

Thought Behind Things
Syed Muzamil Hasan Zaidi
TBT is Pakistan's fastest-growing podcast show covering conversations around Art, Culture & Technology. Tune in thrice a week to be a part of our community!
We upload every Monday, Wednesday, and Friday.
We upload every Monday, Wednesday, and Friday.
Episodes
Mentioned books

Jun 29, 2022 • 1h 2min
250 | Fueling Pakistan's Emerging Start-up Ecosystem Ft. Parvez Abbasi
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In tonight’s conversation with our special guest, Parvez Abbasi. What has Parvez’s journey been like? Why did he move to London, and how did it go? What was his first job like? Parvez’s first investment. What was life like in London during the 70s? Initially, what was his role at British Telecom & how did it progress? Why did he switch? What caused his relocation to Pakistan? How did he figure out what he needed to do here? Joining Mobilink and what was his experience working there? Why was he laid off? What happened after? How did he end up starting his own company? What was next for him? What projects did he work on? Why did they move back to London and then come back? The thought behind National Incubation Center? How are they growing? How do they fund it? What partners do they have? Why wasn’t it working out? Would they think about altering the model right now? How many startups do they incubate? Has there been any evolution? What is an incubation center? How can people explore the NIC? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Parvez’s LinkedIn: https://www.linkedin.com/in/parvezabbasi/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 27, 2022 • 1h 17min
249 | Can Consuming Less Tea Solve Pakistan's Forex Crisis? Ft. Fahad Yousaf
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In tonight’s conversation with our special guest, Fahad Yousaf. What has Fahad’s Journey been like? How did he get into Chartered Accountancy and how did it go? How did he end up at LUMS? Fahad’s experience in LUMS? Joining Mobilink? What does he like about Islamabad? The food in Islamabad? What was working at Mobilink like? Why was Zong a defining moment in his career? How to know what to do in life? Work-life balance? Moving to Nestle and how did his career progress? Conformity and how does Nestle manage it? Moving to Nescafe - Why do we consume so much tea? Why has Nescafe Basement been paused? Has inflation affected them? Have they started beans, pods, etc? Tea - heavy import bill Why hasn’t the market share of processed milk increased over time? Why did he decide to start a school and how’s it going? Will he be able to scale it? How does he envision the Pakistan of 2050? Catch this and so much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Fahad’s LinkedIn: https://www.linkedin.com/in/fahad-yousaf-6795285/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 24, 2022 • 1h 32min
248 | Pakistan's No. 1 Online Payments App - Easypaisa Ft. Mudassar Aqil
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In tonight’s conversation with our special guest, M. Mudassar Aqil. What was his early life like? How did he start a career in banking and how did it progress? What role did he play while working there, and what was his last job? Why did he come back to Pakistan and does he regret it? Joining Alfalah - Quality Assurance & FINCA Microfinance Bank Limited. How do microfinance banks operate? Why did he become interested in microfinance? What problem is microfinance solving? What problem are we facing in Pakistan? Why did he join Easypaisa? Why join Easypaisa? Why should people be brought into the banking system? How does business banking work? Is the economy being affected? Are they working with any startups? Are they working or willing to work with any startups? Why haven't people gotten used to QR codes yet? What needs to be done to make payments digital? Eventually, will agent commission be reduced? Mudassar’s opinion on the current ecosystem? Where do they stand on investments? Is it possible to have an applet within Easypaisa? How does he envision the banking ecosystem & Pakistan of 2050? Catch this and a lot more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Mudassar’s LinkedIn: https://www.linkedin.com/in/m-mudassar-aqil-ab13b811
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 22, 2022 • 1h 46min
247 | How To Build A Successful University With 100 Million? Ft. Dr. Aftab Maroof
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In tonight’s conversation with our special guest, Dr. Aftab Maroof. What was his early life like? Participating in the family business and why did he leave it? What did he do after? When did she start teaching and how did the journey progress? Getting a scholarship - COTS and how was it like living abroad? What was his research based on? Was his family also there? Why did they come back to Pakistan? Where did he work after coming back? Why was it a good time to choose FAST? What has he done for the University until now? How and Why did Fast University begin? How did it expand? The first admission and why so many people applied? Aftab’s personal journey? When did he become the director and what happened after? Why did he leave? Getting the Chiniot Campus constructed and the size of all campuses? How do they decide where and how to make a new campus? What challenges do they face? How is the board chosen? What model do they follow and is there room for improvement? Research, and how they promote it? Is something missing in our system? Why haven’t there been any placements here? Is Pakistan under an Educational emergency? Why aren’t most of our graduates employable? What’s the solution to this? Can we recover the money we spend on education? How can better resources be created? Why don’t our universities offer additional courses/diplomas? Why are they starting the Fintech Degree? How does he see the Pakistan of 2050? Catch this and a lot more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Dr. Aftab’s LinkedIn: https://www.linkedin.com/in/aftab-maroof-2b08242b/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 20, 2022 • 1h 14min
246 | Is Farming Worth Investing In? Ft. Muhammed Bukhari
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In tonight’s conversation with our special guest, Muhammed Bukhari. What has his life been like? Spending 22 years in London and what was the trajectory of his career there? How and why did he shift to farming? Starting the Mango business, and how does it work? Increasing the shelf life and what constitutes high-quality mango? Pre and post-harvest roles and water efficiency. How do they identify the moisture levels in plants? What are they currently up to? How to get the Nitrogen and stress levels of the soil? How often do they guide the farmers through the report? How do they make money? Are partners available in Pakistan? What’s their B2B channel like? What is G1 Garlic? What value are they providing? What is the Ratoon crop? How did they end up raising $130000 Million in seed funding? How do they plan on using this money? Where are they located? Are we water-scarce or can it be used more effectively? What are Pakistan’s agriculture ecosystem flaws? How are they bringing change? Eventually, will they help farmers in deciding which crop to buy? How are they doing in this economic downturn? What’s the feedback like? What is the potential investment opportunity? What’s his opinion on the current ecosystem? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Muhammad’s LinkedIn: https://www.linkedin.com/in/muhammed-bukhari-fcma-4b717419/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 17, 2022 • 1h 22min
245 | Pakistan’s First Ever Google Developer Expert Ft. Saad Hamid
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In tonight’s conversation with our special guest, Saad Hamid. What has Saad’s journey been like? What was living in Skardu like? How was communication back then? Saad’s opinion on why he thinks he was bullied? What was his educational journey like? Does GPA matter? What factors contributed to his success? Are your younger siblings usually inquisitive? How did he earn money at the time? Why did he sell it? Why did he join Jazz? What was his role in Jazz? What position did he move to next? Why did he switch jobs? How was his time in Invest2Innovate? How did he launch his own company and how did it go? What was DEMO about? Jadu and what it’s focused on? Launching a co-working space and why he left it? How did he end up at Google? What is his current role at Google? Everything about the Jadu career app and career progression? What does this app entail? What does their general aptitude test do? Will Jadu become a career companion app? IT exports and lack of developer talent? What’s the issue? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Saad’s LinkedIn: https://www.linkedin.com/in/saadhamid/
Jadu’s website: https://joinjadu.com/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 15, 2022 • 1h 14min
244 | CEO Jazz Aamir Ibrahim & Executive Director Dastgyr Saif Ali
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In tonight’s conversation with our special guests, Aamir Ibrahim and Saif Ali. What has Aamir's journey been like? When and how did he join Mobilink? How was Jazz launched? How did his career progress? When did they acquire WARID and how did it convert into JAZZ? How has Jazz evolved over time? What are their goals to make Pakistan digital? What was the merger advantage and what other initiatives do they have on the go? Why is customer engagement important to them and when can we expect a super-app? What is the "Jazz World" and "Tamasha" app? Why are they interested in local content development? How did they end up raising Pakistan’s largest series A with $37m raise? How is Jazz adding value to this? Will they maximize the potential of digital? Can we expect friction costs to reduce? How can this reduce corruption? How are they enabling trade? Why retail? Why is their partnership valuable? Who provides the inventory? Eventually, can Dastgyr become the main source of supply? Was it risky to announce it during this time? What is the next step? Why has 5G not been introduced in Pakistan yet? How can the internet situation in Pakistan be improved? Luxury Vs. Necessity and Spectrum. Why did they partner with Nayatel and why is our internet so unstable? How does Aamir envision the Pakistan of 2050? Catch this and so much more in tonight's episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Saif Ali (Executive Director - Dastgyr)
https://www.linkedin.com/in/saifali1/?
Aamir Ibrahim (CEO - Jazz):
https://www.linkedin.com/in/aamir97/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 13, 2022 • 1h 8min
243 | Which Socio-Economic Class Are You From? Ft. Kashif Hafeez Siddiqui
International listeners can support TBT here: https://buy.stripe.com/14keVU54r5hQ55S000
Be part of our community by joining our Facebook group: https://www.facebook.com/groups/thoughtbehindthings
In conversation with tonight’s guest, Kashif Hafeez Siddiqui. What has Kashif’s Journey been like? Have our teachers changed over time? How does “Shayari” help us in practical life? Do poets still exist in today's world? Is it useful for communication? Teaching Urdu to our kids and the educational journey. What was Kashif’s first job? Joining “Oasis” & pursuing master's. Which jobs did he change? How did “Pulse Consulting” begin? Where is the company right now? What did he learn during his marketing research and what are the different cultural bands in Pakistan? The socio-economic classes in Pakistan and PSLM? What is his opinion of the media? Where is Media’s viewership headed? How do you define your target market? How are they gathering insights? Is digital media replacing traditional methods? What is their analysis of the youth of Pakistan? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Kashif’s LinkedIn: https://www.linkedin.com/in/kashif-hafeez-siddiqui-646a9012/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 10, 2022 • 1h 3min
242 | How To Market & Sell Your Product? Ft. Haseeb Khan
International listeners can support TBT here: https://buy.stripe.com/14keVU54r5hQ55S000
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In conversation with tonight’s guest, Haseeb Khan. What has his journey been like? The BNU experience? Can defining your children's lives have an impact on them? Why did he choose to pursue design back then? What is the importance of freelancing? Haseeb’s experience in 9Lines and how did he begin to get additional work? What was it like to work in the fashion industry? Fashion Designer Vs. Corporate brands? Was it a collaborative effort? What kind of gear did they use? Why did he shift from Canon to Sony? Why do they use A7R3 & A73? When did he leave fashion and what did he shift to? What aspects of Product Photography did he tap into? Why did he start his own business? How did he meet his wife? How did they end up getting married? What does his wife do? Does working in the same place affect them? What do they sell on Mytype.Store? How was it sourcing from Pakistan? Are their supplies currently in order? How many returns do they get? Are they creating a lifestyle brand? Does Sales Tax impact them? How do they plan on scaling it? The importance of boosting your product? Can we upscale our designers? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Haseeb’s Instagram: https://www.instagram.com/haseebskhan/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ

Jun 8, 2022 • 2h 28min
241 | Why Are Startups Laying Off Employees? Ft. Haziq Ahmed
Be part of our community by joining our Facebook group: https://www.facebook.com/groups/thoughtbehindthings
In conversation with tonight’s guest, Haziq Ahmed. What has Haziq’s journey been like? The self-exploration stage, what exactly is TIP, and how did he end up there? What were the teachers there like? What is textile 101? Textile product science and their buying house? How did he figure out this model won’t work and what did he do about it? What was Haziq’s own brand like? What is CMT? How did they add value and end up expanding the business? Applying to the University of Manchester and getting accepted. How was Haziq’s first-ever exhibition? What was he exactly doing at the time? What was the reason for the shutdown? How did he end up finding a job? What was he selling and how did his career progress? Why did he return to Pakistan? How did he help create a digital store and why did it fail? How did he become a brand manager for KAPRAY and how did it go? What is Pakistan’s apparel market like? How did Zellbury happen and why did he end up moving to Alkaram Studio? How much of our western wear is sourced locally & how much is imported? What is the economics of Pakistan’s apparel market? Why aren't our brands more widely recognized? What is elo’s model and why is it smart? Why did he switch to Foodpanda? What challenges was Foodpanda facing at the time? How was Haziq’s technical interview? How did they grow? Are food delivery companies profitable? How to make it operationally positive? Is there utility in electric mobility? Shifting to Dukan.pk? Why did he start his own company? What are they exactly building? What is Krave Mart? Where are they operating currently? What’s their vision? Is it profitable to digitize it? Why have they used AI-based surveillance? What else will they integrate and why? Is last-mile logistics creating a problem? How will they optimize it? What did they do with the money they raised? Will there be mergers and acquisitions? Are riders being ill-treated and is something being done? How does he envision the Pakistan of 2050? Catch this and much more in tonight’s episode.
Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!
Connect with us:
• https://www.instagram.com/thoughtbehindthings
• https://www.instagram.com/muzamilhasan
Haziq’s LinkedIn: https://www.linkedin.com/in/haziq-ahmed-2742a916/
One8nine Media: https://www.youtube.com/channel/UC6akyz6EpkwyzBmKh0L2rSQ


