MONOPOD! An in-depth look into some shocking new audience data – and what it means for all of us. Duncan Greive goes solo this week, taking a deep breath before diving into the latest edition of 'Where are the Audiences?', a fascinating annual piece of research commissioned by NZ On Air. It's 46 gushing minutes which seek to try and understand what has happened to our media consumption over the last seven years.The Fold couldn’t be made without the support of The Spinoff Members. Find out how to join at members.thespinoff.co.nz Learn more about your ad choices. Visit megaphone.fm/adchoices

Dylan Cleaver is one of New Zealand’s most acclaimed sports writers, with over 25 years experience at the NZ Herald. A couple of months ago he left the Herald to start The Bounce, a new thrice-weekly sports newsletter, via Substack. He joined Duncan Greive over Zoom this week to talk through the move, how sports journalism has changed in recent years and his investigations into the hidden toll of head injuries in rugby.The Fold couldn’t be made without the support of The Spinoff Members. Find out how to join at members.thespinoff.co.nz Learn more about your ad choices. Visit megaphone.fm/adchoices

Danyl Mclauchlan is a Wellington based writer. He wrote politics blog The Dim Post back in the blogging era and now writes regularly for The Spinoff, where his recent review of Andrey Mir’s book Postjournalism and the Death of Newspapers. The media after Trump: manufacturing anger and polarization was published. In this episode he joins Duncan Greive over Zoom to discuss the concept of postjournalism, engaging with the world of effective altruism, Simon Bridges’ new book and more.LINKSThings fall apart: why journalism might not survive what’s coming nextCommunism by stealth: notes on conservatism, neoliberalism, social investment, and a UBITranquillity and Ruin (VUP) Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Wild was the series producer and director of The Apprentice Aotearoa – an old-fashioned one-night-a-week series in the era of multi night reality behemoths, and one of the most fun-to-watch New Zealand reality TV series in a long time. In this episode he tells Duncan Greive about making that show, as well as New Zealand's Next Top Model and The Bachelor, the importance of casting and the way the New Zealand character feeds into our reality TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

Emma Espiner is a writer, commentator, podcaster and doctor. She won Opinion Writer of the Year at the Voyager Media Awards in 2020, the same year she completed her medical degree – her podcast about that final year as a Māori med student navigating New Zealand's inequitable health system, Getting Better, was then named Best Narrative Podcast at the 2021 Voyagers. In this episode she talks with Duncan Greive about making Getting Better, the way the media interacts with healthcare and how it’s been starting out as a junior doctor this year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dan Ahwa is the creative director at Viva magazine, the NZ Herald’s fashion, beauty, food and wellbeing publication. The title has been running since 1998 and stands out among other newspaper-inserted magazines for how well-crafted and curated it is, with its own distinct aesthetic and values. In this episode, Dan talks to Duncan about surviving the pandemic cutbacks last year to launch a new glossy quarterly publication, holding space for lifestyle content within a predominantly news-focused organisation and being a Samoan New Zealander working within fashion and mainstream media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Musician and actor Troy Kingi is half way through an ambitious mission to release 10 albums in 10 different genres over 10 years. He joins Duncan Greive on The Fold this week to talk about the project and making his latest album Black Sea Golden Ladder, his mixed feelings about appearing on The Masked Singer NZ earlier this year, the changing music economy and what it’s like being an artist during this era of closed borders. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lucy Blakiston is one of three young New Zealand women behind Shit You Should Care About, a media company built around an Instagram account which was started in 2018 to break down the barriers of entry to news and issues. The account now has over three million followers, and the company is branching out into podcasts and the new web series Extremely Online. Learn more about your ad choices. Visit megaphone.fm/adchoices

Qiane Matata-Sipu is a journalist, photographer, podcaster, entrepreneur and activist. In 2019 she launched Nuku Women, a multimedia project with the ambitious goal of interviewing and photographing 100 indigenous wāhine. As one of the founders and spokespeople of SOUL (Save Our Unique Landscape) she has also played an important role in occupying and protecting Ihumātao. In this episode she reflects on what she learned being on the other side of the media equation and what makes Nuku such a hard but rewarding project to work on.Find Qiane's work at nukuwomen.co.nz and qiane.co.nz Learn more about your ad choices. Visit megaphone.fm/adchoices

Duncan Greive speaks to comedian James Roque about filming his hugely ambitious crowdfunded stand-up hour Boy Mestizo. He is unashamedly trying to sell it to Netflix, and believes its examination of his identity as a Filipino New Zealander will have appeal far beyond these shores. He also talks about being part of the guessing panel on The Masked Singer NZ, the absence left by Jono and Ben – and why New Zealand needs its own late night show. Learn more about your ad choices. Visit megaphone.fm/adchoices