Side Hustle Hero

What if you could create an association around your side hustle that not only supports your growth but positions you as a leader in your niche? In this thought-provoking episode, Cathi Nelson shares how she turned her photo organizing side hustle into a six-figure business and then went a step further—creating an association that now connects and supports over 700 paying members worldwide. Cathi walks us through; how she got the idea to start her association, the first steps she took to bring it to life, and how she grew it into a thriving global membership. Her story is a masterclass in using an association as a tool to build community, expand credibility, and create new income streams. Be sure to stick around after our conversation, where I'll share key considerations to help you decide if creating an association, membership community, or a hybrid of the two could be the perfect addition to your side hustle strategy. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/123 Connect with Cathi: The Photo Managers Website Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment. Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

I've got photos scattered everywhere—on my desktop, laptop, phone, Dropbox, the cloud, and who knows how many memory sticks. Can you relate? Probably. As it turns out, I'm not alone. A lot of people find themselves in this same situation, and get this, they'd pay someone to clean it all up! And therein lies a side hustle opportunity. Cathi Nelson is a pioneer in this field of photo organizing and management, having built a business that helps people take control of their scattered photo collections - digital as well as the physical paper ones - and keepsakes in general. In this episode, you'll discover the multiple revenue streams, how to price a job (including for someone like me!), actionable tips for starting and growing this side hustle, and advice on where and how to find clients. We're talking about working with people's treasured keepsakes so it would be personally fulfilling as well as financially rewarding. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/122 Connect with Cathi: The Photo Managers Website Remember, you'll receive 20% by using code SPO20 at checkout on your first membership payment. Identify Ideal Clients pdf Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered what it takes to land a deal with the top retailers nationwide? Today, Juliana VanLaanen, co-founder of 2 Mama Bees, pulls back the curtain. Just five years ago, she and her best friend, Samantha, started a backyard Etsy shop selling handmade window boxes and refurbished playhouses. Fast forward, and now their playhouses are available in over 110 retail locations and major online platforms—including Target, Walmart, and Saks Fifth Avenue, plus seasonally at FAO Schwarz. In this Part 2 of our conversation, Juliana dives into her experience at Walmart's Open Call, an event where sellers pitch directly to buyers, and she shares; her top tips for landing that game-changing invitation, the best places to get your product noticed online, her strategy for negotiating exclusivity, and why breaking into stores like Costco, with its almost four-year buying cycle, is a long game that's worth the wait. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/121 Connect with Juliana: 2MamaBees website Remember, you'll receive 20% at check out with code: HERO20 Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered what it takes to get a side hustle product into a big-box store? Where would you even start? Today's guest knows. In late 2019, Juliana VanLanen and her best friend Samantha Alavi-Jackson started a small backyard Etsy shop selling homemade window boxes and refurbished playhouses. Today their playhouses are sold in over 110 retail locations including Target, Walmart, Sam's Club, Wayfair, FAO Schwarz, and Saks5thAve. In this Part 1, Juliana dives into; how they scaled from Etsy to big box success, major hurdles of scaling their first year and how they tackled them, their strategies for customer engagement, market research, and maintaining product quality, and how Juliana and Samantha juggle not only a thriving business but also eight kids! Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/120 Connect with Juliana: 2Mamabees website Remember, you'll receive 20% at check out with code: HERO20 Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever wondered how to build a thriving online community around your side hustle? It'd be both fun and profitable. In this episode, we're joined by Paul Gowder who has done just that. While his community at PowWows.com has grown to a social media following of over 1 million people, there is so much more to his story. Paul's journey began with a simple intention—to share what he was learning about Powwows. But as more people started asking him questions and connecting with one another, a community naturally emerged. Paul's income sources include; advertising and sponsorships, video live streaming, product sales, affiliate marketing, and Patreon. You'll hear amazing insights and actionable strategies for growing and engaging your online community. From using contests to boost engagement, to the way he incentivizes people to explore his content deeper, Paul's tips are invaluable for building a dedicated following. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/119 Connect with Paul: Powwows website Paul Gowder website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

In this revealing episode, Jami Stigliano shares her incredible journey from side hustle to franchising DivaDance, now with 50 locations nationwide! We dig deep into; how she scaled her business, multiple revenue streams available to you from franchising, what it takes to get started, understanding the necessary skills to thrive in the world of franchising—because it's not a path for everyone. Jami also reveals her top strategies for growth, including the power of mentorship and creating an advisory panel to help guide your success. Plus, stick around for the Wrap Up, where I break down how you can use key principles from EOS® (Entrepreneurial Operating System) to accelerate the growth of your side hustle. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/118 Sites mentioned in this episode: Clarity - for start up advice OnlineJobs - job board for virtual workers in the Philipines Connect with Jami: Dance Diva IG Jami IG - and her Founder Friday newsletter Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Ever heard of sound baths? Mike Reed attended one, and it completely transformed his life. So much so that he dove deep into the world of sound healing and became a facilitator himself. Then, he had a lightbulb moment. He discovered he could earn more in a single evening than at his 40-hour a week job! In this episode, Mike breaks down how you can follow in his footsteps and start your own sound healing side hustle. He shares; multiple income opportunities in sound healing tips for selecting the perfect venue his strategies to sell out your events startup costs and what it takes to get started Plus, Mike explains exactly what a sound bath is and how it works. To help you get a clear picture, we've included a video of Mike delivering a sound bath in the show notes! Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes and to catch a video of Mike delivering a sound bath, head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/117 Connect with Mike: Sound Quest IG Sound Quest Academy IG Sound Quest Academy YT Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Curious about how online contest giveaways work? Today's guest pulls back the curtain on the details and shares how he structures deals with brands, giving us insider tips to apply to our own side hustles. He's Luke Lorick, and it's just one of the ways he has turned his passion into a profitable side hustle. Luke is the driving force behind a thriving tailgating side hustle that's grown into more than just a fun pastime. Through it's multiple income streams and over 300,000 followers on social media, Luke shows how following your passion can pay off. He breaks down the art of tailgating—what it means, how he built a community around it, and the strategies he's used to gain traction, so that you can follow his lead and apply what he's done to monetize your passion. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/116 Connect with Luke: Tailgating Challenge Website Instagram Facebook Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Marc Ensign knows how to market. He used his skills to land his dream job, then started a marketing company as a side hustle to help others do the same. Marc reveals where to focus your marketing efforts for the biggest impact, and there's one simple but unexpected tip he shares—leading with value. When he talks about creative and unconventional tactics he's used to gain attention and secure high-profile clients, it's not only fun, but it makes this episode an inspiring idea generator for anyone looking to stand out. Marc's stories illustrate how persistence, perseverance, and thinking outside the box can really pay off. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/115 Connect with Marc: LoudMouse website Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!

Jayne Havens is both a skilled sleep consultant and a thriving 6-figure entrepreneur. Today she gives us tips for both. And here's a fun fact. According to Jayne, being a successful sleep consultant for babies and toddlers doesn't require you to be a parent yourself. She makes a compelling case for why this is true. You'll also hear; what life is like for a sleep consultant, what your starting fees should be, a simple step to pre-qualify any prospect to ensure they're willing to pay your fee, setting up boundaries so you're not taken advantage of by clients, and a most effective and efficient way to grow your business. Do you like what you're hearing? Consider giving it a caffeinated thumbs up. We'd really appreciate it! Need a little (and sometimes big) push to start and stay focused to grow your side hustle? Dive into my online Masterclass: How To Turn Your Thoughts Into Wanted Things. For the full show notes head on over to the home of Side Hustle Hero. https://www.sidehustlehero.com/114 Connect with Jayne: The Snoozefest.com Website Centre for Pediatric Sleep Management Becoming A Sleep Consultant Podcast Becoming A Sleep Consultant Facebook Group Connect with Joan: Instagram Facebook About Joan Be on the show! Tell us about your side hustle success story!