The Cardone Zone

Grant Cardone
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Nov 20, 2015 • 47min

193: Cold Calling is Dead Because You Suck

On today's episode Grant discusses the art of cold calling. It's necessary and unavoidable for everyone at some point in their lives—especially for entrepreneurs. As long as you need something in business -- more clients, a permit, a loan or a favor, you will have to get to the right person, get their attention and convince them to take action. Tune-in and watch Grant role play with various callers and critique their cold calling pitches. Grant offers tons of valuable information to make your cold call a successful one: Here are a few tips to master the cold call: 1. Be confident 2. Open with your reason for calling 3. Offer a bold claim early in the call Cold calling is one of those things an entrepreneur must learn to master. The sooner you start to cold call as a way to promote your business, the better off you will be.
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Nov 13, 2015 • 42min

192: 5 Steps to Digital Branding

Every Friday at 1 PM EST, Grant Cardone does his solo show on Whatever It Takes Network. No noise. No co-hosts—Just his raw insights that will create massive success in your life and business. Grant has been labeled ADD, ADHD, Obsessive-Compulsive… and he loves it. He has embraced his ability to multi-task and hyper-focus to build four companies that bring in millions annually. Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more. Grant begins the show sharing the following facts about digital media according to eMarketer: • Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer's latest estimate of media consumption among US adults. • The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television. • Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%. • The most significant growth area is on mobile. • Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in Grant then explains that if you are a company advertising, trying to gain attention, you have to analyze what people are watching, where they are watching and how you reach them. Where do you spend your money and when you do what do you spend it on? He offers the steps and thinking that he uses to best utilize digital media. To advertising on Whatever It Takes Network. click here: http://witnation.com/brandyourself/ Grant's Digital Mix: 1) Write an article or blog on a chosen topic related to your industry. 2) Create a video discussing that topic for YouTube or Vimeo. 3) Host a Podcast or Radio/Web Stream discussing the topic. 4) Create a custom content e-mail and blast it to your network. 5) Repurpose & Repeat Everything we do here is to be multi-purposed. Rules of the Game: 1) Attention is the name of the game. 2) Obscurity cost money. 3) Be everywhere! 4) Drive interest and respond!
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Nov 6, 2015 • 32min

191: Financial Responsibility

On today's episode, Grant discusses how he defines financial responsibility and practices it as part of his daily life. The truth is, most people don't even know what they have—which is a major violation of financial responsibility. What you pay attention to is where you get results. Watch as Grant explains his simple four step process and how to incorporate it in to your daily life: 1. Commit 2. Confront 3. Control 4. Commit again If you want to achieve financial responsibility, this is a simplistic strategy to do so. How often do you review YOUR finances?
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Oct 30, 2015 • 43min

190: How to Sell Yourself

On today's episode, Grant talks about something that even some of the 2016 presidential candidates could use a few tips about—how to sell yourself. Simply showing up is not enough. Grant discusses how some of the GOP candidates may have been on-stage, but they didn't show-up to blow-up. Watch Grant discuss these three rules to selling yourself: 1. Show up, and then show up again — then show off 2. Claim the stage as the authority 3. Sell who you are Think of your life as a movie and remember you are the producer, director and writer. That being said, it is invaluable to learn how to present yourself in a moment and command an audience.
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Oct 23, 2015 • 37min

189: Why More Money Must Become Your Mantra

In this episode of "Cardone Zone" Grant reveals the truth about inflation and what you should do about it. According to Grant, the Federal Reserve is lying to us about inflation. Since we have no control over the cost of items and how our money is being de-valued, earning more money is the only solution for you and your family. In order to protect yourself, Grant offers some important tips and principles to keep in mind: 1. Don't trust the fed 2. Inflation is a thief 3. 10X everything except spending 4. Forget about the mediocre mind-set of "I'm all good" Today is not the day to be comfortable—be on guard, be on-attack and dominate your space.
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Oct 16, 2015 • 56min

188: Triple Your Income

In today's episode, Grant discusses how to triple your income. The truth is people are saving less than ever and the statistics are alarming. A recent study found nearly half of Americans are saving no more than 5% of their income and one in five are saving nothing. A quarter of middle class households are only saving about 15% of their income. In fact, the only groups able to save any money are those in the top 10%. The only way to solve this problem is to make more money. Grant breaks down all the numbers and reveals how people are literally wasting their time and earning potential. Watch Grant reveal how to triple your income, utilize your time and solve your problems. It's that simple.
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Oct 9, 2015 • 46min

187: How to Grow Your Small Business

With 93.1% of small businesses earning annual revenues of less than $250k and 57.1% with revenues of less than $25k, it pays to understand why small businesses are failing. Obviously, every business is unique, but there are some common causes for disaster. On this week's episode, Grant discusses the five reasons (below) that businesses are flopping and how to avoid this pitfall: Small Business Blunders: 1) No one knows who you are 2) You are too small 3) Don't grow fast enough 4) Don't invest enough money 5) Don't make money Grant also goes one-on-one with callers and teaches them about the importance of acting like a business owner. Finally, Grant invites viewers to sign-up for the Kick Start Your Small Business Interactive Webinar with Grant Cardone & Fran Tarkenton If you are thinking about starting a business, just started a new business, or want to grow your business…..Don't miss this LIVE Video Webcast on October 21st where two completely self made legends show YOU how to take your small business from survive to thrive! Grant Cardone, New York Times bestselling author and the world's leading international sales trainer will show you how to work to prosper, never make excuses, be open to failing and concentrate on massive goals every single day. Fran Tarkenton, an NFL Hall of Fame Quarterback with over 50 years of business experience and 20 successful companies under his belt, will be covering his building blocks for entrepreneurial success, shows you how culture trumps everything, and how to maximize The Power of Failure. Click here to reserve your spot: http://kickstartyoursmallbusiness.com/
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Oct 2, 2015 • 28min

186: Reliable Real Estate: Why The Super-Rich Are Investing In Properties

Interested in being super-rich? Are you sick of having red and green days on the stock market rollercoaster? ​Get in the zone of wealth as ​Grant Cardone reveals his secret to long-term wealth in three simple words: Income Producing Properties. ​With over ​​$350 million dollars worth of real estate in his portfolio, Grant discusses three reasons why these properties are smart investments: -Dependable income stream -Can multiply the asset value through leverage -It creates multiple cash flow with low cost of debt Listen to ​Grant explain why you need the bank​, ​break down all the numbers​, t​ell you where to start​, ​how much you need to get started​ and more….​ Your dependable income stream can start today!
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Sep 25, 2015 • 51min

185: How to Handle an interview

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Sep 19, 2015 • 17min

184: Understanding the Economy

Grant Cardone offers insights and advice to help the middle-class break out and achieve true freedom in business, career and finance. Each week NY Times best-selling author, self-made multimillionaire entrepreneur and international sales expert Grant Cardone focuses on matters affecting the middle class. Whether it's jobs and careers, finance, entrepreneurship, Grant's real, raw in-your-face delivery serves as a wake-up call for anyone ok with just being comfortable. The Cardone Zone is like no other business show presently on air. After watching one episode, you'll be inspired to make success your duty, responsibility and obligation as you break free of the middle class and break into true freedom. Every Friday at 12 PM Eastern Standard Time, Grant is delivering Cardone Zone to you. Where he talks about success, money, finance, and career—to get you to financial freedom. Today Grant Cardone talks about straightening out the economy. Whether they raise or lower rates, the FED cannot manipulate the market anymore than you or I can. • 76% of Americans live paycheck to paycheck… in the richest country on the planet. If everyone left this show today and went home to solely take care of their household, we would collectively fix the economy. Most of America has their attention on the money going out and not enough attention on their income. The missing ingredient for most of us is, "How do I get money from the marketplace?" Our economy is awful right now: 2% growth; people with college degrees working at Starbucks; people are fighting over minimum wage; they are FIGHTING over POVERTY. And it's being going like this for 27 years. What do you need to do differently?

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