Empire Flippers Podcast

It's easy to get lost in the complexities and nuances of SEO. But what if, instead of spreading yourself thin by focusing on backlinks, page speed, and endless technicalities, you focused solely on content? To many, this may sound like a recipe for disaster. But Nick Jordan, the founder of Content Distribution, has proven that a content-first approach can achieve successful, repeatable results. According to Nick, "If you want more results, the number one thing you need to do is just publish more content. Publish better content than your competition and focus a hundred percent of your attention on that." To prove his point, Nick built a framework that allowed him to take several projects from zero to a hundred thousand organics a month without building backlinks or doing any technical tweaking. Now, Nick and his team produce hundreds of pieces of content every month without sacrificing quality. In this episode, Nick discusses why he believes content is king, and walks us through the carefully thought-out systems he has put in place to allow him to produce such large volumes of content. Nick explains, "You need two things to scale high-quality content velocity. First, you need people who care. The only way you can publish hundreds of articles every month that are really good and consistently better than the competition is if the folks who are writing and editing the content are passionate about what they do. The next thing you need is documentation to hold people accountable. If you want something done consistently the same way every single time, you need documentation that enables your team to execute at a level just as high as you or even higher." Nick's all-in approach to content also inspired additional business ventures. He introduces us to Cluster AI, the keyword grouping tool that he built to make creating topic clusters a breeze, as well as Workello, a platform that helps entrepreneurs source quality writers in minutes. We end off the episode with some useful tips on how to find the best writers, and Nick weighs in on the impact he thinks AI might have on the SEO industry. If you're struggling to produce enough content to get your site off the ground, or simply want to learn how to take your content game to the next level, then this is an episode you don't want to miss out on! Topics Discussed in This Episode: Nick's 30-second elevator pitch and how he got started in the SEO industry (02:14) Why Nick prioritizes content over backlinks (06:06) Nick's content-first framework (09:33) How Nick automated his keyword research process (16:11) How Nick's keyword grouping AI tool informs page optimization (23:21) How Nick's content production team is structured to mass produce content (25:08) Bootstrapping mass content production using Nick's strategy (32:56) The metrics Nick measures to determine if a campaign will be successful (40:23) The inspiration behind Workello (46:16) Nick's tips for hiring quality writers (52:11) The impact Nick thinks AI will have on the SEO industry (1:01:03) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Content Distribution Cluster Ai Workello Content Distribution Youtube channel Ahrefs Slite Airtable Originality.ai Sit back, grab a coffee, and learn how to produce large volumes of content without sacrificing quality!

Since the release of OpenAI's ChatGPT, AI has been the talk of the town among affiliate marketers. Some hail it as a hero that will usher in a new age of efficiency and money-making opportunities. Others see AI as their downfall and are ready to grab their torches and pitchforks to defend their livelihood. So, is AI the beginning of the end for affiliate marketing? That is the question that Greg seeks to answer in this week's episode. Greg assesses the most common fears content site owners have when it comes to AI. These fears include Google punishing AI content, and AI-powered search killing organic SEO. Greg counters these arguments by breaking down the many uses of AI in affiliate marketing and explains that Google can't afford the financial costs of deploying AI-powered search or the resulting loss of paid advertising revenue. Even if AI were to reinvent SEO, Greg doesn't believe it will happen any time soon. He explains, "SEO as we know it will change… after a while. The overnight destruction of content websites as we know it won't happen in the span of weeks. At lightning speed, we might see a significant shift in 2 years, more than likely we're over 5 years away from a significant change." Lastly, Greg takes a closer look at Bing's role in the AI revolution and explains how Bing could use AI as a weapon against their oldest foe Google.So, what do you think? Will AI be a bridge to greener pastures for affiliate marketers, or is this the end of the line for SEO? Topics Discussed in This Episode: Will AI be the death of search engines? (01:50) How to use AI to boost your online business (03:40) Why SEOs are nervous about the impact of AI (17:07) Why Google search and Bing won't be replaced by AI (22:16) How Bing could use AI to bring down Google (29:05) Why AI shouldn't put you off buying a website (33:54) How to hedge your bets against search engines by owning your data (38:00) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create an Empire Flippers account Greg's Did AI Just Kill Affiliate Marketing? article ZimmWriter semianalysis.com Sit back, grab a coffee, and learn more about the role AI will play in the future of affiliate marketing.

For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and maintain platforms and apps using no or low-code solutions. Lola provides a definition of what no-code and low-code actually refer to, and outlines the skills and experience entrepreneurs will need in order to use no-code tools. We discuss the various projects no-code can be used for and the limitations and downsides of choosing no-code over traditional coding solutions. Lola also explains why she is so passionate about economic equity, and how no-code applications help to further the pursuit of this goal. According to Lola, "What's so interesting about no-code and low-code is this "permissionlessness" that it enables. Even as a non-technical founder, you don't have to have anybody's say-so or permission. And that enables more folks to empower themselves and build solutions that are authentic to themselves." If you want to dive deeper into the world of no-code, listen carefully to this conversation as Lola shares a long list of tools, educational platforms, and communities that you can use to further your no-code journey. Topics Discussed in This Episode: Lola shares insights into how she became involved with no-code platforms (03:58) An explanation of what no-code and low-code really mean (06:42) The type of projects that no code solutions could be used for (08:06) The skills and requirements needed to build no-code platforms (12:26) How LunchPail Labs assists businesses in creating no-code solutions (14:41) The downsides and limitations of no-code (18:31) Changes within the no-code space that are exciting Lola right now (23:34) The best no-code communities for beginners (26:26) The catalyst that inspired Lola to start her own business (28:10) The unique way that Lola approaches risk (33:20) Lola explains why she is so passionate about economic equity (37:43) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Lunch Pail Labs Shoutout Atlanta interview Webflow Zapier Airtable No Code Founders 100 Days of No Code No Code Family No-Code Cheat Sheet Bubble GitHub CoPilot Makerpad On Deck No-Code Sit back, grab a coffee, and discover the many benefits of no-code and low-code solutions!

In today's tough economic climate, building a passive income has become more important than ever. With that in mind, we thought we'd revisit a popular previous episode that focuses on just that. Enjoy! Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks about his affiliate marketing journey so far. In this episode, Doug shares a behind-the-scenes look into what works and what doesn't in affiliate marketing. He talks candidly about the Amazon affiliate program, when and how to scale an affiliate marketing business, and his top tips for driving traffic to your site. Topics Discussed in this episode: Diversifying an affiliate marketing portfolio The love/hate relationship with Amazon Affiliates Why scaling too early could be problematic How to implement the Keyword Golden Ratio How a gap analysis can help you get unstuck The benefits of outsourcing to build a team How to retain and scale freelancer roles within your business Doug's top three productivity hacks What it takes to stay ahead in affiliate marketing Mentions: Empire Flippers Podcast Empire Flippers Marketplace Doug's Podcast Niche Site Project Niche Site Project Templates Trello Tropical MBA podcast Allintitle.co Mile High FI Podcast Sit back, grab a coffee, and learn how to build a robust affiliate business of your own!

While Greg works his magic at yet another conference, sourcing new and exciting guests for the podcast, we'll revisit an episode with one of our favorite guests, Kevin Espiritu. Enjoy! How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to teach 10,000,000 people around the world how to grow plants and food. What started as just a website, is now a multi-faceted content and eCommerce brand with millions of followers on social media. In this episode, Kevin walks us through the things he wished he had known when he first started building his business, including outsourcing labor to free up valuable time. According to Kevin, "When it comes to growing your business, knowing where your time is most valuable as the founder is the most important thing. If you have the resources, what you should be doing is either automating, delegating, hiring, or deleting things that are not as valuable as your leveraged time." We dive into the ins and outs of Kevin's content creation strategy, discussing the techniques and approaches that helped him attract over 10 million readers to his website last year and over 3 million followers on his various social media channels. Kevin also shares some insights into the future of Epic Gardening, including how he plans to use the $17.5 million in growth capital he recently raised. Kevin's success story is a wonderful example of the merits of a human-focused, instead of profit-driven, business strategy. Listen in to learn how to grow your brand across multiple sales and social media platforms while maintaining a cohesive brand identity. Topics Discussed in This Episode: Kevin shares how his entrepreneurial journey started and where he is today (02:22) The origins and inspiration behind Epic Gardening (06:25) The secret sauce behind Epic Gardening's enduring success (08:45) How Kevin approaches creating content across various channels and platforms (16:25) The biggest setbacks and challenges Kevin faced while building Epic Gardening (22:46) How Kevin identified the right time to expand into eCommerce (27:41) Why and how Kevin raised $17.5 million in growth capital (34:53) How Kevin plans to use this growth capital to scale Epic Gardening (38:07) Why websites make such a good investment vehicle (41:09) What Kevin would do differently if he had to start Epic Gardening all over again (43:06) Kevin's dreams for the future of Epic Gardening (49:26) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create your own Empire Flippers account Epic Gardening Epic Homesteading Authority Hacker Backlinko Sit back, grab a coffee, and learn how to successfully scale your business while remaining true to your brand identity.

AI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years. Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI. In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business. He breaks down the various ways business owners can use AI to optimize their business, including how AI can help take solopreneurs to previously unachievable heights. We dig into how rapidly the AI industry is evolving and the steps entrepreneurs and marketers can take to ensure they don't get left in the dust. According to Mike, "No matter who you are, or what you do, you're going to have to start experimenting with AI. Otherwise, you're going to see some pretty serious existential risks in your career, and in your business. The first thing to do is figure out how to make your content different than what a machine can output. Then, take that unique perspective and scale it using AI tools." Mike also provides actionable advice on how to write killer AI prompts and how to use AI to improve your email open rates. We also address the common concerns surrounding AI, including the legal and ethical concerns surrounding the technology, and the various jobs that AI is likely to replace. Though there are some uncertain times ahead as we navigate an AI-influenced world, Mike maintains that the pros outweigh the cons when it comes to integrating AI into your online business. This episode is full of useful tips, advice, and insider knowledge to make sure you don't get left behind during the coming AI revolution! Topics Discussed in This Episode: Mike introduces himself and shares what the AI Marketing Institute does (02:21) How AI can reduce costs and increase revenue for online businesses (05:24) The Genius in the Room method for writing a great AI prompt (08:30) How to use AI to improve your email open rates (11:49) How to really take advantage of AI as a solopreneur (14:31) What marketers can do to become irreplaceable in the face of AI (20:30) Why Mike believes search engines will become extinct (28:32) How entrepreneurs can stay up to date with rapidly evolving AI (37:12) The ethical concerns involved with using AI (42:23) Mike puts to rest some common myths and misconceptions about AI (47:40) Interesting findings from the AI Marketing Institute state of the industry report (52:57) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors AI Marketing Institute Mike's LinkedIn Marketing Artificial Intelligence book State of the Industry report Hubspot Seventh Sense Emad Mostaque's Twitter Allie K. Miller's Twitter Robert Scoble's Twitter Sit back, grab a coffee, and learn how to leverage AI to reduce costs and increase your ROI!

Amazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us through his experiences as the founder of Skubana and co-founder of the Prosper Show. He shares why he chose to exit those businesses, and the challenges of being a multi-disciplined entrepreneur running eCommerce, agency, Saas, and event businesses. Chad explains how Profasee was born out of his need to revive his flagging eCommerce business, and how pricing is an often overlooked growth opportunity by Amazon sellers. According to Chad, "Your price should never be static. Especially in a fast marketplace like Amazon. Your competitors are changing prices. Your inventory, stock positions, your positioning on Amazon, your BSR, your ad spend - everything is changing. So your price should always change too. It's the quickest lever to pull that nobody's pulling on Amazon." Chad also debunks some common misconceptions about Ai in SaaS and shares how he integrated Ai into Profasee to forecast optimal pricing. We dig into the signals and data that his Ai uses to calculate dynamic pricing, and how his data science team co-pilots the Ai. Plus, Chad shares his predictions on upcoming trends that will shape the Amazon FBA industry in the coming years, including how embracing Ai is the key to ensuring the longevity of your brand. This episode is overflowing with information on how to maximize your profits, stay ahead of the competition and secure the long-term success of your online business. Don't miss out! Topics Discussed in This Episode: A brief look into Chad's background and entrepreneurial journey (02:11) How Chad manages multiple brands simultaneously (04:50) How an Integrator can help businesses grow (07:41) The mistakes and obstacles Chad faced when building Skubana (10:12) Chad sheds some light on his exit from Skubana (13:40) How Chad became involved in the creation of Prosper show (23:51) A breakdown of Profasee and how it uses Ai to calculate optimal pricing (30:27) The most common mistakes FBA sellers make when it comes to pricing (42:51) The trends Chad foresees in the Amazon FBA industry moving forward (50:29) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Create your own Empire Flippers account Profasee Prosper Show Chat GBT Sit back, grab a coffee, and learn how to gain the upper hand on Amazon by using dynamic pricing!

The beauty of being an affiliate marketer is that you don't have to deal with the hassle of product development, manufacturing, or customer support. You use your marketing and copywriting skills to promote other businesses and make a healthy profit while you're at it. This is what drew Jason Akatiff to affiliate marketing, but he didn't stop there. He went on to create ambitious partnerships with other businesses, pooling his ideas and capital with their resources to execute some pretty impressive projects. As these projects started stacking up, Jason decided to consolidate his ideas into one business. And that's how A4D, his very own affiliate network, was born. Thanks to Jason's reputation in forums and the affiliate community, A4D quickly gained traction and is now one of the biggest affiliate networks out there. In this episode, Jason joins us to share his unique insights into the affiliate industry, and to discuss the challenges and successes he's experienced while scaling A4D. He reveals how customers who weren't paying almost bankrupted the business, and how pivoting away from the supplements niche into lead generation, mortgage, and insurance helped to save A4D. Jason paints a picture of an ideal affiliate partner and outlines the characteristics affiliates need to make a name a name for themselves in the industry. He also discusses his passion for AI and how affiliates can use it to boost their businesses. According to Jason, "I think AI is going to create a massive wave of opportunity in the affiliate marketing world. Most affiliates just want to focus on being marketers and building an audience and a readership that they can monetize. They don't want to have employees. AI can help them write their content, create graphics, or do video editing without having to use third parties or VAs." If you're looking to join the affiliate industry or go one step further and start an affiliate network of your own, then don't miss out on Jason's expert advice and inside knowledge! Topics Discussed in This Episode: Jason reveals the origins of A4D as well as other projects he has worked on (02:13) How Jason scaled A4D and the challenges he faced along the way (09:52) How AI will impact affiliate marketing and how to use it to grow your skills quickly (21:17) How Jason vets affiliates who want to join A4D (28:50) Using affiliate commissions to monetize your email list with the help of AI (32:20) The characteristics affiliates need to be successful (37:06) The foundations you should have in place before becoming an affiliate (42:51) How to structure the commission for your affiliate program (46:37) The best way for brands to capitalize on top-of-funnel affiliate conversions (50:17) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors A4D Jason's blog Jason's Twitter Built with AI group Midjourney Canva Chat GBT Pictory Descript Stack That Money forum Facebook Ad Buyers group Click Bank Sit back, grab a coffee, and learn what it takes to become a key player in the affiliate world!

When it comes to eCommerce success, profitability is only one piece of the puzzle. The other, often overlooked piece, is having the time to enjoy the fruits of your labor and focus on the parts of the business that bring you the most joy and satisfaction. But how can one achieve this balance in the fast-paced world of eCommerce? For Ronnie Teja, the answer lies in the power of delegation. Ronnie is a brand aggregator and the founder of Branzio watches, a business he grew to over 7 figures, all while acquiring and scaling his portfolio to include 15 different eCommerce brands. In this episode, Ronnie opens up about the highs and lows of his entrepreneurial journey. We discuss the challenges he faced, including a lack of startup capital, getting banned by Google and Facebook, and having to fire dishonest employees. He also reveals how mental discipline and perseverance are qualities that have helped him succeed where others have failed. We then discuss how bootstrap entrepreneurs often struggle to justify the costs of outsourcing tasks, preferring to do all of the work themselves and retain 100% control over all aspects of their business. Having fallen prey to this mindset himself, Ronnie reveals the massive improvements he saw in his business and his lifestyle when he learned to trust in the skills of specialists. According to Ronnie, "Delegating is extremely important. It was only when I started giving away control and hiring people who are actually specialists in their field that I became successful. To give away your power and ask the right questions is the most important thing I've done in the past few years." If you want to know what it's really like to run a large eCommerce portfolio, then this no hold barred interview with an industry titan is exactly what you're looking for! Topics Discussed in This Episode: How a magazine article inspired Ronnie's 7-figure watch brand (02:36) The challenges Ronnie faced with his Branzio (08:30) The secret sauce that helped Ronnie succeed and expand his business (13:22) What inspired Ronnie to branch out and start expanding his portfolio (17:18) Greg's take on the current market (23:00) How Ronnie manages his time across his portfolio (30:26) A typical week in Ronnie's life (37:07) Why Ronnie outsourced hiring to ensure the right people are hired for the job (40:39) The tools Ronnie uses to manage his teams (44:48) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Branzio Watches Ronnie's LinkedIn Ronnies Twitter Nik Sharma's E-commerce in DTC newsletter Chase Diamond's Email Marketing newsletter Sit back, grab a coffee, and learn why delegation is the key to unlocking a new level of online business success!

Every investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business. Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from zero to hero. In this episode, we soak up Artem's expert advice as he joins us to discuss the building blocks of a successful SaaS business. We dissect why almost 70% of early-stage SaaS companies don't reach their second round of funding as well as where businesses go wrong when trying to engage with customers on LinkedIn. Artem explains why trust is a vital part of attracting and retaining customers, and he breaks down the core operational differences between B2B and B2C SaaS businesses. We also dive into the importance of calculating and tracking your sales velocity and Artem outlines a step-by-step guide to creating a powerful go-to-market strategy. According to Artem, "There are four key elements to a great go-to-market strategy. First, build trust through thought leadership content. Second, create product-led growth elements. These are things like calculators or diagnostic tools that give consumers value and a sneak peek into the product without purchasing the product. Third, optimize your pricing and make it clear, and transparent. Finally, simplify your onboarding process and measure everything that you do." Whether you're an investor looking for the next big thing, or a SaaS founder trying to accelerate your growth, you are sure to find bucketloads of helpful tips and tricks in this episode! Topics Discussed in This Episode: A rundown of Artem's background and entrepreneurial journey so far (03:00) Why the SaaS industry resonates with Artem (05:05) The unicorn business that Artem became an early investor in (08:53) Sales velocity is the most critical metric to the health of a SaaS startup (12:11) The differences between B2B and B2C SaaS (20:25) How B2B SaaS business should build trust with enterprise customers (24:45) Common mistakes people make when engaging with customers on LinkedIn (32:25) The building blocks of an effective go-to-market strategy (36:54) When to use gated content vs ungated content (47:33) Why 70% of early-stage SaaS companies never reach round 2 of funding (52:56) Emerging trends in the SaaS industry (1:0020) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Lead Impact Artem's LinkedIn Ten Types of Innovation: The Discipline of Building Breakthroughs - book by Larry Keeley The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company - book by Steve Blank You Can't Teach a Kid to Ride a Bike at a Seminar : The Sandler Sales Institute's 7-Step System for Successful Selling - By David Sandler Sit back, grab a coffee, and learn about the key metrics that make up a successful SaaS business.