Empire Flippers Podcast

Justin Cooke and Joe Magnotti
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Sep 24, 2020 • 49min

EFP 206: Surprising Internet Scammers With YouTuber Pleasant Green

If you send me a few laptops I'll wire $50,000 to your account tomorrow..." By now we're all familiar with online scams that appeal to our emotions or a path to get rich with a "small" investment. What if Instead of ignoring or trolling scammers, there was a more wholesome way of dealing with these types of emails? In this episode, Joe and I talk with Ben Taylor, the man behind the Youtube channel Pleasant Green, who's mission is to identify scams and find ways to help online scammers financially without having to rely on these schemes. We'll cover what types of scams exist with online businesses, how Ben dealt with these, and how he saw that was a genuine deeper need behind these scams so he could turn these encounters into positive opportunities. We'll also talk about a solid business that's for sale with lots of diversification in traffic and revenue sources that makes just under $50k in monthly net profit and suits people looking for a really profitable online business without the need to grow one from scratch.
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Sep 10, 2020 • 56min

EFP 205: How To Manipulate Facebook To Win An Election

This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general.  Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elections could have been manipulated pre-Internet, how big data is used to drive voters towards your candidate (and away from the opposition), and how these tactics might be used in Small Town, USA. No featured listings or updates for this episode, we'll be back with that on the next one. I hope this serves as a warning to anyone who's missed the looming danger of these platforms being used as a tool to manipulate elections.
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Aug 20, 2020 • 30min

EFP 204: What Business Buyers Want In 2020

2020 remains a seller's market, but there's NO guarantee you'll be able to sell your online business, especially at your perceived value or on your terms.With that said, we can't wait to give you some actionable tips to help you bridge this gap between buyers' expectations and your expected sales price. In this episode, Joe and I talk about how you can step into a buyer's shoes to understand their wants and needs to give you a better chance to sell your asset. We'll cover what types of factors are attractive to buyers like how you've established a unique brand, how you've managed to lower risk through diversification, or different ways a buyer can expand your business. If you're looking for an asset to replace your main income, keep an ear out for when we talk about a SaaS business in the business niche that makes over $16k each month in net profit and has a large team to support with daily tasks.
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Aug 6, 2020 • 51min

EFP 203: From Brokering Yachts To Websites

After this yacht broker found out just how lucrative buying and selling online businesses was, it blew any doubts he had out of the water. In this episode, Joe and I talk with Zac Zorn who turned his hand to flipping online businesses for a profit. We'll cover how he came about founding MoneyNomad.com, and discuss how to get started with flipping online businesses with smart tactics based on Zac's personal experience. We're also excited to share about an Amazon FBA business that's for sale on our marketplace in the gifts niche that's making over $17,000 in monthly net profit and requires few hours a week to maintain (this might be a business to replace your main source of income!).
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Jul 30, 2020 • 1h 4min

EFP 202: Brokering Porn Websites

During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common among buyers and sellers. We also go into a bit more detail about a 6-figure advertising and digital product business in the diet niche and why declining traffic presents a potential great growth opportunity.
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Jul 23, 2020 • 33min

EFP 201: 4 Ways Sellers Trick Buyers

"You're going to lose a lot of trust in a buyer if you're overly greedy at the end of deals—don't do it." Not revealing the whole truth about your business can lead to an adversarial relationship between a buyer and seller.    In this episode, Joe and I discuss some of the most common tricks sellers use to present their business as a sweetheart deal. We'll go over why honesty is the best policy when you want the sale to work out well for all parties, and how an online business broker helps you see through the smoke and mirrors. This week we'll also review two exciting 6-figure businesses on sale right now, as well as go over some excellent news and updates for this quarter—stick with us!
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May 8, 2020 • 45min

EFP 200: Empire Flippers Values

In this episode, Joe and I discuss what we learned were some of the most important values when you grow a company. This week we share what lessons stuck with us as we pivoted and changed companies, and how we made sure that company values played a huge role in our decision making as founders and CEOs to ensure the business grew from strength to strength. We discuss the benefits of not taking shortcuts, looking at long-term benefits over short-term, and the types of clients we want to do business with along with our other values.
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Apr 16, 2020 • 41min

EFP 199: Creating Your Content Marketing Strategy

In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start. We also discuss how to identify your target audience, what type of content you should create to resonate with readers, and what are some of the more creative strategies to content marketing that we discovered.
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Apr 9, 2020 • 1h 15min

EFP 198: Outsourcing And Management With Mads Singers

In this episode, Justin and Joe sit down and talk with Mads Singers the owner of an outsourcing and managements business that fits business owners with VAs located in the Philippines. We discuss some of the benefits and cultural differences when it comes to outsourcing work to the Philippines compared to outsourced workers in the U.S. This episode is great if you're interested in utilizing outsourced VAs and some of the complications you may run into while doing so. For all of this, and a deep dive into the changing market conditions and how to adapt your team management operations to fit the current economic climate listen in below and don't forget to leave us a comment.
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Mar 19, 2020 • 1h 10min

EFP 197: Entrepreneurial Couples

In this episode, Joe and I discuss how building a successful business can be difficult, however, it’s all the more rewarding when you get to celebrate with someone who is both your business partner and your spouse. This week we sit down with Matt and Liz Raad from ebusinessinstitute.com.au to talk about their experiences in buying and selling businesses in Australia.  We also discuss some of the challenges you may face deciding how to divide the work load living and working as a couple. For all of this, and a deep dive into the conference and courses business model for those interested in pursuing this as an investment opportunity, listen in below and don't forget to leave us a comment.

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