
On the Record by Leadpages
Welcome to "On the Record," the podcast that blends the best of business and music. Join us as we dive into timely, topical happenings in the business world. Our guests offer thought-provoking opinions and insights to help you scale your ideas, and our hard-hitting subject matter doesn't shy away from taking an unpopular stance. We’re disruptors and we don't apologize for it. Along the way, we'll sprinkle in discussions about our personal music interests, relating them back to the topic at hand and exploring the marketing lessons hidden inside the music.
Latest episodes

Jan 17, 2016 • 12min
How Casper Used Creative Testing To Get A Huge Increase In Clickthrough Rates

Jan 17, 2016 • 21min
144% Increase In Lifetime Value Of A Customer By Building A Relationship

Jan 17, 2016 • 20min
How Patti Keating Converted 30% of Leads Generated From A Live Event

Jan 17, 2016 • 16min
This Pop-Up Resulted In A 15% Boost In Webinar Registrations for Jason Brubaker

Jan 17, 2016 • 23min
Here’s How Ecommerce Influence’s Customers Drove 36% More Sales

Jan 17, 2016 • 25min
This Evergreen Launch Funnel Generated $211,000 in 20 Weeks for David Siteman Garland

Jan 17, 2016 • 14min
How Weather.gov Got a 73.4% Mobile Opt-In Rate Using CallLoop

Jan 17, 2016 • 30min
The “Bizarre” Strategy Andrew Zimmern Used to Create a Media Empire in a Saturated Market

Jan 17, 2016 • 15min
How Sucuri Increased Clickthroughs By 30% By Marketing To The Last Customers You’d Expect

Jan 17, 2016 • 30min