On the Record by Leadpages
Leadpages
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Episodes
Mentioned books
Jan 16, 2016 • 21min
Getting the Phone to Ring: How the Conversion Scientists Enticed New Clients to Call with One Simple Change
Jan 16, 2016 • 27min
From Actor to Marketer: How Robert Maschio, aka “The Todd” Is High-Fiving His Way to Success
Jan 16, 2016 • 11min
Dollar Shave Club’s Answer to the Question: “Is Being Mobile Really Worth It?” (And How It Led to 100,000 New Customers)
Jan 16, 2016 • 28min
From Heyo: Six Simple Steps To Dominate on Facebook — Including How They Generated 862 Leads & 2,000 Fans
Jan 16, 2016 • 14min
The One Step That Got Mindvalley Hispano a 10% Opt-In Rate Increase Without Changing Anything
Jan 16, 2016 • 22min
Finding the Funnel’s Weakest Link: How Digital Telepathy Increased Signups By 6X With This Small Change in Their Sales Funnel
Jan 16, 2016 • 11min
Gumroad Ignored Conventional Wisdom to Create a 30% Increase in Sales Conversions
Jan 16, 2016 • 15min
How The Jason Hornung Agency Slashed Their Cost Per Lead from $6.02 to $0.93
Jan 16, 2016 • 20min
James Wedmore’s Brilliant Tactic That Resulted in a $1.45 Reduction In Cost Per Lead From Cold Facebook Traffic
Jan 16, 2016 • 18min
