[21:49] How to Scale This Type of Relationship?[23:25] How to Get Started[26:30] Recommended Platforms for Startups[27:03] Main Areas to be Aware OfNotable QuotesAnd you know, our, our philosophy has long been it's not necessarily should you work with someone, it's more how you worked with someone.What I think we really see is that this is going to have a significant impact on the overall partnership marketing landscape and One of the things that I think it is going to do is it is going to, in a lot of ways decentralize affiliate and influencer marketing.There's this potential for these kinds of limitless numbers have like many affiliate programs that are enabled by certain smart contracts over time, which will be available to individual creators and that way, so it's a little bit of a different place that we're playing in, because we're working more with enterprise clients, but I think it's fascinating, and there's a lot that's going to happen there.The main crux of this book is that we see too many marketers and too many companies with a hugely disproportionate amount of their eggs in one or two baskets, from a marketing budget perspective, right, they are shoveling money into Google, they are shoveling money into meta, whether it's Instagram, or you know, the regular platform, maybe they've got a few other things going in a couple of other channels.But one thing I think a lot of people forget is affiliate marketing is also good for us.  So having those tiers and really understanding how you are presenting yourself to those publishers, are the keys to scaling the program and effective way.Guest Links:Acceleration Partners: Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!You are guaranteed to look at your marketing in a different way after listening to this episode...Key Highlights[01:54] What is a High School Shark Tank Competition[04:38] The Gaps Between Digital Marketing Resources and Materials[05:32] The Approach to Determining a Product to Sell[06:30] Some Compelling Presentations and Projects in the Competition[07:35] The Stages of Funnel[08:16] Stages of Funnel That Were Common From All Pitches[10:01] How Should We Do Influencer Marketing?[10:36] Leveraging UGC To Gain Credibility[10:47] Where Influence Becomes Important[11:58] The Biggest No-Brainer For Marketing Today[12:54] An Example of Simple Lead Magnet Equation[15:01] Do Your Own Shark Tank[15:36] The Component that Helps Me Build People Relationship[16:52] How Can You Start to Better Leverage Influencers?Notable QuotesSometimes we really need to dumb down what we are doing. When I was in high school and thinking about business, it was really about what were my needs? What were the needs of high school friends, and what can I sell to them, right. And I think that these high schoolers had really the same approach just based on their own experiences as to what sort of product that they could sell.If you think about it in the funnel, in terms of brand awareness, search is a great way to get brand awareness.it's such a no brainer in 2022 that it still shocks me that a lot of brands still ask, well, what's the ROI? Why do we need to do influencer marketing and it really brings me back to the early days of social media marketing, where people We're asking the same thing. The question isn't, do we need to do influencer marketing? The question is, well, how do we do it?But at the end of the day, it's going to become more pay to play until you actually have customers where you can republish their content.So until you get to that point, it's really, really hard to break through the noise, starting from zero followers and get that brand awareness that we all want to get on social media. And that's where the influence has become even more important, especially at the beginning, when you don't have brand awareness.And to me, it was sort of a pat on the back that riding the age of influence, and evangelizing influencer marketing is the wave of the future.It comes down to a combination of all these. Yu can't have one without the other. But really, it's the email component that allows me to build that deeper rLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable QuotesWhat's interesting about negotiation, that a lot of marketers don't understand is that negotiation and marketing are very, very similar, because they're both built on the same foundational elements. They're both built on persuasion, they're both built on influence. And when you think of those foundational elements, there's a lot of overlap between those two. It's one thing to rank and it's another thing entirely to maintain, as a low bounce rate so that people actually read your stuff and engage with it and consume it on a regular basis. And that's what you have to create sort of long term. And also the same thing applies when it goes to social when it goes to video. It's got to be stuff that people actually want to consume.Don't create a category unless you can afford to. And what I mean by that is, if you, if you don't have any decent funding, whether it's seed or series funding, this is a task best left to those who do.It all starts with the strategy, get the strategy down first, try and think about who you're going to reach out to, and whether or not this category that you're creating is going to stick within that target group. And then dedicate yourself to building enough content that sort of an upswell gets created.You don't have to do everything all at once you can start off in phases. But if you're just starting out in the Content Marketing World, just look at it through those lenses. Is it interesting? Is it educational? Is it informative? Everything will come from there.Guest Links:Content CalloutContent Callout PodcastLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here: https://nealschaffer.com/guest-blogging-guide/Key Highlights[03:07] My First Guest Blogger[05:54] The Power of Guest Blogging[06:33] Why Relevance is Important[07:30] Guest Blogging Survey Statistics[08:27] My Newest Ebook: The Definitive Guide to Guest Blogging[09:20] Relationship Building With Those that Have Influence[10:35] Example of an Influence[12:51] Influence of Blogs or Blogging[14:36] How Guest Blogging Can Nurture Positive Relationship[15:37] Best Practice for Linking OutNotable QuotesGuest Blogging is the single most important way to build links, and getting links to your content or to your website is one of the most important things you can do to improve the SEO of your website.For me, relevance is the ultimate. And when I bring on a guest blog, or when I guess, blog myself, that is the number one thing I look for, they don't have to necessarily have the highest domain authority or authority in Google's eyes. But if they're extremely relevant to my audience, and the content is extremely relevant to my website, that's when there is a match made in heaven.So guest blogging is often misunderstood or gets a bad rap for a variety of reasons, as I talked about, I want you to understand the value of guest blogging, so that you can decide if and how to make it work for your business. Influence is not defined by how many followers you have on Instagram. Influence is equally defined by how many followers you have on YouTube, or what is the domain authority of your website, or how many podcast downloads you get per episode. It is everywhere across digital media. Social media does not work that way. Organic clicks are the hardest things to get.Blogs or bloggers have tremendous influence, especially when we talk about clickability. But it's for brand awareness as well.So if I'm going to link out, because it's the best practice, and with every link, I want to educate my audience more about that anchor text, whatever it is, I'd rather link out to someone that I like know, and trust, right. And that's where the relationship building the influence and marketing aspect really kicks in, and can be really, really powerful.But I do belLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How Eli Got Into SEO[06:45] Going Beyond Keywords[10:10] How to Identify SEO Opportunities[14:23] Types of B2B Companies that Best Fit SEO[19:03] Eli's Definition of Investing[22:17] Productled SEO[24:19] Example of Succesful Businesses[28:27] Programmility and Scalability[29:56] Things People Overlook SEO[34:12] Smarter AI in SEO][35:26] Final Advice[37:43] Connect with EliNotable QuotesI think the idea is in the idea for all marketing, social media, SEO, paid media, brand media is users, you want to sell something, even if you're not selling an actual product, you're selling eyeballs, you're selling your media, you're selling retention, you're selling on brain authority.I want to bring SEO back to that which is search is just a medium for people to find us.So I think if you think about search as a medium and search as a concept, then you're focusing on the user, which is how do I create the best content, the best material for the users that are going to be using searches immediately, not how am I going to understand Google's algorithm of today and improve upon that so I show up as high as possible.Know where you are in the funnel and build the effort around that.So that's all I'm saying is do the basics, but don't make it an investment. If it's not a channel, don't spend money on advertising if you're not going to get users from it.When I say product lead SEO, I mean that your understanding that there is a user out there on search that is looking for something that you can sell, and you build an entire product around it.So educational content, again, if if it doesn't scale, then you're limited by how much content you can create.90% of websites don't do SEO. That's a fact. I think it's probably 99% of websites in the world don't do SEO. So all the rules that Google has, has to work for the 100%, not just the 90%If you can't justify your spend on SEO, if you don't see how the amount of money you're spending on SEO will ever repaid back, you can't put it in a spreadsheet. Guest Links:Eli's Website: https://www.elischwartz.co/Product-Led SEO on Amazon: https://amzn.to/379RJGe [affiliate]CoLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com